derivat naming position衍生品命名位置

DerivatNamingDerivatLavidaPositioningLifeforDerivatowners,isnotonlythelimitedstripbetweenofficeandhome,butwithinfinitepossibilities.Forthem,“Enjoylife”isnotonlyanattitudebutadecision.Whenyoudecidetoenjoyyourlife,lifewillcometoyouinitsbestside对Derivat的车主而言，生活，不仅是两点一线的循规蹈矩，而是生活不设限。在他们眼中，“享受生活”不是一个态度，而是一个决定，当你决定选择拥抱生活，生活也会用最好的一面犒赏你。Withitsbodylongerthanhatchback,elegantlines,togetherwithadvancedGermantechnology,DerivatwillcarryinfinitepossibilitiesforgrandconsumersDerivat拥有超越同级的车身长度，经典优雅的线条，配备德国精湛工艺与技术，它全新的车身形式将以它特有的优越承载消费者生活的无限可能ForPeopleMorethanhatchback大的不止是空间突破桎桍活出色彩LiveoutoftheboxBrandPositioningKeyProduct/ConsumerInsightConsumerProductForCarPage2DDB/SMSThesizeoflife11.03.2013ParameterComparison

-LavidaDerivatvs.GolfA6Page3DDB/SMS11.03.2013MorethanHatchbackBiggerinsizenotjustbydimensions,butthespaceperformance.Totelltheproducttruth:GranLavidaGranderivedfromEnglishword:GrandGranLavidaisGrand!Itspeaksoutofouradvantagesnotonlyinphysicalsizealsoindimensionsandtheparabletruckspace.Itisgrand,andmorethanHatch!Gran由英文字幕Grand发展而来GranLavida不仅代表了我们的车身长度，同时也体现了它的多维性及无可比拟的后备箱空间。大的不仅是空间，更是对生活的想象。Page4DDB/SMS11.03.2013Torevealconsumerinsight:Lavida朗行TheChinesecharacterXingmeansthemulti-experiencesforlife.LangXing,carrytheyoungbutintellectualattitude,thepursueforinfinitepossibilitiesandtheexpectationsforunknownfuture.Lifewillbebiggerwithbiggerdreams.朗悦心，行由你。行，是一种对生活的多重体验。朗行，搭载着年轻亦理智的心态，追逐无限可能的勇气，及其体验未知生活的期待。梦想有多大，生活就有多大。Page5DDB/SMS11.03.2013DDB/SMS11.03.2013Page6FamilyLavidawillkeepinconsistentwithbelownaming:FamilynameCh