2025年英语写作广告文案撰写能力测试试卷

2025年英语写作广告文案撰写能力测试试卷考试时间：______分钟总分：______分姓名：______一、单项选择题（本大题共20小题，每小题1分，共20分）1.Theadvertisementaimsto___________theproductandattractcustomers.A.introduceB.sellC.promoteD.advertise2.Theadvertisementshouldfocusonthe___________oftheproduct.A.priceB.qualityC.designD.features3.Itisimportanttouse___________languageinanadvertisementtocatchthereader'sattention.A.formalB.informalC.persuasiveD.neutral4.Thepurposeofanadvertisementisto___________theproductandincreasesales.A.describeB.explainC.sellD.promote5.Theadvertisementshouldbe___________andeasytounderstand.A.complexB.simpleC.lengthyD.technical6.Oneofthekeyelementsofasuccessfuladvertisementis___________.A.creativityB.informationC.designD.language7.Theadvertisementshould___________theproduct'sbenefitstothecustomers.A.listB.emphasizeC.ignoreD.hide8.Itisimportanttouse___________inanadvertisementtomakeitstandout.A.colorB.imagesC.textD.alloftheabove9.Theadvertisementshould___________thetargetaudience'sinterests.A.ignoreB.focusonC.avoidD.include10.Theadvertisementshouldbe___________andmemorable.A.boringB.engagingC.dullD.confusing二、多项选择题（本大题共5小题，每小题2分，共10分）11.Whenwritinganadvertisement,youshouldconsiderthefollowingfactors:A.targetaudienceB.productfeaturesC.productbenefitsD.priceE.design12.Thefollowingelementsareimportantinanadvertisement:A.catchyheadlineB.clearmessageC.persuasivelanguageD.attractiveimagesE.calltoaction13.Thepurposeofanadvertisementisto:A.informthepublicaboutaproductB.persuadepeopletobuyaproductC.createbrandawarenessD.increasesalesE.entertain14.Thefollowingtechniquescanbeusedtomakeanadvertisementmoreeffective:A.storytellingB.humorC.emotionalappealD.factualinformationE.testimonials15.Thefollowingareexamplesofeffectiveadvertisementformats:A.printadvertisementB.televisionadvertisementC.radioadvertisementD.onlineadvertisementE.directmailadvertisement四、完形填空（本大题共10小题，每小题1分，共10分）Readthefollowingpassageandchoosethebestwordorphraseforeachblankfromtheoptionsgiven.Theworldoftechnologyisconstantlyevolving,and___________isnoexception.Companiesarealwayslookingfornewwaysto___________theirproductsandservices.Oneeffectivewaytodothisisthrough___________.___________1___________agreatadvertisement,youneedtounderstandyourtargetaudience.Thisincludes___________2_____________theirneeds,preferences,andinterests.Awell-craftedadvertisement___________3_____________theproductinawaythatresonateswiththeaudience.___________4___________therightmessageiscrucial.Youshouldfocusonthe___________5___________oftheproductandhowitcan___________6_____________thelivesofthecustomers.Thelanguageusedshouldbe___________7___________and___________8___________thetargetaudience.___________9___________therightvisualelementsisalsoimportant.___________10___________canincludeimages,graphics,andeven___________11___________tomaketheadvertisement___________12___________andmemorable.1.A.CreatingB.TocreateC.CreatedD.Creation2.A.IdentifyB.IdentifyingC.IdentifiedD.Identification3.A.BringsB.BringsoutC.BringsupD.Bringsin4.A.ChoosingB.TochooseC.ChosenD.Choice5.A.BenefitsB.AdvantagesC.FeaturesD.Characteristics6.A.ChangeB.ImproveC.EnhanceD.Modify7.A.InformalB.FormalC.PersuasiveD.Neutral8.A.RelatableB.UnrelatedC.UninterestingD.Unreachable9.A.UsingB.TouseC.UsedD.Usage10.A.VisualB.AudioC.KinestheticD.Verbal11.A.MusicB.LyricsC.SoundsD.Narration12.A.BoringB.EngagingC.DullD.Confusing五、阅读理解（本大题共5小题，每小题2分，共10分）Readthefollowingpassageandanswerthequestionsthatfollow.Aneffectiveadvertisementshouldhaveaclearandcompellingmessage.OnesuchadvertisementistheNike"JustDoIt"campaign.Launchedin1988,thiscampaignhasbecomeoneofthemosticonicinadvertisinghistory.The"JustDoIt"sloganissimpleyetpowerful.Itencouragespeopletotakeactionandpursuetheirgoals,regardlessofobstacles.Thismessageresonateswithawideaudiencebecauseitspeakstothehumanspirit'sdesireforachievementandsuccess.Nikehasusedvarious___________13___________initsadvertisementstoconveythe"JustDoIt"message.___________14___________examples,thecompanyhasfeaturedathletesfromdifferentsports,demonstratinghowdeterminationandperseverancecanleadtosuccess.___________15___________anotherexample,Nikehasusedeverydaypeoplewhohaveovercomechallengestoachievetheirdreams.The"JustDoIt"campaignhasbeenhighlysuccessfulin___________16___________thebrandandincreasingsales.___________17___________itseffectiveness,thecampaignhasinspiredcountlessindividualstopushtheirlimitsandachievetheirgoals.13.A.strategiesB.techniquesC.methodsD.tools14.A.AsB.ForC.SinceD.While15.A.ForB.AsC.InD.On16.A.promotingB.enhancingC.expandingD.popularizing17.A.DuetoB.BecauseofC.InordertoD.Incaseof六、应用写作（本大题共5小题，每小题2分，共10分）18.Writeashortparagraph(about50words)introducinganewlineofeco-friendlyproducts.Includethenameoftheproductline,itsmainfeatures,andwhyitisbeneficialtotheenvironment.19.Writeacatchyheadlineforanewfitnessapp.Theappshouldbedesignedforbothbeginnersandadvancedfitnessenthusiasts.20.Writeabriefdescription(about75words)ofanewrestaurantthatspecializesinMediterraneancuisine.Includeinformationabouttherestaurant'suniqueatmosphere,menuhighlights,andanyspecialoffers.本次试卷答案如下：一、单项选择题1.C.promote解析：广告的目的是推广产品，吸引顾客。2.D.features解析：广告应该突出产品的特点。3.C.persuasive解析：为了吸引读者注意力，广告应该使用有说服力的语言。4.D.promote解析：广告的目的是推广产品并增加销量。5.B.simple解析：广告应该简单易懂，以便吸引读者。6.A.creativity解析：创意是成功广告的关键元素。7.B.emphasize解析：广告应该强调产品的优点。8.D.alloftheabove解析：颜色、图像和文字都是使广告脱颖而出的关键元素。9.B.focuson解析：广告应该关注目标受众的兴趣。10.B.engaging解析：广告应该引人入胜，以便让人记住。二、多项选择题11.A.targetaudienceB.productfeaturesC.productbenefitsD.priceE.design解析：撰写广告时，需要考虑目标受众、产品特点、产品优点、价格和设计等因素。12.A.catchyheadlineB.clearmessageC.persuasivelanguageD.attractiveimagesE.calltoaction解析：成功的广告应该包含吸引人的标题、清晰的信息、有说服力的语言、吸引人的图像和行动号召。13.A.informthepublicaboutaproductB.persuadepeopletobuyaproductC.createbrandawarenessD.increasesalesE.entertain解析：广告的目的是向公众介绍产品、说服人们购买产品、创造品牌意识、增加销量和娱乐。14.A.storytellingB.humorC.emotionalappealD.factualinformationE.testimonials解析：以下技巧可以使广告更有效：讲故事、幽默、情感诉求、事实信息和推荐信。15.A.printadvertisementB.televisionadvertisementC.radioadvertisementD.onlineadvertisementE.directmailadvertisement解析：以下是一些有效的广告格式：印刷广告、电视广告、广播广告、在线广告和直接邮件广告。四、完形填空1.A.Creating2.B.Identifying3.B.Bringsout4.A.Choosing5.C.Features6.C.Enhance7.D.Neutral8.A.Relatable9.A.Using10.A.Visual11.A.Music12.B.Eng