2026年全球消费者展望报告：消费模式彻底改变（英文版）-艾睿铂（AlixPartners）

Spending,Disrupted

AlixPartners,2026

GlobalConsumerOutlook

December2025

Introduction

Heightenedcautionandarenewedfocusonfinancialdisciplinecharacterizetheglobalconsumer

environmentasweenter2026.Ourlatestdatarevealsadeepeningfrugality,withtheanticipatedglobal

netintentscoreforreducedspendingreaching

-18percentagepoints(ppts)—morethan60%greaterthanlastyear’sprojectedcontraction.

Thisshifthighlightsthepersistenteconomic

uncertaintythatisshapingconsumerpriorities,asinflationarypressuresandmutedwagegrowthcontinuetoconstraindisposableincomeacrossdemographics,albeitvariedbyindividualcountry.

Notably,thetraditionallyresilientgroupofhigh-

incomeearnersissignalingapotentialpullbackin

overallspending,reflectingthebroadreachoftoday’sfinancialheadwinds.

Regionaldivergencesarenotable:whilerelative

optimismpersistsintheMiddleEasterncountrieswesurveyed(SaudiArabiaandtheUnitedArabEmirates),withconsumerstheremostlikelytosaytheywill

increasespendingnextyear,marketssuchasChinaandEuropearebracingforsharperreductions.

Essentialcategorieslikegroceriesremainrelativelyinsulatedand,withintheareasofregionalor

demographicoptimism,discretionarysectorswillstillfaceintensifiedcompetitionforshareofwallet.

Whatournetintentscoremeans

Ournetintentscore,expressedasapercentagepointvalue(ppt)onpages3-7ofthisreport,indicatesthe

overallbalancebetweenthoseconsumerswhosaytheyplantospendmorein2026andthosewhosaytheyplantospendless,relativeto2025.Apositivescoremeansmorepeopleexpecttoincreasespending;anegative

scoremeansmoreexpecttocutback.Thescoreonlyreflectsintentandisnottiedtoactualspending

amountsorpercentagechangesinexpenditure.It

thereforeshouldnotbeinterpretedasadirectmeasureofmonetarygrowthordeclineinanygivenindustry

category,region,ordemographicgroup.

Discovermorefromthisyear’sdata:

Wehopeyoufindthisreportinformative.Ifyou’dliketoexplorefurtherconsumer

analysisfromourextensivedatasetby

country,sector,orconsumerdemographic,ourauthorsareavailabletodiscussthe

findingsinmoredetail.

Againstthisbackdrop,our2026GlobalConsumer

Outlookunpackstheevolvingdriversbehindthese

trendsandexploreshowbusinessescanadapt,

offeringactionableinsightstohelpleadersnavigateuncertainty,recalibratevaluepropositions,andsecureloyaltyinanincreasinglycompetitivemarketplace.

Aboutthisstudy

ResearchforSpending,Disrupted:AlixPartners'2026

GlobalConsumerOutlookwasconductedbetween

SeptemberandOctober2025.Surveyrespondents

comprised13,115consumersfromninecountries—

China,France,Germany,Italy,SaudiArabia,Switzerland,theUnitedArabEmirates,theU.K.andtheU.S.

2

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook2

Globalspendingintentfor2026

Inlastyear’sreport,consumersgloballyintendedtightercontrolonspending,andthispersistswhen

reviewingforecastactivityfor2026.Theglobalanticipatednetintentionforreducedspendingnextyearis-18ppts,morethan60%greaterthantheprojectedreductionfor2025(-11ppts).

Thisheightenedfrugalsentimentreflectsthebroadereconomicuncertaintythatisreshapingfinancial

prioritiesandmirrorstheintendedreductioninspendingforecastbyconsumerstwoyearsagofor2024,whenmanyregionsweregrapplingwithsignificantinflationandinterestratespikesthathaveyettofullyrecede.

Inanalyzingthisyear’sdatabycountryandregion,weseethissentimentplayoutacrossEuropeancountries,theU.S.,andwithinmostsectorsglobally.ConsumersinChina,too,haveshiftedtheirexpectationsfroma

projectednetincreaseinlikelihoodtospendmorein2025(+10ppts)toan8pptnetreductioninlikelyspendin2026,withonlyconsumersintheMiddleEast(SaudiArabiaandUAE)sayingtheyintendtospendmore

nextyear,registeringa5pptnetincreasethatisinlinewiththeirpreviousexpectationsfor2025.

Globally…

-18ppts

Anticipatedglobalnetconsumerintentforreducedspendingin2026

Regionally…

ConsumersacrossEuropeandtheU.S.

aremostlikelytosaytheywillspendlessin2026

(-22and-20pptsnet)

Consumersin

theMiddleEast

aremostlikelytosaytheywillspendmorein2026

(+5pptsnet)

ConsumersinChina

displaythebiggestyear-on-yearswinginnetspendingintentions(-18pptsnet)

Figure1:Globalspendingintentbycountryfor2026,relativeto2025—netintentscore(ppt)1

Netintentscore(ppt)

0%20%40%60%80%100%

France

Germany

U.K.

U.S.

Switzerland

Italy

China

SaudiArabia

UAE

MuchlessLessThesameMoreMuchmore

1.2024netscoresexcludesChinaandtheU.S.

2026

-33

-21

-21

-20

-20

-17

-8

+4

+6

2025

-30

-20

-20

-16

-17

-15

+10

0

+13

2024

-37

-26

-24

N/A

-25

-28

N/A

+2

+2

3

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Figure2:Globalspendingintentbyregionfor2026,relativeto2025—netintentscore(ppt)1

U.S.

Netintentscore(ppt)2026-20

2025-16

MiddleEast

Netintentscore(ppt)2026+5

2024N/A

2025+6

2024+2

Europe

Netintentscore(ppt)

2026-22

2025-21

2024-28

China

Netintentscore(ppt)2026-8

2025+10

2024N/A

More+40

-40Less

1.2024netscoresexcludesChinaandtheU.S.

4

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Demographicspendingintentfor2026

Weobservesimilaroverallspendingintentamongolderconsumers,withthoseover65onceagainmostlikelytosaythattheywillspendlessnextyear,thoughmarginallyimprovedon2025(-35vs-36netppts).The45-54and55-64agegroupsarealsomorepronouncedthisyear,withnetintentreductionsdeepeningfrom-23pptsto-32pptsandfrom-16pptsto-20ppts,respectively.

Inlastyear’sreport,theyoungestagegroups—18-24and25-34—weretheonlyonestoregisteranetincreasein

overallspendingintentfor2025.Thisyear,71%ofthelattergroupsaythey’llspendthesameormorein2026(aslightcontractionof-3ppts),while18-24-year-oldsexpecttheiryear-on-yearoutlaytoremaininlinewith2025.Here,75%

saytheywillspendthesameormore,demonstratingthat—withinaconstrainedlandscapeoverall—therearemanyopportunitiestocapturetheattentionofconsumerswhoarestillpreparedtospend.

Fromanincomeperspective,areductioninspendingintentgloballyhasintensifiedacrosslow-,medium-,andhigh-incomegroups.Notably,highearnersnowsaytheyintendtospendlessin2026(-5pptsnet)aftera+11pptleaningtowardssayingtheywouldspendmorein2025.

Thisdemographicdatahighlightsthateventhegrouptraditionallyassociatedwiththehighestlevelsofdisposableincomeisfeelingtheeffectsofconstrainedfinancialconditions,makingbrands’articulationofvalueformoneyevermorecriticalacrossallconsumergroupsasbrandscompeteforashrinkingshareofwallet.

Figure3:Globalspendingintentbyageandincomefor2026,relativeto2025—netintentscore(ppt)1

Age

55-64

2026-32

2025-23

2024

2024-33

25-34

35-44

2026-3

2025+6

2024-7

2026-9

2025-6

-14

18-24

20260

2025+8

2024-2

65+

2026-35

2025-36

2024-35

45-54

2026-20

2025-16

2024-24

More+40

Less

-40

Medium2026-13

Income

2025-6

Low

2026-26

2025-20

High

2026-5

2025+11

1.2024netscoreexcludesChinaandtheU.S.

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

5

Categoryspendingintentfor2026

Figure4:Categoryspendingintentbyregionfor2026(%)

Key:10%●25%

Groceryspendingsettoriseagain—butinvolumeoronlyvalue?

EuropeU.S.MiddleEastChinaGlobal

moreongroceriesin2026—theonlycategoryforecastbyourrespondentstoseeariseinglobalspendnextyear.

Thedynamicsbehindthis

incrementalspendingincrease

includebroaderconsumer

behaviorshiftstospendingmoretimeathomeandeatingand

drinkingmorethere,too.Thisplayswellintogreateranticipated

expenditure,butthequestionishowwellgroceryretailerscanrealizemargingainsinwhat

remainsarelativelyflatandhyper-competitivemarket.

Additionally,giventheinflationaryimpactsonfood,aproportionofthisprojectedincreasewilllikelyequatetovalueratherthan

volume.

Asweexploreinlatersections,thereismuchnuancewithinthiscategoryasconsumersseekoutthebestprices,promotions,andshoppingpatternstomatchtheiravailablebudget.There

willonceagainbetrade-offsfor

consumerstomakeinbalancing

outgoingsontheseessentialweeklypurchasesalongsideother

discretionaryactivities.

Groceries

istheonlycategorylikelytoseeariseinglobalspending

intentin2026,relativeto2025(net+8ppts)

Groceries

Netscore(ppt)

2026+8

2025+19

2024+5

Travel

Netscore(ppt)2026-9

2025+2

2024-8

Eating/

drinkingout

Netscore(ppt)2026-21

2025-15

2024-18

Muchmore

More

Thesame

Less

Muchless

Muchmore

More

Fitness/wellness

Netscore(ppt)2026-19

2025N/A

2024N/A

Non-foodretail

Thesame

Morethaneightin10consumerssaytheyexpecttospendthesameor

Muchmore

More

Thesame

Less

Muchless

Muchmore

More●

Thesame

Less●Muchless

Muchmore

More●

Thesame

Less●Muchless

Netscore(ppt)2026-24

2025-17

2024-24

Less●Muchless

6

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Belt-tighteningexpectedinnon-foodretail

Ontheflipsidetogrocery,non-foodretailappearstobeatthemercyofhigherpriorityoutgoingsin2026,withthehighestpredictedcategorynetreductioninspendintentat-24ppts.ThisismostevidentinEuropeandtheU.S.(-28and-25pptsrespectively),

withonlyamodestnetreductioninintendedspendingexpectedintheMiddleEast

(-1ppt)and-9pptsinChina.Olderconsumersdisplayedthegreatestpotentialnet

pullbackfor2026inthiscategory,at-44pptsforthoseagedover65and-38pptsforthoseaged55-64.Youngerconsumersonceagaincomeclosesttobuckingthistrend,with72%ofconsumersundertheageof35sayingthey’llspendthesameormorenextyear(anetreductionofjust4ppts).

37%

ofconsumersplantospendlessonnon-foodretailin2026;

13%saytheywillspendmore.

Travelspendingmayslipbelow2025levels

Afterexpectationsofasmallnetincreaseintravelspendgloballyin2025,thishas

33%

shiftedtoananticipatedreductioninspendingintentfor2026,retrenchingfrom

+2pptsto-9ppts.ThisswingismostclearlyhighlightedamongconsumersinChina,whohaveshiftedfromanet16pptincreasetoa-3pptreduction,andisreflectiveoftighterhouseholdbudgetsboostingthetrendforlow-budget,high-intensitytravel

ratherthanmaintainingthepreviousyears’averagespendpertrip.However,the

propensitytospendmoreontravelin2026remainshigherwithyoungerconsumers,with34%of18-24-and25-34-year-oldssayingthey’dincreasespendingnextyear.

Travelalsoremainsthemostlikelyareaofspendforconsumerswhoseeanincreaseinincome,butallageandincomegroupsgloballysaytheyexpecttodisplayanet

reductionnextyear.

ofconsumersplantospendlessontravelin2026;24%saytheywillspendmore.

Willeatinganddrinkingoutdipagainin2026?

Globally,acontractioninnetspendingintentoneatinganddrinkingout

(encompassingrestaurants,pubs,andbars)ispredictedbyconsumers,tothetuneof-21ppts,secondonlytonon-foodretail.ConsumersintheMiddleEastrepresenttheonlyregiontoreporttheyintendtospendmorenextyearinthiscategory(+6pptsnet).

However,thereremainsmuchoftheconsumermarkettogoafterforhospitality

operators.Despitetheheadlineworldwidecontraction,64%ofconsumersstillsaytheyintendtospendatleastasmuchaslastyear,leavingsignificantopportunityforoperatorstocaptureshare.Agedifferencesmatter,too,withyoungerconsumers

37%

ofconsumersplantospendlessoneatinganddrinkingoutin

2026;16%saytheywillspendmore.

generallymaintainingtheirspendlevels—71%ofunder-35sexpecttospendthesameormore,whichgrowsto73%for18-24s.Similarly,higher-incomegroupsalsoplantomaintainorincreasespendinginthiscategory,makingasharpenedfocusonofferingsthatmeettheneedsofthesedifferingconsumergroupsapriorityforoperators.

MaintainingafitnessfixisstrongestintheMiddleEastandChina

Whileholisticfitnessandwellnessactivitiesspanmultiplecategories,fromhealthygroceryshoppingtogym-focusedclothing,andhealthydiningouttowellness-relatedtravel,gymmembershipsandotherfitnesssubscriptionpurchasesspecificallyarediscretionaryactivitiesthataresensitivetobudgetaryassessmentinmoreausteretimes.Thisyear,ournewanalysisofthiscategoryrevealsthatconsumersinEuropeandtheU.S.aremostlikelytorollbackonspending,whileconsumersintheMiddleEastandChinaforecastanincrease.Globally,onlyyoungerconsumersunder35saytheyintendtospendmore(net)in2026versus2025,whilelowerincomegroupsaremostlikelytosaythey’llmakesignificantcutsinthiscategory.

34%

ofconsumersplantospendlessonfitnessandwellnessin2026;15%saytheywill

spendmore.

7

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Whywillconsumersspendlessin2026?

1.

Persistentfinancialconstraints:

Thedichotomyofessentialsanddiscretionaries

Asweenter2026,theenduringrealityforconsumersgloballyisacontinuedlackofdisposableincome—achallengethatmanifestsmostacutelyinbothessentialanddiscretionarycategories.Ourdatashows65%ofconsumerscitehavinglessmoneyastheprimaryreasonforreducinggroceryspend,while62%saythesamefortravel.

Thisdichotomyisparticularlystark:grocery,anunavoidableyear-roundexpense,isunderpressurealongsidetravelandnon-foodpurchases,whicharebytheirnaturemorediscretionary,periodicoutlays.ThetrendisseenmostclearlyinChinaacrossallcategories,withtheexceptionofeatinganddrinkingout,whereU.S.consumersleadthewayin

citingfinancialconstraints.Macroeconomicheadwinds,includingstubborninflationandongoingcost-of-living

pressures,continuetoerodepurchasingpower.Retailersmustreinforcevalueinessentialswhileinnovatingin

discretionarycategories,ensuringrelevanceforboththecost-consciousandthoseseekingoccasionalindulgence.

Figure5a:Whywillconsumersreducespendongroceries?(%ofresponses,selectallthatapply)

65

28

16

12

9

Iwanttoreduce

Ihavelessmoneyto

Iamprioritizingmy

Other

spendthanIhad

theamountof

spendinginotherareas,

before

foodIthrowaway

suchaseatingout,

travel,etc.

Myfamilysituationhas

changed(e.g.,children

havelefthome)

Figure5b:Whywillconsumersreducespendontravelandholidays?(%ofresponses,selectallthatapply)

62

21

15

12

119

Ihaveless

Iamprioritizingmy

Idon'tbelieve

Other

Myfamilysituationhas

Iwanttoreduce

moneytospend

spendinginotherareas,

I'mgetting

changed(e.g.,having

mycarbon

thanIhadbefore

suchasshopping,eatingout,etc.

enoughvalue

forthecost

youngchildren)

footprint

8

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

2.

Valueperceptionunderscrutiny:Theexperienceequation

Whenmoneyistight,perceivedvaluebecomesanon-negotiableforconsumers.Nowhereisthismoreevidentthanin

eatinganddrinkingout:31%globally—and39%inChina—saytheydonotbelievetheyaregettingenoughvalueforthe

cost.Thisconcernismorethandoublethatseeninthesimilarlydiscretionaryareasoftravel(15%globally)and

fitnessandwellness(14%).Inflationarypressures,risingoperationalandlaborcosts,andtheproliferationof

alternatives—fromhomediningtodeliveryandlower-costbrandselection—haveraisedthebarforwhatconstitutes“worthit”.

Out-of-homeeatinganddrinkingoperators—fromfastfoodtopubstofinedining—mustjustifypricepointsthroughenhancedexperiencesandclearvaluecommunicationtoproactivelyaddresstheriskofsubstitution.Theymust

investinunderstandingwhatdrivesperceivedvaluefortheircoresegmentsandinnovateaccordingly,orrisklosingsharetomoreagilecompetitors.

Figure5c:Whywillconsumersreducespendoneatinganddrinkingout?(%ofresponses,selectallthatapply)

46

31

2422

1186

Ihaveless

moneytospend

thanIhadbefore

Idon'tbelieveI'm

gettingenough

valueforthecost

Iamtryingto

behealthier

ordrinkless

Iamprioritizingmy

spendinginother

areas,suchas

shopping,travel,etc.

Myfamilysituation

haschanged

(e.g.,having

youngchildren)

OtherMydiethaschanged

duetoweightlossdrugusage

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

3.

Relentlessreprioritization:Navigatingthenewwallethierarchy

Withbudgetsunderstrain,consumersaremaking

sharper,moredeliberatechoicesaboutwheretheir

moneygoes.Thisyear,25%ofthoseplanning

spendingreductionssaytheywillbereprioritizingawayfromnon-foodretail,22%fromeatinganddrinkingout,and21%fromtravelandholidays.TheMiddleEast

standsout:whileconsumersherearemostlikelytoincreaseoverallspendin2026,theyarealsothemostactiveinshiftingspendbetweencategorieswhen

consideringspendingreductions.Thissignalsadynamic“wallethierarchy”where,eveningrowthmarkets,categoriescanquicklyfalloutoffavor.

Retailersmustbeagile—trackingshiftingprioritiesinrealtime,adaptingassortments,andpersonalizing

offerstocapturespendasitmigrates.Thewinnerswillbethosewhoanticipatethesepivotsandrespondwithtargetedvaluepropositions,ratherthanrelyingon

historiccategoryperformance.

4.

Theriseoffrugality:

Smarter,moredisciplinedconsumption

Consumersarenotjustspendingless—theyare

spendingsmarter.30%ofconsumersgloballysayrecentpurchasesinnon-foodretailmeantheysimplydonot

needmore.Thiscouldsignalashifttowardsmore

planned,lessimpulsivebuying,withconsumers

stretchingbudgetsandseekingtomaximizeutilityfromeverypurchase.The“buynow,waitlonger”mindsetmaybetakinghold,fueledbyeconomicuncertaintyanda

growingfocusonsustainability.Forretailers,thismeansthetraditionalleversofpromotionand“newness”maybelesseffective.Instead,thefocusshouldshifttoloyalty

andsolutionsthathelpconsumersextractmorevaluefromwhattheyalreadyown,beyondtheimmediate

periodafterpurchase.Inventoryplanninganddemandforecastingmustbeattunedtothisevolvingcadenceofconsumption.

Figure5d:Whywillconsumersreducespendonnon-foodretail?(%ofresponses,selectallthatapply)

48

30

25

18

88

Ihavelessmoney

tospendthanIhad

before

Irecentlymade

purchasesanddon't

needanymore

Iamprioritizingmy

spendinginother

areas,e.g.,eating

out,travel,etc.

Iwanttousemore second-handproducts/rentalproducts,etc.

MyfamilysituationOther

haschanged (e.g.,childrenhavelefthome)

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

10

5.

Healthierlifestylesandtheweightlossdrugeffect:Thenextdisruption?

Anotableshiftin2026istheredirectionofspendtowardshome-basedhealthandwellness,amplifiedbythe

emergingimpactofweightlossdrugs.16%ofconsumersintheMiddleEastcitedweightlossdrugsasareasonforreducingspendonfitnessandwellnessnextyear—fourtimeshigherthananyotherregion.Globally,32%believetheycanmaintainhealthandwellbeingwhilespendingless,leveraginghomeworkoutsanddigitalplatforms.Whilethe

“GLP-1effect”isnotyetwidespread,itsgrowingaccessibilitysignalsapotentialdisruptionfortraditionalfitness,

grocery,anddiningsectors.Retailersmustmonitorthistrendclosely,adaptingofferingstocatertoat-homehealthsolutionsandanticipatingshiftsindemandasthesedrugsbecomemoreaffordableandmainstream.Earlymoverswillbebestpositionedtocaptureemergingopportunitiesandmitigaterisks.

Figure5e:Whywillconsumersreducespendonfitness/wellness?(%ofresponses,selectallthatapply)

45

32

19

14

13

7

4

Ihaveless

Icankeephealthy

Iamprioritizing

Idon’tbelieve

Other

Myfamily

Iuseweightloss

moneytospend

thanbefore

andwellwhile

spendingless

spendinother

areas

I’mgetting

enoughvalue

situationhas

changed(e.g.,

havingyoung

children)

drugsasa

replacementformy

previousfitness

routine

11

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook11

Howwill

consumersspend

lessin2026?

Consumersplantoadoptamoreintentionalapproachtomanagingtheirbudgetsin2026,

prioritizingvalueandreducingthefrequencyof—ratherthaneliminating—desiredactivities.Ourfindingsshowthatcarefulplanningandmakingmoreconsideredchoiceswilldominatespendingbehavior,withcertainsectorsalsohighlysusceptibletotradingdown.

Othermarkettrendscontinuetoincreaseinpopularity,influencingmorediscerningbehavior.

Thegrowthofthepre-lovedmarket,greateracceptanceofgroceriesclosertoexpirydates,“too-good-to-go”infood,andincreasinguseofrentalservicesinnon-foodalldelivervalue-focused,lower-costsolutionsatatimewhenbudgetsaretight.

Thispresentsconsumer-facingbusinesseswithaclearcalltofurtheremphasizevalue,createcompellingpromotions,anddeliverstandoutexperiences,allofwhichwillbeessentialin

retainingloyaltyandsecuringspendfromincreasinglyselectivecustomers.

12

Figure6a:Howwillconsumersreducespendongroceries?(%ofresponses)

41

Iwillbetterplanmygroceryshopping,avoidbuyingonimpulse

Iwillswitchtocheaperproductalternativeswithinaproductcategory36

Iwillbuyproductsonpromotionmoreoften35

Iwillswitchtolessexpensiveretailers,e.g.,discounters31

Iwilldogroceryshoppinglessoften29

Iwillavoidbuyingcertainproductcategories,e.g.,meat

22

Iwillbuymorewritten-offproductsclosetotheirexpirydate

21

Other5

Figure6b:Howwillconsumersreducespendonnon-foodretail?(%ofresponses)

45

Iwillavoidbuyingcertainproductcategories,e.g.,thoseIdon’treallyneed

33

Iwillbetterplanmyshopping,toavoidbuyingonimpulse

32

Iwillshoplessoften

31

Iwillbuyproductsonpromotionmoreoften

24

24

Iwillswitchtocheaperproductalternativeswithinaproductcategory

Iwillswitchtolessexpensiveretailers,e.g.,discounters

7

Other

Figure6c:Howwillconsumersreducespendontravelandholidays?(%ofresponses)

Iwillstayathomemoreduringmytimeoff

Iwillreducethenumberoftrips

Iwilltravellessfar

Iwilllookfordiscounts,last-minuteoffers,etc.

Iwilltraveldomesticallyratherthangoingabroad

Iwillstayatlessexpensiveaccommodation,e.g.,hotels,rentalhomes,etc.

Iwillreducethelengthofthetrip

Other

Iwilluseanalternativemethodoftransport

Iwilllookforapackageholidayratherthanatailoredholiday

45

27

22

18

17

14

12

10

6

5

Respondentscouldselectuptothreeanswersperquestion

13

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Figure6d:Howwillconsumersreducespendoneatinganddrinkingout?(%ofresponses)

61

Iwilleatathomemore

40

IwillreducethenumberoftimesIdineoutatrestaurants

20

IwillreducethenumberoftimesIgotothepuborbar

19

Iwillbuylessfrequentlyon-the-go,e.g.,fastfood

16

IwillreducethenumberoftimesIorderdeliveryfromrestaurants

12

Iwilldineoutatororderdeliveryfromlessexpensiverestaurants

11

10

Iwillorderlessexpensivemeals/beverageswheneatingoutororderingdeliveryIwillreducethenumberofitemsordered,e.g.,beverages,sides,etc.

7

Other

Figure6e:Howwillconsumersreducespendonfitness/wellness?(%ofresponses)

43

Other

30

Iwilltakeadvantageofmorefreehealthandwellnessofferings

16

Iwilllookfordiscounts,promotionsfornewmembers

15

IwillreducethenumberoftimeIgoto

fitnessclassesorenjoywellnesstreatments

11

11

Iwillchoosecheapergymsorwellnessstudios

Iwillspendlessonextras(e.g.,beverages)when

Iamatthegymorwellnessstudio

9

Iwillbuycheapergympackagesorcheaperwellnesstreatments

Respondentscouldselectuptothreeanswersperquestion

14

Spending,Disrupted:AlixPartners’2026GlobalConsumerOutlook

Weseefourkeythemes

emergingacrossthissectordata

1.

Strategicspendinginretail

Consumersarebecomingmoremethodicalintheirgroceryshopping—makingdetailedlists,planningmealsahead,andavoidingimpulsepurchases.

Manyareturningtostorebrandsorgeneric

alternatives,andactivelyseekingoutdiscounts,

multi-buypromotions,andloyaltyrewards—trendsmostpronouncedamongshoppersintheU.S.andChina.Innon-foodretail,discretionaryspendingisbeingcloselyscrutinized,withshoppersskipping

non-essentialpurchasesandreducingstorevisits.Retailerswillneedtofocusontargetedpromotions,value-drivenproductranges,andpersonalized

offerstoappealtocost-consciousconsumers.

3.

Eatinganddrinkingout

becomesadeliberatetreat

Thepropensitytoeatathomeisexpectedtorise,

especiallyintheU.S.,withdinersplanningtoreducethefrequencyofrestaurantandpuborbarvisits.However,whenconsumersdochooset