Part3-4 Unit4 Corporate Culture课件-【中职专用】高二英语同步课堂（高教版2021·拓展模块）（2023修订版）

Unit4

CorporateCultureCultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Reading

&WritingknowledgeobjectivesabilityobjectivesemotionalobjectivesTolearnwordsandphrasesaboutcorporateculture.Tounderstandcorporatecultureanditsfactors.Tounderstandhowcorporatecultureshapesaculture.LearningobjectivesCONTENTS目录PARTONEWarmingupPARTTWOReadingPARTTHREEWritingPARTFOURHomeworkPARTONEWarmingup1Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。CorporatecultureHUAWEI像狼一样进攻；以奋斗者为本；烧不死的鸟就是凤凰；做好自我批评的工作；奉献精神存在于每个华为人的基因；把握《华为基本法》的基本理论；狼性文化中的人性化管理；用诚信来打造企业品牌；公平不是搞平均主义；细节决定一切。Task6Readandmatch.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany1Ourcompanyfocusesonprovidingthebestservicebydeliveringparcelsfastandsafelytocustomers.Webelievethatacompanyshouldn’tonlythinkaboutmakingmoney.We’dliketodevelopalong-termbusiness,andaimtomakepeople’slifemoreconvenientwithourbestservice.包裹Task6Readandmatch.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany2Thestoryofourcompanybeganinahumblegarage,withthreefriendsworkingdayandnight.Ithasbeenimaginationandhardworkthathavekeptusgoingforwardtobecamethebestinthefieldofsmartphones.It’simpossibletosumupeverythinginasinglearticle,butpassionhasbeenoneofthemostimportantfactors.不大的要素Task6Readandmatch.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany3Ourcorporatecultureiscenteredonourcustomersbecausewebelievethatcustomersatisfactionisoursuccess.Asyouknow,wedon’tjustsellcoffee.Wesellanexperience.Wekeepourstoresopenlateatnightbecausewewantourcustomerstoknowtherewillalwaysbeaplaceforthemtositdownandhaveacupofcoffee.Task6Readandmatch.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany4ThehistoryofourcompanyisnotlongbutwehavegothundredsofmillionsofusersinChina.WehaveinvestedalotintechnologyandactivelytakenpartinthedevelopmentoftheInternetindustry.Ourgoalisnotjustdevelopingtechnologybutenrichingthelivesofouruserswithit.投资使...丰富PARTTWOReading2Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Task7Readandchoose.读有关企业文化的介绍，选择正确答案。Corporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.Thecultureaffectstheattitudeofemployeesandthewaytheywork.Thefollowingaspectsareallrelatedtocorporateculture.VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.Goodvisionstatementswillhelpemployeesmakerightdecisions.ValuesAcompany’svaluesarethemostimportantpartofitsculture.Ifthevisionstatementshowsthecompany’spurpose,thevalueswilltellemployeeshowtoachieveit.PracticesValuesareoflittleimportanceunlesstheyareputintopractice.Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.whatwhy①②③Task7Readandchoose.读有关企业文化的介绍，选择正确答案。PeopleNocompanycanbuildaculturesuccessfullywithoutpeoplewhoshareitsvaluesandhavetheabilitytocarrythemout.Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.HistoryEverycompanyhasitsownhistory.Itisimportanttofindoutthevalueofitandmakeitakeyfactorwhenbuildingthecorporateculture.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.PlacePlaceshapesculture.Itistruethatthelocation,constructionanddecorationoftheworkplacehaveinfluenceonthevaluesandbehaviorsofpeoplewhoworkthere.④⑤⑥Task7Readandchoose.读有关企业文化的介绍，选择正确答案。Whatiscorporateculture?A.Thebooksandvideosaboutacompany.B.Thevalueseveryoneinacompanybelievesin.C.Thehistoryofacompany.D.Therulesallstafffollow.2)Whatisthemostimportantpartofcorporateculture?A.Thevalues.B.Thepeople.C.Thehistory.D.Thevision.3)Ifacompanytakesprovidingbestservicesasitskeyvalue,whatisitlikelytorequireitsemployeestodo?A.Askcustomerstowaitwhentheyarebusy.B.Askemployeestolearncorporateculture.C.Neverarguewithcustomers.D.Encourageemployeestocreatenewproducts....thatdescribesthevaluesheldincommonwithinacompany.Acompany’svaluesarethemostimportantpartofitsculture.Task7Readandchoose.读有关企业文化的介绍，选择正确答案。4)Companiesalwaysprefertochoosepeoplewho

.A.arecreativeB.havefinishedinternshipsC.havegraduatedfromcollegeD.shareitsvalues5)Whydosomecompaniesestablishcompanymuseums?A.Toselltheirproducts.B.Tomaketheworkplacemoreinteresting.C.Toemploymoretalentedpeople.D.Tomakegooduseoftheirhistory....peoplewhoshareitsvaluesandhavetheabilitytocarrythemout....totelltheirhistory,whichaimstomaketheirculturemorepowerful.Languagepointsanalysis1.describev.描述

那种传遍我全身的愉悦感难以言表。___________________________________________e.g:Ican’tdescribethejoythatspreadthroughme.descriptionn.描述这里这份是课程说明。___________________________________e.g:Here'sthecoursedescriptionguide.Corporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.企业文化是一个描述公司内部共同价值观的术语。thatdescribesthevalues...作term的定语从句，that在从句中作主语，不能省略，可换成which。heldincommon...过去分词短语作后置定语。Languagepointsanalysis2.visionn.愿景；视力为什么你有这样的愿景？_________________________________________e.g:Whydoyouhavesuchavision？VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.愿景伟大的文化始于愿景声明，它指导着公司的价值观并为其提供目标。3.purposen.目的这项工作的目的是解决问题。___________________________________________e.g:Thepurposeoftheworkistosolvetheproblem.whichguidesacompany’svalues...非限制性定语从句，补充说明愿景描述的作用。onpurpose故意地；特意地Languagepointsanalysis4.relativeadj.相关的老师问了一些与我论文相关的问题。__________________________________________________________e.g:Theteacheraskedmesomequestionsrelativetomypaper.encourageAtodosth鼓励A做某事Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.如果一家公司把提供最好的服务作为其核心价值之一，它可能有相关的要求或政策来鼓励员工这样做。老师鼓励学生积极回答问题。______________________________________________________________________________e.g:

Theteacherencouragesstudentstoanswerquestionsactively.if引导条件状语从句，注意主将从现。Languagepointsanalysis5.fitfor

适合请找个适合这份工作的人。_________________________________________e.g:Pleasefindsomeonewhoisfitforthejob.bewillingtodosth愿意做某事

Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.人们愿意坚持他们喜欢的文化，所以大多数公司雇佣那些不仅有才能而且适合公司文化的人。stickwithsth坚持某事notjust...butalso...不仅...而且...Languagepointsanalysis6.aimto旨在；为了今年夏天我们打算做兼职。_________________________________________e.g:weaimtotakepart-timejobsthissummer.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.例如，一些公司可能建立公司博物馆来讲述他们的历史，目的是使他们的文化更加强大。forexample例如which引导非限制性定语从句，补充说明建博物馆的目的。Task8Readandcomplete.再读关于企业文化的介绍，补全下面的信息表。CorporateCultureVisionGuideacompany’s1)

andprovideitwithpurpose.ValuesTellemployeeshowto2)

thecompany’spurpose.PracticesValueswillbeoflittle3)

iftheyarenotputintopractice.PeoplePeoplewho4)

thecompany’svaluesandhavetheabilityto5)

themoutarenecessaryforbuildingcorporateculture.History6)

outthevalueofthecompany’shistoryandmakeitakeyfactorwhenbuildingcorporateculture.Place7)

,constructionand8)

oftheworkplacehaveinfluenceonemployees’valuesandbehaviors.valueachieveimportancesharecarryFindLocationdecorationSumup:1.describev.描述

2.visionn.愿景；视力3.purposen.目的4.relativeadj.相关的5.fitfor

适合6.aimto旨在；为了PARTTHREEWriting3Cultureislikethewind.Itisinvisible,yetitseffectcanbeseenandfelt.文化像风一样。它虽然无影无踪，但影响却无所不在。Task9Readandmatch.读下面的邀请函，将邀请函的结构名称与相应内容匹配。DearMs.Fellini,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyoutothe20thHarbinInternationalTradeFair.Thisyear’seventisgoingtobeheldfromJune15thto19thinHarbinInternationalExhibitionCenter.1)___________signatureopeningmoreinformationjobtitlesalutationclosingsalutation3)_________________2)__________openingmoreinformationDuringthefair,aseriesofbusinessactivitieswillbeheld.ItwillbeagoodopportunitytomeetChineseandinternationalpartnerswithproductsandservicesuptoyourexpectation.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,LiuQianwenPresidentOrganizingCommitteeofthe20thHarbinInternationalTradeFair4)__________closing5)____________signature6)_________jobtitleTask10Readandcomplete.再读上面的邀请函，完成其关键信息的备忘录。EventDate Place ActivitiesReasonsforAttending1)

.2)

.3)

.Aseriesof4)

Meet5)

.withproductsandservicesuptoyourexpectation.The20thHarbinInternationalTradeFairJune15thto19thHarbinInternationalExhibitionCenterbusinessactivitiesChineseandinternationalpartnersTask11Readandcomplete.根据下面的备忘录，完成给卡特先生的邀请函。EventThe20thChinaInternationalFashionFairDateandTimeMarch27thtoApril2nd,thisyearPlaceActivitiesFashionshowsandfashionforumsShenzhenExhibitionandConventionCenterReasonsforattending MakebrandsbetterknownandfindnewbusinesspartnersOrganizerOrganizingCommitteeofthe20thChinaInternationalFashionFairTask11Readandcomplete.根据下面的备忘录，完成给卡特先生的邀请函。DearMr.Carter,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyouto1)

.Thisyear’seventisgoingtobeheld2)

in3)

.Duringthefair,4)

.willbeheld.Itwillbeagoodopportunityto5)

.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.6)

.

7)

,TanJunMarketingDirector8)

.

the20thChinaInternationalFashionFairfromMarch27thtoApril2ndShenzhenExhibit