跨境电商专业英语unit2

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2019年9月2日vocabulary1Aliexpress--SmarterShopping,BetterLivinglaunchvt首次上市，发布；发射；发起；发动；使（船，尤指新船）下水

n上市；下水globaladj全球的；全球性的；全面的purchasevt购买；采购；换得

n购买；购买行为assistancen帮助；援助；支持fingertipn指尖missionn使命；代表团；官方使命；布道所accessoryn(衣服的)配饰；附件；配件ecosystemn生态系统infrastructucturen基础设施，基础建设envisionvt展望；想象；预见commercialadj商业的；贸易的；营利的；靠广告收入的interactionn互动；一起活动；合作；互相影响empowervt授权；准许；使能够；使控制局势strivevt努力奋斗，立求；斗争，力争1Aliexpress--SmarterShopping,BetterLivingusefulphrases&expressions

SmarterShopping,BetterLiving明智购物，舒适生活haveaccessto使有接触（进入或使用）机会（或权利）helpcenter帮助中心round-the-clock全天候的on-the-go随时随地awidevarietyof种类繁多的，各种各样的课程内容2Aliexpress--SmarterShopping,BetterLivingLaunchedinApril2010,Aliexpressisaglobalretailmarketplacetargetedatconsumersworldwide.ManyofthemareinRussia,BrazilandtheUnitedStates.TheplatformenablescomsumersfromaroundtheworldtobuydirectlyfromwholesalerandmanufacturesinChinaandtohaveaccesstoawidevarietyofproductsatcompetitiveprices.Greatvalue物超所值:Weoffercompetitivepriceswithinour100-million-plusproductrange.WorldwideDelivery国际物流:Withsitesinfavelanguages,weshiptoover200countriesandregions.SafePayment安全支付手段:Paywiththeworld'smostpopularandsecurepaymentmethods.ShopwithConfidence安心购物:Ourbuyerprotectioncoversyourpruchaseafromclicktodelivery.24/7HelpCenter帮助中心:Round-the-clockassistanceforasmoothshoppingexperience.ShopOn-The-Go购物之旅:DownloadtheappandgettheworldofAliexpressatyourfingertips.betargetedat以…为目标Therefore,theteachingreformshouldbetargetedatdealingwiththeseproblems.Anewbattleshipwaslaunchedfromashipyard一艘新战舰从船坞下水Aliexpress,providedbyA,theworld'slargestB2Bonlinemarketpalce,isaglobalwholesalemarketplace.AsthemissionofAlibabaGroupistomakeiteasytodobusinessanywhere,Aliexpressallowsyoutoorderwholesaleproductsassmallasoneitem.Aliexpresscurrentlyhostsmorethan5900differenttypesofproductsfromover44differentindustries,includingApparel&Accessories,Automobiles&Motorcycles,CellPhones,ComputerHardware&Software,Electronics,Health&Beauty,Lights&Lighting,Luggagesbags&Cases,Security&Protection,Shoes&Accessories,Toys&hobbies,Watches&JewelryandweddingSupplies.Aliexpress,withitsoverseasbuyerfromover220countriesandregions,hasnowbecomeoneoftheworld'sbiggestcross-bordere-commerceplatforms.Weoperatealeadingonlineandmobilemarketplaceinretailandwholesaletrade,aswellascloudcomputingandotherservices.Weprovidetechnologyandservicestoenableconsumers,merchants,andotherparticipantstoconductcommerceinourecosystem.Ourvision我们的憧憬:Weaimtobuildthefutureinfrastructureofcommerce.Weenvisionthatourcustomerwillmeet,workandliveatAlibaba,andthatwewillbeacompanythatlastsatleast102years.Meet@Alibaba:Weenablemillionsofcommercialandsocialinteractionsamongusers,betweencustomersandmerchants,andamongbusinesseseveryday.Work@Alibaba:Weempowerourcustomerswiththefundamentalinfrastrctureforcommerceanddatatechnologysothattheycanbuildbusinessesandcreatevaluethatcancanbesharedamongourecosystemparticipants.Live@Alibaba:Westrivetoexpandourproductsandservicestobecomecentraltotheeverydaylivesofourcustomers.ListeningBuyer:Hi.Seller:Hello,mayIhelpyou?Buyer:Iaminterestedinyour(1)withthecolorsnumbered6,11,13,17,and23.Areallof

theseinstock（有货）?Seller:Yes,doyoulikethescarvesin(2)?Buyer:Thepicturesare(3).Seller:Trustme.Youhavemadeagreatchoice.Thecolorsmatchwithmanyoutfits服装andwill

sellwell.Buyer:Thisismyfirstvisittoyourshop.Iamabit(4)thequality.Seller:Iunderstandwhyyouareworried.Iamproudtotellyouthatourproductsare(5)in

qualitytothoseofother(6).Asyoucansee,thesalesrecordofourstorecanprove

everything.Buyer:Idohopeso.Iamnotsureifthey(7)ourmarket.Seller:Theyarethickwinterscarveswhichwillkeepone’sneckwarm.Theycanalsobegreat

giftsforone’sfriends.Buyer:Whatkindofmaterialisusedinthemanufactureofthescarves?Seller:90%cotton.Thematerialfeelsvery(8),withasuperiorperformanceof(9).Buyer:Good.Iwillhave(10)withyou.Pleasedeliverthescarvesassoonaspossible.Seller:OK,noproblem.Buyer:Hi.Seller:Hello,mayIhelpyou?Buyer:Iaminterestedinyour(1)scarves

withthecolornumber6,11,13,17,and23.

Arealloftheseinstock?Seller:Yes,doyoulikethescarvesin(2)thesefivecolors?Buyer:Thepicturesare(3)impressive.Seller:Trustme.Youhaveagreatchoice.Thecolorsmatchwithmanyoutfitsandwill

sellwell.Buyer:Thisismyfirstvisittoyourshop.Iamabit(4)worriedaboutthequality.Seller:Iunderstandwhyyouareworried,Iamproudtotellyouthatourproductsare

(5)superiorinqualitytothoseofother(6)manufacturers.Asyoucansee,

thesalesrecordofourstorecanproveeverything.Buyer:Idohopeso.Iamnotsureifthey(7)aresuitableforourmarket.Seller:Theyarethickwinterscarveswhichwillkeepone’sneckwarm.Theycanalsobe

greatgiftsforone’sfriends.Buyer:Whatkindofmaterialisusedinthemanufactureofthescarves?Seller:90%cotton.Thematerialfeels(8)softandcomfortable,withasuperior

performanceof(9)breathability.Buyer:Good,Iwillhave(10)atrialorderwithyou.Pleasedeliverthescarvesassoonas

possible.Seller:Ok,noproblem.Part3vocabularyphosphorn荧光体；磷光体；启明星presentationn展示的方式；提交；演出；展示会；介绍会；颁奖仪式featuren特征，特点；容貌vt以为特色affordableadj付得起的functionaladj实用的；功能的；函数的；工作的，运转的benefitn利益，好处；救济金vt有益于，有助于；使受益；使得益daylightn日光，白昼；清早，黎明；公开，发表powdern粉，粉末，粉状物质formulan分子式；方程式；公式；客套话；方案；配方奶sustainableadj可持续的；合理利用的stragegyn策略；战略parametern参数；规范；范围；决定因素lumenn流明管腔depreciationn折旧；货币贬值；跌价mercuryn汞，水银；水星；温度表；精神，元气particlen微粒，颗粒；粒子，质点；极小量technicaladj技术性的，工艺的；学术上的，专门技术的；艺术的manufacturern制造商，制造厂；厂主；厂商Part3productpresentationJNPhosphorpowderonAAsalespersonshouldmakeaproductpresentationonAinsuchawaythataclientwantstobuyit.Somemightsay:”Sometimesidon'tknowtosaywhatabouttheproductandhowtopresentit.Thereissomuchinformation,”or“Everytimewhenistarttalkingabouttheproductanditsfeatures,thecustomersjustaren'tinterested.”Customersarelookingforproductswhichareaffordableandfunctionalfortheirneeds.Youneedtotranslatethefeaturesintothebenefits.ThefollowingisanexampleofthehalophosphorproductpresentationfromJNcompanyon.DaylightHaloPhosphorPowderBasicInformationFOBPriceMin.OrderQuantity:SupplyAbility:NearestPort:PaymentTerms:QuickDetails详情速览PlaceofOrigin:BrandName:ModelNumber型号:Color:Temperature色温:PeakWavelength峰值波长PSDD50:Brightness亮度

specifications规格ThechemicalformulaofJNhalophosphorisCa10(PO4)6FC1:6b.Asaqualifiedsuppier

合格的供应商ofPhilips,Panasonic,Toshiba,etc.,wehavebeentakingsuper-qualityproducts,advancedtechnologyandbestserviceasourcompany'ssustainabledevelopmentstragegy.takeas把…看作是…；把…当作是…ThekeyparametersofHaloPhosphorDaylight6500K:6500K日光色卤粉的主要技术参数BrightnessPSDD50Emittingpeakwavelength发出的峰值波长:emit英[iˈmɪt]美[iˈmɪt]v. 发出，射出，散发(光、热、声音、气等)ColorTemperatureofLamp色温:Coloroflight:Theadvantagesofourproductapplication:Lowercoatingweightwithhighlumenoutput低涂层重量，高流明输出:Tubewiththelumenoutputof2650-2700lmfor0hr,andmorethan2500lmfor100hrs;lowerdepreciation较低的折旧率afterthelampworkedfor100hrs(lessthan6%),2000hrs(lessthan12%);Lowermercuryconsumption低汞消耗for2000hrs:Narrowparticlesizedistribution窄粒径分布:Wemayproducetheproductbasedonyourtechnicalrequirement(suchascolorpoint,PSDD50)Packaging包装25kghalophosphorpackagedinonebagand40bagsputoneachpallet.palletn托盘;平台;运货板;(睡觉用的)草垫子.Delivery运输WemayshipthecargofromShanghaiportbyseaorair.OurservicesWehaveatechnicalteamforourcustomerservice,andourlampexperthasmore-than-10-yearlampproducingexperience.Wemayhelpourcustomerstosolvealltheapplicationproblems.Oursalesteamandlogisticteamwillalsoprovideprofessionalserviceforinternationalbusinessandshipment.Companyprofile公司介绍Establishedin1972,ZhejiangJingnengPhosphorMaterialCo.,Ltd.

isaglobalmanufacturerandsupplieroflightingmaterialincludingphosphorandchemicalmaterialforlampsandLEDs,andalsoprovidesprofessionaltechnicalservicestoourclients.Ifyouareinthemarketforthesekindsofproducts,pleasedonothesitatetocontactusatInfo@orvisitourwebsite:.beinthemarketfor欲购买Buyer:Iaminterestedinthe(1)

atyourstore.Hereisthelink.Howmanycolorsareavailable？Seller:Wehavefourcolors:black,yellow,silverandgray.Buyer:What’stheweightoftheitem?Seller:Nineounces.You’llfindmore(2)

informationifyouscrolldownthepageof“Product

Details”.Buyer:ThisisthefirsttimethatIhavetriedtobuythings(3).Iamnotsurehowtoplacean

order.Seller:Letmeshowyouhowtoplaceanorder.Firstofall,youshouldcreateanewaccountor

loginifyoualreadyhaveone.Buyer:OK,I’veloggedin.Seller:Opentheitem’s“ProductDetails”page.Thenclickthebutton“AddtoCart”onthepage.

onceyou’veaddedanitemtoyourcart,youcankeep(4)

orbrowsinguntilyourcart

containsalltheitemsyouwishtoorder.Youcanaccessyourcartatanytimebyclicking

the“cart”buttononanypage.Buyer:Isee.Thanks.Seller:It’smypleasure.(afewminuteslater)Buyer:HowcanIchangethe(5)

oftheiteminthe“ShoppingCart”?Seller:Enteranumberinthe“QuantityBox”andclick“Update”.Buyer:Ifoundanewstyleofwirelessspeakersinyourstorejustnow.Couldyou

tellmehowtoremoveanitemfrommy“ShoppingCart”?Seller:That’seasy.Justclick“Delete”.Buyer:I’veaddedtheitemsIwanttobuy.(6)

?Seller:Pleasereviewtheitemsinyour“ShoppingCart”.Ifallthedetailsaresatisfactory,

youcanclick“ProceedtoCheckout”.Enteradeliveryaddress,chooseadelivery

method,andenteryourpaymentinformation.Thenclick“PlaceYourOrder”.Buyer:Alldone.Thankyouverymuch.Productkeywordsweadoptwhenpurchasingonlineareoneofthemostimportantpartsforbothbuyersandsellersinthecross-borderplatforms.Nokeywordsmeansnoe-commercesale.Whatareproductkeywords?Generallyspeaking,productkeywordsarewordsorphrasesthatbestdescribeyourproduct.Forexample,forphosphorpowder,wemaydescribetemperature,color,brightness,model,advantages,like2500k,red/blue,100%,JN-16,lowcoatingweight.Whyshouldwepaymoreattentiontoproductkeywords?Keywordsarespecificwordstodescribeyourproduct,whichconnectwhatyouoffertowhatthebuyersearches.HowtodefineproductkeywordsMarketing-orienteddefiningkeywordsbasedonaproduct.ThinkofkeywordswhilestartingyourSEO(SearchEngineOptimization)marketingcampaignforyourcompany,businessandproduct.Andthenaddsomesuffixessuchasxxxsite/information/blog.Customer-orienteddefiningkeywordsbasedonaproductChoosingtherightkeywordsisallaboutattractingthecustomer.Inputthewordsreflectingkinds,functionandcharacteristicsofyourproduct.Geo-orienteddefiningkeywordsbasedonaproductChooseimpressivewordstodescribethelocationofthecompany.

Buyer:Iaminterestedinthe(1)flashlightsatyourstore.Hereisthelink.Howmanycolorsare

available？Seller:Wehavefourcolors:black,yellow,silverandgray.Buyer:What’stheweightoftheitem?Seller:Nineounces.You’llfindmore(2)detailedinformationifyouscrolldownthepageof

“ProductDetails”.Buyer:ThisisthefirsttimethatIhavetried