迪士尼50周年 品牌VI手册

GUIDELINESTHE

WORLD’S

MOST

MAGICAL

CELEBRATIONAPRIL

2021EARIDESCENTTheprimaryvisualsystemofourcelebrationis

a

series

ofearidescentapplications,throughcoatings,papers,fabrics,finishes

and

backgrounds.Earidescence

is

more

than

just

an

optical

curiosity,

itcreatesamesmerizingandengagingeffectandshould

bedominantlyusedinourcommunications,public-facing

materials,food

and

merchandise.All

pieces

of

communication

should

represent

ourcelebration

with

a

touch

of

earidescent,these

guidelines

provide

the

use

of

earidescence

that

is

unachievablethroughprintingtechniques.THE

LOOK5DESIGN

OVERVIEW6

THE

LOGOSPrimaryEaridescentLogoPrimaryLogowithTaglinePrimaryGoldLogoPrimaryOne-ColorLogoSecondaryEaridescentHorizontalLogo

SecondaryEaridescent

VerticalLogoSecondaryGoldLogoSecondaryOne-ColorLogo15

THE

LOGOS:

INTERNATIONALPrimaryEaridescent&GoldLogo

/French

PrimaryOne-ColorLogo

/FrenchPrimaryEaridescent&GoldLogo

/Portuguese

PrimaryOne-ColorLogo

/PortuguesePrimaryEaridescent&GoldLogo

/Spanish

PrimaryOne-ColorLogo

/Spanish21THE

LOGOS:

INTERNATIONAL/“RESORT

IN

FLORIDA”PrimaryEaridescent&GoldLogo

/English

PrimaryOne-ColorLogo

/EnglishPrimaryEaridescent&GoldLogo

/French

PrimaryOne-ColorLogo

/FrenchPrimaryEaridescent&GoldLogo

/Portuguese

PrimaryOne-ColorLogo

/PortuguesePrimaryEaridescent&GoldLogo

/Spanish

PrimaryOne-ColorLogo

/Spanish45

THE

LOGOSPrimaryGoldLogoPrimaryOne-ColorLogoSecondaryEaridescentHorizontalLogo

SecondaryEaridescent

VerticalLogoSecondaryGoldLogoSecondaryOne-ColorLogo48

THE

LOGOS:

USAGEOnEaridescentLogoUsage

GoldLogoUsage50

TYPOGRAPHY51COLORS52

BACKGROUNDSMagicKingdomFairy–GodmotherEaridescent

Disney’sAnimalKingdom–FireflyEaridescentEPCOT–StardustEaridescentDisney’sHollywoodStudios–Glimmer&ShimmerEaridescent57

BACKGROUNDS:

USAGEIn-ParkEaridescentBackgroundUsage

IncorrectUsage59

PARK

ICONS29

THE

LOGOS:

USAGEEaridescentLogoUsageGoldLogoUsageOnEaridescentLogoUsage

IncorrectLogoUsage33

TYPOGRAPHY34COLORS35

EARIDESCENT

BACKGROUND

WDW50Earidescent37

BACKGROUNDUSAGEWDW50EaridescentUsageWDW50EaridescentIncorrectUsage39KEY

IMAGES40BOILERPLATECOPYIN-PARKUSAGE44

DESIGNOVERVIEWTABLE

OF

CONTENTSGENERALMARKETINGGENERALMARKETINGTYPOGRAPHY

AbAbCOPY

//HARMONIASANSAb

AbAbAbBACKGROUNDCOLORSABHEADLINES

//POSTERAMAWDW50TH

EARIDESCENTWDW50

/GOLDMETALLICPANTONE10128

CPANTONE280CDESIGN

OVERVIEWWDW50THCELEBRATION

//GUIDELINES

//

5THE

LOGOSPRIMARY

EARIDESCENT

LOGOTheprimarylogois

inspired

bytheoriginal

illustratorfor

the

Cinderella

movie.This

mark

takes

the

signaturesilhouetteillustrationstyleandappliescontemporarytextures

and

colors

to

bring

it

into

modern

day.Theprimary

logo

is

our

celebration’smain

logo;and

it

shouldbe

used

on

all

marketing

and

collateral

materials.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

space

around

ourlogo.Our

primary

earidescent

logo

is

a

non-vector

pieceof

art

and

should

never

be

altered,modifiedor

recreated.CLEAR

SPACE“X”heightofWaltDisneyWorldisacceptablespacing

around

the

entire

border

of

the

logo.WDW50THCELEBRATION

//GUIDELINES

//

6THE

LOGOSMINIMUM

SIZE1

incheswideTHE

LOGOSPRIMARY

EARIDESCENT

LOGOW/TAGLINE

BELOWOurcelebrationtaglineTHEWORLD’SMOSTMAGICALCELEBRATIONcommunicatesasense

of

excitement

and

scale.It’s

important

to

use

thetaglinewheneverappropriate.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

space

around

our

logo.Our

primary

earidescent

logo

is

a

non-vectorpiece

of

art

and

should

never

be

altered,

modifiedor

recreated.CLEAR

SPACE“X”heightofWaltDisneyWorldisacceptablespacing

around

the

entire

border

of

the

logo.WDW50THCELEBRATION

//GUIDELINES

//7MINIMUM

SIZEWhen

scaling

down

the

logo

with

tagline,theminimumsizeshouldbe

1.50

incheswideorthetagline

a

minimum

font

size

of6.5pts.

If

primary

logoneedstobesmallerthantheminimumsizes

required,please

consider

the

use

of

the

primary

logo

withoutthe

tagline.MINIMUM

SIZE1.50incheswideTHE

LOGOSPRIMARY

EARIDESCENT

LOGOW/TAGLINE

ABOVEOurcelebrationtaglineTHEWORLD’SMOSTMAGICALCELEBRATIONcommunicatesasense

of

excitement

and

scale.It’s

important

to

use

thetaglinewheneverappropriate.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

space

around

our

logo.Our

primary

earidescent

logo

is

a

non-vectorpiece

of

art

and

should

never

be

altered,

modifiedor

recreated.MINIMUM

SIZEWhen

scaling

down

the

logo

with

tagline,theminimumsizeshouldbe

1.25

incheswideorthetagline

a

minimum

font

size

of6.5pts.

If

primary

logoneedstobesmallerthantheminimumsizes

required,please

consider

the

use

of

the

primary

logo

withoutthe

tagline.CLEAR

SPACE“X”heightofWaltDisneyWorldisacceptablespacing

around

the

entire

border

of

the

logo.WDW50THCELEBRATION

//GUIDELINES

//

8MINIMUM

SIZE1.25incheswidePRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

usedin

cases

when

printing

limitations

require

a

four-color

logo.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

space

aroundour

logo.Our

WDW50th

gold

logo

is

a

non-vectorpiece

of

art

and

should

never

be

altered,

modifiedor

recreated.Pleasereference

fullcolorearidescentlogosforspecificrules.WDW50THCELEBRATION

//GUIDELINES

//

9THE

LOGOSPRIMARY

LOGO/

ONE

COLOROne-colorWhite,PMS

10128and

100%Klogo.Theseoptions

should

only

be

used

when

the

preferred

primarylogo

is

not

conducive.Use

the

one-color

white

and

the

PMS

10128logos

when

possible

and

one-color

blacklogosinrarecases,andwhenprinting

limitations

require

anon-color

logo.

iorid

iorld

THEWORLD'S

MOSTMACICALCELEBRATION:。STMA:

CA<工

。刀Orld.

wiorld.·

oSCA<O山工<刀aaOrld

®

wiorld®THEWORLD'S

MOSTMACICALCELEBRATIONWDW50THCELEBRATION

//GUIDELINES

//10THE

LOGOSv

MA

SECONDARY

EARIDESCENT

LOGO/

HORIZONTALThe

secondary

logo

was

created

for

horizontalplacements

or

where

primary

logo

cannot

be

used.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

space

around

ourlogo.Our

primary

earidescent

logo

is

a

non-vector

pieceof

art

and

should

never

be

altered,

modifiedor

recreated.CLEAR

SPACE“X”height

of

World

is

acceptable

spacing

around

theentire

border

of

the

logo.WDW50THCELEBRATION

//GUIDELINES

//11THE

LOGOSMINIMUM

SIZE1.75incheswideSECONDARY

EARIDESCENT

LOGO

/

VERTICALThesecondaryverticallogoispreferredfor

extremevertical

executions

or

where

primary

logo

cannotbe

used.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

spacearound

our

logo.Our

primary

earidescent

logo

is

anon-vector

piece

of

art

and

should

never

be

altered,

modifiedorrecreated.CLEAR

SPACE“X”heightofthetopofWaltDisneyWorldto

the

top

of50is

acceptable

spacing

aroundthe

entire

border

of

the

logo.WDW50THCELEBRATION

//GUIDELINES

//12THE

LOGOSMINIMUM

SIZE.75inches

highSECONDARY

LOGOS/

GOLDFour-colorWDW50thGoldshouldprimarilybe

used

in

cases

where

primary

logo

cannotbe

used.RESPECT

THE

LOGOLeave

a

generous

amount

of

clear

spacearound

our

logo.Our

WDW50th

gold

logois

a

non-vector

piece

of

art

and

shouldnever

be

altered,modified

or

recreated.Pleasereference

fullcolorearidescentlogosforspecificrules.WDW50THCELEBRATION

//GUIDELINES

//13THE

LOGOSrld

5owrld5oSECONDARY

LOGOS/

ONE

COLORWhite,PMS

10128and

100%Klogo

optionsshould

only

be

used

when

the

secondary

logo

is

notconducive.UsethewhiteandPMS

10128logoswhenpossible

and

100%K

logos

when

printing

limitationsrequireaB&Wapplication.Pleasereference

fullcolorlogos

forspecificrules.WDW50THCELEBRATION

//GUIDELINES

//14THE

LOGOSPRIMARY

EARIDESCENT

LOGOW/TAGLINE

BELOW

AND

ABOVEOurcelebrationtaglineTHEWORLD’SMOSTMAGICALCELEBRATIONcommunicatesasenseofexcitementand

scale

in

French.

It’s

important

to

use

thetaglinewheneverappropriate.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

used

incases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL

FRENCHWDW50THCELEBRATION

//GUIDELINES

//15THE

LOGOS

:

INTERNATIONALFRENCHPRIMARY

LOGO/

ONE

COLOROne-colorWhite,PMS

10128and

100%Klogo.Theseoptions

should

only

be

used

when

the

preferred

primarylogo

is

not

conducive.Use

the

one-color

white

and

the

PMS

10128logos

when

possible

and

one-color

blacklogosinrarecases,andwhenprinting

limitations

require

anon-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.WDW50THCELEBRATION

//GUIDELINES

//16PRIMARY

EARIDESCENT

LOGOW/TAGLINE

BELOW

AND

ABOVEOurcelebrationtaglineTHEWORLD’SMOSTMAGICALCELEBRATIONcommunicatesasenseofexcitementand

scale

in

Portuguese.It’s

important

to

use

the

taglinewheneverappropriate.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

used

incases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL

PORTUGUESEWDW50THCELEBRATION

//GUIDELINES

//17THE

LOGOS

:

INTERNATIONALPORTUGUESEPRIMARY

LOGO/

ONE

COLOROne-colorWhite,PMS

10128and

100%Klogo.Theseoptions

should

only

be

used

when

the

preferred

primarylogo

is

not

conducive.Use

the

one-color

white

and

the

PMS

10128logos

when

possible

and

one-color

blacklogosinrarecases,andwhenprinting

limitations

require

anon-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.WDW50THCELEBRATION

//GUIDELINES

//18PRIMARY

EARIDESCENT

LOGOW/TAGLINE

BELOW

AND

ABOVEOurcelebrationtaglineTHEWORLD’SMOSTMAGICALCELEBRATIONcommunicatesasenseofexcitementand

scale

in

Spanish.It’s

important

to

use

the

taglinewheneverappropriate.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

used

incases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL

SPANISHWDW50THCELEBRATION

//GUIDELINES

//19THE

LOGOS

:

INTERNATIONALSPANISHPRIMARY

LOGO/

ONE

COLOROne-colorWhite,PMS

10128and

100%Klogo.Theseoptions

should

only

be

used

when

the

preferred

primarylogo

is

not

conducive.Use

the

one-color

white

and

the

PMS

10128logos

when

possible

and

one-color

blacklogosinrarecases,andwhenprinting

limitations

require

anon-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.WDW50THCELEBRATION

//GUIDELINES

//

20PRIMARY

EARIDESCENT

LOGO/

CASTLEThecastlelogoispreferred

for

executionswherethe

horizontallogocannotbe

used.PRIMARY

EARIDESCENT

LOGO/

HORIZONTALThe

horizontal

logo

was

created

for

horizontalplacements

or

where

castle

logo

cannot

be

used.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

usedin

cases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

ENGLISHWDW50THCELEBRATION

//GUIDELINES

//

21PRIMARY

LOGO/

ONE

COLORWhite,PMS

10128and

100%Klogo

optionsshould

only

be

used

when

the

secondary

logo

isnotconducive.UsethewhiteandPMS

10128

logoswhenpossibleand

100%Klogoswhenprintinglimitations

require

a

B&W

application.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

ENGLISHWDW50THCELEBRATION

//GUIDELINES

//

22PRIMARY

EARIDESCENT

LOGO/

CASTLEThecastlelogoispreferred

for

executionswherethe

horizontallogocannotbe

used.PRIMARY

EARIDESCENT

LOGO/

HORIZONTALThe

horizontal

logo

was

created

for

horizontalplacements

or

where

castle

logo

cannot

be

used.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

usedin

cases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

FRENCHWDW50THCELEBRATION

//GUIDELINES

//

23PRIMARY

LOGO/

ONE

COLORWhite,PMS

10128and

100%Klogo

optionsshould

only

be

used

when

the

secondary

logo

isnotconducive.UsethewhiteandPMS

10128

logoswhenpossibleand

100%Klogoswhenprintinglimitations

require

a

B&W

application.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

FRENCHWDW50THCELEBRATION

//GUIDELINES

//

24PRIMARY

EARIDESCENT

LOGO/

CASTLEThecastlelogoispreferred

for

executionswherethe

horizontallogocannotbe

used.PRIMARY

EARIDESCENT

LOGO/

HORIZONTALThe

horizontal

logo

was

created

for

horizontalplacements

or

where

castle

logo

cannot

be

used.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

usedin

cases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

PORTUGUESEWDW50THCELEBRATION

//GUIDELINES

//

25PRIMARY

LOGO/

ONE

COLORWhite,PMS

10128and

100%Klogo

optionsshould

only

be

used

when

the

secondary

logo

isnotconducive.UsethewhiteandPMS

10128

logoswhenpossibleand

100%Klogoswhenprintinglimitations

require

a

B&W

application.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

PORTUGUESEWDW50THCELEBRATION

//GUIDELINES

//

26PRIMARY

EARIDESCENT

LOGO/

CASTLEThecastlelogoispreferred

for

executionswherethe

horizontallogocannotbe

used.PRIMARY

EARIDESCENT

LOGO/

HORIZONTALThe

horizontal

logo

was

created

for

horizontalplacements

or

where

castle

logo

cannot

be

used.PRIMARY

LOGO/

GOLDFour-colorWDW50thGoldshouldprimarilybe

usedin

cases

when

printing

limitations

require

a

four-color

logo.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

SPANISHWDW50THCELEBRATION

//GUIDELINES

//

27PRIMARY

LOGO/

ONE

COLORWhite,PMS

10128and

100%Klogo

optionsshould

only

be

used

when

the

secondary

logo

isnotconducive.UsethewhiteandPMS

10128

logoswhenpossibleand

100%Klogoswhenprintinglimitations

require

a

B&W

application.Pleasereference

fullcolorearidescentEnglishlogosforspecificrules.THE

LOGOS

:

INTERNATIONAL“RESORT

IN

FLORIDA”/

SPANISHWDW50THCELEBRATION

//GUIDELINES

//

28EARIDESCENT

LOGOTheexamplesonthispage

illustratecorrectlogousage.ONLY

use

earidescentlogos

on

a

solid

white

background

orour

PMS

280.THE

LOGOS

:

USAGEWDW50THCELEBRATION

//GUIDELINES

//

29WHITE

LOGOS

ON

WDW

50TH

EARIDESCENT

BACKGROUNDTheexamplesonthispage

illustratecorrect

logousage.ONLYuse

thewhite

logosonourearidescentbackground.THE

LOGOS

:

USAGEWDW50THCELEBRATION

//GUIDELINES

//

30GOLD

LOGOTheexamplesonthispage

illustratecorrect

logousage.ONLYuse

the

logoson

a

solid

white

background

or

ourPMS

280.Thegoldlogoshould

primarily

be

usedin

cases

where

our

earidescent

logocannotbe

used.THE

LOGOS

:

USAGEWDW50THCELEBRATION

//GUIDELINES

//

31INCORRECT

LOGO

USAGETheexamplesonthispage

illustrateincorrect

logo

usage.DO

NOTstretch,distortorturnthe

logo.DONOTadda

strokearound

the

logo.DO

NOTusecolorvariationsotherthan

theAPPROVED

logo.DO

NOTusesamecolorvariationswherethelogo

is

not

legible.DO

NOTuseearidescent

logoon

masterearidescentbackground.DO

NOTplacethe

logoover

busybackgrounds

that

decrease

its

visibility.Wdrld.THE

LOGOS

:

USAGEWDW50THCELEBRATION

//GUIDELINES

//

32HARMONIA

SANSLIGHTABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*REGULARABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*SEMIBOLDABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*BOLDABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*POSTERAMA

1927LIGHTABCDEFGHIJKLNOPQRSTUVWXYZ

01234567890!@&%$/?*REGULARABCDEFGHIJKLNOPQRSTUVWXYZ

01234567890!@&%$/?*SEMIBOLDABCDEFGHIJKLNOPQRSTUVWXYZ

01234567890!@&%$/?*BOLDABCDEFGHIJKLNOPQRSTUVWXYZ01234567890!@&%$/?*HEADLINEPOSTERAMA

1927istheprimarytypeface

usedforthe50thAnniversarycelebration.Itmay

be

used

inall

caps

for

headlines,subheads.This

modernized,

sansserifutilizescleanlinesand

rounded

corners.Thefontishighly

legibleatsmaller

sizes,

giving

the

flexibilitytomaximizetypeapplications.BODY

COPYHarmonia

Sans

is

our

secondary

typeface,andshould

be

used

for

body

copy,

special

calloutsandlegallines.

Itsseriesofdetails

and

personalitymakes

Harmonia

Sans

standout

and

gives

aspecialtouch.LIGHTITALICABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*REGULAR

ITALICABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*SEMIBOLD

ITALICABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*BOLD

ITALICABCDEFGHIJKLNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz01234567890!@&%$/?*WDW50THCELEBRATION

//GUIDELINES

//

33TYPOGRAPHYWDW

50TH

METALLICSTheprimarycolorsofourmainvisualsystem

are

a

PMS

10128goldmetallicandour

PMS

280

Blue.WhenworkingwithWDW50thcollateral,marketingormerchandisematerials,youshoulduse

ourWDW

50th

colors,earidescent

finishes

or

backgrounds.PRINTING

MATERIALSAll

printed

materials

should

use

an

earidescentmaterial(either

through

printing

on

a

paper,orprintingonanearidescentcoating)incombination

with

our

metallic

gold.WDW50THCELEBRATION

//GUIDELINES

//

34CMYK100850

39PANTONE10128

CPANTONE280CCOLORWDW

50TH

METALLICWDW50THCELEBRATION

//GUIDELINES

//

35BACKGROUNDOUR

WDW

50TH

EARIDESCENTTheprimaryvisualsystemofourcelebrationisa

series

ofcustom

earidescent

backgrounds.Earidescence

is

morethan

just

an

optical

curiosity;it

creates

a

mesmerizing

andengagingeffectandshouldbedominantlyusedinourcommunicationsandpublic-facingmaterials.These

high-res

art

pieces

emulate

the

earidescent

lookand

feel

of

the

campaign.They

were

created

to

be

used

in

instances

where

earidescence

cannot

be

achievedthrough

a

printing

finish

and

should

only

be

used

as

asecondaryoption.WDW50THCELEBRATION

//GUIDELINES

//

36Disney’sAnimal

KingdomWDW50thGoldEpcotMagicKingdomDisney’sHollywoodStudiosWDW

50THEARIDESCENTWhentouse

theart:

Limited

to

a

substratethatdoesnotallowanearidescent

finishor

fordigitalexecutions.WDW50THCELEBRATION

//GUIDELINES

//

37WDW

50TH

EARIDESCENT

USAGEWDW50thEaridescentistheuniversal

background

andshould

be

used

for

all

outside

WDW50th

communication/

marketingpieces.CROPPINGBackground

is

flexible

and

can

be

croppedand

turned

to

best

fit

the

creative

piece.SCALEEstablished

the

current

parameters

with

our

files

to

beat53”x53”@300dpi.File

should

be

placed

at

100%

max

(farther

proximities)and70%-80%forcloser

proximities.Creative

retouching

may

be

needed

in

instances

wherebackgroundisplacedatpreferredpercentages,

butfalls

shortin

mechanical.PRINTING

MATERIALSAll

printed

materials

should

use

an

earidescent

material(either

through

printing

on

a

paper,or

printing

on

anearidescentcoating)orthesimulatedearidescenttexture

background.Do

notuseanytextures

orvarnisheswhenusinganyofourearidescent

backgrounds.BACKGROUND

:

USAGE•

A

size

that

does

not

depict

the

earidescent

look•Zooming

into

one

color•Multiple

art

percentages

within

one

location•Distorting

the

original

art•

Addingagradient•Tilingtheartlike

a

pattern•Using

with

additional

textures

and/or

varnishes•Usingforlargeformatclose

proximityexecutionsOverall

avoid

overuse

of

the

background.When

thebackground

becomes

too

much,we

recommend

you

usePMS280in

combination

with

an

earidescent

or

gold

logo.Note:

Thisimagefileisnotavector

file,in

thatitcannotbeincreasedinsizewhileholdingthepreferredamount

ofcolor/texture.BACKGROUND

:

USAGEAVOIDWDW50THCELEBRATION

//GUIDELINES

//

38WDW50THCELEBRATION

//GUIDELINES

//

39KEY

IMAGESGet

ready

for

a

celebration50years

in

the

making.

It’sthe

WaltDisney

World

®Resort50thAnniversary.TheWorld’s

Most

Magical

Celebration.

Because

when

youcelebratewithus,nothing

could

be

more

magical.WDW50THCELEBRATION

//GUIDELINES

//40LONGFiftyyearsago,the

WaltDisney

World

®

Resort,

bornof

impossibledreams,openeditsgates.And

beginningOctober

1,the

magic

is

calling

everyone

to

The

World’sMost

Magical

Celebration

–the50th

Anniversary

atWaltDisney

World

®

Resort.Come

beimmersedinshimmering

EARidescence

and

experiencespecialtouches,fromembellishmentsonCinderellaCastletodécorthroughouttheTheme

Parks

andbeyond.Andatthe

heartof

everything,

our

Cast

will

besharing

magicacrossourworld,

readyto

create

unforgettablememoriesthatlast

a

lifetime.Whether

it’s

your

first

time

or

your

50th,

get

ready

forclassicfavoritesand

newadventuresunlike

any

otherplace

on

Earth.Come

celebrate

the

small

stuff.

The

bigstuff.And

all

the

in-between

stuff.

Share

the

magic

youhelped

create

over

the

last50years.And

kickoff

the

nextera

where

the

best

is

yet

to

come.MEDIUMFiftyyearsago,the

WaltDisney

World

®

Resort,bornofimpossibledreams,opened

its

gates.And

onOctober

1,themagic

is

calling

everyonetoThe

World’s

Most

Magical

Celebration

–the50thAnniversaryat

WaltDisney

World

®

Resort.Throughout

the

shimmering

EARidescentcelebration,ourCastwillbe

sharing

magic

across

ourworld,readytocreate

unforgettable

memories

thatlasta

lifetime.So

come

celebrate

the

smallstuff.The

big

stuff.And

all

the

in-between

stuff.Get

ready

for

a

celebration50years

in

the

making.

It’sthe

WaltDisn