Part1-2 Unit4 Corporate Culture课件-【中职专用】高二英语同步课堂（高教版2021·拓展模块）（2023修订版）

Unit4

CorporateCultureCultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Listening

&SpeakingknowledgeobjectivesabilityobjectivesemotionalobjectivesTolearnsomewordsandexpressionsaboutcorporateculture.Tointroducecorporatecultureofsomecompanies.Toknowtheimportanceofcorporatecultureindevelopingacompany.LearningobjectivesCONTENTS目录PARTONEWarmingupPARTTWOListeningPARTTHREESpeakingPARTFOURHomeworkPARTONEWarmingup1Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。BrainstormWhatdoyouknowaboutcorporateculture?企业文化是企业成员共有的哲学、意识形态、价值观、信仰、假定、期望态度和道德规范企业文化代表了企业内部的行为指南，它们不能由契约明确下来，但却制约和规范着企业的管理者和员工。BigcompaniesBigcompanies黄峥的创业观，是本分。阿里巴巴公司文化“六脉神剑”的价值体系：顾客第一；团体合作；拥抱变化；诚信；激情；敬业。PARTTWOListening2Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Task1Listenandmatch.听录音，将下列企业与其特点相匹配。1)QuanjudeRoastDuckRestaurant2)GardenHotel3)NFD4)BYDA.goodserviceB.focusingonproductdesignC.longhistoryandspecialcookingmethodD.goingforwardandaiminghighTask1ScriptsDialogue1W:Wow,thisroastduckissodelicious!M:Yes.QuanjudeRoastDuckisoneofChina’stime-honoredbrands.W:Whatmakesitsofamous?M:Itsspecialwayofcookingandlonghistorymakeitwellknown.1)QuanjudeRoastDuckRestaurantC.longhistoryandspecialcookingmethodTask1ScriptsDialogue2M:Howisyourtrip,Mary?W:Terrific!StayingattheGardenHotelimpressedmemost.M:Anythingspecial?W:Yes.Theirservicemakesmefeelathome.M:Good.I’dliketotrythishoteltoo.2)GardenHotelA.goodserviceTask1ScriptsDialogue3W:Iheardyou’vegotanewjobrecently.M:Yes.I’veworkedasaproductdesigneratNFDfor2months.W:Whydidyouchoosethiscompany?M:Well,NFDfocusesonproductdesign.It’sagreatplacetodeveloptheskillsIneed.3)NFDB.focusingonproductdesignTask1ScriptsDialogue4W:HaveyouheardofBYD?M:Thecarcompany?W:Yes.Iwonderwhatthekeytoitssuccessis.M:Well.BYDbelievestruegreatnesscanbeachievedbygoingforwardandaiminghigh.4)BYDD.goingforwardandaiminghighLanguagepointsanalysis1.brandn.品牌药品以不同的品牌名称在世界各地销售。________________________________________________________e.g:Drugsaresoldunderdifferentbrandnamesthroughouttheworld.2.corporaten.企业企业文化影响企业发展。_______________________________________________e.g:Corporatecultureaffectscorporatedevelopment.QuanjudeRoastDuckisoneofChina’stime-honoredbrands.全聚德烤鸭是中国老字号之一。Languagepointsanalysis3.impressv.给...留下深刻印象多用心去打动顾客，商品就会更快售出。_________________________________________________________________________________e.g:Maketheextraefforttoimpressthebuyerandyouwillberewardedwithaquickersale.impressionn.印象impressiveadj.令人印象深刻的StayingattheGardenHotelimpressedmemost.住在花园宾馆给我留下的印象最深。Languagepointsanalysis4.focusv.聚焦请专心体会放松的感觉。______________________________________e.g:

PleaseFocusonthefeelingofrelaxation.focuson关注NFDfocusesonproductdesign.It’sagreatplacetodeveloptheskillsIneed.NFD专注于产品设计，这是一个培养我所需技能的好地方。因为担心孩子，她今天很难关注别的事情。______________________________________________________________________________e.g:It'shardforhertofocusonanythingelsetodaybecauseshe'sworriedaboutthebaby.Languagepointsanalysis5.achievev.实现；获取他们为实现国家独立而奋斗了多年。_________________________________________e.g:Theyfoughtforyearstoachievenationhood.achievementn.成就；成绩BYDbelievestruegreatnesscanbeachievedbygoingforwardandaiminghigh.比亚迪相信，真正的伟大可以通过向前迈进、目标远大来实现。学校向学业成绩优异者授予奖学金。______________________________________________________________________________e.g:Schoolsawardscholarshipsforhighacademicachievement.asenseofachievement成就感Task2Listenandchoose.听录音，选择正确答案。2)WhatisMr.Blackinterestedin?A.ModernartofChina. B.Chineseeconomy.C.Chinesecultureandhistory.D.NaturalsceneryinChina.1)WhatwillMr.Johnsondonextweek?A.Heisgoingtovisithisfriend,Mr.Black.B.HeisgoingtovisitMrs.JohnsonwhoworksatBNG.C.HeisgoingtohaveameetingwiththesecretaryofBNG.D.HeisgoingtohaveameetingwiththegeneralmanagerofBNG3)WhatarethePalaceMuseumculturalandcreativeproducts?A.AncientthingsinthePalaceMuseum.B.SouvenirsofthePalaceMuseum.C.ProductsmadeinthePalaceMuseum.D.BooksaboutthehistoryofthePalaceMuseum.Task2Listenandchoose.听录音，选择正确答案。5)WhenwillthesecretarybuythegiftsforMr.Black?A.Thisafternoon.B.Nextweek.C.Thisweekend.D.Immediately.4)Whatgiftsdoesthemansuggestbuying?A.Abookandapen.B.Anotebook,apenandabookmark.C.Apenandanotebook.D.Anotebookandabookmark.Task2ScriptsW:Mr.Johnson,thisisthescheduleforyourvisittoBNGnextweek.Wouldyouliketohavealook?M:OK.HowaboutthemeetingwithMr.Black,theirgeneralmanager?W:I’vediscussedtheschedulewithhissecretary,andeverythingissettled.M:That’sgood.Haveyoupreparedanygiftforhim?W:Ihaven’tdecidedyet.Couldyougivemesomesuggestions?M:Well,Mr.BlackhasworkedinChinaformanyyears.HeisinterestedinChinesecultureandhistory.W:So,weshouldbuysomethingwithChinesecharacteristics.M:Yes.AndIthinkthePalaceMuseumofferssomegreatculturalandcreativeproducts.W:Oh,Ididn’tknowthat.Whatarethey?M:They’renice-lookingsouvenirsofthePalaceMuseum.W:Isee.M:Andtherearemanychoices,suchasnotebooks,pensandbookmarks.W:Soundsgreat.ThesekindsofproductsreallybringChineseculturetolife.IthinkMr.Blackwilllovethem.M:Yes.Ithinkanotebookandabookmarkwouldbeperfect.W:OK.I’llgetthegiftsreadythisafternoon.Thankyouverymuch!Languagepointsanalysis6.settlev.解决不要退而求其次。______________________________e.g:Don'tsettleforsecondbest.I’vediscussedtheschedulewithhissecretary,andeverythingissettled.我已经和他的秘书讨论了日程安排，一切都安排好了。好的，平静下来。这样你的心脏会受不了。______________________________________________________________________________e.g:Alright,settledownnow,you’regonnagiveyourselfaheartattack.settledown平静下来Languagepointsanalysis7.characteristicn.特征；特点有些动物具有人类的特征。______________________________________e.g:Someanimalshavehumancharacteristics.So,weshouldbuysomethingwithChinesecharacteristics.所以，我们应该买一些有中国特色的东西。我听见了我朋友独特的笑声。_________________________________________e.g:Iheardmyfriend'scharacteristicslaugh.

adj.特有的；独特的；Languagepointsanalysis8.souvenirn.纪念品他一直保存着一把勺子，作为旅行纪念。___________________________________________e.g:Hehadkeptaspoonasasouvenirofhisjourney.They’renice-lookingsouvenirsofthePalaceMuseum.它们是故宫博物院漂亮的纪念品。Task3Listenandcomplete.听录音，完成Smart-Tech公司的信息表。Smart-TechMainproductsMobilephonesNewmodelPhoneswith1)

technologyinthem,having2)

speedInternetSloganHelp3)

connectto4)

better.5GhighpeopletheworldTask3ScriptsW:Goodmorning,sir.WhatcanIdoforyou?M:Goodmorning.Thereissomethingwrongwithmyphone.ItpowersofffornoreasonandImissedaveryimportantphonecallfrommybossyesterday.W:Oh,that’sterrible!Itseemsthatyouneedtogetanewphone.M:Yes.That’swhyI’mhere.Butitishardtodecidewhichonetochoose.W:Itdependsonwhatfunctionyouthinkisthemostimportant.M:IusetheInternetalotonmyphone.ThespeedoftheInternetisthemostimportantthingforme.W:ThenthismodelfromSmart-Techmaybeagoodchoice.Itcanmeetyourneeds.M:Really?I’veusedaSmart-Techphonebefore,butIdon’tthinkitwasfast.W:Oh,thisoneisdifferent.Ithasthe5Gtechnologyinit.Withthistechnology,youcansurftheInternetwithamuchhigherspeed.M:Wow,soundsnice.W:Yes.Theirsloganis“Helppeopleconnecttotheworldbetter.”M:Cool.W:Andthecompanyhasbeenworkingveryhardtoputitintopractice,andthat’swhytheirphonesaresopopular.PARTTHREESpeaking3Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Task4Completeandspeak.选择合适的内容补全对话并跟读。W:Goodmorning,Mr.Jones.I’mwithChinaBusiness Weekly.Wouldyoupleasegivemeabriefintroductionofyourcompany?M:Sure.CBSisaworld-famousfurnitureretailer.Wenowhave150storesaroundtheworld.W:1)

.M:Well,intermsofthegeneralstylethey’reallthesame,althoughindifferentcountrieswemayaddorchangethingstomatchthelocalculture.W:Youmeanthegeneralstyleofsimplicity?M:Yes,exactly.W:2)

.M:ItgoesbacktoMr.DavidSmithwhoestablishedCBSinthe1950s.Hebelievedbeautylayinsimplicity.Wow,soCBShasfollowedthestyleforabout70years.DoalltheCBSstoreslookthesame?Webeginbymakingsuretheyunderstandthevaluesofourcompany.MayIaskwherethestylecamefrom?Youmeanpeoplesharesomesameideas?BCDEADBTask4Completeandspeak.选择合适的内容补全对话并跟读。W:3)_____________________________

M:You’reright.W:HowdoesCBSdomarketingindifferentcountries?M:That’sagoodquestion.IhavebeenworkingatCBSfor15yearsinItaly,CanadaandChinaandwhatsurprisesmemostishowmuchpeoplehaveincommon.W:4)______________________________M:Yes.Forexample,EasterncountriesandWesterncountriesareverydifferentintermsoftheirculture,buttheideaofsimplicityisenjoyedbyconsumersineverycountry.W:Howdoyoumanagemorethan3000employeesaroundtheworld?M:5)______________________________ Thisisveryimportant.W:Willthevaluesaffecttheirdevelopmentinthecompany?M:Yes.Ithasamajorinfluence.EACWow,soCBShasfollowedthestyleforabout70years.DoalltheCBSstoreslookthesame?Webeginbymakingsuretheyunderstandthevaluesofourcompany.MayIaskwherethestylecamefrom?Youmeanpeoplesharesomesameideas?BCDEALanguagepointsanalysis9.simplicityn.简单；简约该设计简单省钱，正适合我们的任务需要。________________________________________________________________e.g:Thecheapnessandsimplicityofthedesignmakesitidealforourtask.Youmeanthegeneralstyleofsimplicity?你是说简约的风格？ItgoesbacktoMr.DavidSmithwhoestablishedCBSinthe1950s.Hebelievedbeautylayinsimplicity.这要追溯到上世纪50年代创立哥伦比亚广播公司的大卫·史密斯先生，他认为美在于简单。Ithasamajorinfluence.它有很大的影响。他们将建立自己的军队。_________________________________________e.g:Theywouldestablishtheirsownarmy.10.establishv.建造；建立我不想试图去左右他。_________________________________________e.g:Idon'twanttotrytoinfluencehim.11.influencen.&v.影响Task5Actandpractice.选择一个情境，和同伴编排并表演对话。Situation1Lilyisavocationalschoolstudent.ShewillgraduatethisyearandiseagertolearnsomethingaboutworkinginIT.JoeworksatanITcompany.NowheistalkingtoLilyaboutit.Alwayskeeponexploringnewtechnology.Alwaysworkinteams.Shouldbeverycareful.Neverbeafraidoffailuresandchallenges.Task5Actandpractice.选择一个情境，和同伴编排并表演对话。Situation2Henry,areporteratChinaWeekly,ispreparingforareportaboutMIC,anITcompany.HeisinterviewingJack,thespokesmanofMIC.Keyvalues:createvaluebyofferingnewproductsPractice:encourageemployeestofindoutcustomerneeds;workinteamstodevelopnewtechnologytosatisfycustomerneeds;providehighqualityproductsandgoodservicesJoe:

Goodmorning,Lily!Welcometoourcompany!Couldyoutellmesomethingaboutyourself?Lily:Goodmorning!Iw