Brand KPIs for smart home Tata Power Solar Systems in India-外文版培训课件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

smart

home:

TataPower

Solar

Systems

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

TataPower

SolarSystems’performance

inthe

smart

home

market.Fieldwork:July-August2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202471%

of

Tata

Power

Solar

Systems

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Tata

Power

SolarSystems’

brandingresonates

more•Tata

Power

SolarSystems

ranksfifthinawarenesswith

Gen

Xwithin

the

smart

home

market•Tata

Power

SolarSystems

generally

appealstomen•Thepopularity

ratingof

Tata

Power

Solar

Systems

ismore

than

women39%•Among

Tata

Power

Solar

Systems

enthusiasts,40%•Tata

Power

SolarSystems

ranksoutside

the

Top

10

infallunderthe

high-income

categoryusage•Consumers

want

theirsmart

home

brandstohave•In

terms

of

loyalty,TataPower

SolarSystems

ishonesty

/trustworthiness,

authenticity,andcoolnessoutsidetheTop10

inIndia•Tata

Power

SolarSystems

hasascore

of29%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Awarenessis

the

highest

scoring

KPI

for

Tata

Power

Solar

Systems

at

91%Brand

profile:

snapshotBrand

performance

of

Tata

Power

Solar

Systems

inIndia91%71%39%29%23%AwarenessPopularityUsageLoyaltyBuzz5Notes:Smarthome

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=1,141,

respondents

who

know

the

individual

brand(popularity),

n=1,141,

respondents

whoknow

the

individual

brand(usage),

n=261,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,141,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

Power

Solar

Systems’

branding

resonates

more

with

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%45%42%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeTataPower

SolarSystems

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatTata

Power

SolarSystems

isliked

by0%

of

Babyboomers

and

14%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is0%

and12%,

respectively.14%ForMillennials

andGen

Z,

41%

and

45%

feel

positivelytowards

TataPower

SolarSystems,

versus

42%

and46%.

Socurrently,

forTata

Power

Solar

Systems,

Gen

Xconnects

most

with

theirbrandcompared

totheoverall

industryuser.12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestosmarthome,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=444,

Tata

PowerSolarSystems

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

Power

Solar

Systems

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

TataPower

SolarSystemsshows

thatwomen

areless

likely

tohaveanaffinity

with

the

brandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof14%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Tata

Power

SolarSystems

hasalower

proportion

of

LGBTQIA+consumers

when

compared

totheindustryusers

ingeneral.17%78%38%62%41%59%62%

ofmen

likeTataPower

SolarSystems

compared

to

38%

of

women,whereas

forthe

overall

industry,59%

ofmen

usesmart

home

compared

to41%of

women.81%14%

ofTataPower

Solar

Systemsenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

17%

among

industryusersoverall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

smarthome,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=444,

Tata

PowerSolarSystems

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Tata

Power

Solar

Systems

enthusiasts,

40%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%3%Single38%40%6%7%CoupleSingleparentNuclear40%

ofTataPower

Solar

Systemsenthusiastsare

from

high-incomehouseholds.TataPower

SolarSystems’

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

amulti-generationalhousehold,

31%

ofTataPower

SolarSystems

enthusiastshavethiscurrentlivingsituation.2%4%23%22%31%31%32%Multi-generational31%27%32%34%ExtendedOther28%3%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

smarthome,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=444,

TataPowerSolarSystems

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

smart

home

brands

to

have

honesty

/

trustworthiness,authenticity,

and

coolnessBrand

profile:

qualitiesQualitiesuserswant

from

smart

homebrandsForsmart

home,

the

topthree

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

authenticity,andcoolness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%TataPower

SolarSystems

users

alsoappreciate

these

key

attributes,indicating

TataPower

Solar

Systemsexudes

thesequalities.SocialCoolnessresponsibilityThequalitiesthatTata

Power

SolarSystems

enthusiastsare

least

focusedon

areinclusiveness

and

thrill/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessTataPower

SolarSystems

should

workon

promoting

reliability

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

smarthome,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tosmarthome,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tosmarthome,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=261,

TataPowerSolarSystems

users’,n=444,TataPowerSolarSystems

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Tata

Power

Solar

Systems

fans,

59%

state

that

they

get

excited

aboutsmart

home

productsBrand

profile:

attitudesWhat

doconsumersthink

ofsmart

home

ingeneral?59%55%49%49%47%47%44%42%41%39%38%32%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutsmarthome

productsIliketotalkabouttopicsrelating

tosmart

homeBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

smarthome

do

youagreewith?”;

Multi

Pick;“When

it

comesto

smarthome,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=444,

TataPowerSolarSystems

enthusiast,n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1171%

of

Tata

Power

Solar

Systems

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

smart

home,

the

average

awarenessof

abrand

inIndiais77%.

Awareness

ofTataPowerSolarSystems,

however,

isat91%.Awareness39%

ofIndiansmart

home

users

saytheylikeTataPower

Solar

Systems,

compared

toanindustryaverage

brand

popularity

of39%.23%

ofindustryusers

inIndiasaythey

useTata

PowerSolarSystems,

with

theaverage

usageof

abrand

at28%.BuzzPopularity71%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

72%.TataPower

SolarSystems

hasbeen

noticed

less

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

28%

compared

to35%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeinconsistent

compared

to

theindustry.12

Notes:Smarthome

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=1,141,

respondents

who

know

the

individual

brand(popularity),

n=1,141,

respondents

whoknow

the

individual

brand(usage),

n=261,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,141,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

Power

Solar

Systems

ranks

fifth

in

awareness

within

the

smart

homemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofTata

Power

Solar

SystemsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.9%1SamsungLG98%97%95%94%91%88%85%80%79%77%23Xiaomi4Havells5Tata

Power

SolarSystemsGoogle

NestWiproUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678Philips

HueSyskaOutofallrespondents,

91%

were

aware

of

Tata

PowerSolarSystems.

Thisranksthemfifth

compared

toother

brandssurveyed

inthismarket.91%9AwarenessN/A10Anchor13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Tata

Power

Solar

Systemsis

39%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofTata

Power

Solar

SystemsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1SamsungHavells64%59%56%44%44%40%39%39%39%34%23LG39%4Google

NestPhilips

HueSyskaOutofconsumers

who

knew

thebrand,

39%

saidtheyliked

TataPower

SolarSystems.

Thisranksthemeighthcompared

to

other

brandssurveyed

inthismarket.5661%7Anchor8Tata

Power

SolarSystemsWipro9PopularityN/A10Xiaomi14

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=1,141,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

Power

Solar

Systems

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofTata

Power

Solar

SystemsRank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

smarthome,

which

of

the

following

brandshaveyouused

inthe

past12

months?”.1SamsungHavellsLG23%246%344%Outofconsumers

who

knew

thebrand,

23%

saidtheyused

Tata

Power

SolarSystems.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.4AnchorSyska31%529%6Google

NestPhilips

HueD-Link29%728%77%828%9XiaomiWipro26%UsageN/A1024%15

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

have

you

used

in

the

past12

months?”;

Multi

Pick;Base:

n=1,141,respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Tata

Power

Solar

Systemsis

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofTata

Power

Solar

Systems’

consumersRank#

BrandLoyalty

%86%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1SamsungAnchorHavellsGoogle

NestWipro278%29%377%476%575%6Syska74%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

smart

home,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.7Philips

HueXiaomi74%71%873%9SiemensLG72%Outofrespondents

whohaveused

TataPower

SolarSystems,

71%

saidthey

would

usethebrand

again.LoyaltyN/A1072%16

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

areyoulikely

touse

againin

the

future?”;

Multi

Pick;Base:

n=261,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

Power

Solar

Systems

has

a

score

of

29%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofTata

Power

Solar

SystemsRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1HavellsSamsungLG255%29%350%Outofconsumers

who

knew

thebrand,

29%

saidtheyhadheardaboutTataPower

Solar

Systems

inthemedia.

This

ranksthemoutsidetheTop10

comparedtootherbrandssurveyed

inthismarket.4Google

NestAnchorPhilips

HueSyska41%537%636%734%71%8D-Link31%9L&T31%BuzzN/A10Xiaomi30%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,141,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsight