现代营销技巧培训 英文版

现代营销技巧培训英文版1

(1700s;1850s)

(1800s;1900)

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(2.1)DeterminationofItemandQuantityNeeded

InitiatingtheRelationshipGatheringandStudyingPre-callInformationApproachingandInitiatingContactAssessingtheSituationandDiscoveringNeedsSelectionofanOrderRoutineEvaluationofProposalsAndSelectionofSuppliers

(2.1)AcquisitionandAnalysisofProposalsInitiatingtheRelationshipDevelopingtheRelationshipSelectPresentationExplainFeaturesConfirmBenefitsHandleObjectionsEarnandGainCommitmentSearchandQualificationOfPotentialSourcesDescriptionofItemandQuantityNeeded

(2.1)

DeterminationRecognitionInitiatingtheRelationshipDescriptionSearchandQualificationProposalsSelectionofSuppliersOrderRoutineDevelopingtheRelationshipEnhancingtheRelationshipFollow-uptoAssessCustomerSatisfactionTakeActiontoAssureCustomerSatisfactionEncourageCriticalEncountersExpandCollaborativeInvolvementAddValuesandEnhanceMutualOpportunities

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(2.2)DesiredStateProduce1,250units/dayActualStateProduce1,000units/dayTheGapOrNeed250units/day

(2.3)OrganizationalNeedsIndividualNeedsFunctionalFunctionalPsychologicalPsychologicalKnowledgeKnowledgeSocialSocialSituationalSituational

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(3.1)TrustExpertiseDependabilityRepresentationCompetenceCompatibility/LikeabilityCandorContributionCustomerOrientation

(3.2)IndustryServiceProductCompetitionCompanyPrice/PromotionTechnologyMarket/Customer

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ShowthenegativeimpactofaproblemdiscoveredinthediscoverysequenceDesignedtoactivatebuyer’sinterestinanddesiretosolvetheproblem.ActivationQuestions

ProjectswhatlifewouldbelikewithouttheproblemsBuyerestablishesthevalueoffindingandimplementingasolutionProjectionQuestions

ConfirmsinterestinsolvingtheproblemTransitionstopresentationofsolutionTransitionQuestions:

(4.2)PayAttentionMonitorNon-VerbalsParaphraseandRepeatMakeNoAssumptionsEncourageBuyertoTalkVisualize:

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CompetitivePositionSegment1LevelofAttractivenessSellingEffortStrategySegment2LevelofAttractivenessSellingEffortStrategySegment4LevelofAttractivenessSellingEffortStrategySegment3LevelofAttractivenessSellingEffortStrategyStrongWeakLowHighAccountOpportunity

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AssessmentQuestionsDiscoveryQuestionsActivationQuestionsProjectionQuestionsTransitionQuestions4.1–…

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ApproachDetermineNeedsSelectPresentationPresentationHandleObjectionsEarnCommitmentFollow-Up

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