剑桥商务英语授课教案(中级)

Introduction&Unit1aTeamwork(1)Objective:makestudentsgettoknowbasicinformationaboutCambridgeBECvantageandtalkaboutteamworkFocuson:totalkaboutteamworkIntroductionabouttheexamTheexamcomprisesfourtests:reading,writing,listeningandspeaking.TheSpeakingTestdateisdecidedafteryourentryisconfirmedbyCambridge.Candidateswillreceiveanoverallgradeandseparategradeforeachtest.(PassgradesA,B,CorFailgradesD,E).Howtounderstand,recordandbuildvocabularyAdvisestudentstoadoptfollowingwaysonvocabularyWaystounderstandnewwordsExaminethecontextofthewordthecontextb.thepositionofthewordExaminetheworditselfprefixes(e.g.inter-,un-,bi-)suffixes(e.g.-ee,-tion,-ical)Useadictionaryorwebsite(e.g.,or)WaystorecordnewwordsinthemarginofyourcoursebookonaseparatesheetofpaperinavocabularynotebookonacomputeroncardsWaystobuildvocabularycompoundwordsusingprefixandsuffixsynonymandantonymputwordsinalogicalorderAssessingteamsSpeakingStep1choosethefivemostimportantcharacteristicsofagoodteamandputtheminorderStep2pairwork.Conductadialogueaboutteamwork.Question:Whatisagoodteam?Doyouworkinagoodteam?Doyoulikeyourteammembers?WhyorWhynot?Dialoguetips:Onecanexpresshisviewaboutteamworkintermsofone’sexperienceintheworkingplace,thesportsteam,orone’sfamilyorclass.Wordtips:Co-operative齐心协力的havecommunicationproblems交流有问题attachimportancetoteam-building重视团队建设developteamwork开拓团队协作aneffectiveteam精锐团队sharethesamevalues具有相同的价值观HomeworkReadthefollowingquotesandproverbsaboutteamwork.HenryFord

Comingtogetherisabeginning.

Keepingtogetherisprogress.

Workingtogetherissuccess.

BruceCoslet,Coach,Bengals

Theeraoftheruggedindividualisgivingwaytotheeraoftheteamplayer.

Everyoneisneeded,butnooneisnecessary.

VinceLombardi,footballcoachfortheNFL(1913-1970)

TeamworkiswhattheGreenBayPackerswereallabout.Theydidn'tdoitforindividualglory.Theydiditbecausetheylovedoneanother…

SusanGerke,IBM,LeadershipDevelopment

Conflictisinevitableinateam...infact,toachievesynergisticsolutions,avarietyofideasandapproachesareneeded.Thesearetheingredientsforconflict.

BenjaminFranklin

Wemustallhangtogether,

orassuredly,weshallallhangseparately.

ThomasEdison,whenaskedwhyhehadateamoftwenty-oneassistants

IfIcouldsolvealltheproblemsmyself,Iwould.

LewisB.Ergen

TheratioofWe'stoI'sisthebestindicatorofthedevelopmentofateam.Unit1aTeamwork(2)Objective:toenablestudentstotalkaboutteamworkFocuson:tolearnsomeusefulphrasestomakeandchangearrangementsReadingStep1introducebackgroundinformationandexplainsomenewwordsNewsreportstructure:headline,leadandbody.Thetopicsentenceusuallyappearsintheheadlineandlead.Step2Readthearticle,trytogetthemainideaandfinishtheexercises.Step3Askstudentstopresentanswersandcorrecttheanswerstogether.VocabularyStep1dothematchworkandchecktheanswerStep2AskstudentstousethephrasestodescribewhathappenedatCussonsinPoland.Practicepersonallyorinpair.Step3Askonestudenttomakepresentationandcorrectthemistakesafterit.SpeakingStep1Groupwork:discusshowteamworkcanhelpyourclasspreparefortheCambridgeBECVantage.Step2Studentscanformgroupofnomorethan4personsandconductadiscussion.Encourageeveryonetospeakandcontributetothediscussion.Timelimit:FiveminutesStep3Afterthediscussion,askeachgrouptochoosearepresentativeandmakeasummarytothewholeclass.Wordtips:workinateam团队合作shareideas交流想法helpeachotherwithhomework做作业相互帮忙testeachotherontextscovered对已学的课文相互检测e-maileachother相互发电子邮件learnfromone’sstrongpoints学人所长ArrangingacourseReadingStep1ReadthequestionsbeforereadingandlookforthespecificinformationwhilereadingStep2Askstudentstoanswerthequestionsandcorrectthemistakes.Step3Explainsomelanguagepointsandnewwords.SpeakingPairwork1Step1LearnsomeusefulphrasestomakeandchangearrangementsStep2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.Step4Asksomepairstopresentthedialogueinfrontoftheclass.Step5Correctthemistakesandgivesomecomments.Pairwork2Step1Lookattheadvertisementsfortheteam-buildingcoursesbelow.Step2Explainsomelanguagepointsandnewwords.Step3Askthestudentstoanswerthequestionsandchecktheanswers.TeamworkPlayagameonteamworkandexperiencetheimportanceofcooperationHomeworkremembertheusefulphrasesandfinishself-study1aHowabout/whataboutthefollowingweek?Shallwesay8Feb.?Whenwouldyousuityou?I‘mafraidIcan’tmakeitthen.They’reworkingonanotherprojectuntil12Feb.Unit1bCommunicationObjective:toimprovecommunicationinspokenlanguageandgraspthemainideaandspecificinformationduringreadingandlistening.Focuson:tolearntoleaveandtakevoicemailmessages.KeepingontouchSpeakingStep1Pairwork.Askyourpartnerquestionsabouttheformsofcommunicationandmarkthemonthegraph.Step2DiscusstheadvantagesanddisadvantagesofeachformofcommunicationwithyourpartnerStep3Asksomepairstopresentthedialoguetothewholeclassandcorrectthemistakestheymake.Wordtips:snailmail传统的信件Time-consuming费时Savetime/trouble省时间，方便Raisetheefficiencyinyourwork提高工作效率Inwrittenform书面形式Refertoitanytimeyoulike你随时可拿来参考ReadingStep1ReadthearticleaboutusingEnglishforinternationalbusiness,lookingforthetopicsentenceandthekeywordsandgiveatitletoeachparagraph.Step2Answerthequestionsaboutthearticleandchecktheanswers.Step3Explainthetitleandsomenewwordsandusefulexpressions.Limitthemselvesto把…限制在…Insiston/uponsth/doingsth坚持Culture-specific文化特有的SpeakingStep1Discusswithpartner:Questions:whatdoyoufinddifficultaboutunderstandingnativeEnglishspeakers？Doyousuchexperiences?Doyouhaveanysuggestionstoimprovecommunicationwithforeigners?Step2AsksomepairstopresenttheirdialogueandcorrectthemistakesandmakesomecommentsWordtips:thefastspeedmakesithardtofollow语速太快Localaccent地方口音Idiomaticlanguage俗语Slang俚语jargon行话Culturaldifference文化差异Cultural-specifichumor文化特有的幽默LeavingvoicemailListening1Step1readtherequirementoftheexerciseandguessthecontentofthefivevoicemailStep2ListentothetapeandtrytomatchtherightitemsStep3ListentothetapeagainandchecktheanswersStep4Listentothetapeforathirdtimewhilereadingthetypescriptsandcorrecttheanswers.SpeakingStep1Discusswithyourpartner:whichcalldoyoufindmostdifficulttounderstandandwhy?Step2Makethedifficultmessageeasiertocatchandpresenttheadaptationtothewholeclass.Step3Givesuggestionstomakeyourselfmoreeasilyunderstood:usesimpleEnglish,onepointonesentence.TakingmessagesListening2Step1LookatthetwoformsandguessthemainideaofthecallStep2Listentothetapeandlookforthespecificinformationtofilltheblanks.Step3ListentothetapeagainandchecktheanswersStep4Listentothetapeforathirdtimewhilereadingthetypescriptsandcorrecttheanswers.SpeakingStep1Learnsomeusefulphrasestoleaveandtakemessages.Step2Lookattheactivitysheetsandgettoknowtherequirementandallocateroles.Step3Makeupadialogueandpracticeitinpairs.Step4Asksomepairstopresentthedialogueinfrontoftheclass.Step5Correctthemistakesandgivesomecomments.HomeworkSelf-study1bandremembersomeusefulsentencestotakeandleavemessagesI’mafraidshe’snotheretoday.CanIhelpyou/takeamessage?CouldIaskwho’scalling?Couldyougivemeyourfaxnumber,please?I‘llgiveherthemessageassoonasshe’sback.Iamringingaboutthesalesreport.Couldyoupleasecallmeback?Unit2aEntertainingaclient(1)Objective:ToenableSstotalkaboutthecritiriaofrestaurantsFocuson:TopracticereadingforspecificinformationChoosingarestaurantReading1Step1Warming-upexercise:questions:Whenyouinviteyourfriendtohavedinner,wherewouldyouchoose?Ifyouinviteamimportantpersonforameal,wherewouldyouchoose?Whatisyourrequirementforagoodrestaurant?Step2Afterthestudentshaveabrianstorming,askthemtoseethelistsofcriteriaonthecustomersatisfactionform.Step3Pairwork.Haveadiscussionwithyourpartneranddecideonthethreemostimportantcriteriaforthem.Step4Asksomepairstopresentthedialoguetothewholeclassandcorrectthemistakestheymake.SpeakingPairWork.Askeachotheraboutthelastrestauranttheyvisited.Trytodescirbetherestaurantintermsofthecritiamentinedabove.Theyarerequirednottouse“satisfactory”“excellent”and”poor”intheirdialgue.Insteadtheyshoulduseothersimilarwordstodescibeandthusexpandtheirrangeofvacabulary.Wordtips:spendid,magnificent,neat,elegant,amiable,consideratedirty,untidy,cold,impatientheavy,lightCouldyoutellmesomethingabout…?Howisthe….?Whatisyourimpressionof….?Reading2Step1AskstudentstolookattheadvertisementforPotersEnglishRestaurantinLondon.Step2Askstudentstoindentifythectiriathecustomersatisfactionformreferredtoandwhatfoodtheywouldexpectthisrestauranttoserveandwhatkindofcustomersthisrestaurantissuitablefor.Step3AskstudentstoseethefivesituationsbelowtheadvertisementanddecidewhetherPortersisgoodfortheirchoiceandexplainwhybasedonthemainfeatureordistinctionoftherestaurant.Explainlanguagepoints:1objective:目标、宗旨Theobjectiveoftheneworganizationistoprovidefeelegalservicetothepoor.2bepopularwith:受欢迎的、招人喜欢的Swimmingispopularwithallages.apopularresort,apopularfood,popularsong3prideoneselfon/upon以…为豪Heprideshimselfonhissuccessinpainting.tocaterforHerunsarestaurantwhichcatersforweddingsandparties.callin:顺路到某处Callinonyourwayhomeandtellmehowtheinterviewwent.SpeakingPairwork.Askyourpartnertodescribethemostmemorablerestauranthe/shehaseverbeentoandpresentthedialoguetothewholeclass.Wordtips:Whatmakesmydiningexperiencestandoutis….Enjoytheattractiveandrelexingatmosphere.CatertodifferenttastesHaveafeelingoffriendlinessandcomfort.Theclassicalinteriordesignservesasavisualfeast.Homeworktheexerciseofself-study2areadthesupplementarymaterialattachedabouttablemanner.Unit2aEntertainingaclient(2)Objective:ToenableSstopractisetechniquesforencouragingconversationFocuson:TopracticelisteningforspecificinformationMakingconverationListening1Step1Askstudentstolookthroughthequestionsintherightandguesswhatwouldbetheanswers.Step2explainthedifferencebetween“trip”and“journey”Step3listenforthefirsttimeandtrytogetthemainideaStep4Listenforthesecondtimeandconcentrateontheusefulandkeywords.Suchas“bed”“sleep”“delay”“luggage”andetc.Step5matchtheanswerswiththequestions.Listentothetapewhilereadingthetapescriptsandchecktheanswer.Languagepoints:Igotstoppedat我在…被卡住了Iwouldn’tminddoing我不介意干….getthroughquitealot经历了很多Itwasabittooheavy.太油腻了alongwayfromadecision作决定还早Listening2Listentothedialoguecarefullyandindentifythephrasesandexpressionsusedbythefirstspeakertoencouragetheconveration.Askstudentstocontributemorebythemselves.Speaking3Step1pairwork.Askstudentstodevelopthefivestatementsintoconversation,usingthetechniquesfromtheDon’tforgetsectionwhereappropriate.Step2Askvolunteerstopresentthedialogueandmakesomecomments.Speaking4Step1Explaintherulecarefullytostudents.Studentsshouldfromgroupsof4andplaythegame.Wewillusetwocoinstodecidethestepsthatoneshouldmove.Studentsshouldthrowthecoinsinturntostartandmoveastherulesays.Whenaplayerlandsonasqaresheshouldtakaboutthetopicforoneminute.Theothersshouldencouragehertotalkfurtheruntiltheconversationgoesforoneminute.Whenaplayerlandsona“freechoice”oneoftheotherplayershouldchoosesatopicandasksasuitableinitialquestionstosetthespeakertalking.Thefirstpersonreachesthe“Finish”wins.Step2Dividethestudentsintogroupsof4andmakesuretheyunderstandtherules.Beginthegameandwalkaroundtochecktheirplay.Step3Makethewinnersstandoutandgivethemencouragementandawards.AdditonalsituationalconversationSetthesituation:Supposeyouwereanassistantofasalesmanager.Onedayyourbosstoldyouhewasgoingtoinvitetwoimportantclientstohavedinner.Heaskedyouforyourrecommendationandsuggestionsinceyouareinchargeofmakingreservationandbusinesstriparrangementandhavekeptalotofinformationabouthotelsandrestaurants.Yourbossmadeadecisionafterdiscussingwithyou.Heaskedyoutomakereservationwiththerestaurantheconfirms.Youcalledthehotelandmadereservationaccordingtoyourboss’srequirement.Allocaterolestothestudentsandexplaintherequirement.Studentsformgroupsofthreeandbegintherole-play.Checktheirpracticeandencourgethemtobecreativeandmakethisrole-playvivid.Asktwogroupstoperformtherole-playandmakesomecomments.Homeworkexampraticeremembertheexpressionsusedtoencourageconversation:--Really?--I’msurprisedtohearthat.--Whatdidyouthinkof….?--Sothemeeting’sbeenpostponeduntilnextMarch.Unit2bCorporatehospitalityObjective:ToenableSstotalkaboutcorporatehospitalityFocuson:TopracticereadingforspecificinformationandusingphrasesonmakinganddealingwithinvitationsMixingbusinessandpleasureSpeakingStep1Askstudentstobrainstormwaysofentertainingexistingandpotentialclients.Step2Askstudentstolookthroughtheprofilesofthebusinesspeopleandmatcheachprofilewithabestwayofentertainingthemfromthelists.Step3Askstudentstoexplainthereasonoftheirchoiceandgivesuggestionsandcomments.Step4Makeasummry:youshouldmakeyourdecisionsbasedonthedistinctionofthepeople,yourbusinessobjectiveyouwanttorealiseinthem.Step5explainsomenewwords.Fact-finding实地考察Substantial重要的，实质的Reading1Step1Askstudentstoscanthearticleandfindtheactivitiesmentionedforentertainingbusinesspeople.(meal,opera,sportsevent,drinks,theatre)Step2Askstudentstoreadthetextandtrytogetthemainideaofeachparagraph.Matcheachnumberedparagraphwithatitlefromthelist.Step3AskstudentstocompletethesentencesbyborrowingsomeinformationfromthearticleStep4Askstudentstopresenttheiranswersandmakesomecomments.Step5Explainsomeimportantlanguagepoints.Languagepoints1contact:熟人，有业务关系的人，有利用价值的人apersonyoumayusetoyouradvantageorwhocanprovideyouwithimportantinformationthecontactsinthecityhall在市政府里面的熟人2prospect潜在顾客，委托人或购买者，前途，前景Sheistalkingwarmlytoseveralprospects.Hehasagreatprospectsinceheisalwaysdiligentandsmart.3.thereisnopointindoingsth.做…没有意义Whatisthepointindiscussingthisissuesinceithasbeenfinishedalready?4havingfreedrinksonthecompany.On,由…付费，付帐Thismealinonme.Helpyourself.5addupto意味着，说明Theiractionaddsuptotheopenchallengetotheauthority.6liein（原因，兴趣，答案）等在于…Thecauseofthewarliesinthegreedandincompetenceofpoliticiansonbothsides.如指责任，选择，决策等关键在于某人，习惯用liewithResponsibilityforthedisastermustultimatelyliewiththegovernment.Thechoicelieswithyou.SpeakingStep1Discusstheadvantagesanddisadvatagesofmixingbusinessandpleasureinpairs.Step2Asksomepairstopresenttheirviewandotherscanmakesupplements.Correctthemistakesandmakesomecomments.WordTips:BuildagoodbusinessrelationshipEnhancemutualunderstandingIncreasemorepersonaltouchAmorecolorfullifeDifficulttoswaprolesToopreoccupiedwithyourworkArrangeacompanyvisitReading2Step1Askstudentstobrainstormpurposesofdifferenttypesofformalletters(enquiry,complaintetc.).Step2Readthelettertofindoutthepurposeofthisinvitation.Ignorethegapsthefirsttime.Step3ReadtheletteragainandfinishtheexerciseTorFStep4Askstudentstoreadthephrasesandchoosetherightonetofilleachgapintheletteranddiscusswhythemoreformalphrasesareappropriateinthissituation.Languagepoints1meettheexpenses支付，付清Canyoumeettheamount?2put/leave/placesthatone’sdisposal把某物交给某人自由处理myreadingroomisatyourdisposal.3intermsof从什么角度看，就什么而言Intermsoflaw,sheshouldbeheavliypunished.4induetime/course经过一段时间，到适当时侯Wewillbeinformedinduetime.HomeworkWritealetterofacceptanceof120-140words.Itshouldbeclear,appropriatelyformalandincludethefivelistedpoints.Unit3aOrderinggoods(1)Objective:ToenableSstotalkaboutmakingandchangingordersFocuson:TopracticewritingshortandclearsentencesinbusinessletterPlacinganorderWarming-upexerciseAskstudentstomakealistofthequalitiesOttoCompanyexpectsfromhissuppliers.Mail-ordercompany:小康之家、贝塔斯曼书友社、麦考琳家居On-lineshopping:当当、淘宝、卓越、异趣Wordtips:reliableandtrustworthypossessbasicqualitiesofhonesty,integrity,accountabilityanddependabilityprovidegood-qualityproductssatisfactoryservicehaveflexibilitytowardsnew/additionalrequirementscourteousandco-operativetimelydeliverycompetitivepriceReading1Step1AskstudentstoreadtheletteranddotheexerciseofTorFStep2AskstudentssomequestionsconcerningtheletterWhatisthepurposeofthisletter?Whatisthechangedorder?Step3Explainsomelanguagepoints.finalise:定稿,完结summercollection夏季时装展览会Reading2Step1Askstudentstoreadthereplyletterandanswerthequestions.Step2Correcttheanswersandexplainlanguagepoints.Step3modifythelettertomakeitclearStep4supplyabetterversionaboutit.Step5introductionaboutthebasicrulesofbusinesscorrespondenceWordexplantion:Summercatalogue夏季时装商品目录Article指一件具体的物品或物件,anarticleofclothing一件衣服animportantarticleoffood一种主要食品articlemix商品组合sorttheproblemout理清、解决问题ThemajorproblemsoftheletterLayout:toodense,Paragraph:shouldbedevidedintoindependentparagraphs.Connectors:useconnectorstomakeitconsistentandlogicalSentences:makethesentencesshort.StickonepointinoneparagraphAccuracy:correctsomespellingmistakes.Clarity:writingshouldbeclearandmakeyourselfunderstand.Thebasicqualities(7Cs)ofbusinessletter1Clear:expressyourselfclearlyandmakeyourselfunderstood2Courteous:bepoliteandleavegoodimpressiononthebusinesspartners3Concise:makeyourlettershortandpowerfulandinceaseefficiency4Complete:stateessentialelementsoftransaction5Considerate:inclcudeeverydetailandprepareforsomethingunexpectedorrisky6Concrete:bespecificanddowntodetail7Correct:supplycorrectinformationtoensurethesuccessfultransaction.Completeness:youmaycheckcompletenessby5Wand1HWho\Why\What\Where\When\HowHomeworkexerciseofself-study3aUnit3bCashflowObjective:ToenableSstotalkaboutday-to-daycompanyfinancesFocuson:TopracticereadingandlisteningforspecificinformationManagingcashflowCashflowbasicsInflow:allthemoneyorcapitalwhichiscomingintothecompany,suchasincomefromsales,receiptsfromdebtors,rentrevenueOutflow:allthemoneyorcapitalwhichisgoingoutofthecompany,suchaswagesorsalary,overheadcosts,laborcosts,paymenttocreditors,paymentofexpensesReadingStep1GetfamiliarwiththethreequestionsandreadthroughthecasestudyaboutcashflowproblemoftheQuickComputers.Step2Checktheanswersandidentifytheproblemsthissmallcompanyishaving.Step3IndentifythewordsbelowwhichreferinflowsoroutflowsStep4Drawachartontheblackboardandfillinoutflowandinflowandbalanceaccordingtothecasestudy.Step5ExplainsomelanguagepointsWordtips:downpayment订金或分期付款的首期付款earlysettlementdiscount提前付款折扣outstandingbalance余款tofinance筹措资金bill:要求…付，给…开帐单Theofficialsareplanningtobillonthefederalgovernmentforthestate’sfirefightinhcosts.supplies:指所供应的货物，也可指日常开支officesupplies,stationerysupplies,householdsuppliesSpeakingStep1DisscusswithyourpartneraboutthereasonswhysmallcompanyfailStep2AskstudentstopresenttheanswersandmakesupplementsWordtipsSharp/intensecompetition激烈的竞争InabilitytobrandthemselvesLackofcapitalUnsoundbusinessplanInabletodomarketresearchPoormanagementandfinancingskillsLackofteam-workandcorporatecultureWritingStep1ReadtheemailandfindthesolutionSteveandSueareconsideringStep2ComposeareplywhichshouldcontainthethreepointsStep3Askstudentstopresenttheirdraftandofferfeedbackontheclaritylengthandformalityofthereply.Step4Supplytherefernceanswer.Writingtips:emailisoftenshortandinformalandhasnofixedstyle.Thestyledependsonthewriter’srelationshipwiththereader.ListeningStep1Askstudentstolistentothediscussionandgetthemainidea.Step2ListentothetapeagainandwritedownthekeywordsoftheattitudesofthethreespeakerstowardsearlysettlementdiscountsStep3Checktheanswersandlistentothedialogueforathirdtimewhilereadingthetapescripts.Step4Answerthefollowingeightquestionsandexplainlanguagepoints.Step5Devidethepossibleusesofconditionalformsintopropergroupsandfindtheexamplesofconditionalformsinthediscussion.ReferenceanswerSteve:suspicious,doubtful,hesitantandreluctantSue:morepositiveandeagertohaveatryBarbara:lookatallthepossibilitiesandasksquestionsabouttheimplicationsofthevariousoptions.Open-mindedandinfavoroftheproposalSpeakingStep1Choosethebestfivesuggestionsanddiscusstheirimplicationswiththepartner.Step2Askstudentstopresenttheanswersandcheckifstudentsusecorrectconditionalforms.Step3givesomesupplementaryanswersforreference.Referenceanswers

ImprovebusinessperformancethroughcashflowplanningBillassoonasworkhasbeendoneororderfulfilledBillpromptlysothatyoucanhavethecashavailabletocoverthepaymentsdueAddingpenaltychargesforlatepaymenturgesclientstopaypromtlyReducetheamout/timeofcreditgiventocustomersWeedoutthoseslowpays/nopaysBecomemoreselectivewhengrantingcreditisgoodforbusiness’scashflowTrimmingyourinventoryisalsoagoodwaytoavoidcash-flowproblemsHomeworkExampracticeandreadthematerialaboutfinancingofsmallbusinessUnit4aBrandPower(1)Objective:ToenableSstotalkaboutbrandsFocuson:TopracticereadingandlisteningforspecificinformationSellingpointSpeakingStep1Askwarming-upquestionsIfyouaregoingtobuyaTV,whatisimportanttoyou?(brand,price,quality,serviceetc.)Doyouprefertobuyproductsofbrand?why?Step2Presenttheanswersandlookattheproductsillustratedandhaveadiscussionwithyourpartner.Whatbrandofeachproductwouldyoubuy?Why?Doyouchooseforeignbrandordomesticbrand?Why?Step3PresenttheanswersandmakealistoftheadvantagesormeritoffamousbrandReferenceanswer:RepresentcertaincultureCarryhighcredibilityEnjoybrandloyaltySuperiorandreliablequalityConsiderateafter-salesserviceResonalandacceptablepriceDistinctiveanduser-friendlydesignListeningStep1Skimthereasonslistedandlistentothefivedialoguesforthefirsttime.Remindstudentstotakenotesandgraspthemainidea.Step2ListentothefivedialoguesseperatelyforthesecondtimeandjotdownthekeywordsofeachdialogueandchoosetherightreasonStep3ReadthetapescriptswhilelisteningtothefivedialoguesforthelasttimeStep4Explainsomelanguagepoints.Languagepoints:Iwantmycartosaysomethingaboutme.我想要我的车展现我自己的风格Tarrif:关税getontotheinternet上网One-yearall-inclusivepackage一年全包服务Ozonelayer:臭氧层It’scheaptorunaswell:供养费用也便宜BrandstretchingReadingStep1ReadthenewspaperarticleaboutlargesupermarketchainsintheUKandtrytoanswerthequestions:howaretheystretchingtheirbrandsintonewmarket?RemindstudentstogetthemainideaStep2Readthearticleagainandanswerthelistedfourquestions.ReadforspecificinformationStep3Askstudentstopresenttheanswersandcorrectmistakes.Step4ExplainthewholetextandsomedifficultlanguagepointsExplaination1bankingonabrand:双关语，可翻译为：依赖品牌bankon:依靠…获利，对….抱有信心2underway:正在进行中3select:精选出来的少数，优等的4besettodosth:很有可能,即将发生的事情Electricitypricesaresettogoupagain.5beboundto:肯定会，一定会6publicity:招引公众注意，名声seekpublicityavoidpublicity7addupto:表示实质性的结果；总结起来意味着SpeakingStep1Pairwork.Haveadiscussionwithyourpartner:whetheryouwillbuytheproductsorservicesofthebrandofyourlocalsupermarketStep2Askstudentstopresenttheiranswersandcorrecttheirmistakes.HomeworkSelf-studyof4aUnit4aBrandPower(2)Objective:ToenableSstotalkaboutbrandbranddiversificationFocuson:TopracticelisteningforspecificinformationandgistSainsbury’sbankReadingStep1Askstudentstoreadthroughthesixadvertisngleafletandthefinancialproductsinthebox.Step2Matchthefinancialproductswiththerightadverstisement.Step3Checktheanswersandexplainsomedifferentfinancialterms.Explaination:A.关键词是no-claimdiscount“无索赔奖金”指保险人因前一年未向保险公司要求赔偿而享受的保险金优惠。与保险业务有关，选homeinsurance线索是“withindays”,creditcard或savingsaccount均可即时获得现金，只有personalloan需要等待办理时间，才能拿到现金关键词是outletaroundtheworld,outlet专卖店,分销店，指大公司专门销售自己产品的连锁式商店。这里说业务覆盖全世界，在各地有专门营业部，指dreditcard业务thefixedrate是固定不变的利率。savingsaccount的利率的调整取决银行，顾客一般只能接受认可，而personalloan是借贷双方约定的利率，而mortgage是随银行利率变化而变化，如果固定不变，客户就不用担心利率会上升，会拥有peaceofmind指示信息是instantaccesstoyourmoneyandnofees.只有savingsaccount具备这一特征关键词是rewardpoints,信用卡一般有此奖励关键词是cover,给…上保险，如：get