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年浦发银行校园招聘笔试参考题(附答案)单选题1.最有利于社会发展的地理环境是()。A、自然条件无可比拟的富饶B、草木繁茂、雨量充足的热带C、土地肥沃、雨量适中的平原D、自然条件的差异性和多样性参考答案:D2.资料:之后,经济学家Mr.V发表了关于一些新名词的感悟,请根据下列资料回答问题。Theword“globalization”isindailyusethroughouttheworld.VariouslyreferredtoasmondialisationinFrench,globalisierunginGerman,orQuanquihuainChina(Scholte,1996),newsarticles,television,andeventextbooksoftenusetheword“globalization”tomeanmanydifferentthings.AuthorJanPieterse(1995)assertstherearealmostasmanyconceptualizationsofglobalizationastherearedisciplinesinthesocialsciences.Teachersandscholarsindisciplinessuchasmanagement,marketing,finance,accounting,andeconomicsalsousetheword“globalization”tomeandifferentthings.Forexle,somebelieveglobalizationistheabsenceofbordersandbarrierstotradebetweennations(Ohmae,1995),butalsoithasbeendescribedasashiftintraditionalpatternsofinternationalproduction,investment,andtrade(Dicken,1992).Anotherpopularconceptionofglobalizationisthatitisabusinessstrategythatmeansdoingeverythingthesameeverywhere(KanterandDretler,1998).Othersbelieveglobalizationisinterconnectionsbetweenoverlappinginterestsofbusinessandsociety(Brown1992;renesch1992).Asyoucansee,thesedefinitionsdifferinsignificantways.Becausedefinitions,descriptions,andvisionsofglobalizationvarywidely,itisdifficulttoknowwhatitmeansforbusinessestogo“global”.WhichofthefollowingstatementisNOTimpliedbytheunderlinedsentence?()A、Theconceptionsofglobalizationvary.B、Thedisciplinesinthesocialsciencesvary.C、Therearelessconceptionsofglobalization.D、Therearemanydisciplinesinthesocialsciences.参考答案:C3.资料:Whenaconsumerfindsthatanitemsheorheboughtisfaultyorinsomeotherwaydoesnotliveuptothemanufacturer'sclaims,thefirststepistopresentthewarranty,oranyotherrecordswhichmighthelp.atthestoreofpurchase.Inmostcases,thisactionwillproduceresults.However,ifitdoesnot,therearevariousmeanstheconsumermayusetogainsatisfactionAsimpleandmonmethodusedbymanyconsumersistoplaindirectlytothestoremanager.Ingeneral,the“higherup”hisorherplaint,thefasterheorshecanexpectittobesettled.Insuchacase,itisusuallysettledintheconsumer'sfavor,assumingheorshehasajustclaim.Consumersshouldplaininpersonwheneverpossible,butiftheycannotgettotheplaceofpurchase,itisacceptabletophoneorwritetheplaintinaletter.plainingisusuallymosteffectivewhenitisdonepolitelybutfirmly,andespeciallywhentheconsumercandemonstratewhatiswrongwiththeiteminquestionIfthiscannotbedone,theconsumerwillsucceedbestbypresentingspecificinformationastowhatiswrong.ratherthanbymakinggeneralstatements.Forexle,“Theleftspeakerdoesnotworkatallandthesoundingoutoftherightoneisunclear”isbetterthan“Thisstereodoesnotwork”Thestoremanagermayadvicetheconsumertowritetothemanufacturer.Ifso,theconsumershoulddothis,statingtheplaintaspolitelyandfirmlyaspossible.Ifapoliteplaintdoesnotachievethedesiredresult,theconsumercangotoastepfurther.Sheorhecanthreatentotakethesellertocourtorreportthesellertoaprivateorpublicorganizationresponsibleforprotectingconsumer'srights.Whatwillhelpmaketheplaintmoreeffective?ChoosetheanswerthatisINCORRECT.A、Demonstratetheproblemspecifically.B、Doitpolitelybutfirmly.C、Doitinperson.D、Makegeneralstatementsfirst.参考答案:D4.资料:VirginAmericahelpedAirbuspipBoeingattheposttoretainitscrownastheworld’slargestmercialplanemaker.Airbustraileditsarch-rivalBoeinginnumberofordersformostof2010butmovedaheadafteraflurryofsalesattheendoftheyear.AttheendofDecember,VirginAmerica,RichardBranson’supstartUSairline,ordered30oftheupdatedversionofAirbus’sA320model.AirbushaspromisedtheA320withthenewengineoptionwillcutfuelconsumptionandcarbonemissionsby15%paredwiththeexistingmodels,figuresdisputedbyBoeingandsomeanalysts.The$$5.1nd(£3.2nd)contractwasthefirstorderfortheupdatedairplanes.TheVirgindealcappedayearwhenAirbustookordersfor644airplanesworth$$84ndatlistprice.Boeingwon625grossorderswithalistpriceof$$70nd.Itwasheldbackbydelaystoits787Dreamliner.BothAirbusandBoeingarerecoveringstronglyfromanindustryrecessionthatsawbineddemandfortheirplanesfallbymorethantwo-thirdsin2009.Whitetherewerestilldozensofplanecancellationsin2010,andbothfirmshavestruggledwithdelays,Airbussecuredmorethantwicethenumberofairplaneordersin2010thatithadanticipated.TomEnders,chiefexecutive,said:”2010hasbeenbetterthanweexpected.Wewilllookat2011moreoptimistically.Growth,especiallyinaviation,isback,andthisislargelyduetoemergingmarkets.Asia,theMiddleEast,that’scertainlybeenthefocus.”LastweekAirbusannounceda$$16nddealwithIndigofor180airplanes,thelargestsingleorderforaircraftinmercialaviationhistory.Theorderincludes30ofAirbus’soriginalA320single-aislejetsand150withAirbus’snewengine-optionA320s.AirbusdeliveredmoreplanesthanitsUSrivalfortheeighthconsecutiveyear.Itstotalof510deliveries,upfrom498in2009,toppedthe500markforthefirsttimeatAirbus.Lastyearthepanysoldits10,000thplaneinits40-yearhistoryBoeingdeliveriesfellby4%to462airplanesfrom481.JohnLeahy,Airbussaleschief,said:“Therefiguresshowtheeconomyisimproving.Wehavedodgedthebulletonadouble-diprecession.AviationisgrowingagainbecauseofAsia,low-costcarriersemergingmarkets.Theonlynegativeonthehorizonisthefuelprice.”WhichofthefollowingisNOTafactorgiveninthearticleforthegrowthoftheaviationindustryin2010?A、fuelpriceB、low-costcarriesC、emergingmarketsintheMiddleEastD、emergingmarketsinAsia参考答案:A5.资料:Thinkforamomentofyourdefinitionofpersuasion.IfyouarelikemostbusinesspeopleIhaveencountered,youseepersuasionasarelativelystaightforwardprocess.First,youstronglystateyourposition.Second,yououtlinethesupportingarguments,followedbyahighlyassertive,databasedexposition.Finally,youenterthedeal-makingstageandworktowarda“close.”Inotherwords,youuselogic,persistence,andpersonalenthusiasmtogetotherstobuyagoodidea.Therealityisthatfollowingthisprocessisonesurefirewaytofailatpersuasion.Persuasion,infact,involvesdemands-promise.Perhapsthatiswhythemosteffectivepersuadersseemtoshareamontrait:theyareopen-minded,neverdogmtaic.Theyenterthepersuasionprocesspreparedtoadjusttheirviewpointsandincorporateothers’ideas.Whencolleaguesseethatapersuaderiseagertoheartheirviewsandwillingtomakechangesinresponsetotheirneedsandconcerns,theyrespondverypositively.Whatisthearticlemainlyabout?A、HowtosuccessfullypersuadeothersB、HowbusinesspeopledefinepersuasionC、PersuasionasanartD、Logic,persistenceandenthusiasm参考答案:A6.资料:TencentHoldingsLtdhasannouncedthatitwillfullyopenupitsbigdataplatformandmachinelearningtechnologyinamovetobuilda"sharingeconomy"basedoncloudservices.EnterpriseswillbeabletouseasetofbigdataanalysistoolsdevelopedbyTencent,helpingthemgainabetterunderstandingoftheirclientsandimprovetheirproducts.TheShenzhen-basedinternetgiant,whichownsinstantmessagingtoolsQQandWeChat,hasyearsofexperiencesstoringandanalyzinghugeamountsofdata.TheopeningofitscoretechnologiesispartofTencent'seffortstodevelopcloudservices,anareawhichmanyotherbigpaniesincludingAlibabaandBaiduarealsotappinginto."Developmentofasharingeconomyiscloselyrelatedtocloudservices"saidMaHuateng,chairmanofTencent."Liketransportation,acmodationandmanyotherareas.cloudservicesarealsoakindofsharingeconomy."HesaidcloudputinghasbeeoneofthekeyareasTencentfocusesonandthepanyisdedicatedtoopeningitsITresourcesandtechnologicalcapabilitiestooutsiders."Inthepast,enterpriseswereonlyusersofinternettechnology.Now,astheyengagethemselvesinthecloud,theyarebeingapartoftheinternetecosystem,"Masaidatthe2016TencentCloudSummitheldinShenzhenthisweek.CloudtechnologyhasachievedgreaterimportanceinrecentyearsasmoreandmoreChineseenterprisesintegratethemselvesdeeperwiththeinternet.However,itremainsdifficultforpanies,especiallysmallerones,tobuildtheirowndatacenterbecauseitinvolveslargecapitalinvestmentandawasteofresources,saidDowsonTong.seniorexecutivevice-presidentofTencent.Cloudserviceshelpenterprisesgetaccesstomoreresourceswhilereducingtheiroperatingcosts,Tongsaid.Accordingtothe2016InternetTrendsreport,servicesprovidedbyTencentarethemostmonlyusedbyChineseinternetusers.Morethan50percentoftheirtimeontheinternetisspentonTencentservices."Wearenotofferingcloudservicesasaseparatebusiness.Instead,itisapartofTencent'sentirestrategy.EnterpriseswillbeabletogetaccesstoallTencentplatformsbyusingitscloudservices,"Masaid.WhatisTencent'spurposeofopeningupthebigdataplatform?A、Todevelopcloudservices.B、Tohelpenterprisesgainabetterunderstandingoftheirclientsandimprovetheirproducts.C、Tobeeapartoftheinternetecosystem.D、Tostoreandanalyzemoredata参考答案:B7.资料:TalkaboutChristmasinJuly.CarrieRochahasalreadystartedherholidayshopping.“AfewweeksbackIpickedupa$$60toyfor$$4,and,truthbetold,Ipickedupawholelotmorethanthat,”shewroteinanemail.“Ispentabout$$80totalandgot$$350+intoys.”Ifyouthinktheholidaysstarttooearlyasitis,youmayfindherapproachabitoverboard.Butseveralyearsago,Rochaandherhusbanddugoutofdebt,payingoffsome$50,000inconsumerdebt,aprocessshedetailedinherbookandwebsitePocketYourDollars.Oneoftheirstrategies,shesays,wasto“stoppretendingtheholidaysdon’teeveryyear.”Whetheryouwanttothinkaboutitornot,thefactistheholidayswillbeherebeforeyouknowit.Sounlessyouhaveplentyofmoneytothrowaroundorplantoforgofestivitiesaltogether,nowisthetimetostartplanningforadebt-freeandlessstressfulholiday.AccordingtothepassageRocha’sadviceappliesto().A、thosewithabundantmoneytowasteB、thosemonpeoplewhogiveotherspresentsduringholidaysC、thosewhonevercelebratefestivitiesandhavenorelativesD、thoseunderstressfrombothworkandlife参考答案:B8.资料:TaikongCitywasfoundedbythedormunsabout50AD.ItsnameisderivedfromaCethicworldwhichmeansthepieceoftheboldone.AftertheyinvadedBlitonin43ADtheDormonsbuiltabridgeacrosstheThemasRiver.Theylaterdecideditwasanexcellentplacetobuiltaport.Thewaterwasdeepenoughforoceangoingshipsbutitwasfarenoughinlandtobesafefromotherraiders.Around50ADDormonsmerchantsbuiltatownbythebridge.SoTaikongCitywasborn.Therewasnotastonewallaroundtheearlysettlementbuttheremayhavebeenaditchandanearthramepartwithawoodenpalisadeontop.Thenin61ADQueenBoudialedarebellionagainsttheDormuns.HerarmymarchedonTaikongCity.NoattemptwasmadetodefendTaikongCity.BoudiaburnedTaikongCitybutafterherrebellionwascrushedawasrebuilt.Richpeolebuilthousesofstoneorbrickwithtiledroofsbutmostpeoplelivedinwoodenhouses.Bytheendofthe2ndcenturystonewallwaserectedaroungTaikongCity.Thewallwas20feethigh.Outsidethewallwasaditch.Inthemiddleofthe3rdcentury20bastionswereaddedtothewalls(asemi-circulartowerprojectingfromthewall).Whatdoestheunderlineword“erected”mean?A、establishedB、improvedC、exceedD、promoted参考答案:A9.资料:Mostyoungpeopleenjoysomeformofphysicalactivity.Itmaybewalking,cyclingorswimming,orinwinter,skatingorskiing.Itmaybeagameofsomeforms,football,hockey,golf,ortennis.Itmaybemountaineering.Thosewhohaveapassionforclimbinghighanddifficultmountainsareoftenlookeduponwithastonishment.Whyaremenandwomenwillingtosuffercoldandhardship,andtotakerisksonhighmountains?Thisastonishmentiscausedprobablybythedifferencebetweenmountaineeringandotherformsofactivitytowhichmengivetheirleisure.Mountaineeringisasportandnotagame.Therearenoman-maderules,asthereareforsuchgamesasgolfandfootball.Thereare,ofcourse,rulesofadifferentthingthatitwouldbedangeroustoignore,butitisthisfreedomfromman-maderulesthatmakesmountaineeringattractivetomanypeople.Thosewhoclimbmountainsarefreetousetheirownmethods.Ifweparemountaineeringandothermorefamiliarsports,wemightthinkthatonebigdifferenceisthatmountaineeringisnota'teamgame'.Weshouldbemistakeninthis.Thereare,itistrue,no'matches'between'teams'ofclimbers,butwhenclimbersareonarockfacelinkedbyaropeonwhichtheirlivesmaydepend,thereisobviouslyteamwork.Themountainclimberknowsthathemayhavetofightforcesthatarestrongerandmorepowerfulthanmen.Hehastofighttheforcesofnature.Hissportrequireshighmentalandphysicalqualities.Amountainclimbercontinuestoimproveinskillyearafteryear.Askierisprobablypasthisbestbytheageofthirty,andmostinternationaltennischionsareintheirearlytwenties.ButitisnotunusualformanoffiftyorsixtytoclimbthehighestmountainsintheAlps.Theymaytakemoretimethanyoungermen,buttheyprobablyclimbwithmoreskillandlesswasteofeffort,andtheircertainlyexperienceequalenjoyment.Mountaineerspeteagainst().A、natureB、eachotherC、otherteamsD、internationalstandards参考答案:A10.资料:KeepingtheZealofaStartupasYouScaleTherearemanyreasonsthatfounder-ledpaniesaresogoodatdisruptingindustriesandmakinglifemiserableforslow-movingincumbents.Butperhapsthemostpowerfulisthatfounderscreategreatinsurgencies.Theyignoreestablishedindustryrulesandboundaries.Theycreatebetterwaystosolveoldproblems.Theydisdainanythingthatblurstheirfocusonthefrontline.Fromtoptobottom,theyareatwaragainsttheindustryleadersonbehalfofundeservedcustomers.Ourresearchonwhatwecallthe“founder’smentality”showsthatmaintainingastronginsurgentmissioniscriticaltolong-term,sustainablegrowth.Buttopetelongterm,insurgentpaniesalsoneedtodevelopscaleandscope,whichveryoftendullstheirinsurgent’szeal.Inmanyways,thisisbecausetheirperspectiveonthefutureslowlychanges.Insurgentsseethedaysahead—bothlongandshortterm—asripewithopportunity.Theyembracechangeandchaos.Theyinvestinwhateverittakestoinnovatenewsolutionsforcustomers.Incumbents,ontheotherhand,veryoftenseethefutureasathreat.Asleadersinvestedheavilyinthestatusquo,innovationanddisruptionarenotgoodforthem.Turbulenceerodesprofitability;innovationmarginalizestheircurrentproductofferings.Thefutureisnotbetter.Thepaniesthatfindawaytoachievescalewithoutlosingtheirinsurgentmissionwecallthem“ScaleInsurgents”--remainacutelyalerttothisdifferenceinperspective.Theyactivelyfightbackagainsttheverynaturaltendencytoretreatbehindthecastlewallstoavoidfuturechangeandturbulence.Instead,theydowhatinsomepaniesmightseemlikeheresytheymittodisruptingtheirowninsurgency.Theyknowthatacquiringthebenefitsofscalerequiresruthlessfocusonawell-definedcorebusinessandamitmenttobuildingthesystemsandprocessestosupportit.Buttheyaren’tweddedtotheirbusinessmodel—theyareweddedtowhatwillservetheircustomersbest.Ratherthanerectingdefensesagainstthefuture,theyembracethenotionoflimitlesshorizons—theideathatapanycanintelligentlyextendtheboundariesofitscoreeveroutward.Whatismaindifferencebetweenan“insurgent“panyandan“incumbent”pany?A、ninsurgentpanyinvestsmoreinthefuturewhileanincumbentpanyinvestsmoreinthestatusquoB、AninsurgentpanypreferschaostostabilityC、AninsurgentpanyloveschallengingtheincumbentpaniesD、Aninsurgentpanyseeschangesasopportunitieswhileanincumbentpanylovesstabilitymore参考答案:D11.资料:IntheUnitedStatesofAmerica,banksarecategorizedintothefederally-charteredbankwhichreceivedtheircharterfromtheOfficeoftheptrolleroftheCurrency(OCC);thesearereferredtoas“NationalBanks”;andalsothestates-charteredbankswhichreceivetheircharterfromthesuperintendenttoas“StateBanks”.Banksareallowedtoregistereitherwiththefederalorthestateauthority.LetusnowlookattheorganizationalstructureofmercialBanks,whichincludeunitbanking,groupbankingandbranchbanking.Themaincharacteristicofunitbankingisthatitcanoperateonlyasinglefullservicebankfromasinglelocation.Unitbankinginstitutionsarenotallowedtohavebranchnetworks.However,unitbankingdoesnotnecessarilyhavetobesmall.Infact,manyunitbanksarequitelarge.Groupbankingreferstobankingoperationsconductedbyacorporationowningmorethanonebank.Thegroupbankingsystemusuallyexistsinthestateswherebranchbankingisprohibited.Asforbranching,itissometimesreferredto“limitedbranching”or“statesidebranching”.Limitedbranchingallowsbanktooperatebrancheswithingeographicterritoriesauthorizedbythestatelaw.Statesidebranchingimpliesthatbankbranchesareallowedtooperateanywherewithinthestate.NewYorkState,California,FloridaandsomeothersarestatesidebranchbankingareaswhichMinnesota,Arkansas,lowerandothersarelimitedbranchingareas.IntheUnitedStates,therearealsospecializedbanksincludingtheEdgeActBanks,theinternationalBankingFacility,thebankers’banks,thesavingbanks,thesavingsandloansassociations,thecreditunionsandgovernmentownedandtheRealEstateInvestmentTrust(TEIT).Therearealsonon-bankfinancialinstitutionsintheUSA,includingthesecuritiesfirms,theleasingandmercialfinancepanies,themortgagebankersandtheRealEstateInvestmentTrust(REIT).LetusnowlookattheFederalSystem.monlyknownastheFederalReserveBankorthe“Fed”,thisistheCentralBankoftheUnitedStatesfoundedin1913.ItdeterminesthereserverequirementwithinlimitssetbytheUSCongress.ThefunctionoftheFediseconomicstabilizationthroughthemanagementofthenation’smoneysupply.TheFederalReserveSystemprisesaboardofgovernorswith7membersstationedinWashingtonD.CReserveBanks,includingBoston,NewYorkCity,DallasandSanFrancisco.TheFederalReserveAct(FRA)1913setoutthepowersoftheFedwhich,ontopoftheregularcentralbank’sobjectives,emphasizethefollowing.i.ManagingthemonetarysystemandmoneysupplyoftheUSA;ii.Providingfundsasthelenderoflastreport;iii.Providingforanefficientcherubclearingsystem;iiii.Providingarigorousbankingsupervisionsystem.WhatisincludedinthemercialbankingsystemoftheUSA?()A、TheFedbanks,theStatebankingandgroupbankinB、TheFedbanking,thestatebankingandgroupbankinC、Unitbanking,groupbankingandbranchbankinD、Specializedbanks,groupbankingandunitbankin参考答案:C12.资料:Imagineyouwenttoarestaurantwithyourgirlfriend,hadaburger,paidwithacreditcard,andleft.Thenexttimeyougothere,thewaiterorwaitress,armedwithyourprofiledata,greetsyouwith,“HeyJoe,howareyou?Maryisoverthereintheseatyousatlasttime.Wouldyouliketojoinherfordinneragain?”Thenyoufindoutthatyourburgerhasbeencookedandplacedonthetable.Forgetthefactthatyouarewithanotherdateandareonadietthatdoesn’tincludeburgers.Soundalittlebizarre?Tosome,thisistherestaurantequivalentoftheInternet.TheNet’sabilitytoprofileyouthroughyourvisitstoandinteractionsatwebsitesprovidesmarketerswithanenormousamountofdataonyou——someofwhichyoumaynotwantthemtohave.Areyouawarethatalmosteverytimeyouaccessawebsiteyougeta“cookie”?Unfortunately,it’snottheMrs.Field’srecipe.AcookieontheInternetisaputercodesentbythesitetoyourputer——usuallywithoutyourknowledge.Duringtheentireperiodoftimethatyouareatthesite,thecookieiscollectinginformationaboutyourself,includingwhereyouvisit,howlongyoustaythere,andhowfrequentlyyoureturntocertainpages.Whilethismaysoundscaryenough,cookiesaren’teventhelatestintechnology.AnewsystemcallI-librarianAlexa——namedafterthelegendarythirdcenturyB.C.libraryinAlexandria,Egypt——doesevenmore.Whilecookiestrackwhatyouaredoingatonesite.Alexacollectsdataonallyourwebactivities,suchaswhichsiteyouvisitnext,howlongyoustaythere,whetheryouclickonadvertisements,etc.Allthisinformationisavailabletomarketers,whouseittomarketmoreeffectivelytoyou.Notonlydoyounotgetpaidforprovidingtheinformation,youprobablydon’tevenknowthatyouaregivingit.Whatcanbelearnedabout“cookie”?A、ItwascreatedbyMrs.FielB、Itcollectsinformationonyouusuallywithoutyourknowingit.C、Itisahardwareneededtoaccesstoyourputer.D、Itisthelatestintechnology.参考答案:B13.资料:Humanresourceprofessionalsactasmediatorsbetweenanorganization'smanagementanditsworkers.ThisrequireswearingmanyhatsIt'sanHRadministrator'sjobtomakesurethatemployeesareworkinginasafeenvironmentthatdisputesaresettled,andthatbenefitsareunderstoodandadministeredproperly.Atthesametime,HRischargedwithrecruitingnewemployeeswhowillnotonlyfitinpersonallyandprofessionallybutalsohelpthepanyachieveitsbusinessgoals.Theyalsorepresentmanagementwhennegotiatingforbenefitswithpaniesadministeringthesebenefitsandwhenimplementingpanywidepoliciesthatwillultimatelylowercostsorboostprofits.TheneedsofHRcoverawiderangeoftasksand,therefore,requireindividualswhoaregoodwithpeopleinadditiontobeingorganized,analytical,business-minded,andheroicmultitaskers.AllpaniesneedsomekindofHRsupportTheBureauofLaborStatistics(BLS)expectsjobsinHRtogrowfasterthanaverageforalloccupationsthrough2012.Opportunitieswillincreaseasaresultofagrowingeconomyaswellasaneedtoreplaceworkerstransferringtootheroccupationsorretiring.BLSexpectsparticularlystrongdemandfortraininganddevelopmentandemployment,recruitment,andplacementspecialists,withmanagement,consulting,andemploymentservicesfirmsofferingthegreatestnumberofopportunities,thankstoatrendtowardoutsourcingpersonnelfunctions.YoucangettheinsideedgeforacareerinHRbystrengtheningyourunderstandingofbusinessstrategyandplanningandbyspecializinginaspecificindustry.Agreatwaytogetstartedinthefieldiswithpractice,lookforaninternshiporanHRassistantjobifyou'reinschoolorjustout.ManyHRprofessionalsworktheirwayup.Asyoudevelopanunderstandingofthevariouscareertracksandmasterthebasicskillswithinthefunction,you'llbeinagreatpositiontoriseuptheladder.Accordingtothepassage,whatisthesuggestedwaytostartone’sHRcareer?A.Tospecializeinaspecificindustry.A、TostrengthentheunderstandingofbusinessstrategyandplanningB、TofindaninternshiporanassistantjoC、BothAand参考答案:C14.资料:GoogleandUberhavegrabbedmostoftheattentionregardingtheadventofself-drivingcars,butonSunday,Lyftthrewdowntheultimatechallenge:AmajorityofautonomousvehiclesforLyftwithinamerefiveyears.TheboldclaimwasmadebyLyftco-founderJohnZimmerinapostonMediumoutlininghispany'svisionforthenextdecade."WithinfiveyearsafullyautonomousfleetofcarswillprovidethemajorityofLyftridesacrossthecountry,"saidZimmer,indicatingthatearlyversionsofsuchcarshavebeeninoperationinSanFranciscoandPhoenix.Usuallywhentechfounderslayouttheirvision,it’stypicaltoheargrandclaimsthatalmostpushtheboundariesofbelievability.That'swhattechinnovationisabout.Butinthecaseofself-drivingcars,thesituationisabitmoreplicated.Uberhasalreadybegunrollingoutself-drivingcartestsinPittsburghandGoogleishardatworkonthesamekindofsolutionontheWestCoast.Therefore,talkofgettingself-drivingcarsontheroadis,atthispoint,lessaboutthetechnologyandmoreaboutlogistics.WeknowGooglehasenoughcashtotripledownonanyinitiativeitdecidestotackle.Andasthecurrentride-sharingleaderintheU.S.,Uberhasenoughmarketshare-poweredcredibilitythatafutureincludingself-drivingUbercarsisn'tunrealistic.Todaytherearesomeinternet-basedridesharingsystembuttooverethecriticalmassthesystemhastobereal-time,automatedandextremelyeasytouse.HoweverinthecaseofLyft,whichcontinuestostruggleagainstUber(onereportclaimsthatUberhasover80percentmarketshareintheU.S.),suchashorttimelinetowardrollingoutafleetofself-drivingcarsseemssomewhatambitious.Nevertheless,Zimmercontinueshisvisionessaywithevenmoreboldpredictions."By2025,privatecarownershipwillallbutendinmajorU.S.cities,"saysZimmer,apredictionthat,ifitturnsouttobetrue,wouldmeanitwouldtakejusteightyearsforthemajorityofthehuman-drivencarsonU.S.roadstodisappear.Possible?Sure.Likely?Eightyearsseemslike,onceagain,abitofwishfulthinkingonZimmer'spart.Remember,ithasn'tevenbeen10yearssincethearrivaloftheiPhone,andasrecenteventsprove,smartphonesarestillacategorythatcanyieldcatastrophicresultsifnotdoneright.Andthosearejustmobiledevices,notvehiclesentrustedwithtransportingandprotectinghumanlives.Tobefair,Zimmer'sessaydoesoffersomefactsandfiguresinanattempttobackuphispositions,butmuchofitdoesn'tappeartotakeintoaccountvariablessuchastheheavilyembeddedinterestsofautomobilepaniesstillrelyingonconsumerautosales,aswellasthemanylegalandroadwaylogisticsthatwillneedtobeaddressedinordertobringaboutthismassivetransformationinsuchashorttime.Oddly,Zimmer'svisiondoeslittletoaddressthemillionsofhumanjobsthatwillbelostonceself-drivingcarsdisplacenotonlytaxidrivers,buttruckdrivers."Webelievethatinthefirstfiveormoreyearsfollowingtheintroductionofautonomousvehicles,theneedforhumandriverswillactuallyincrease,notdecrease,"writesZimmer."Whenautonomouscarscanonlysolveaportionofthosetrips,moreLyftdriverswillbeneededtoprovideservicetothegrowingmarketofformercarowners,"writesZimmer.Butwhataboutafterfiveyears,whenautonomouscarscanprovidefullservice?Whataboutthehumandrivers?Thepushbackfromhumandriverslosingworkwilllikelybeanother,majorrippleintheevolutionofself-drivingcars,aswellasotherautomatedsystemsenteringU.S.societyiningyears.However,noneoftheselogisticalissuesdiminishZimmer'sideas.Hisvisionofthefutureofautonomousvehiclesseemsquitelogicalandinstepwithmostwhoworkinandwatchthespaceclosely.Butthespeedbumpinacceptinghisvisionwholesaleishisambitiousself-drivingcartimelineingeneral,andforLyftinparticular.A、rrangethemneatlyB、presentclearlyC、designcorrectlyD、suggestproperly参考答案:B15.资料:Globalbusinesstraveltopped$$1.2trillionandisexpectedtoreach$$1.6trillionby2020,accordingtonewresearchbytheGlobalBusinessTravelAssociation(GBTA),anassociationrepresentingtheinterestsofcorporatetravelmanagers.What’smoreChinahasnowsurpassedtheU.S.asthelargestbusinesstravelmarketintheworld,ringingup$$291billionlastyear.Atthesametime,allisnotrosyandanumberofmajorissuesarelurkingahead.Aweakeningglobaleconomy,Brexitandthisyear’sU.S.presidentialelectionwillmeangrowthwillnotbeastraightlineupwards.“Theuncertaintycreatedbyfinancialupheavalandpendingchangestotradeandimmigrationruleswillraisemanagementheartburn.Thiswillcausesomepostponement,evenoutrightcancellation,ofbusinesstrips.Itmayalsotriggertravelbudgetconstrictionasmanagementseekstohedgetheuncertainty.”thereportsays.AtthesametimeConcur,apanythatprovidessupportservicesfortravelmanagers,releasedthatthesharingeconomyisgainingtractionwithbusinesstravelers,basedonitsanalysisof40millionuserswhospendover$$70billionannually.Concurdataindicates56percentgrowthforAirbnbtypeservicesinusagefromQ12015toQ12016.Onaverage,businesstravelersstayfivenightswhenhomesharingversusthreenightsinahotel.“Managingtravelandexpenseisbeingincreasinglyplex,betweenintegrationwithmobiletechnology,nuancesintravelerpreferences,andnewtravelsupplierstrategies,”notesRobbNielsen,vicepresidentofglobalproduceexperienceatConcur.“Thisdemandsafullyconnectedtravelandexpenseecosystempairedwithactionableinsights,givingtravelmanagersthevisibilityandcontroltheyneedtodrivecostsavings.”Apressreleasedadded,“Thevastmajorityofbusinesstravelersalsowanttoreceivepersonalizedtraveloptions.However,eventhoughbusinesstravelerswantpersonalizedoptions,theyarehesitanttosharetoomuchpersonalinformationtoobtainthem.Theyaremonlywillingtosharedetailssuchastheirfrequentflyerorhotelloyaltynumber,preferredairlineandhotelbrandsandaircraftseatpreferences,butfewerthanhalfwouldsharetheirtravelhistory,preferredleisureactivitieswhiletraveling,theirbusinesscalendarwithbookedappointmentsandtheirsocialmediaaccountnames.”Whichfactordoesn’tetotravelagent’smindwhenhandlingbusinesstrips?A、Traveldestinations’financialconditions.B、Travelsuppliers’strategies.C、Travelers’PreferencD、MobileTec参考答案:A16.资料:ForthedevelopmentofCrunchyNut(aproduct),Kpanyhasusedvariousmethodsofprimarydatacollection.Primarymarketdatamayinvolvequalitativeresearchorquantitativeresearch.Qualitativedataisconnectedmoreaboutopinions,feelingsandattitudes.Quantitativedataisinnumericalformandisusuallygatheredfromalargesleofrespondents.Qualitativeresearchestablishesaconversationwithconsumers.Itpromptsconsumerreactionto,forexle,anewproductideaandhelpsresearchersunderstandwhattheythinkofit,howitmakesthemfeel,whytheyfinditinterestingornot.Qualitativeresearchmaybeobtainedthroughfocusgroups,whereamoderatorcapturesfeedbackfromagroupofsixorsevenconsumerstotheideasshowntothem.Thoseideasmaytaketheformatofdrawingsorhavingnewfoodprototypestotaste.Quantitativeresearchmayusequestionnairesadministeredtolargenumbersofrespondents.Thisallowsstatisticalanalysis.Itmayinvolvetheuseofscales,sonumbersgetassociatedwithaparticularmeaning-forexle,onanevaluationscaleof1to7,where1meansverypoorand7meansexcellent.Cruciallythosenumbersneedtobeinterpretedtoenablethebusinesstounderstandtheconsumers'

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