全球游戏移动广告市场洞察（2024H1）-2024.07-37正式版-WN8

2024

AppGrowing

2024

50+

SEM

AppGrowing

AppGrowing

AppGrowing

02

2024

2024

60002023

2023Q4

2024

TikTok

03

01.

02.

07

08

10

11

12

03.

|14

|15

|16

|17

|18

|19

|20

|21

04

03.

|22

|23

|24

|25

04.

27

SupercellSquadBusters29

BangBangSurvivor31

05.

35

36

05

02

2024

20241-62024

6000

20232023Q4

20232024AppGrowing2023

200

50000

40000

30000

20000

10000

0

2023Q12023Q22023Q32023Q42024Q12024Q2

07

2024

2024

17%

App

MMO

2.85M+0.07%

2.56M+1.77%

2.26M+17.10%

1.78M+6.30%

1.67M-0.61%

1.53M+2.44%

0.85M+23.46%

0.76M-19.92%

0.71M+25.42%

0.67M

-12.55%

08

2024

2024TOP107

142.77%

/RPG

11.26K+2.63%

9.87K+14.58%

8.49K+142.77%

5.84K+2.62%

4.60K+12.28%

4.48K-4.09%

3.66K+11.59%

3.03K-12.55%

2.47K+7.50%

2.24K-3.24%

09

2024

2024Top107

80%66.65%

Top50050.8%

79.15%82.38%82.98%77.90%

74.40%78.08%80.43%

72.33%

78.51%

66.65%

Top500

50.8%

9.8%9.2%8.8%

3.8%3.8%2.6%2.2%2.0%1.6%

10

2024

&&

01MONOPOLYGO!

Scopely,Inc.

16LudoKing

Gametion

02LordsMobile:KingdomWars

IGG.COM

17WarRobotsMultiplayerBattles

MY.GAMESB.V.

03Braindom:BrainGamesTestOut

MatchinghamGames

18CandyCrushSaga

King

04BlockBlast

HungryStudio

19GenshinImpact

COGNOSPHEREPTE.LTD.

05BangBangSurvivor

SPGAME

20BrainWho?TrickyRiddleTests

TeosOyun

06Evony

TOPGAMESINC.

21WhiteoutSurvival

CenturyGamesPte.Ltd.

07DreamMania-Match3Games

Playflux

22Dragonheir:SilentGods

NuverseGames

08Gardenscapes

Playrix

23HeroWars:Alliance

NextersGlobalLTD

09Township

Playrix

24RoyalMatch

DreamGames,Ltd.

10IndiavsPakistanLudoOnline

Rubea

25SonicForcesPvPRacingBattle

SEGA

11VikingRise:Valhalla

IGG.COM

26SnakeBattle:ColorMode

chenqiu

12Doomsday:LastSurvivors

IGG.COM

27Honkai:StarRail

COGNOSPHEREPTE.LTD.

13PUBGMOBILE

LevelInfinite

28BallSortPuzzle

IECGLOBALPTYLTD

14TheGrandMafia

PhantixGames

29:

SP-Game

15Galaxiga-Classic80sArcade

1SOFT

30Braindom3:Smart,BrainGames

KiddingBoxStudio

11

2024

16~30s

2024

50%

83.77%

16~30s

16.11%0.12%

15.84%

26.39%

57.76%

83.77%

<=15s

16~30s

31~60s

>=61s

12

03

2024

|

2024

Top500

58.2%15.6%11.0%

75.55%16~30s

31s~60s

Top500

58.2%

15.6%

11.0%

6.0%2.4%1.6%1.4%1.0%1.0%0.6%

24.31%

0.15%<=15s

16~30s

31~60s

>=61s

75.55%

14

2024

|

&&

01Evony

TOPGAMESINC.

16Nalipolishgamenailart

PiGamesStudio

02Dragonheir:SilentGods

NuverseGames

17Tarisland

LevelInfinite

03MementoMori:AFKRPG

BankofInnovation,Inc.

18RAID:ShadowLegends

PlariumGlobalLtd

04RangnarokOrigin:ROO

GravityGameVision

19CuteGirlDaycare&Dressup

BlackAtomGames

05HeroWars:Alliance

NextersGlobalLTD

20EndlessGrades:PixelSaga

LightcoreGames

06세라:이터널스

SPGAME

21:

SP-Game

07

SPGAME

22LYSSA:GoddessofRage

PANORAMIKGAMESLTD

08MythWars&Puzzles:RPGMatch3

KarmagameHKLimited

23WatcherofRealms

ShanghaiMoontonTechnologyCo.,Ltd.

09LandArcana--

sp_games

24Isekai:SlowLife

Mars-Games

10SoulofRing:Revive

UnlockGame

25Knighthood

RPGRAIDROLEPLAYINGGAMESLTD

11GODDESSOFVICTORY:NIKKE

LevelInfinite

26Nobody'sAdventureChop-Chop

G-CONGNETWORK

12GenshinImpact

COGNOSPHEREPTE.LTD.

27DungeonHunter6

GoatCo.Ltd

13

ApolloTechnologyCo.,Ltd

28-

XDEntertainmentPteLtd

14EpicHeroes

Dinosaur-Games

29MU:

9RING

15

ZigZaGameInc.

30LegendofMushroom

JoyNiceGames

15

2024

|

RPG

AppGrowingRPG

/PC

CRPGDragonheir:SilentGods4399

SoloLeveling:AriseIP

+MMO

Dragonheir:SilentGods

80004000

60003000

40002000

20001000

00

123456123456

SoloLeveling:Arise

250015000

2000

10000

1500

1000

5000

500

00

123456123456

16

2024

|

+

RagnarokOrigin:ROO

IP

SoloLeveling:Arise

17

2024

|

31s~60s

2023100

40.31%

2024Top50051.6%

83.83%

31~60s

Top500

51.6%

4.6%4.2%4.0%4.0%2.0%1.4%1.2%1.0%0.8%

16.07%0.10%<=15s

16~30s

31~60s

>=61s

83.83%

18

2024

|

&&

01LordsMobile:KingdomWars

IGG.COM

16WarcraftRumble

BlizzardEntertainment,Inc.

02VikingRise:Valhalla

IGG.COM

17LastWar:Survival

FirstFun

03Doomsday:LastSurvivors

IGG.COM

18VeryAccurateWarSimulator

LamDaoThiThanh

04TheGrandMafia

PhantixGames

19RushRoyale:TowerDefenseTD

MY.GAMESB.V.

05WhiteoutSurvival

CenturyGamesPte.Ltd.

20KingdomGuard:TowerDefenseTD

JamesHalliday

06NexusWar

PhantixGames

21Warhammer40,000:Tacticus

SnowprintStudioAB

07Evony

TOPGAMESINC.

22TopFish:OceanGame

StarFortune

08MonsterLegends:BreedingRPG

SocialPoint

23BeastLord:TheNewLand

StarFortune

09AgeofOrigins:TowerDefense

HongKongKeMosoftwareCo.,Limited

24ClashofClans

Supercell

10TotalBattle:StrategyGame

Scorewarrior

25AntLegion

37GAMES

11TheAnts:UndergroundKingdom

StarUnion

26StateofSurvival:ZombieWar

FunPlusInternationalAG

12MafiaCity

PhantixGames

27Warpath:AceShooter

LilithGames

13Stormshot:IsleofAdventure

FunplusInternationalAG

28IdleHeroes-IdleGames

DHGAMES

14MARVELSNAP

Nuverse

29TopWar:BattleGame

RiverGame

15ClashRoyale

Supercell

30BuildMaster:BridgeRace

FUNLINKINGPTE.LTD.

19

2024

|

2024

NexusWarWhiteoutSurvival

NexusWarWhiteoutSurvival

50004000

4000

3000

3000

2000

2000

1000

1000

00

123456123456

LastWar:SurvivalBuildMaster:MarsVille

25002000

2000

1500

1500

1000

1000

500

500

00

123456123456

20

2024

|

+IP

BuildMaster:MarsVilleLordsMobile:Kingdom

Wars

++

LastWar:SurvivalTopFish:OceanGame

21

2024

|

24.2%

84.65%16~30s

Top500

24.2%

22.0%

15.4%

9.6%8.4%

5.2%4.6%4.4%

1.6%1.2%

15.27%0.08%<=15s

16~30s

31~60s

>=61s

84.65%

22

2024

|

&&

01BangBangSurvivor

SPGAME

16MechsBattle:RobotSimulator

FNFBattleRapMusic

02Township

Plaryrix

17MarbleMatchOrigin

LeisureLabStudios

03Gardenscapes

Playrix

18HeroofArchery

DearDreamGame

04BallSortPuzzle

IECGlobalPtyLtd

19GoodsMaster3D

CobbyLabs

05CandyCrushSaga

King

20HeroClash:FindandShoot

9zGames(HK)

06

9zGames(HK)

21BrawlStars

Supercell

07HuntingSniper

SparksInfo

22MatchMasters-PvPMatch3

CandivoreLTD

08ProjectMakeover

MagicTavern,Inc.

23CoinMaster

MoonActive

09CandyCrushSodaSaga

King

24SevenKnightsIdleAdventure

NetmarbleCorporation

10HeroClash

GlaciersGame

25CrazyFox-BigWin

ASTAKTECH

11DoodleMagic:WizardvsSlime

DodjoyHK

26ZumbaBlast:MarbleShoot

ORANGEGAMEPTE.LTD.

12SwingDragon3D

27DiceDream

SuperPlay.

13FishingGameZone

HOMELANDINTERACTIVET&EPTE.LTD.

28SonicForces-RacingBattle

SEGA

14MyCruise

EYEWINDLIMITED

29TapMaster3D:TapAwayBlock

ApolloGameStudio

15Homescapes

Playrix

30MergeNeverland

IVYMOBILE

23

2024

|

ProjectMakeover

RPG

IP

ProjectMakeover

40008000

30006000

20004000

10002000

00

123456123456

2000

CatHero:IdleRPG

2000

-BZingPlay

VNG

15001500

10001000

500500

00

123456123456

24

2024

|

++

DoodleMagic:

WizardvsSlime

BrawlStars

+

ResortopiaHuntingSniper

25

04

2024

|

2023-07-25

35374

135791113151719212325

2024-01-01~2024-01-222024-01-23~2024-04-222024-04-23~2024-06-30

Top3Top3Top3

,15.5%,39.8%,37.9%

,10.9%,32.3%,31.4%

,8.4%,14.8%,10.4%

Top3Top3Top3

TikTokAds,59.6%MetaAds,54.0%GoogleAds,76.2%

GoogleAds,35.3%GoogleAds,44.5%MetaAds,20.8%

MetaAds,5.1%TikTokAds,1.5%UnityAds,2.5%

27

2024

|

10.70%

89.30%

11855

28

2024

SquadBusters|

SquadBusters

2023-05-23

Supercell

18067

17181920212223242526

2024-04-25~2024-05-282024-05-29~2024-06-272024-06-28~2024-06-30

Top3Top3Top3

,22.4%,5.1%,4.8%

,21.1%,4.5%,4.7%

,7.0%,4.5%,4.3%

Top3Top3Top3

GoogleAds,72.2%GoogleAds,52