MBA研究生英语综合教程（第二版）课件：Corporate Social Responsibility

CORPORATESOCIALRESPONSIBILITY12LEAD-INRELATEDEXPRESSIONSconsciencesustainablemechanismcompliancewithmultinationalinfluentialdistractfrommerelywindow-dressingpreemptadheretolegislation34Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusiness

model.5

THETARGETCSRINTENDSTOMEET6embraceresponsibilityforthecompany’sactionsencouragea

positiveimpactthroughitsactivitiesThegoalofCSRistoembraceresponsibilityforthecompany’sactions

andencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.Theperspectivesofproponents,criticsandothersaboutCSRProponents:corporationsmakemorelongtermprofitsbyoperatingwithaperspectiveCritics:CSRdistractsfromtheeconomicroleofbusinessesOthers:CSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasa

watchdogoverpowerfulmultinationalcorporations7CSRissupposedtoaidaidanorganization’smissionaguidetowhatthecompanystandsforupholdtoitsconsumersCSRistitledtoaidanorganization’smissionaswellas

aguidetowhatthecompanystandsfor

andwillupholdtoitsconsumers.8TheorganizationUNbelongsto,andtheprincipleithasdeveloped

asguidelinesforinvestingentitiespublicsectororganizationthePrinciplesforResponsibleInvestmentAccordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.9LEAD-INQUESTIONS1.

Whatiscorporatesocialresponsibility(CSR)?2.WhatkindoftargetdoesCSRintendtomeet?3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?4.WhatisCSRsupposedtoaid?5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?10Lead-inQuestions1.

Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusinessmodel.11Lead-inQuestions2.WhatkindoftargetdoesCSRintendtomeet?ThegoalofCSRistoembraceresponsibilityforthecompany’sactionsandencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.12Lead-inQuestions3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?Proponentsarguethatcorporationsmakemorelongtermprofitsbyoperatingwithaperspective,whilecriticsarguethatCSRdistractsfromtheeconomicroleofbusinesses.OthersargueCSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasawatchdogoverpowerfulmultinationalcorporations.13Lead-inQuestions4.WhatisCSRsupposedtoaid?CSRistitledtoaidanorganization’smissionaswellasaguidetowhatthecompanystandsforandwillupholdtoitsconsumers.14Lead-inQuestions5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?Accordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.1516

PLEASESURFTHEINTERNETTOFINDOUTTHEFOLLOWINGCORPORATIONS’ACTIONSINIMPROVINGTHEIRIMAGES.

1718READINGSTARTINGUPQUESTIONWhatisthesecretofChouinard’sbothsocialgoodandbusinessprofit?19USEFULEXPRESSIONSpledgeincollaborationwithawiderangeofAppreciationconsistentlyemissioninspirebealignedwithdemonstrateinstructive20USEFULEXPRESSIONSpledge

保证，许诺，发誓

OneofthefewpositiveoutcomesfromCopenhagenwasthecreationofasystemforcountriestopledgewhattheycanreallydotocontrolemissions.

哥本哈根会议最积极的结果之一就是为国家建立一个系统让他们许诺能为控制碳排放做到些什么。Atthismoment,inthiselection,wemustpledgeoncemoretomarchintothefuture.在这一时刻，在这次选举中，我们必须再一次保证，向未来挺进。21USEFULEXPRESSIONSemission

（光、热等的）发射，散发；喷射；发行Theemissionofgasessuchascarbondioxideshouldbestabilizedattheirpresentlevel.

二氧化碳之类气体的排放应该被控制在目前的水平上。InCopenhagen,expertsandofficialsalikeareputtingtheemphasisonwhatpeopleandgovernmentscandotocuttheemissionofgreenhousegasses.在哥本哈根，专家学者和各国官员都把重点放在民众和政府能够做些什么来减少温室气体的排放上。22USEFULEXPRESSIONSincollaborationwith与…勾结；与…合作FornowChinaisdevelopingincollaborationwiththeWest.ItreliesonWesterninvestmentandmarkets,andseeksstabilityabroad.现在中国正在与西方在合作中发展，他依赖西方的资本和市场，并寻求外部环境的稳定。Thiscanbethroughpurchaseorlong-termloanandworkingincollaborationwithmuseumsandnationsaroundtheworld.这一点可以通过购买或长期出借以及与世界各地的博物馆和国家合作做到。23USEFULEXPRESSIONSinspire激发；鼓舞；启示；产生；使生灵感Ourchallengeistomotivatethosevotersandinspirethemtojoinourcause.我们的艰巨任务是要激励那些投票者并鼓励他们加入我们的事业。Inthe1960s,theelectricguitarvirtuosityofJimiHendrixinspiredageneration.20世纪60年代，吉米·亨德里克斯演奏电吉他的精湛技巧激发了一代人的热情。24USEFULEXPRESSIONSawiderangeof大范围的；许多各种不同的Therulesenablescopestobeusedinawiderangeofdesignpatternsandapplications,butsuchflexibilitycomesatthecostofcomplexity.这些规则使作用域能够在广泛的设计模式和应用程序中使用，但是这种灵活性的代价是增加了复杂性。Thestudy,conductedbytheUniversityofMaryland,judgedhowlikelyconsumersofvariousnewsoutletsandpublicationsweretobelievemisinformationaboutawiderangeofpoliticalissues.这项研究是由美国马里兰大学进行的，如何判断各种新闻媒体和出版物对消费者认为可能有关的政治问题是广泛的误传。25USEFULEXPRESSIONSbealignedwith与……对准Theydidn’thelpanyfurtherinBusiness-IT-Alignment,sincethetechnicalmodelsneededweremuchtoocomplextobealignedwiththebusinessprocessmodelsatall.它们对使得业务和IT相契合并没有提供进一步的帮助，这是因为所需的技术模型非常复杂以至于不能和业务流程模型完全相一致。MissionandValuesareatthetopofthediagrambecausewebelievethatlethalgenerositystrategiesshouldbealignedwithmissionandvaluesofthecompany.使命与价值观位于架构的顶端，因为我们相信具有竞争优势的企业善举的策略应该符合公司的使命与价值观。26USEFULEXPRESSIONSappreciation欣赏，鉴别；增值；感谢HeexpressedhisappreciationforwhathecalledSaudiArabia'smoderateandrealisticoilpolicies.他表达了对他所称的沙特阿拉伯温和而务实的石油政策的感激。Theyhaveastrongerappreciationoftheimportanceofeconomicincentives.他们对经济激励的重要性有了更深的了解。27USEFULEXPRESSIONSdemonstrate证明；展示；论证Thestudyalsodemonstratedadirectlinkbetweenobesityandmortality.这项研究也证明了肥胖和死亡率之间的直接关系。Havethey,forexample,demonstratedacommitmenttodemocracy?例如，他们展现了对民主的奉献吗？28USEFULEXPRESSIONSconsistently一贯地；一致地；坚实地Thisisapolicywehavepursuedconsistently.这是我们一贯奉行政策。Oneimmediateoutcomeforsomeofusisthemotivationtoreflectonwhatwedoandwhywecannotseemtodoitbetter,consistentlybetter?对一些人来说，直接结果就是刺激我们深思我们究竟在做什么，为什么我们不能做得更好、始终做得更好？29USEFULEXPRESSIONSinstructive有益的；教育性的Inthisregard,comparisonsoftheviruswithstrainsfrompreviousoutbreaksmaybeinstructive.在这方面，将该病毒与来自以往暴发的毒株进行比较可能是有益的。Sometimesmyparentstakemetovisitourrelatives.SometimeswegoswimmingorgodancingandsometimesIgotoreadsomeinstructivebooks.有时我父母带我去走访亲戚，有时我们去游泳或去跳舞，有时我们去看一些有益的书。30Answerthefollowingquestionsbriefly.1.WhatmadethefounderofPatagoniarealizetheurgencyofrestoringMotherNature?Sincetheybeganmakingclothing,theyhaveseenpopularrockroutesbecomeirrevocably

scarredbypitons;thefoulingoflocalriversandthedecimationofnativefishpopulations.

Theyhaveseentheplacestheylovedbestruinedbyuncheckedandirresponsibledevelopment.31Answerthefollowingquestionsbriefly.2.HowdoesPatagoniadefine“quality”,andwhatfurtherinformationdoesitconvey?Patagonia’sdefinitionofqualityincludesarequirementtobuildproductsanduseprocesses

thatcausetheleastharmtotheenvironment.Thismeansthatrawmaterialsarecomparedand

assessed,innovativetechnologiesaredeveloped,andinmanufacturingthereisakeeneyeon

wastegenerated.Bothbusinesseshaveabigshareofrevenuesfromsellingtherefills.32Answerthefollowingquestionsbriefly.3.HowcanenvironmentalgroupsbenefitfromPatagoniaEmployeeInternshipProgram?Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonths

toworkfull-timefortheenvironmentalgroupoftheirchoice.Patagoniacontinuestopay

employees’salariesandbenefitswhilethey’regone,andtheenvironmentalgroupgetsthemfor

free.33Answerthefollowingquestionsbriefly.4.Whatfamily-friendlypoliciesdoesPatagoniaprovidetoitsemployeesandwhatprofitcanthecompanyreap?Family-friendlypoliciesincludes:twomonths’paidleaveforbothmotherandfatherafterthebirthoradoptionofachild;on-sitechildcarewithadultchildratiosthatexceedstate

requirements…parenteducationseminarsduringlunchhours.Theemployeeturnoverat

Patagoniais4.5%comparedtotheaverageturnoverrateof20%asawhole.

34Answerthefollowingquestionsbriefly.5.DoesPatagoniaonlyregarditselfasanoutdoorclothingmanufacturer?No,Patagoniaseesitselfasmorethananoutdoorclothingmanufacturer.Itseesitselfaspartof

aneconomicsystemthatmusttakeresponsibilityforthenaturalworld.35Completethefollowingsentencesbychoosingwordsandexpressionsfromthetext.36Patagoniapromotesaprogramcalled“commonthreads”toenableitsbaselayergarmentstoberecycled.Theenvironmental1._________ofrecycling2._________baselayersintoonenewpolyesterfiberissignificantly3._________thanmakingthatsamefiberfromvirginmaterials.Newpolyesterfiberfrom4._________garmentsmakeforenergysavingsof76%andCO25._________reductionsof71%,6._________tocreatingfiberfromvirgin7._________materials.Patagoniausesatrademarkedrecyclingsystem8._________collaborationwithaChinesemanufacturer.CustomersareaskedtowashtheiroldclothingandreturnittoPatagoniaeitherbymailor9._________aretailerand,asthewebsitesays,youcandothis“ideally,whileyou’re10._________othererrands,toreduceenvironmentalimpact.”impactworn-outlowerrecycledemissioncomparedrawinviarunningTRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH.1.我们已经看到，我们最喜爱的地方因不受约束、不负责任的开发而遭到毁坏。在我们如此喜爱的野外环境被一起夺走之前，我们意识到我们必须要让大自然得到恢复。

Wehaveseentheplaceswelovedbestruinedbyuncheckedandirresponsibledevelopment.WerealizedthatwehadtobegingivingbacktoMotherNaturebeforethewildernesswelovedsomuchwastakenawayaltogether.37TranslatethefollowingsentencesintoEnglish.2.通过这个项目，员工们可以离职长达两个月的时间、全职为他们所选择的环境组织工作。自从1993年项目启动以来，已经有350多名员工以实习生的身份为全球的环境组织工作。Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonthstoworkfull-timefortheenvironmentalgroupoftheirchoice.Morethan350employeeshaveworkedasinternsforgroupsworld-widesincetheprogrambeganin1993.38TranslatethefollowingsentencesintoEnglish.3.巴塔哥尼亚公司的高管们在思考劳动力问题方面展现了不同寻常的想法。Patagoniaexecutivespresentanunusualrouteintothinkingaboutworkforceissues.39TranslatethefollowingsentencesintoEnglish.4.巴塔哥尼亚公司处于一个竞争激烈的行业中，又在对劳工的保护程度不及欧洲的美国经营，（但）它出台了一系列的家庭友好政策来支持自己的员工。Patagonia,whichoperatesinaverycompetitiveindustry,andintheUSwherelaborconditionsarenotprotectedtothedegreetheyareinEurope,hasawiderangeoffamily-friendlypoliciestosupportitspeople.40TranslatethefollowingsentencesintoEnglish.5.巴塔哥尼亚公司的商业价值与其对消费者的预期价值高度一致—热爱户外，欣赏野外世界。巴塔哥尼亚公司以一种新的方式在业务核心中展示这种价值。ThevaluesofPatagonia’sbusinessarecloselyalignedwiththevaluestheyexpectintheircustomers-aloveoftheoutdoors,anappreciationofthewildworld.Patagoniahasfoundinnovativewaystodemonstratethosevaluesatthecoreofthebusiness.4142LISTENINGA.

Matchthefollowingwordswiththeirmeanings.431g6d2j7f3c8i4a9h5e10bB.

Writedownyouranswersinthespaces

providedmanydifferentnationalities

reflectsociety’sstandardscertaingoodbehavior

communicatingemployeesandpartnerscontributetoitsethicalbehavior44C.

COMPLETETHENOTES451.TripleBottomLine

2.environmental3.stronglylinked4.government

5.pressure

6.reducingpollution7.ontheworkforce

8.walkthetalk9.stakeholders

10.audits

11.theiractions

12.financialresults

D.

Completethenotes

46havebeenseveretheshipwasintroubletomakeforportwasgroundedonsomerocksthreeworkingorder;anexperiencedcrewonboardfarlesscommon

47Speaking

A.GroupdiscussionWorkingroupsandmakelistsoftheethicalissuesfacingcompaniesproducingorprovidingthefollowingthings.48carFoodClothesLanguagetrainingCosmeticsMarketresearchFinancialservicesOil

B.Workingroups

OnepersoninthegroupistheheadofacompanyinoneoftheindustrieslistedinExerciseA.Theothersarejournalists.Apressconferencehasbeenorganizedtolaunchthecompany’snewethicalpolicies.Thecompanyheadanswersquestionsfromjournalists.49

C.RoleplayThisisaroleplayforthreespeakers.SpeakerAactsasamerchant,whilespeakerBisapoormanwhocouldnotaffordA’sproducts,andspeakerCisarichladywithalotofmoneyinherbankaccountorinherpocket.WhatwouldbespeakerA’sreactionsrespectivelytothepoormanandtherichlady?QuiteprobablyAwilljusttrytocatertotheinterestoftherichlady—anyway,businessmenshouldbeprofit-orientedfirst—andturnacoldshoulderagainstthepoorman.Then,whatwouldhappennext?Workingroupsofthreeandactitout.Youmayhaveyourowndistinctivescenariodifferentfromtheprofit-orientedstereotypeoftraditionalbusinessmen.50

D.Presentation

Chooseaninternationalcompanytoapproachforsponsorship.Discusswhatyourprojectcanofferthemandpreparetheargumentsthatyouwillusetopersuadethemtosponsoryourproject.Lookatthechecklistofquestionsthatacompanywillaskitselfbeforesponsoringaproject.Howwillourprojectsatisfythecompanywithrespecttothesequestions?5152CaseStudyIndustrialEquipmentReportAnswerthefollowingquestionsaccordingtothearticle

WhatbusinesslinesisDalianDongtaiIndustrialWasteTreatmentCompanyinvolvedin?

Currently,thec