4p理论下吉利新能源汽车在东南亚市场的营销策略研究

4P理论下吉利新能源汽车在东南亚市场的营销策略研究摘要本文分析了吉利新能源汽车在东南亚市场的4P营销策略，重点关注产品、价格、地点和促销。吉利是一家领先的中国汽车制造商，通过提供针对区域需求量身定制的多样化新能源汽车（NEV）来扩大其在东南亚的业务。然而，产品适应性不足、定价不灵活、经销商合作浅、网络营销不足等挑战阻碍了其竞争力。通过对吉利战略的深入研究，本研究确定了需要优化的关键领域，包括提高产品性能、实施动态定价、加强经销商关系和利用社交媒体。研究结果强调了使营销策略与当地市场条件保持一致以确保可持续增长的重要性。通过分析这些策略和面临的挑战，并提出相应的建议，可以帮助吉利公司更有效地实现市场推广的目标。关键词：4P理论；营销策略；新能源汽车；东南亚市场Abstract4inthispaperwewillstudygeelynewenergyvehicle’s(new)marketingmixstrategyinsoutheastasia.Alsoincludesproductmix,price,channelofdistributionandpromotion.GeelyisamajorcarcompanyinChinaandthey’vegottenevenbiggerinChinawithlotsofdifferentkindsofcarsforeachspecialarea.Butit’snotadaptable,thepriceisfixed,thebondsbetweendistributorsarebad,noonlinepromotions.Lookingintothestrategyofgeelyificouldhavetheseissuesimproved,havingbetterfunctioningcars,havingcarsforlessdifferingprices,geelyhavingmoreofanassociationwiththelocaldealers,andbeingabletousesocialmedia.Thestudyshowsthatmakingthemarketingstrategyconformtolocalcircumstancesislikelytomaketheriselastlonger.HelpGeelytoanalyzeandgivewaysandplanstosolvetheproblemsandfindabetterpathandmarketforGeelyinsoutheastAsiaKeywords:4Ptheory,MarketingStrategies,NewEnergyVehicles,SoutheastAsianMarket目录TOC\o"1-3"\h\uAbstract AnInsightintoGeely’sMarketingStrategiesofNewEnergyAutomobilesinSoutheastAsianMarket:Basedonthe4PTheoryIntroductionThe4psmarketingtheorywhichincludestheproducts,prices,locationandpromotionsformthebaseofourmarketingtheoryandweusethisbasetoreviseandreworkonmarketingstrategiesofallsectors.Forthecarmarket,andespeciallyfornewenergyvehicles,itcanhelpushaveanideaofhoweasyitisforcompanysuchasGeelynewenergyvehicletomeetcustomers.GeelyAutomobileisagiantautomobileproductioncompanyfromChina.Itwasestablishedintheyear1986Putinalotoftimethesepastyearsfiguringoutthenewtechnologiesplusqualityandsustainability,I’veplayedanimportantpartacrosstheworld.TheautoindustryismovingtowardelectriccarsandhybridcarsandsowillGeely,itwillmakegreencartravelsmorepopular.SEAsentertheSoutheastAsianmarketanditsuniqueness,marketinginanenvironmentalmarketwithhighenvironmentalawareness,receivingstrongsupportforenvironmentaltechnologybythegovernment.Thismeansthatcompaniesshouldadapttodynamiccompetitioninthelocalenvironment.Thetacticalsolutonisanimportantpart.SoutheastAsianmarketopensupforGeely-inbutbringsinnewproblems.themoreandmorepeoplewantingnewelectriccarspopsupinsoutheastasiamakesnewgrowthhappen,howthingslikewhattheywant,savingupmoney,orbigrulechangesmighttotallychangeitup.Welookatwhatkindof4pplanGeelyhasdoneforthesoutheast,toseewhetherwhattheyputdownintermsofprice,howtheywereabletoshipitthere,andhowtheythinkitwascoolinthatarea.Therearesomebiggerproblems:Itcannotchangewhatitsellseasily,moneythingsarehardtochangetoo,there'renotenoughchatsoninternet,itmightmakeitlessstrongininternet.soaswe’veknowntheseissues,wethinkit’dbecoolfirststartforGeelytoworkontheirmarketingwayandgetgoodatsellingthingstopeopleinSoutheastAsia,butalsoinadifferentwayfromwhattheyusuallydoit.Atthesametime,however,it'sapparentwhichthoughtsrunintherightdirection,inordertosumupwhatisapracticalknowledgethemultinationalcarcompanyhaveonhowtousethe4Ptheoryandtoachievesuccessonnewmarkets,soastobeabletounderstandhowthecompaniescanapplythetheoryinthebestwaytoexploretheopportunityofnewmarkets.ABriefIntroductionofthe4PtheoryandGeelyAutomobileThe4ptheoryisabasicmarketingideacreatedduringthelate1950sbyJeromeMcCarthy.Combined4basicelementsintoanideaofproduct,price,placeandpromotionThesefactorswilltalktomakeacompanyproducetheirmarketingstrategyforthemtohittheirtargetcustomers.Thecreation,developmentandqualityoftheproductsandservicescan’tcontradictthewishesorneedsofapersonevenintheircreation.Forabusiness,youcannotjustcomewithyourproductorservicestothepublic,satisfyingtheneedsofeveryone.Priceisworthitsquality.Butweneedtocompareitwithotherthings,otherthingsalsosellthings,sothepricelabelisonlyaprice.CompetitorsareregardedasayardstickintermsofpricesButitisalsodependsonthepricelevel,aswehavedifferentmarketswithdifferentproductssothataproductcouldbechangedtosuitanothermarket.Asawhole,distributionchannelisapartoftheplacingstrategy,whichprovidesthecustomerwithameansofaccess.Itcouldbeastorefrontorwebpage,orevenamobileapp.It'sawayforexistingtobuy,sothecustomercanhavegoodsandservicesthattheywant.Advertisingaproductpromotionviasomemeansofadvertisement,advertising,andpublicityfortheadoptionofcertainproductsandservices.Autoworld,the4ptheoryisimportanttocompanies,it'slikeoneofthosewaysyoucanchangeandstareatyourmarketingplansforrunningacarmakingbusiness.AndoneofthebiggestcarcompanyinChinaGeelymakesuseofthe4psystemtodealwithabitoftoughstuffintheworld,theysucceededwhilemakingsomequickstridesonnewenergycarsgeelyatthistimeisabigcompanywhohavegotnewmethodsandgoodstuffThecompanyhasastorytotellbecausetherewasresearch,investmentsonwhatcustomerswantandwhatgoingoninthemarket.Geelymainlyfocusedontheproductionofnewenergyvehicles.Newenergyvehiclestakeonarole,changetoenvironmentaltransportThenwhentheautomobileindustryfirstbeganmakingelectricandmixedhybridautomobiles,Geelyrecognizedthathehadtomakesomechangestohismarketingplanstodealwiththenewsituation.Geelyused4ptheorysothattheycouldhaveanewwaytomarkettheircarthatwouldfitwiththenewproblemsandnewopportunitieswhensellingthenewenergycarinanewplace.Thesethings:Theproductionoftherightkindsofnewproductstomeetchangesinthecustomers’needs;theproductionoftherightkindofpriceplan;theproductionoftherightkindofdistributionchannel;andtheproductionofappropriateincentives.Itisnotlimitedtojustonelink,itisnotlimitedtooperationsandplaces.Theelementsconstitutingthestructureofrelationshiparenotallinterwovenevenly,butrathertheyinterweaveeachother,whichconstitutesasystemofakindbutasingleone.AsoureyesturntowardsthemarketingplanofGeely,wecanhardlyavoidthinkingofthe4ptheory.The4ptheoryoffersanexcellentwaytolookatthe4mainthingsthatacompanydoes.Andhowtheyalltietogether.Ithelpedshowhowitallcomestogetherforabrandsonowitsmoreconcrete.InSoutheastAsia,Geelyhasbeguntotakeform,andisbeginningtogaingreaterinfluencewithinitsmarket,andmorepeoplearetakingnotice.Hence,thesignificanceofthefourPprincipleisbetterunderstoodwhenmakingtherightmarketingdecision,inorderforthecompanytocontinueoperatinginthebusinessworldandstayonthemove.Andsofromthispointon,itwasevident,thecompanyhadtransitionedtowardsmakingmorelong-termchoices.DevelopmentandApplicationofthe4Ptheory.Inthe1950s,E.Jeromemccarthydevelopedthe4Rtheorywhichledtothedevelopmentofthemodernstrategies.tryingtogetthestructureexplanationoftheprimaryfeaturesofacompanyandhowitlinkswithadesireofacustomerandalsothegoalofthecommercialenterprisesmarketing.Products,prices,distributionchannels,andpromotionarethebasisuponwhichancompaniesstrategyisformed.Thisframeworkisabletohelporganizationstocheckthemselvesonaregularbasiswithintherealworld.Atthebeginningthetheoreticalaspectswereshortanduseful,anditwasmodifiedoncethemarketchangedandthecompanyhadtoadapttoeverchangingmodernmarkets.Marketingexpertssoughtanefficientmannerforundertakingmarketingactivitiesduringthemid-20thcentury;the4Pstheorycameabout.Beforetheappearanceofplatformssuchas4R,thecompanydidnotcoordinateitselfwithitspeersintermsofmarketing.Eachcompanyfocusedonitsown,suchasdesigningcertainmerchandise.Theydidn’tgiveitasecondthoughtwherethispathwilltakethem.McCarthysuggested4psmakingamorecomprehensivestructure;itallowscompaniestolookattheirproductsandservicesfromdifferentanglessimultaneously;currently,itisquitesignificantformarketingresearchevents.Andthroughtheyears,the4Psarealwaysbeingchangedandimprovedbecauseoftheneedsofthebusinessesaswellastheneedofthecustomersthemselves.Beforeweonlycaredabouthowtopromoteproductsthroughmarketingtechniques,butnowweknowthingslikerelationshipswithcustomers,digitalmarketing,andenvironmentalfriendlinesstoo.Thiskindofchangeindicatesthatourbusinessenvironmentisgettingprettycomplicated.Amongthem,companiesshouldstayuptodatewiththee-commerceandsocialnetworkingtrendsandbasethemselvesindecisionmakingonthedata,intermsoftraditionalmarketingfactors.Thefundamentalsoffour-ptheoryarestillrelevantevenintheseeverchangingtimes.Andlettheenterprisegetadeepunderstandingofthebasicprinciplesofmarketingstrategyindifferentindustries.Themarketisconstantlychanging,butthe4ptheoryisstillawayforcompaniestolearnaboutwhattheconsumerneeds.Thecompanieswillbethinkingaboutthe4p’sconceptandseeingwhethertheymaketheirproduct,price,distribution,andpromotionworkforthemarketandcustomer.Forexample:the4ptheoryisusedtoknowproducts'strengthsbycarindustrycompaniesinordertofindcompetitors'prices,tocreategooddistribution,andtomakeagoodpromotion.companiescandosomechangesandimprovetheirownmarketingstrategythrough4Ptheoryandbecomemorecompetitive.moreover,4pisoftenutilizedatuniversitiesaswellasinindustry,anditconstitutesafoundationforunderstandingmarketing.Simplethingslikea4ptheoryforstudentsandprofessionals.Companiescannotreallygraspmarketingprinciplesunlesstheyusethingslike4p’s,whichisbecausecompanieshavetoworkwithsomethingwhentryingveryhardtostandoutandbedifferentamongstmanybusinessesthataredifficulttocompetewith.Andmarketingimpactisaverylastingthing;soforcompanieslookingtowardsustainability,it’saFrameworkDecision-Makingthat’snowamust.TheMainProductRangeofGeelyCompanyGeelycars,asatypeofChineseautomobile,providesvariedgoodstothemarket:AndthenI’mtalkingabouttheproducts,they’rejustsomanydifferentkindsofcarsfromsmallcarstoSUV.ButthenIwouldsaythemostpopulararethoselike“GeelyEmgrand”thataregainingtractionbecausethey’reeconomicallysoundreliablewithstyle.GeelyEmgrandmodelrangessuchasEmgrandX70andEmgrandX90aresuitableaccordingtohowdifferentpeopleareneededtobedifferentdependingonwhethertheyareyoungbossesorfamilies,andthemodelsaredesignedfordifferenttypesofpeopleBesidesEmgrade,GEELYalsoproducedthevisionseries,thecontemporaryseriesandthemoderntech.Inthosevisiondependentmodelsyoucanspotintelligententertainmentsystems,drivinghelpfeaturesorevenenvironmentalfriendlydevicesandthoseareveryappealingtotheinhabitantsofthecitiesinsearchfortheeasyonesandtechnologicalnovelties.AndGeelyVisionexpand,andGeelyGC9isborn.Thismid-levelluxurycariscomfortableandeasytouse,whichfitspeoplelikedifferenttypesofconsumers.geellyinvestmentinthenewenergyof"new"carconsumptionisverygood,"extremeKrypton001","geometry"andsoonareincluded,itcanbeseenthatthemarketofelectriccarsisstillincreasing,extremeKrypton001isarelativelyadvancedcarthatisverymuchuptodateandlooksveryluxurioustobeinanadvancedleadinggroup,whilegeometryisarelativelyinexpensiveandmorerealisticlookingcar.Anddifferentelectricandhybridaresuitablefordifferentpersonlikeenviromentalprotectiongroup.AnelementthatisreallyimportantforwhytheGeelyProductlineissouniquebecausetherearesomanydifferentstylesthatcanbeboughtthatitallowsthemtoappealalotofdifferentkindsofpeopleaswellasthefactthatit’saffordableandfunctionalatthesametime.Lotsofmodelsaregoingtomakethecompanymoreimpactful,andit’llbeabletoadjusttoallthechangesinconsumerpreferencesandmarkettrends.Aswecontinueonascarcompaniestoday,thereareaseriesofcarsmadebyGeelywhichshowstheyreallywanttobeinnovativeandtakecareoftheircustomers.andtryinghardtogetintouchwiththecustomersanddoingagoodjob,sothatthepeoplewouldtrustit.Itformsalong–lastingrelationshipoftrustbetweenthecompanyandthatcompanytrieshardtomakeitworktogainfromitsgoodname,too,andittriestofindforitselfitsownuniquewayandthetypeofcustomersitservesitselfAlso,theGeelyproductstrategyisveryclosetomarketingstrategies,andwhenspeakingaboutthistheoryittalksaboutresearchanddevelopmentofnewproductandimprovingthequality,Byaddingmorespecificelementitbecomesliketechkindofproduct,alsoimprovingthereputationofbrandandbecompetitivecomparingwithanotherwellknowncompanies.Geelykeepsondoinginnovationandaddingtoproductseriesinanefforttocreatebaseswithinmarketswhicharealwayschanging.Theycanberelevantandablewhentheyneedtomeetdemandsfaroutinthefuture..ThecurrentsituationofGeelyNewEnergyAutomobileinSoutheastAisaTheGeelynewenergycarswanttoincreaseitsimpactonthesoutheastareaandbecomeamajorplayerintheSoutheastareaelectriccars.Thebusinessstrategyproductionofnewcarscanmeetpeople'snewneedsforcars.Thailand,Indonesia,andPhilippines,peoplebuyelectriccarsandhybridcarsforprotectingtheenvironment,andsupportingthestate’sgreentechnology.AfterGeelyenteredthemarket,hebegantostabilizeinthelocalmarketafteradoptingaproduct,localmarketing,andcooperatingwithlocaldealers.thereisalotofstepsintheplan,frombrandpromotiontobuildingdistributionchannel.Thecompanyischangingitspaceanddirectionatalltimesinfiercecompetition.OntheelementsconstitutingGeely'ssuccessinSoutheastAsia,it'sprettymuchthekindofvehiclethatmatters,thesuperpowerfulelectriccarslikeSuperKrypton001havegottenbothtechfansandpeoplewhowanttobuyenvironmentallyfriendlycarstotakenotice.Atthesametime,ordinarypeoplecanreadthegeometryseriesaswellasitisdifferentforeconomyandapplication.Havedrivingfeaturessuitedtothearea,advancedproductionofbatteries,simplerechargeofbatteries,anduser-friendlyinterfaces.Geelybringsalotofelectriccarsinadditiontoprovidinghybridcarsforallkindsoftastesandthusincreasingitschancesofsuccessinsoutheastasia.Itwasntjustabouttheproductdevelopemnt,geelyusedsomemarketingstrategiestooinanattempttoboostGeely’spopularityandalsoconnectmorewithitscustomers.Toboostmarketsize.usedigitalmedia,connectwithsocialnetworks,dolocalize.Forexample,cooperatewithpopularlocalcelebritiesandauto-industryexpertstointroducenewenergymodels,andgaintrustandrecognitionfrompotentialcustomers.AndmoreoverGeelyisinvestinginthelocaladvertisingontheeconomic,politicalandenviromentalbenefitsofthecars.Gilifinallygotaroughstartatbuildingupasolid,freshimageforitselfasabrandinSEAsianmarketsfromalltheactionsmentionedearlier,thusstabilizingthebrand.Geelyexpandingbusinesssouth-eastAsiamarket，distributionanddealersnetworkareimportantfactors，Geelyhasconstructedaverywell-roundedsalessysteminthelocalmarket，makingitmucheasierforcustomerstobuyandselltheirnewenergyvehicles，dealersnetworkcollaborateswithlocaldealersandcardealerstopromotesalesofcarsandpost-warrantyservices，resultingincustomerservicebeingmorecomfortable，andsatisfactionincreased.AsGeelyworksoncreatingitsownfull-colorfacilitiesandinfrastructure,it’stimetostopaddingmorecolors,Geelyhasurgedcompaniestomakemoreresponsiblepromisesaboutaddressingtheissuesthatmattermosttopeople,electric-carusersmostlyworryabouthowcomplicateditistousethemGeelyisnowstartingtopayattentiontotheirinvestmentsonthesemattersandalsotrytomakecooperationwithboththeofficialandunofficialpartiestohelpsolvetheexistingproblemsandalsotoincreasecustomersatisfactionandappeal,andtocreateandbuildeverlastingmarkets.However,GeelyalsomeetsalotofobstaclesintheSoutheastAsianmarket.Thereisstillalotofcompetitionamongfamiliarbrandssuchasbidsandteslasandlocalcars.andbecausetheregionhadadifferenceinregulatingandinthecustomerschoosing,soGeelyisconstantlychangingtheirstrategyforstayingahead.However,Geelywillbetryingtoseizeupontheseopportunitiesbysellinglotsofdifferenttypesofcarsandemployinggoodmarketingtechniquesaswellasalliances.TheywanttosellloadsoftotallynewelectriccarstopeopleinSEAsia.Astheareashiftsitsfocustowardssustainablemovement,Geely’smarketsharewillgrowevenmoreandtheirpositioninsideoftheelectricvehicleindustrywillbecomeevenmoresolid.4PMarketingStrategiesAnalysisofGeelyNewEnergyAutomobileintheSoutheastAsian2.1ProductStrategyGeelynewenergySoutheast4pstrategyisused.Afterresearchingandexploring,thisbrandwillusenewenergyanditsmodeltobecompatibleandsatisfythelocalmarket,providingthemwithcompetitiveproducts.Regardingtheprice,itisconducivetoenteringthemarketpenetration,choosingappropriatepricemethodsaccordingtothepurchasingpoweroftheregion,differentdistributionnetworksandpost-salesystemandfollow-upservice,onlineandofflinepromotionandadvertisementofbrandsandgoodsinparallel,thechainandchainofadvertisingpartners,holdingjointexhibitions,advertisingmarketingandsalesachievements,etc.,theoveralleffectisconducivetoimagepromotion,andsalesarepromotedThiscorporateexampleisalsoanexamplethatthefollowinglatepeopleshouldfollowthecircumstances.GeelyNewEnergyVehicleproductionisbasedontheprincipleofinnovation,qualityandadaptivenesssothatitcanmeettherequirementsoftheconstantlychangingSoutheastAsiamarket.Makingelectriccarsandhybridcars.Manydifferentkindsofmodelsaremadefordifferentkindsofconsumers.“ExtremeKrypton001”isahighgradeandsuperperformanceelectricautomobile.Itislavish,technologicalandefficient.Theonethatgetstoallthosetechyfolkswhogoforthelatesthigh-techstuff.part3iamtalkingaboutthecharacteristicofthepopulationlikeselfdrivingcarofcourseiwanttocontrolanintelligentcarandthekindofbatterywhichlastsverylonginthemarketandthegeometricdesignofthecarismoresuitablefortheelectriccarandtheuserscanalsouseiteverydaytogototheofficeandfastchargingtheenergyefficientsystemandthegoodinterfaceofusageandthistypeofcarmadetheelectriccarthenumberonechoiceofpeopleacrossallsuburbsandcitiesallover.FeaturesofchoiceProductstrategyisalsopartofGeely.Itadaptsandadaptstogeographies.AccordingtothedifferentconsumersinsoutheastAsianareasbyGeelymadecarsastheywerefromdifferentplaceschangedthewholebatterycoolingpartunderveryhightemperatureandveryhighhumidityandmadeitlastlongenoughandperformthebest.Andsamethingwiththesettingtoo,weimprovedthembecauseitisimprovedontheefficiencyenergyfortheac,itismoredurableandalsotheimprovedwithhigheradvancesecurtiymodulesandallthatmadecustomersreallyhappyandthatimprovedGeely’scompetitioninthemarket.Anotherthinggeelywasfocusedonwiththereproductwasalwaystotrytoinnovateandworkonrandd,theywantedtobeontopofthenewenergycarssoobviouslytheirproductswouldshowoffranddandespeciallywhenitisaboutthebattery.Andtherearealsosomenewonessuchaslithiumironphosphatebatteryandsolid-statebattery.Thosetechnologiescanreleasemoreenergy,thebatteriescanlastlonger,andthechargingtimeforthebatterycanbereduced.Theseresultsmadethecarworkbetter,butitalsohelpedthecompanybecomeknownasthebestplaceforcool,greencars.Lnikea'sfashiontextcanbecitedasareferencebyherself.Moreover,Geely’sproductionstrategyalsorelatestotheareabeingmoreenvironmentallyaware,andtheareabeingmoreenvironmentallyawarecanalsobeseenthroughthegovernmentpushingtomakethecountryhavemoresustainabletransportation.Followingthegovernment’smovementforgreentransportation,Geelyproducesmanyvehicleswhichemitdifferenttypesoftoxins,whichmustreachahighstandardimposedbythegovernment.andthereislessenergyconsumptionandcarbondioxideemissions,whichwillattractsomecustomerstobuycarsthatareenvironmentallyfriendly.ItshouldbeclearforanyonetoseethatGeelyispayingattentiontoitssocialimpact,Jiliistakingupbigcompanyroles.Andso,thiskindofstrategy,it’sfollowingwhat’sbeingfollowedbyothercountriesintermsoftrendandtrendofenvironmentalSEAsiaandthiskindofstrategyisacceptedbymanypeoplealsobecausethiskindofstrategyisconsideringtheinterestofpublicpolicyandtheinterestoftheconsumers.Geelydoesn’tjustwanttogivethemcars,itwantstogivethemagoodexperiencetoo.Geelylaunchedanall-encompassingafter-salesplan,allkindsofmaintenancepackagesandextendedguaranteesincluded,withsupportingstructuresaswellforchargingsolutions.Inthesoutheastasianregion,theestablishmentofthechargingstation,andtheafter-salenetworkisstillunderconstruction.Theafter-careserviceisimportanttoestablishalong-termrelationshipwiththeconsumer,anditallowsthebrandtohavehighbrandloyalty.Geelyensurescustomerscangetconvenientandstablesupportintermsoftechnologyandaftercare.GeneralGeelystrategiestowardSEAsianmarketsisnew,uniqueandsustainable.ithasfacedchallengesandseizedopportunitiesarisingoutofSoutheastAsia'songoingtransformationoftheautoindustry;thispromptedtheemergenceofallsortsofnewenergycars,ariseinR&Dspending,andchangesmadeforlocaluse;thusenhancingitsmarketcompetitiveedgeandleadershippositionintheelectricvehiclesector2.2PriceStrategyGeelyNewEnergyVehicleshaveconsiderablecompetitivepricingpowerandareassuredtostillbeextremelyprofitableproductswithgoodfameandprofitinSoutheastAsia.Thecompany'spricingpoliciesarecompletelydifferentfromallthoseimportantfeaturesofothersimilarproducts,thewholemarket'sentireproductdemand,andthewholemarket'seconomicsituationofthearea.TherearequiteafewmarketsinSouthEastAsia,soGeelyfindsthatpeopleinthisplacehavemoreprominentneeds,goingafterwithakindofflexiblemannerandallowingthepricetofluctuateabit.meaningit’scompetitiveonthemarket,wheretherearedifferentkindsofcarsforpeoplewholikethem,sowedon’thavetoreducetheprices,whichmeansthecompanyhasbeenestablishedandisstronginmanyplaces.Thatsortoftacticinvolvesafirmchangingitspricesaswellastheireffortinselling.suchtacticwillletthebusinessbeinthesamefrequencyrateasthemarketandasforthepricingstrategytoo.ConsumerandCountryDemandisalsoveryimportant.Flexiblepricingpoliciesareadoptedtosatisfydifferentconsumerswithdifferentneedsineachcountry.Priceisabitwithinthecapacityofwhattheconsumerscanafford.Thiskindofchangeismoresensible.Itreflectsthegenuinecharacteristicsofthelocalmarket,aswellasthedemandsoftheregion.thesatisfactionofsubjectivefeelings,thesenseofbeingcloseandnearby,andthecompany'spricesthatconsumerscanafford.salesrepresentsthecompanyimage,productisinlinewiththecustomerandwithinthecustomer’sreachandsatisfaction.Andalsoitgivessatisfactiontotheenduser:overallbalancedtryofthemarketandprice.And01isGeely’sPriceisfocusingonGeely’scarsprice,Geely’scarfocusesontheirpricetobeaccessibleforpeopletheyproduceeverythingfordifferentkindofdifferentelectriccarsorhybridcarstocatertodifferentdifferentcustomerswithdifferentdifferentincomeprices,whateverwouldyouwantisaccessibleforaffordabletoprovidedifferentcustomsolutionforpeoplewhohavelimitedfinancesorbudget.Eachmodelhasitsowngoals.Totakeoneexample,the“geometry”seriestryingtoobtainmaximumeconomicefficiency.ThesekindsofmodelsgorightupagainsttraditionalcarswithICEintermsofcost.Thelowoperatingcost,thelowmaintenancecostofthelowcost&earlyposition,manygovernmentbenefitsbringin,thecustomercannotignorethelowcostandearlypositionwhenitcomestocostandsustainablevehicleAndextremeKrypton001isaboutthemostexpensivecars,itmergesexpensivecarattributeswithhighperformanceEVs,autonomousdrivingandinterior.Geelyisspreadingthewordabouttheirnewmarketsharebyusingdifferentpriceswithinthepricerangeanddifferentproductstodifferentpeople.Geelyalsohasanotherpricingstrategywhichusessomesubsidiesandgovernmentincentivesforthemarketingofthenewelectriccars.GovernmentsofmanySoutheastAsiancountriesareworkingtowardscitizensbuyingmoreelectriccarsorcitizensowningmoreelectriccarsbydecreasingtaxesonelectriccarsandcarsthatareboughtorbydecreasingimportdutiesandgivingoutmoreincentives.Geelyusessuchincentivestohelpitscarsbeattractivetopotentialbuyerswhocanbuythem,astheyhavelocaldiscounts,whichraisesthepriceoftheircar.Forexample,asThailand’sgovernmentmakeslotsofeffortstoencourage