雨课堂学堂在线学堂云创新创业理论与实践（Innovation and Entrepreneurship Theory and Practice）西安工业大学单元测试考核答案

注：不含主观题第1题AttheFifthPlenarySessionofthe18thCPCCentralCommittee,theconceptofInnovation,Coordination,Green,OpennessandSharinghadbeenproposed,withInnovationattheforefront第2题Innovationisnomysterybutaccessibletoeveryone第3题Himile'sunderstandingofinnovationis().AImprovementisinnovationBEveryoneisinvolvedininnovationCWeshouldbothencourageinnovationandtoleratefailuresDOnlytechnologycandriveinnovation正确答案：ABC第4题Inthefierceinternationalcompetition,onlyinnovatorscanadvance,remainstrongandwin.第5题Currentcollegestudentsarethenewforceofthisera.Attheagewiththemostactiveinnovativethinking,theyshouldhavethecouragetoinnovate第6题Effectivewaystobreakawayfromconventionalthinking()AMaster"visual-spatialthinking"BMasterdivergentthinkingCMastermulti-perspectivethinkingDMasterfollowingtherules正确答案：ABC第7题Technology-driveninnovationprocessmodelsinclude()ABasicresearchBAppliedresearchCDevelopmentresearchDProductionandsales正确答案：ABCD第8题Demand-driven(market-driven)innovationprocessmodelsinclude()AMarketdemandBR&DCProductionDSales正确答案：ABCD第9题Theintegratedtechnology-driveninnovationprocessmodelconsidersinnovationasaparallelprocessinvolvingthegenerationofinnovativeideas,researchanddevelopment,design,manufacturingandmarketing.第10题Whichofthefollowingisnotaninnovationorcreation()AInventionBUtilitymodelCAppearancedesignDForecastChapter2Assignment第1题Innovationisthesoulofsocialprogress,andentrepreneurshipisanimportantwaytopromoteeconomicandsocialdevelopmentandimprovepeople'slivelihood.第2题Entrepreneursarelikecommandersatthebattlefield,theyneed()ACharismaanddecisivenessBAbigpictureandeagleeyesCImaginationsandcreativityDPersistenceandperseverance正确答案：ABCD第3题Thedesirablequalitiesandabilitiesofentrepreneursinclude().创业者需要的素质和能力包括（）。AIntegrityBConfidenceCInnovativespiritDLifelonglearning正确答案：ABCD第4题Thedifferencebetweenabossandanemployeeisthatthebossisgoodatraisingfundswhiletheemployeeatprofessionalskills第5题Whenyoustartabusiness,risksanddifficultiesareinevitable.Onlybytakingrisksandseizingopportunitiescanyourunasuccessfulbusiness第6题WangChuanxiang,anentrepreneur,thinksthatentrepreneursneed()instartingabusiness.ASticktoprinciplesBResisttemptationsCPersevereDSpeculate正确答案：ABC第7题WhichofthefollowingisnotoneofthethreequalitiesHanHanthinksentrepreneursshouldhave().AStrongdesireforsuccessBRisk-takingspiritCCoolheadDFinancialmanagementcapacity第8题ThreeabilitiesHanHanthinksentrepreneursshouldhave().ALeadershipBSelf-improvementCConfidenceDPlanning正确答案：ABD第9题Whencultivatingentrepreneurialtalent,collegestudentsshouldincreasetheirtalentthroughprimarystart-upexperiences,competitionandself-denial,sothattheycanachievecomprehensiveimprovementofentrepreneurialtalent.第10题Ascollegestudents,theyshouldpayattentiontotheaccumulationofknowledgeandskills,establishcorrectvalues,seizetheopportunityandmakeboldandhardattemptsonthisbasis.Theyshouldhavethecouragetostrengthentheirwillpowerthroughpractice.Chapter3Assignment第1题Entrepreneurscantakeadvantageofgrowthtrendstoofferproductsorservicesrelatedtogrowingindustriesoractivities.第2题Tofindprojectsrelevanttosocialeventsorsituations,weshouldpayattentionto()AEconomicchangeBIndustrydevelopmentCEnactmentofnewregulationsDSocialnews正确答案：ABCD第3题Collegestudentscanchooseprojectsrelatedtotheirmajorswhenstartingabusiness.第4题Start-upprojectwithlowinvestmentisusuallydefinedasonewhosecostsarewithinyourcontrol.第5题Marketshiftwillcreatedemandsfornewproductsandservices.第6题Wecan'tfindprojectsinmarketgap(s).第7题Notallstart-upprojectshavetobeinnovative.第8题Whatcharacteristicsoftheprojectshouldentrepreneursconsiderwhentheychooseaproject()ALowinvestmentBSustainabledevelopmentCDevelopmentpotentialDQuickreturns正确答案：ABCD第9题Intheprocessofstartingabusiness,thefirstgoalisto()AObtaininvestmentBFindcooperatorCIdentifyastart-upprojectDSetupacompany第10题Weshouldconsiderthreeaspectswhenchoosingastart-upprojectAPersonalhobbiesBFieldfamiliarityCConsumergroupDPoliciesandregulations正确答案：ABDChapter4Assignment第1题Theestablishmentofanentrepreneurialteamwithcomplementaryadvantagesisthekeytomaintainingthestabilityoftheteamandaneffectivemeanstoavoidandreducetherisksoftheteambuildingmode.第2题Howtobuildanentrepreneurialteam().AChoosetherightteammembersBSetcleargoalsCFormulateaneffectiveincentivemechanismDProfitdistribution正确答案：ABC第3题Ctripowesitssuccesstothreefactors().AExcellentteamBInnovativespiritCCustomer-centricvalueDGainprofit正确答案：ABC第4题Anentrepreneurialteamshouldhavecleargoals,takingtheinterestsofteammembersaswellastheirvaluesintoconsiderationwhilemakingsuretheyunderstandthegoalsproperlytokeepeveryoneencouragedandmotivated第5题Itisthepremiseofeffectiveincentivetocorrectlyjudgetheinterestsandneedsofteammembers.第6题Theprofitdistributionsystemoftheentrepreneurialteamshallreflectthedifferenceinthevalueofindividualcontributionsandrepresenttheperformanceofteammembersthroughouttheentrepreneurialprocess,ratherthanatacertainstage第7题Asanentrepreneur,HanHanbelievesteambuildingconsiststhreestages().ADrawbusinesspartnertogetherBEliminatethefalseandretainthetrueCSeekcommonpointswhilereservingdifferenceDContinuousdevelopment正确答案：ABC第8题Howtobuildanexcellententrepreneurialteam().ABebothindependentandcooperativeBPlaytoyourstrengthandbypassyourweaknessCHavecommonandcleargoalsDMutualcomplementation正确答案：ABCD第9题Thecriteriaforanexcellentteamincludeahighsenseofresponsibility,successfulindustryexperienceandcollaborativemindset.Teammembersshouldbeagroupofpeoplesharingtheteamvalues.第10题Intheprocessofstartingabusiness,theentrepreneurneedstobebothindependentandcooperative.Chapter5Assignment第1题Start-upsgovernproductpositioningthemselves第2题Start-upsshouldtakeadvantageofthedifferencestomakethemostoftheirproducts第3题Insteadoffocusingonmarketing,entrepreneursshoulddelveintoproductsandtechnologies第4题Entrepreneurshipismoreofamatteroffeelings,sowedon'tneedtofocusonthesalesvolume.第5题Whatisthesignofentrepreneurialsuccess?ABrandpresenceBCertifiedproductsCAfter-salesserviceDSuccessfulsalesofproducts第6题Whatshouldbethecentralbusinessmodeofstart-ups?ACustomer-centricmodeBProduct-centricmodeCEnterprise-centricmodeDSociety-centricmode第7题Whatcanreflectthecomprehensiveabilityofanentrepreneurialcompany?AFinancialmanagementBMarketingCHumanresourcemanagementDProductdesignanddevelopment第8题MarketingmethodsofSuoerEducationInformationTechnologyCo.,Ltd.IncludeABecomearolemodelBFocusonservicesCDevelopagoodreputationDWorkonbranding正确答案：ABCD第9题Whichtwoaspectsshouldstart-upspayattentiontoinmarketing?AIdentifytargetuserBFocusonafter-salesserviceCFindthemostsuitablemarketingchannelsDMeetallmarketdemands正确答案：AC第10题Whichofthefollowingarepracticalmarketingmethodsforstart-ups?APositionproductbycustomersBAchievetheultimatebytakingadvantageofdifferencesCMakeanadd-ontotheproductandtheserviceheart-warmingDBuildyourownmarketingecosystemfromscratch正确答案：ABCDChapter6Assignment第1题Theprojectdescribedinthebusinessplanshouldbeinnovative,achievableandhavehighinvestmentvalue.第2题Theteamdescribedinthebusinessplanshouldhaveareasonabledivisionofwork,whichshouldintroducethebackgroundandexpertiseofthemainmembersoftheteam,andtheteamstructureshouldbereasonable.第3题Agoodbusinessplandependsonplanningfor70%andpackagingfor30%第4题Theequitystructureofthefounderandcoreteamdescribedinthebusinessplandeterminesthebasisforlong-termdevelopmentinthefuture.第5题Whenwritingabusinessplan,weshould().AKeepitconciseandtothekeypointsBPractisetranspositionthinkingCBasedonadequatesurveys,dataandinformationDBepracticalwithmoderatepackage正确答案：ABCD第6题Whichofthefollowingisnotoneofthethreepurposesforthestart-uproadshow().AMakeitunderstandableBDrawattentionCPromoteactionDGetmoreprofits第7题WhatshouldbeincludedinaqualifiedroadshowPPT().AWhoareyouBWhatdoyouwantCWhathaveyoudoneDWhathaveyougot正确答案：ABCD第8题Duringroadshows,entrepreneursshoud().AGostraighttothepointBKeepitsimpleCMaketherightfinancialplanningDDon'tspendtoomuchtimeintroducingteammembers正确答案：ABCD第9题Duringthespeech,entrepreneursshouldmakeeyecontactwiththeaudienceandappearconfidentandcomfortable.第10题Outstandingprojectdeductionabilityisanessentialabilityforentrepreneurs.Chapter7Assignment第1题Ifweignorethebusinessmodel,themostadvancedtechnologycouldbemeaningless.第2题Theconceptofbusinessmodelfirstappearedin()A1850sB1950sC1750sDTheendofthe19thcentury第3题Whichofthefollowingaretherolesofbusinessmodel()AMakethebestuseofentrepreneurialresourcesBMaximizethevaluebehindtheopportunityCMakepotentialinvestorsunderstandtheenterprise'sbusinesslogicDGuideentrepreneurialactivities正确答案：ABCD第4题Businesscanvasmakesthedesignandexecutionofbusinessmodeleasier.第5题Howmanyelementsdoesthebusinessmodelcanvainclude?A5B9C7D6第6题Threeimportantdrivingfactorsforenterprisestoestablishgoodrelationshipwithcustomersinclude()ADevelopnewcustomersBMaintainoldcustomersCIncreasethesalesvolumeandunitpriceofproductorserviceDTalktocustomers正确答案：ABC第7题Whatarethetwotypesofcoststructure()AOperationcostBMarketingcostCCost-drivenDValue-driven正确答案：CD第8题Keyfactormethodisamethodofdeterminingthebusinessmodeldesignbasedonkeyfactors.第9题Totalreplicationmethodistoreplicatetheentirebusinessmodelofawell-runenterprise.第10题MethodsforbusinessmodeldesignincludeAReversethinkingmethodBCorrelationalanalysismethodCReferenceimprovementmethodDTotalreplicationmethod正确答案：ABCDChapter8Assignment第1题Onlyasmallpercentageofrocket-launchingstart-upsaresilent.第2题Thewholeprocessof"rocket-launching"entrepreneurialthinkinglackscontinuousfeedback,trialanderror,andverification.Instead,allbetsareplacedonthemomentthebuttonispressed.第3题Thebasicassumptionofrocket-launchingentrepreneurialthinkingisthatallvariablesaremeasurableandthefutureispredictable,sothebusinessmodel,userpainpointsandsolutionsarehighlycertain.第4题Thebasicassumptionofleanstartupisthatthebasicparametersaredifficulttomeasure,thefutureisunpredictable,andtheuserpainpointsandsolutionsarehighlyuncertain,whichrequirescontinuousiterationandaccumulationofknowledge,soastograduallyapproachtherealuser'spainpointsandeffectivesolutions.第5题Thecoreideaofleanstartupistoinvestaminimalistprototypeproductinthemarket,andthenrapidlyiterateandoptimizetheproductthroughcontinuouslearningandcustomerfeedbacktoadapttothemarket.第6题Themaincontentsofleanstartupinclude().ABasicbusinessplanBCustomerdevelopmentCLeanresearchanddevelopmentDAcquisitionofprofit正确答案：ABC第7题SteveBlancproposedthe"four-partstartupmethod"basedontheleanstartupconcept,whichconsiststwophasesandfoursteps,including().ASurveyphaseofstartupBExecutionphaseofstartupCIdentifycustomersDAccumulatecustomers正确答案：AB第8题Thesuveyphaseofleanstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正确答案：AB第9题Theexecutionphaseofstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正确答案：CD第10题LeancanvaswasproposedbyAshMauryabasedonhisownentrepreneurialexperienceandhisstudyofbusinessmodelcanvas.Itismoresuitableforcollegestudentsandaspiringentrepreneurstoanalyzeanddesigntheirownbusinessmodel.Chapter9Assignment第1题Collegestudentshavethespiritofinnovation,confidenceandthedesiretochallengetraditionalconceptsandindustries;thisspiritofinnovationoftencreatesthedrivingforceforcollegest