2018-2019学年春秋季学期教案

2018—2019学年（春）秋季学期

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教案

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职称

课程基本情况（简单介绍本课程的总体目标和要求）

课程名称

理论实践

总学时数

学时学时

课程学分考核方式

授课专业授课班级

课程性质必修（选修）课

目标：

1.用英文写

2.陈列学习本课程学生需达到的知识、技能和素质目标

3.以动词形式表达，如Learntheprocedureofcabincrewworking，Graspthe

knowledgeofairservice，Knowtheetiquetteofairservice,Developthequality

ofairservice

总体教学目标、要求

要求:

1.用英文写

2.罗列对学生课前、课中、课后的要求

3.列出主要的教学组织形式

4.列出主要的教学模式及学生要求

5.列出主要的考核方式

使用教材

参考资料

序号教学内容计划课时备注

课

程导入

内

容1Unit1WesternCultures6

学

时2Unit2MakingIntroductions6

分Unit3TelephoneEtiquette&

36

配Netiquette

（列出主要的教学Unit4BusinessInvitation&

46

内容,可根据学生学Entertainment

情进行内容的重新

5Unit5BusinessTravel6

整合,按学习领域和

知识点进行划分）

6Unit6DiningCulture6

7Unit7Manners6

8Unit8CommunicationSkills6

Unit9Intercultural

96

Communication

10Unit10BeingaSmartCustomer6

小计

Unit1WesternCultures

1、2课时教案

授课题目Unit1WesternCultures计划课时6

授课时间课次第1、2次

Understandtheimportanceoflearningaboutwesterncultures.

Learnaboutsixcommontypesofcontextclues.

教学目的与要求

Practiceusinginference/generalknowledgecluesandcontrast/antonymcluesto

determinethemeaningofunknownwords.

Readingskill:inference/generalknowledgecluesandcontrast/antonymclues.

教学重点及难点Understandingthepassage.

Thevocabularyrelatedtowesterncultures.

Task-basedmethod,discussion

教学方法

教学内容与进程安排教学组织设计

TopicIntroductionIntroducethetopicoftheunit(5mins)

(10mins)Task1(5mins)

Checkthewords&expressionsinthelistandseewhetheryouknowtheirmeanings.

Useadictionarytohelpyouifnecessary

Leading-in(10mins)Leading-in(10mins)

Askthestudentsthefollowingquestionsatthebeginningoftheclass:

1.Doyouthinkcertainnumberofunknownwordswillaffectyourunderstandinga

passage?

2.HowdoyoudealwithunknownwordswhileyouarereadinganEnglisharticle?

ReadingskillfocusReadingskillfocus(60mins)

(65mins)1.Explainwhatcontextcluesare.

2.Listthesixcommontypesofcontextclues.

3.Explaininference/generalknowledgecluesandcontrast/antonymclues.

4.DotheexercisesinGuidedExamplesandexplainthem

5.DotheexercisesinLefsTryandaskthestudentstodiscusstheiranswerswiththeir

partners.

6.Checktheanswers.

Assignment(5mins)

作业和拓展：

Groupdiscussion:comparetheculturaltraitsofChinaandthewesterncountriesandmakealist.

注：mins=minutes

3、4课时教案

授课题目Unit1WesternCultures计划课时6

授课时间课次第3、4次

Learnthestructureandlanguagestyleofinvitationletter.

LearnaboutthecharacteristicsoftheAmericanculture.

教学目的与要求

Knowmeaningandusageofthekeywordsandphrases.

GetfamiliarwithwordsrelatedtoAmericanCulture.

Rememberthebasicelementsinaninvitationletter.

教学重点及难点Readandunderstandthepassage

Demonstration,explanation,discussion

教学方法

教学内容与进程安排教学组织设计

Leading-inPresentation(20mins)

(20mins)EachgroupofstudentsgivesthepresentationontheculturaltraitsofChinaandthe

westerncountries.

PracticalreadingInvitationletter(25mins)

(25mins)1.Thelanguagestyleofaninvitationletter.

2.Readtheinvitationletteranddotheexercise.

3.Checktheanswers.

ComprehensiveBrainstorming(10mins)

Reading(40mins)AskthestudentstobrainstormtheirunderstandingofAmericanculture.Whatarethe

characteristicsofAmericancultureandfeaturesofAmericanpeople?

AdditionalInformation(25mins)

AfterthestudentshaveabasicunderstandingoftheAmericanculture,theteachercan

givethestudentsadditionalinformationtohelpthemunderstanditdeeplyandintrigue

furtherthinking.

1.WhyAmericanCultureisUnique

Americancultureisuniquebecauseitisnurtured,formedanddevelopedunder

certainconditions,whicharecharacteristicallyAmerican.Themajorfactors

contributingtothemakingofthisnewnationandtheformingofanewculturearethe

hardenvironment,ethnicdiversity(多民族)andpluralreligion,whichisquite

differentfromothernationsintheworld.Whatismore,theseelementsarestill

influencingtheAmericanculture.

RoughEnvironment

TheearlyimmigrantswhowereEnglishPuritanssettleddowninnortheastpartof

American.Theenvironmenttherewasveryroughbuttheybelievedthepoorland

couldpurifytheirmindsotheychosetheplacealongthecoast.From1607to1892,

frontierswerepushedfurtherwest.TheAmericanfrontierconsistedoftherelatively

unsettledregionsoftheUnitedStates,usuallyfoundinthewesternpartofthecountry.

Thefrontiersmenlookedforalandofrichresourcesandalandofpromise,opportunity

andfreedom.Actuallytheylookedforabetterlife.Soindividualism,self-reliance,and

equalityofopportunityhaveperhapsbeenthevaluesmostcloselyassociatedwiththe

frontierheritageofAmerican.

EthnicDiversity

ThepopulationoftheUnitedStatesincludesalargevarietyofethnicgroups

comingfrommanyraces,nationalities,andreligions.PeoplerefertotheUnitedStates

asHmeltingpot“andthedominantpeopleareBritish.Americanismadeupof

WASP+MM,thatis,White,AngloSaxon,ProtestantsplusMiddleClassandMale.In

history,peoplefromdifferentcountriesintheworldrushedtoAmericanthreetimes.

TheybroughttheirownculturetoAmericaandlaterondifferentculturesweremixed

together.ThustheuniqueAmericancultureisformed,acommonculturallifewith

commonlysharedvalues.

PluralReligion

ThefundamentalAmericanbeliefinindividualfreedomandtherightof

individualstopracticetheirownreligionisatthecenterofreligiousexperienceinthe

UnitedStates.Thegreatdiversityofethnicbackgroundshasproducedreligious

pluralism;almostallofthereligionsoftheworldarenowpracticedintheUnited

States.Christianity（基督教）isthedominantreligioninAmericanandProtestant（新

教）ispredominate（主导）.AnyindividualsareequalbeforeGodandtheybelievethey

cancommunicatedirectlytoGodsotheycansharethesameidea.Underthe

protestant,manynewonesareformedanddifferentexplanationsproducedifferent

sectsofreligion.ChurchesareindependentandAmericanreligionisnolongerreligion

seculars.Theinstitutionpermitsthepracticeofreligionandthepoliticalpoweris

separateformreligion.SotherearemorereligionsinAmericathaninothercountries.

CurrentInfluence

Nowadays,wecanseethecontinualinfluenceofthethreeelementsinthecurrent

Americansociety.Americanfamilyistypicallyparentsandtheirunmarriedchildren.

Middle-agedandelderlypeoplegenerallydonotlivewiththeirmarriedchildren.

ManyAmericansliveinmobilehomeswhicharebuiltwithwheels.Theycanbe

moved.ThepeopleinAmericanhaveaverystrongdesiretostartanewlifeinanew

place.Quiteanumberofpeoplechangeresidenceseveryyear.TheaverageAmerican

movesfourteentimesinhislifetime.Thecouragetotrysomethingnewhasbeenan

Americancharacteristic.Americandemocracymeansmajorityrule,butitalsomeans

protectionofminorityrights.ThereiscertainfreedomwhichtheUnitedStates

promisestoallitscitizensandmembersofminoritygroupcannotbedeniedthese

rightsbyavoteofthemajority.Americansalsoliketobeinvolvedinmany

challengingactivitiesandsportstoshowtheiradventurousspirits.Alloftheseare

affectedbytheheritageoftheAmericanhistory.

Fromthefactsabove,wecanseeAmericancultureisuniquewhichwas

cultivated,formedanddevelopedbythemainthreefactors,roughenvironment,ethnic

diversityandpluralreligionandstillisaffectedanddeterminedbythemnow.

2.Individualismvs.Collectivism

Individualismistheoppositeofcollectivism;togethertheyformoneofthe

dimensionsofnationalcultures.Individualismstandsforasocietyinwhichtheties

betweenindividualsareloose:everyoneisexpectedtolookafterhimselforherselfand

hisorherimmediatefamilyonly.

Collectivismstandsforasocietyinwhichpeoplefrombirthonwardsareintegrated

intostrongcohesivein-groups,whichthroughoutpeople'slifetimecontinuetoprotect

theminexchangeforunquestioningloyalty.

IndividualisticcultureslikeUSAandFrancearemoreself-centeredandemphasize

mostlyontheirindividualgoals.Peoplefromindividualisticculturestendtothinkonly

ofthemselvesasindividualsandas'T'distinctivefromotherpeople.Theymakejusta

littledifferentbetweenin-groupandout-groupcommunication(USA).Theyprefer

clarityintheirconversationstocommunicatemoreeffectivelyandcomeingeneral

directlytothepointliketheFinnsandAmericansaredoing.

Peopleinindividualisticculturesemphasizetheirsuccess/achievementsinjobor

privatewealthandaiminguptoreachmoreand/orabetterjobposition.Especiallyin

theUSAthefightaboutjobsandtryingtoclimbupinthehierarchyladderis

somethingverycommonthere.Itjustcountstogettherelesscaringwhowillleft

behindone.Inbusinesstheytrytoimprovetheirconnectionsandtogainmorevalue

outofthem,notforestablishingagoodrelationshipbutjusttobeinvolvedina

calculativeway.Employeesareexpectedtodefendtheirinterestsandtopromote

themselveswheneverpossible.

AsiancollectivistcultureslikeChina,viewotherpeoplewithlesscollectivistic

philosophyascoldandnotsupportive.Collectivisticcultureshaveagreatemphasize

ongroupsandthinkmoreintermsof"we”.Harmonyandloyaltywithinacompanyis

veryimportantandshouldalwaysbemaintainedandconfrontationshouldbeavoided.

InChinaitisoutofquestiontodisagreewithsomeone'sopinioninpublic.Youwilldo

thatinamoreprivateandpersonalatmospheretoprotectapersonfromthe"lossof

face,\Incollectivisticculturesadirectconfrontationwillbealwaysavoided.

Expressionsorphrasesareusedwhichdescribeadisagreementornegativestatement

insteadofsayingno.Sayingnowouldmeantodestroytheharmonyinthegroup.The

relationshipbetweenemployerandemployeeorbusinesspartnersisbasedontrustand

harmonyandadeepunderstandingofmoralvalues.Thewealthofthecompanyand

thegroupsinsidearemoreimportantthantheindividualone's.Faceislostwhenthe

individual,eitherthroughhisactionorthatpeoplecloselyrelatedtohim,failstomeet

essentialrequirementsplaceduponhimbyvirtueofthesocialpositionheoccupies.

Thiscanbecomparedwith66self-respecf,inindividualisticcultures.Thereis

understandingandhelpforemployeeswhohavepoorperformance.

PreviewingVocabulary(5mins)

Readthetargetwordsandthinkabouthowwellyouknowitandchecktheappropriate

column.

Assignment(5mins)

作业和拓展：

1.Rememberthenewwordsinthelist.

2.Workingroupsof4or5todiscusswhatthesymbolsofAmericaareandprepareapresentationwithdetailed

descriptionsandreasons.

5、6课时教案

授课题目Unit1WesternCultures计划课时6

授课时间课次第5、6次

Beabletofullyunderstandthetext.

教学目的与要求Knowtheusageofthekeywordsandphrases.

LearnaboutthecharacteristicsoftheAmericanculture.

adaptto,distinct,symbolism,stereotype,bowler,preconceived,assimilate,come,

教学重点及难点across,tease,apartment,accustomed,immerse

Demonstration,explanation,discussion

教学方法

教学内容与进程安排教学组织设计

Leading-in(20mins)Presentation(20mins)

EachgroupofstudentsgivesthepresentationonthesymbolsofAmerica.

ComprehensiveReadthetext(10mins)

Reading(65mins)Readthetextandtrytounderstandthepassagefully.Whenencounterunknownwords,

trytoguessthemeaningfromcontextwithoutlookingthemupinthedictionary.

Languagepoints(30mins)

1.briefadj.

1)usingveryfewwordsorincludingfewdetails简洁的

☆PleasebebriefbecauseIaminahurry.

我有急事，请长话短说。

☆Hegaveabriefdescriptionofthesituationatthecompany.

他简略介绍了公司的情况。

2)continuingforashorttime简短的

☆Itookleaveafterabrieftalksoasnottotakeuptoomuchofhistime.

我怕耽误他的时间，谈了一会儿就告辞了。

☆Asafavour,thepresidentputinabriefappearance.

董事长来打了个照面儿，也算是给脸了。

2.ThecoreofAmericancultureisindividualism:beliefintheprimary

importanceoftheindividualandtheimportanceofpersonalindependence.

本句中冒号后是individualism的定义。

core

n.thebasicandmostimportantpartofsomething核JQ?，精髓

☆Thelackofgovernmentfundingisatthecoreoftheproblem.

缺乏政府资金是问题的核心。

adj.mostimportantormostbasic最重要的，基本的

☆Theyarecuttingbackproductionofsomeoftheircoreproducts.

他们在缩减一些核心产品的生产。

3.prosandcons

theadvantagesanddisadvantagesofsomething禾U与弊

☆We'rejustweighinguptheprosandconsofadoptingflexibleworking.

我们正在权衡采取灵活工作制的利与弊。」

☆Asfornewthings,weshoulddistinguishrightfromwrong,andconsiderallthe

prosandcons.

对于新事物，我们要善于思辨是非以及利弊得失。

4.incentive

n.somethingthatencouragesyoutoworkharder,startanewactivityetc动机，刺

激，鼓励

☆Asanaddedincentive,there?sabottleofchampagneforthebestteam.

最优秀的队伍会获得一瓶香槟作为额外奖励。

☆Thecashdiscountgivenonthisbillisanincentivetopaythebillondatedue.

对此账单的现金折扣是为了鼓励如期付款

create/provide/givesomebodyanincentive

☆Awardsprovideanincentiveforyoungpeopletoimprovetheirskills.

奖项能够激励年轻人技术进步。

☆Bonuspaymentsprovideanincentivetoworkharder.

奖金能够激励员工努力工作。

incentivetodosomething

☆Hehasn'tmuchincentivetoworkhard.

他没有努力工作的动力。

☆Thereislittleincentiveforpeopletoleavetheircarsathomewhenpublic

transportremainssoexpensive.

公共交通费用过高无法鼓励民众将自己的轿车留在家里。

economic/financial/taxetcincentives

☆Taxincentiveshavebeenveryeffectiveinencouragingpeopletosaveandinvest

moreoftheirincome.

税负优惠对鼓励人们节约并拿出更多的钱来投资是非常有效的。

5.equivalent

1)adj.havingthesamevalue,purpose,jobetcasapersonorthingofadifferentkind

相等的，相当的

☆Hechangedhispoundsfortheequivalentamountindollars.

他把英镑兑换成等值的美元。

equivalentto

☆Changinghisjoblikethatisequivalenttogivinghimthesack.

那样调换他的工作等于是解雇了他。

☆Tokeepsilentisequivalenttosayingno.

保持沉默等于拒绝。

2)n.somethingthathasthesamevalue,purpose,jobetcassomethingelse等价物

☆ThewordhasnoequivalentinEnglish.

这个词在英语中没有对应的词。

☆Equivalentisabasicconceptineconomics.

等价物是经济学中的基本概念。

6.Theprocessandresultofhowtheystrivedhavebecomethereallifetextbook

forparentstoeducatetheirchildren.

本句主干是：Theprocessandresult...havebecome...the...textbook；宾语从句

howtheystrived做介词of的宾语。

7.Manypeoplelivinginthestates,nomatterwhethertheyarenativesor

immigrantsfromoverseas,havethesamedreamsofchangingtheirsocial

classesandmaketheirlifetimedreamscometruethroughtheirownefforts.

现在分词短语livinginthestates做后置定语，修饰主语Manypeople；no

matter…是插入语，起到解释说明的作用；have...andmake是并列谓语。

overseas

1)adv.toorinaforeigncountrythatisacrossthesea在海外

☆Itwasn'teasyforthecompanytoestablishitsbrandimageoverseas.

这家公司在海外建立自己的品牌形象非常不容易。

☆Hehascomebackfromoverseastostarthisfamilyandcareer.

他从国外回来安家立业。

2)adj.[onlybeforenoun]comingfrom,existingin,orhappeninginaforeigncountry

thatisacrossthesea海外的

☆Thefirmisworkingonanewproductincombinationwithseveraloverseas

partners.

公司正在联合几家海外合伙人制造新产品.

☆Theoverseastradehasbecomethemainproject.

海外贸易成为主要的项目。

☆Thecompanyhadsucceedbestontheoverseasmarket.

该公司在海外市场获得巨大成功。

☆Theparcelwillbesentbyairmailforoverseasdeliverywithnoadditionalfees.

寄往海外的包裹将用航空邮递但不收取额外费用。

Comprehensiveexercise(35mins)

Finishthetasksandchecktheanswers.

Assignment(5mins)

作业和拓展：

1.Reviewthewordsandvocabularyinthisunit.

2.Reviewthecontextcluesandthesuffixesinwordformationexercises.

Unit2MakingIntroductions

1、2课时教案

授课题目Unit2MakingIntroductions计划课时6

授课时间课次第1、2次

PracticeusingRestatement/SynonymCluesandExampleCluestodeterminethe

教学目的与要求meaningofunknownwords.

Learnaboutthebasicguidelinesaboutmakingintroductions.

Readingskill:Restatement/SynonymCluesExampleClues.

教学重点及难点Thetermsrelatedtointroductions,greetingsandtitlesinbusiness.

Task-basedmethod,discussion

教学方法

教学内容与进程安排教学组织设计

TopicIntroductionIntroducethetopicoftheunit(5mins)

(10mins)Task1(5mins)

Checkthewords&expressionsinthelistandseewhetheryouknowtheirmeanings.

Useadictionarytohelpyouifnecessary

Leading-in(10mins)Leading-in(10mins)

1.Whatarethe6commontypesofcontextclues?

2.Whatdoyouthinkaresynonymcluesandexampleclues?

ReadingskillfocusReadingskillfocus(75mins)

(65mins)1.ExplainRestatement/SynonymCluesandExampleClues.

2.DotheexercisesinGuidedPracticeandexplainthem

3.DotheexercisesinLefsTryandaskthestudentstodiscusstheiranswerswiththeir

partners.

4.Checktheanswers.

Assignment(5mins)

作业和拓展：

Workingroupsof4or5topreparearole-playofmeetingwithbusinessassociatesforthefirsttime.

注：mins二minutes

3、4课时教案

授课题目Unit2MakingIntroductions计划课时6

授课时间课次第3、4次

Learnthekeyelementsinabusinesscard.

Learntheproperwayofmakingintroductionsinbusiness.

教学目的与要求

Knowthemeaningandusageofthekeywordsandphrases.

Getfamiliarwithwordsrelatedtointroductions,greetingsandtitlesinbusiness.

Rememberthebasicelementsinabusinesscard.

教学重点及难点Readandunderstandthepassage.

Demonstration,explanation,discussion

教学方法

教学内容与进程安排教学组织设计

Leading-inRoleplay(20mins)

(20mins)Eachgroupofstudentspresentstheroleplayofmeetingwithbusinessassociatesfor

thefirsttime.

PracticalreadingBusinessCard(25mins)

(25mins)1.Thekeyelementsinabusinesscard.

2.Lookatthesamplesofbusinesscardsanddotheexercise.

3.Checktheanswers.

ComprehensiveDiscussion(10mins)

Reading(40mins)Askthestudentstothinkabouthowtheygreetotherswhentheymeetforthefirsttime

anddiscusswhetheritispropertogreetothersinthesamewayinbusinesssettings.

AdditionalInformation(25mins)

1.Handshake

Ahandshakeisashortritualinwhichtwopeoplegraspeachother'srightorleft

handoftenaccompaniedbyabriefupanddownmovementofthegraspedhands.

Whileitsoriginsremainobscure,archaeologicalruinsandancienttextsshowthat

handshakingwaspracticedasfarbackasthe2ndcenturyBC.Someresearchershave

suggestedthehandshakemayhavebeenintroducedintheWesternWorldbySirWalter

RaleighinservicewiththeBritishCourtduringthelate16thcentury.Thehandshakeis

thoughtbysometohaveoriginatedasagestureofpeacebydemonstratingthatthe

handholdsnoweapon.

Thehandshakeisinitiatedwhenthetwohandstouch,immediately.Itiscommonly

doneuponmeeting,greeting,parting,offeringcongratulations,expressinggratitude,or

completinganagreement.Insportsorothercompetitiveactivities,itisalsodoneasa

signofgoodsportsmanship.Itspurposeistoconveytrust,balance,andequality.

2.Businesscards

Businesscardsarecardsbearingbusinessinformationaboutacompanyor

individual.Theyaresharedduringformalintroductionsasaconvenienceanda

memoryaid.Abusinesscardtypicallyincludesthegiver*sname,companyaffiliation

(usuallywithalogo)andcontactinformationsuchasstreetaddresses,telephone

number(s),faxnumber,e-mailaddressesandwebsite.Itcanalsoincludetelex,bank

account,taxcode.Traditionallymanycardsweresimpleblacktextonwhitestock;

todayaprofessionalbusinesscardwillsometimesincludeoneormoreaspectsof

strikingvisualdesign.

Businesscardsarefrequentlyusedduringsalescalls(visits)toprovidepotential

customerswithameanstocontactthebusinessorrepresentativeofthebusiness.

3.Greeting

Sincethefirstimpressionsareimportant,weneedtodemonstratepropermanners

whenbeingintroduced.Whenintroduced,lookintotheperson'seyes,smile,extend

yourrighthandforafirmhandshake,andsay'Tmpleasedtomeetyou!^^or“Howdo

youdo?”

PreviewingVocabulary(5mins)

Readthetargetwordsandthinkabouthowwellyouknowitandchecktheappropriate

Assignment(5mins)column.

作业和拓展：

1.Rememberthenewwordsinthelist.

2.Groupdiscussion:ChineseandAmericanpeopleusetitlesindifferentways.Whatarethedifferences?

5、6课时教案

授课题目Unit2MakingIntroductions计划课时6

授课时间课次第5、6次

Beabletofullyunderstandthetext.

Knowtheusageofthekeywordsandphrases.

教学目的与要求Learnhowtomakeintroductionscorrectl