2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版_第1页
2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版_第2页
2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版_第3页
2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版_第4页
2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版_第5页
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2025年英语听说读写专项能力测试试卷:英语广告分析与创意写作版考试时间:______分钟总分:______分姓名:______一、听力理解要求:本部分共20小题,每小题1分,共20分。请仔细听录音,并根据录音内容完成题目。1.Whatisthemainproductbeingadvertisedinthiscommercial?A.AcarB.AphoneC.AwashingmachineD.Alaptop2.Accordingtotheadvertisement,whatspecialfeaturedoesthissmartphonehave?A.LongbatterylifeB.High-resolutioncameraC.Water-resistantD.Fastcharging3.Theadvertisementsaysthatthiswashingmachineis"energy-saving."Whatdoesthatmean?A.ItuseslesswaterB.ItuseslesselectricityC.Itiseco-friendlyD.Itisquieter4.Inthecommercial,whyisthecarconsidered"thebestchoiceforfamilies"?A.IthasaspacioustrunkB.IthasmanysafetyfeaturesC.IthasacomfortablerideD.Itisaffordable5.Whatisthebenefitofusingthisskincareproduct,accordingtotheadvertisement?A.ItreduceswrinklesB.ItprotectsagainstsundamageC.ItmakesyourskinsmoothD.Ithasapleasantscent6.Theadvertisementforthisexerciseequipmentclaimsthatit"helpsyouloseweight."Howdoesitdothat?A.Itprovidesafull-bodyworkoutB.ItboostsyourmetabolismC.ItiseasytouseD.Ithasalowprice7.Whatisthemainsellingpointofthisnewperfume?A.Ithasalong-lastingfragranceB.ItissuitableforbothmenandwomenC.ItismadewithnaturalingredientsD.Itisveryaffordable8.Accordingtothecommercial,whatmakesthisvacuumcleanerdifferentfromothers?A.IthasastrongsuctionpowerB.ItisveryeasytouseC.IthasauniquedesignD.Itisveryquiet9.Theadvertisementforthisinsurancepolicyemphasizesthatit"providescoverageforallyourneeds."Whatdoesthatmean?A.ItcoversawiderangeofsituationsB.IthasalowpremiumC.ItisveryeasytoclaimD.Ithasa24/7customerservice10.Whatisthepurposeofthisadvertisement?A.TointroduceanewproductB.ToprovideinformationaboutaserviceC.TopromoteadiscountD.Tocomparedifferentproducts二、词汇运用要求:本部分共20小题,每小题1分,共20分。请根据题意,从四个选项中选择最合适的词或短语,完成句子。1.Thenewmodelofsmartphonehasan_______batterylifethanthepreviousone.A.longerB.shorterC.similarD.worse2.Theadvertisementfocusesonthe_______oftheproduct,makingitmoreappealingtoconsumers.A.priceB.qualityC.featuresD.brand3.The_______ofthewashingmachinehasmadeitapopularchoiceamongcustomers.A.efficiencyB.durabilityC.designD.price4.Thecar'ssafetyfeatureshavebeenpraisedinthe_______reviews.A.latestB.pastC.previousD.mostrecent5.The_______oftheskincareproducthasbeenproveneffectiveinreducingwrinkles.A.scentB.ingredientsC.packagingD.price6.Theexerciseequipmenthasbeendesignedtoprovidea_______workoutforusers.A.intensiveB.comfortableC.expensiveD.simple7.Theperfumehasa_______fragrancethatstaysonyourskinforhours.A.strongB.pleasantC.expensiveD.artificial8.Thevacuumcleaner's_______designallowsittoeasilyreachtightspaces.A.innovativeB.traditionalC.simpleD.modern9.Theinsurancepolicyofferscoverageforawiderangeof_______situations.A.commonB.unexpectedC.routineD.everyday10.Theadvertisementforthenewproductisdesignedto_______theattentionofconsumers.A.catchB.attractC.gainD.receive三、阅读理解要求:本部分共20小题,每小题2分,共40分。请仔细阅读以下文章,并根据文章内容回答问题。Passage:Theworldofonlineshoppinghasrevolutionizedthewaywebuyproducts.Withjustafewclicks,wecanorderalmostanythingfromthecomfortofourhomes.However,withsomanyoptionsavailable,itcanbedifficulttomaketherightchoice.Herearesometipstohelpyoumakeinformeddecisionswhenshoppingonline:1.Researchtheproduct:Beforemakingapurchase,researchtheproductthoroughly.Readreviews,compareprices,andchecktheproductspecificationstoensurethatitmeetsyourneeds.2.Checktheseller'sreputation:Lookforsellerswithhighratingsandpositivereviews.Thiscangiveyouanideaofthequalityoftheirproductsandcustomerservice.3.Lookfordiscountsandpromotions:Manyonlineretailersofferdiscountsandpromotions,sobesuretolookfortheseopportunitiestosavemoney.4.Readthereturnpolicy:Beforebuyingaproduct,makesuretoreadthereturnpolicy.Thiswillensurethatyoucanreturntheproductifitdoesn'tmeetyourexpectations.5.Usesecurepaymentmethods:Whenmakinganonlinepurchase,usesecurepaymentmethodssuchascreditcardsorPayPal.Thiswillprotectyourpersonalandfinancialinformation.6.Compareprices:Don'tjustbuyfromthefirstonlineretaileryoufind.Takethetimetocomparepricesandfindthebestdeal.7.Checktheshippingpolicy:Beawareoftheshippingpolicy,includingshippingcosts,deliverytime,andanyadditionalfeesthatmayapply.8.Lookforcustomersupport:Chooseanonlineretailerthatoffersexcellentcustomersupport,soyoucangethelpifyouhaveanyissueswithyourpurchase.9.Usecouponsandpromocodes:Manyonlineretailersoffercouponsandpromocodesthatcanhelpyousaveevenmoremoney.10.Becautiousofscams:Alwaysbewaryofonlinescams,suchasphishingemailsorfakewebsites.Ifsomethingseemstoogoodtobetrue,itprobablyis.Questions:1.Whatisthemainpurposeofthepassage?A.TopromoteonlineshoppingB.ToprovidetipsforonlineshoppingC.ToexplainthebenefitsofonlineshoppingD.Todiscussthechallengesofonlineshopping2.WhichofthefollowingisNOTmentionedasatipformakinginformeddecisionswhenshoppingonline?A.ResearchtheproductB.Checktheseller'sreputationC.IgnorediscountsandpromotionsD.Readthereturnpolicy3.Accordingtothepassage,whyisitimportanttoresearchtheproductbeforemakingapurchase?A.ToensurethattheproductmeetsyourneedsB.TofindthebestdealC.TocomparepricesD.Tochecktheseller'sreputation4.Whatisthebenefitofusingsecurepaymentmethodswhenmakinganonlinepurchase?A.TosavemoneyB.ToprotectyourpersonalandfinancialinformationC.TofindthebestdealD.Toensurefastdelivery5.Whichofthefollowingismentionedasawaytosavemoneywhenshoppingonline?A.IgnorediscountsandpromotionsB.LookforthelowestpriceC.UsecouponsandpromocodesD.Buyfromthefirstretaileryoufind6.Whatisthepurposeofcheckingtheshippingpolicywhenbuyingonline?A.ToensurethattheproductmeetsyourneedsB.TofindthebestdealC.TobeawareofanyadditionalfeesD.Tocompareprices7.Accordingtothepassage,whyisitimportanttochooseanonlineretailerthatoffersexcellentcustomersupport?A.ToensurethattheproductmeetsyourneedsB.TosavemoneyC.TogethelpifyouhaveanyissueswithyourpurchaseD.Tofindthebestdeal8.Whatisthemainbenefitofusingcouponsandpromocodeswhenshoppingonline?A.TosavemoneyB.ToensurefastdeliveryC.TofindthebestdealD.Toprotectyourpersonalandfinancialinformation9.Accordingtothepassage,whatshouldyoubecautiousofwhenshoppingonline?A.ThelowestpriceB.DiscountsandpromotionsC.OnlinescamsD.Highshippingcosts10.Whatisthemainpurposeofthepassage?A.TopromoteonlineshoppingB.ToprovidetipsforonlineshoppingC.ToexplainthebenefitsofonlineshoppingD.Todiscussthechallengesofonlineshopping四、完形填空要求:本部分共20小题,每小题1分,共20分。请根据文章内容,从四个选项中选择最合适的词或短语,完成句子。Theonlineshoppingindustryhasseenasignificant_______inrecentyears.Withtheriseofe-commerceplatforms,moreandmoreconsumersareturningtotheinternettopurchaseproducts.Thisshifthasbeendrivenbyseveralfactors:1.Convenience:Onlineshoppingallowsconsumerstoshopatanytimeandfromanywhere.Theycanbrowsethroughawiderangeofproductswithoutleavingtheirhomes.2.Variety:Onlineretailersofferavastselectionofproducts,includingthosethatmaynotbeavailableinlocalstores.3.Prices:Manyonlineretailersoffercompetitivepricesanddiscounts,makingiteasierforconsumerstofindthebestdeals.4.Reviews:Consumerscanreadreviewsfromothercustomers,whichcanhelpthemmakeinformeddecisions.Despitethebenefitsofonlineshopping,therearealsosomechallenges:5.Security:Consumersneedtobecautiousaboutsharingtheirpersonalandfinancialinformationonline.6.Returns:Returningitemscanbemorecomplicatedwhenshoppingonline.7.Shipping:Shippingcostsanddeliverytimescanvary,whichcanaffecttheoverallshoppingexperience.8.CustomerService:Someonlineretailersmayhavelimitedcustomerserviceoptions,whichcanbefrustratingforconsumers.9.Quality:Thereisariskofreceivingcounterfeitorlow-qualityproductswhenshoppingonline.10.Dependency:Consumersmaybecometoodependentononlineshopping,whichcanimpacttheirlocaleconomy.五、英语写作要求:本部分共1题,共20分。请根据以下提示,写一篇短文。Prompt:Writeashortessayonthetopic"TheImpactofOnlineShoppingonLocalBusinesses."Youressayshouldincludethefollowingpoints:1.Explaintheriseofonlineshoppinganditsimpactonlocalbusinesses.2.Discussthechallengesthatlocalbusinessesfaceduetoonlinecompetition.3.Proposesomestrategiesthatlocalbusinessescanadopttoadapttothechangingmarket.4.Shareyouropiniononwhetheronlineshoppinghasapositiveornegativeimpactontheeconomy.六、语法与词汇要求:本部分共20小题,每小题1分,共20分。请根据题意,从四个选项中选择最合适的词或短语,完成句子。1.Thenewsmartphonehasa_______batterylifethanthepreviousmodel.A.shorterB.longerC.similarD.worse2.Theadvertisementhighlightsthe_______oftheproduct,whichmakesitstandoutfromcompetitors.A.priceB.qualityC.featuresD.brand3.Thecustomerservicerepresentativewasveryhelpfulandresolvedmyissueina_______manner.A.professionalB.friendlyC.quickD.expensive4.Theonlineretaileroffersawiderangeofproducts,includingthosethatarenot_______inphysicalstores.A.availableB.affordableC.popularD.high-quality5.Consumerscanreadreviewsfromothercustomers,whichcanhelpthemmakemore_______decisions.A.informedB.educatedC.experiencedD.knowledgeable6.The_______ofthewashingmachinehasmadeitatop-sellingproductinthemarket.A.efficiencyB.durabilityC.designD.price7.The_______oftheinsurancepolicycoversawiderangeofunexpectedsituations.A.benefitsB.risksC.exclusionsD.limitations8.Theonlineshoppingindustryhasseenasignificant_______inrecentyears,thankstotheriseofe-commerceplatforms.A.declineB.growthC.fluctuationD.stability9.Consumersneedtobecautiousaboutsharingtheirpersonalandfinancialinformationonlinetoprevent_______.A.fraudB.theftC.damageD.loss10.The_______oftheskincareproducthasbeenproveneffectiveinreducingwrinklesandimprovingskintexture.A.ingredientsB.packagingC.scentD.price11.Theexerciseequipmenthasbeendesignedtoprovidea_______workoutforusers,helpingthemachievetheirfitnessgoals.A.intensiveB.comfortableC.expensiveD.simple12.Theperfumehasa_______fragrancethatstaysonyourskinforhours,leavingalastingimpression.A.strongB.pleasantC.expensiveD.artificial13.Thevacuumcleaner's_______designallowsittoeasilyreachtightspacesandprovidethoroughcleaning.A.innovativeB.traditionalC.simpleD.modern14.Theinsurancepolicyofferscoverageforawiderangeof_______situations,ensuringpeaceofmindforthepolicyholder.A.commonB.unexpectedC.routineD.everyday15.Theadvertisementforthenewproductisdesignedto_______theattentionofconsumers,encouragingthemtomakeapurchase.A.catchB.attractC.gainD.receive16.The_______oftheonlineretailer'scustomerserviceisreflectedintheirhighratingsandpositivereviews.A.qualityB.efficiencyC.professionalismD.affordability17.The_______oftheskincareproducthasbeenpraisedbymanycustomers,makingitabest-seller.A.scentB.ingredientsC.packagingD.price18.Theexerciseequipmenthasbeendesignedtoprovidea_______workout,targetingdifferentmusclegroupsforafull-bodyexercise.A.moderateB.intensiveC.comfortableD.expensive19.The_______ofthesmartphonehasmadeitapopularchoiceamongtech-savvyconsumers.A.batterylifeB.cameraqualityC.designD.price20.The_______ofthewashingmachinehasmadeitareliablechoiceformanyhouseholds.A.efficiencyB.durabilityC.designD.price本次试卷答案如下:一、听力理解1.B解析:根据录音内容,商业广告中提到的产品是一款智能手机。2.C解析:广告中明确指出这款智能手机具有防水功能。3.B解析:广告中提到这款洗衣机是节能的,意味着它消耗的电量较少。4.A解析:广告中强调这款车的大空间储物能力,适合家庭使用。5.C解析:广告中提到这款护肤产品使皮肤光滑,是其主要卖点。6.A解析:广告中说这款健身器材提供全身锻炼,有助于减肥。7.A解析:广告中强调这款香水具有持久的香气。8.B解析:广告中提到这款吸尘器非常易于使用,这是其独特之处。9.A解析:广告强调这项保险政策涵盖了各种常见情况。10.A解析:广告的主要目的是介绍一款新产品。二、词汇运用1.A解析:根据句意,新款智能手机的电池续航时间比上一款更长。2.C解析:广告强调产品的特点,使其从竞争者中脱颖而出。3.C解析:客服代表以快速的方式解决了问题,说明处理方式迅速。4.A解析:在线零售商提供的产品中包括那些在实体店不可用的产品。5.A解析:消费者可以通过阅读其他客户的评价来做出更明智的决定。6.A解析:洗衣机的效率使其成为市场上的热销产品。7.B解析:保险政策涵盖了各种意外情况。8.B解析:由于电子商务平台的兴起,在线购物行业近年来取得了显著增长。9.A解析:消费者需要谨慎分享个人信息,以防止欺诈。10.A解析:护肤产品的成分已被证明可以有效减少皱纹并改善皮肤质地。11.A解析:健身器材提供全身锻炼,帮助用户达到健身目标。12.B解析:香水有持久的香气,给你的皮肤留下持久的印象。13.A解析:吸尘器的创新设计使其能够轻松到达狭窄的空间,提供彻底的清洁。14.B解析:保险政策涵盖了各种意外情况,确保投保人的安心。15.B解析:广告

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