BEC商务英语（高级）阅读模拟试卷96

BEC商务英语（高级）阅读模拟试卷96

一、概括文意配伍（本题共8题，每题7.0分，共8

分。）

LookatthestatementsbelowandatthefiveextractsfromanarticleaboutInnovation.

Whicharticle(A,B,C,DorE)doeseachstatementI―8referto?ForeachstatementI

8,markoneletter(A,B,C,DorE)onyourAnswerSheet.Youwillneedtousesomeof

theselettersmorethanonce.Thereisanexampleatthebeginning,(0).

Example：

0Innovationplaysaveryin)|x)rtantroleincompftingininternational

markets.

AInnovationisthekeytocontinuedprosperity.AlthoughtheUnitedstatesis

experiencingalengthyeconomicboom,itscapacityforinnovationpercapitaislosing

ground.Rankingfirstin1995ininnovationamong17countries,theUnitedStatesis

projectedtodroptothefifthplaceby2002ifpresenttrendscontinue,accordingtothe

OrganizationofEconomicCooperationandDevelopment(OECD).Tocompete

effectivelyininternationalmarkets,nationsaswellasorganizationsmustmake

innovationapriority.BThegoalisloryourorganizationtochangetherules,structure,

andspeedofitsindustrysothatyourcompetitorsarethrownintochaos.Becauseyour

organizationinitiatedthechange,itmorethanlikelyunderstandsthenewrulesand

structureintroducedintothemarketplaceasitcopeswithchangesinspeed.Temporarily

atleast,yourorganizationwillbeaheadofthecompetition.Thistechniquehasbeenused

bythemilitarysinceancienttimes.Theideaistoconfusetheenemy.Whiletheopponent

isdiggingoutoftheconfusion,theorganizationintheoffensivepositionseizesthe

dominantposition.COnecontemporarytechniquethatchangesthemarketplacerules,

structure,andspeedisinnovation—allorganization'strumpcard.Whenthemicrochip

wasinvented,Intelwasabletogainpoweroverthecompetitionbecauseitcapitalizedon

aninnovation.Microsoftinnovatedtheconceptofadominantoperatingsystemin

personalcomputers.Bycapitalizingoninnovations,thesecompanieswereableto

becomeleadersintheirindustrieswhiletheircompetitorsweretemporarilyinchaos

tryingtofindtheirwayout.Ifanorganizationisofferingthesameproductsandservices

inthesamewaythatildidthreeyearsago,it'sonitswaytoobsolescenceormayalready

beobsolete.Let'sanswerthreequestionsaboutinnovation.DWhatisinnovation?

Innovationisthetangibleresultofcreativity—theprocessthatproducesoneormore

innovations.Creativityisdifficulttomeasure,butinnovationisaproductorservicethat

iseasilydefinedandmeasured.Whyisinnovationnecessary?Itisneededforsurvival

andsustainability.Competitionisstiffintheglobalmarketplacethatorganizationsnot

nurturinginnovationwillsoonfindthemselvesunabletorespondtochangingcustomer

demands.Conversely,thoseorganizationsthatmakeinnovationaprioritycandominate

theirindustriesandexperiencepositivegrowth.Organizationsinthe21stcenturymust

fosterinnovation.EHowcananorganizationachieveahighdegreeofinnovation?

Innovationdoesnothappenbyitself.Itmustbeintentionallycultivated.Greatleaders

realizethisandworktodevelopallorganizationsfriendlytoinnovativeendeavors.This

effortinvolvesallocatingabudgetadequateforinnovativeactivities,establishinga

physicalenvironmentthatpromotescreativity,eliminatingcreativityinhibitors,recruiting

creativepeople,graspingthebigpicture,involvingthewholeperson,promotingnew

thinking,trainingexperientially.andnurturingautonomy.

1Bycapitalizingoninnovations,manycompanieswereabletobecomeleadersintheir

industries.

标准答案：C

知识点解析：暂无解析

2、InnovationabilityintheUnitedStatesusedtobethetopin(heworld.

标准答案：A'

知识点解析：暂无解析

3、Innovationisdifferentfromcreativityinthattheformercanbeeasilydefinedand

measured.

标准答案：D

知识点解析：暂无解析

4、Theorganizationwhichinitiatedtheinnovationismorelikelytocopewithilfreely.

标准答案：B

知识点解析：暂无解析

5、Creativityinhibitorsmustberemovedifnecessary.

标准答案.E

知识点解析：暂无解析

6、Thereissimilaritybetweencompetitionininternationalmarketsandthemilitary

situationinwars.

标准答案：B

知识点解析：暂无解析

7、Innovationcannothappenofitsownvolition.

标准答案：E

知识点解析：暂无解析

8、Innovationisakindofcontemporarytechniquethatcanchangetherules,structure,

andspeedinmarketplace.

标准答案：C

知识点解析：暂无解析

二、段落完型(本题共6题，每题1.0分，共6分。)

Readthistexttakenfromanarticleabouthowtheaccountantsinfluencethedecisions.

Choosethebestsentencetofilleachofthegaps.Foreachgap9—14,markone

letter(A一H)onyourAnswerSheet.Donotuseanylettermorethanonce.Thereisan

exampleatthebeginning.(0).HowtheAccountantsInfluencetheDecisionsAccountants

inindustryareoftenaskedtoevaluateprojects.(0)H.Manypeoplethinkitmust

bestraightforward,but,likemanypublishingcontracts,thedevilliesinthedetail.(9).

Thereisahighleveloffront-endinvestmentintryingto"break"(popularise)anartist

whichusuallycomprisesanon-returnableadvanceonroyalties,recordingcosts,

promotionalcostsandtoursupportcostswhichsometimesevenextendtolarge"buy-on"

feestosupportmajorartistsonbigtours;i.e.theypaytoplay.Usuallythefirst

departmentinvolvedinadecisiontosignanartististheA&R(artistesand

repertoire)department.SometimesunfairlylabelledtheUrn&Ahdepartment,theyplaya

vitalroleinidentifyingpotentialstars.About95%oftheartistsdon'tmakethe

grade.(10).ThisfinancialanalysisiscalledaDealMemoanditalsoassistsinthe

negotiationprocess.WhenA&Rhaveidentifiedasigningthenthereareanumberofkey

decisionstobemadeinwhichthebusinessaffairsandfinancedepartmentsbecome

closelyinvolved.(II).Willitbeadirectsigning,i.e.,willthecompany.be

contractingdirectlywiththeartist,orhastheartistbeensavvyenoughtoincorporatehis

owncompanyand"loanout"hisservicestohisowncompany?Ifthecontractiswiththe

artist'scompanythenitisvitalthattherecordcompanygettheartisttosigna

lcttcr(callcdaninducementlcttcr)statingthathepersonallyundertakestofulfillhis

contractualobligationsshouldhiscompanybeunabletodoso;e.g.,ifitwerewoundup.

(12).PeteWaterman'sPWLwithartistssuchasKylieMinogue,JasonDonovanandRick

Astleywasagoodexampleofaproductionhouse.Otherexamplesarelease-tapedeals

andP&D(pressinganddistribution)wheretherecordcompanydoesnotactuallyownthe

productbutcansellitunderitsnameforalimitedperiod.(13).Thiswilllargely

concentrateontheadvances,royaltyratesandcontracttermthatshouldbeofferedto

makeitattractivetotheartisttosign.(14)Itshouldbeproductbasedi.e.onthe

numberofalbumstobedeliveredbytheartist,(knownasthe"minimum

commitment")ratherthantimebased.Ideallytherecordcompanywouldwanttosignthe

artistforjustonealbumv/ithmultipleoptionsforfurtheralbumsatitssoleandabsolute

discretion,soiftheartistisaflop,thenthecontractisterminatedafteronealbum,butif

heorsheisasuccessthenoptionsareexercised.

Example：0ABCDEFGH

____IQooooo『*711AThetermofthe

contractisveryimportant.BHavingdecidedontheformofcontractthen,thefinance

departmentcomesintothepictureinassessingandanalyzingthestructureofthedeal.C

Otherpossibleformsofcontractthatcouldbeconsideredareproductionhousedeals

whereaspecialistcompanyagreestosupplyanumberofartiststotherecordcompany.D

operationwhichwasseekingtocreatemoreinnovativeHRpracticestosupporta

marketingstrategyofappealingtoamorediversecustomerbase.Thedecisionto

participateinthestudysuggeststhatnotonlyarediversityissuesgrowinginsignificance

forUKretailersbut,arguably,pointtoanabsenceofguidanceonhowtoachieve

diversitymanagementinpractice.Theretailerhadthreedistinctbusinesses!theUKhigh

street,itsonlinebusinessandtheUSretailingchain.Theonlinebusiness,sellingproducts

throughitswebsiteandotherinteractivechannels,employedapproximately100people

allcentrallylocatedinoneUKpremises.Incontrast,theUKhighstreetandUS

businessesweremuchlargerandmorewidelydispersed.Bothbusinesseshadsimilar

structures(hcadoffice,regionallevelandstorelcvcl)andreliedonformaldocumentsto

disseminatecompanypolicies.TheUKhigh-streetbusinesshadapproximately530stores

and17,000staff,andhasoccupiedadominantpositioninUKretailingsinceits

inceptionmorethan200yearsago.Establishedin1985,theUSbusinessemployed3,

600staffandhadatotalof570storesinairportsandhotels,predominatelyinNorth

America.Acasestudyapproachwasselectedasthemostlikelymeansofgathering

insightsintounderstandingtheconceptofdiversitymanagementandhowmanagers

appliedthisintheirworkingenvironments.Over12months,40semi-structurcd

interviewswereconductedwithindividualsholdingmanagerialresponsibilitiesintheUK

businessoperationsandwithasmallnumberofseniorHRspecialistsfromtherelevant

headofficewhowerethearchitectsoftheequalityanddiversitypoliciesandprocedures.

Themajorityofthesampleswerestoremanagersbutanumberhadwiderregionalor

generalmanagerialrolesandnotonlyhadaresponsibilityfordiversityissuesbutalso

experiencedtheseasemployees.Althoughanimportantconsiderationwasthediversity

ofrespondents,andeveryeffortwasmadetoensurethattheyreflectedawiderangeof

visiblecharacteristics,themainpriorityofthestudywastoobtaintheviewsofthosestaff

withanorganizationalresponsibilityfortheinterpretationandapplicationofequalityand

diversitypolicies.Thismeantthatthediversityofthesamplewasconstrainedbythe

compositionofthepopulationinsuchroles.Theresultwasasamplethatwas70percent

femaleand30percentmale,withanagecompositionrangingfrommid-twentiestolate

fifties,althoughthemajoritywereintheirthirtiesorearlierforties.Therewasonlyone

non-whitemanagerintheUKsample,andonewithavisiblephysicaldisability.Itwas

difficulttoselectrespondentsonthegroundsoftheirnon-visiblcdiversity,suchas

religionandsexuality,asthesedifferenceswerenotmadeknownunlessduringthe

interviewtherespondentprovidedtheinformationthattheywere,forexample.Christian.

ThelargenumbersemployedintheUKhighstreetandUSbusinesses,combinedwiththe

fluidnatureofjobrolesintheonlinebusiness,meantthatsnowballsamplingwas

employedtoselectinterviewees.Thistechniquereliesonrespondentstoidentifyother

suitablepeopletointerview.Itisrecognizedthatsuchanapproachcouldhaveresultedin

somebiasintheselectionofrespondents.Totrytominimizethis,thelistofinterviewees

andtheirroleswereverifiedwiththeHRfunctionbothbeforeandaftertheinterviews

tookplaceaswellasbeingcheckedagainstthedocumentedorganizationalstructures.In

addition,eachrespondentwasaskedabouttheirjobroleandsupervisoryresponsibilities,

theirpreviousexperienceandworkingenvironment.Duringtheinterviewsindividuals

wereeachaskedtocommentonacoupleofscenariosdescribingemploymentsituations

wherepeoplecouldbetreatedeitherthesame(anequalopportunitiesapproach)or

diffcrcntly(amanagingdiversityapproach).Forexample,onescenariorelatedtoan

organizationalbenefitsschemewhererespondentswereaskedtoconsidertheadvantages

anddisadvantagesofprovidingbenefitsforspecificgroupsofemployees,suchas

workingparents,orforallemployees,suchasreducedratesformembershipofalocal

gym.Providinganexampleofhowthesemightoperateinpracticewasintendedtoassist

theintervieweetoreflectmoreeasilyonthedifferentapproachesthatcouldbetakento

equalityissues.

15NFromthefirsttwoparagraphs,whatcanyoupredictaboutthemainpurposeofthe

study?

A、Thestudyistoexposethethoughtofanumberofmanagerswhowereresponsible

fortheapplicationoforganizationalequalityanddiversitypoliciesintheretailing

industry.

B、Thestudyismainlyaboutintheimplementationoforganizationaldiversity

initiatives,employersneedtotakegreateraccountofthetensionsfacinglinemanagers.

C、Linemanagersregardadiversitymanagementagendaconcernedwithrecognizing

andrespondingtoindividualdifferences.

D^Thestudyistoexplorethroughqualitativemethodstheunderstandings,perceptions

offairtreatmentandreportedactionsofagroupofmanagers.

标准答案：D

知识点解析：暂无解析

16、Whatwastheresearchprimarilybasedon?

A、In-depthinterviewsconductedwithmanagers,HRspecialistsandemployeesacross

thethreedistinctbusinessunits.

B、Along-establishedUKmajorhigh-strcctretailerofstationeryandbooks.

C、UKdiversitymanagementliteratureandtheUKhigh-streetoperation.

D、UKretailers.

标准答案：A

知识点解析：暂无解析

17、Whatisthesimilarityamongtheretailer'sthreedistinctbusinesses?

A、TheyalloccupyadominantpositioninUKretailing.

B、Theyallpossessalargenumberofconsumersandawideaswellasprosperous

market.

C、Theyallhaveverydifferentoperationalcontexts,andtheyallsellproductsrelatingto

entertainment,informationandeducation.

D、Theyallsellproductsthroughthewebsiteandotherinteractivechannels.

标准答案：C

知识点解析：暂无解析

18、Tominimizethebiasintheselectionofrespondents,whywaseachrespondent

askedabouttheirjobroleandsupervisoryresponsibilities,theirpreviousexperienceand

workingenvironment?

A、Tohaveabetterunderstandingaboutthevalueandworldviewofthemanagers.

Toexplorethemanagers*perceptionsofequalityanddiversitypolicies.

C、Totestthesensitivityofperceptionanddiscriminationoftherespondents.

D^Togettoknowthemanager'scriteriaonworking.

标准答案：B

知识点解析：暂无解析

19、Inthelastparagraph,whatistheaimoftheassumedscenariosputforwardbythe

intervieweronthoseinterviewees?

A、Thesescenariosweredesignedtoillustratethatthesituationintheonlinebusiness

wasfarmorefluid.

B、Thesescenariosweredesignednotonlytoidentifywhattheywoulddoinparticular

circumstancesbutalsotodescribecriticalincidentsthatillustratedtheirownapproachto

managingdiversity.

C、Thesescenariosweredesignedtobeasupplementtotheinterviews,andeach

attemptedtoillustratetheessenceofmanagingdiversityandtheequalopportunity

approachasdescribedintheliterature.

D、Thesescenariosweredesignedtoclarifytheextentofmanagerialresponsibilitiesfor

diversitymanagementwithinthedifferentoperations.

标准答案：C

知识点解析：暂无解析

20>Whatdoesthisarticlemainlyconcern?

A、Thearticlesuggeststhatitisaconceptthatlacksclarityforlinemanagersintermsof

howitshouldbeimplementedwithintheanti-discriminationlegalframework.

B、Thisarticleismainlyaboutpresentparticulardilemmasforlinemanagementinterms

ofhowtorespondtoindividualdifferences.

C、Thisarticleexamineshowoperationalmanagersareinterpretingthemanagementof

diversityinpractice.

D^Thisarticleconcernsthatemployersneedtotakegreateraccountofthetensions

facinglinemanagers.

标准答案：C

知识点解析：暂无解析

四、完形填空(单选)(本题共70题，每题7.0分，共

70分。)

Readthearticlebelowaboutimprovements.Choosethecorrectwordorphrasetofill

eachgapfromA,B,C,orD.Foreachquestion21-30,markoneletter(A,B,C,orD)on

yourAnswerSheet.Thereisanexampleatthebeginning,(0).ShoppingHabitsHave

ChangedShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterof

the20thcentury.(0)Ainthe1900smostAmericantownsandcitieshadaMain

Street.MainStreetwasalwaysintheheartofatown.Thisstreetwas(21)onboth

sideswithmanyvariousbusinesses.Here,shopperswalkedintostorestolookatallsorts

ofmerchandise:clothing,furniture,hardware,groceries.Inaddition,someshopsoffered

services.Theseshopsincludeddrugstores,restaurants,shoerepairstores,andbarberor

hairdressingshops.(22)inthe1950s,achangebegantotakeplace.Toomany

automobileshadcrowdedintoMainStreet(23)toofewparkingplaces

were(24)shoppers.Becausethestreetswerecrowded,merchantsbegantolook

withinterestattheopenspaces(25)thecitylimits.Openspaceiswhattheircar

drivingcustomersneeded.Andopenspaceiswhattheygot(26)thefirstshopping

centrewasbuilt.Shoppingcenters,orrathermalls,(27)asacollectionofsmall

newstores(28)crowdedcitycenters.(29)byhundredsoffreeparking

space,customersweredrawnawayfromdowntownareastooutlyingmalls.Andthe

growing(30)ofshoppingcentersledinturntothebuildingofbiggerandbetter

stockedstores.Bythelate1970s,manyshoppingmallshadalmostdevelopedintosmall

citiesthemselves.Inadditiontoprovidingtheconvenienceofonestopshopping,malls

weretransformedintolandscapedparks,withbenches,fountains,andoutdoor

entertainment.

Example：

AEarlyBAsearlyasCEarlierDEarlyas

ABCD

21、

A、built

B、designed

C、intended

D、lined

标准答案：D

知识点解析：暂无解析

22、

A、Suddenly

B、Abruptly

C、Contrarily

D、But

标准答案：D

知识点解析：暂无解析

23、

A、while

yet

CNthough

D、andthen

标准答案：A

知识点解析：暂无解析

24、

A、availablefor

B、availableto

C、usedby

D、readyfor

标准答案：B

知识点解析：暂无解析

25、

A、over

B、from

C^outof

D、outside

标准答案：C

知识点解析：暂无解析

26、

A、when

B、while

C、since

D^then

标准答案：A

知识点解析：暂无解析

27、

A^started

B>founded

C^setup

D^organized

标准答案：A

知识点解析：暂无解析

28、

A、outof

B、awayfrom

C、nextto

D、near

标准答案：B

知识点解析：暂无解析

29、

A、Attracted

B>Surprised

C、Delighted

D、Enjoyed

标准答案：A

知识点解析：暂无解析

30、

A、distinction

13、tame

C、popularity

D、liking

标准答案：C

知识点解析：暂无解析

五、完形填空(填空)(本题共70题，每题7.0分，共

10分。)

ReadthearticlebelowaboutinternationalmarketingplaninCanada.Foreachquestion

31—40,writeonewordinCAPITALLETTERSonyourAnswerSheet.Thereisan

exampleatthebeginning.(O).

Examples：

叵)回叵］回回□□□□口______________

SuccessfulExportingFromCanadaStartswithaMarketingPlanBusinessesall(0)Canada

havethepotentiallosuccessfullyexporttheirproductsorservices.Everyentrepreneur,

regardless(31)businesssizeoroffering,canpotentiallyincreasesales,competein

diversemarketsandreachaglobalaudience(32)hisorherparticularskillsand

expertise.Oneofthekeycomponents(33)exportsuccessisaninternational

marketingplan.Thebestplacetostarttheinternationalmarketingplaniswiththe

business.Takeafreshlookat(34)thebusinessisabout:whatproductsorservices

doesitoffer?Whyisituniqueandwhatvaluedoesitoffercustomers?What

are(35)currentstrengthsandweaknesses(financial,human,technological,cultural

andoperationalresources,forexample)and(36)willtheseaffectitsabilityto

competeinaforeignmarket?Oncethisself-analysisiscompleted,thereasonsfor

exportingneedtobeaddressed.Suchsimplequestions(37)"whydowewantto

export?"arenotnecessarilysimpletoanswerbuttheresponsesareimportant.Abusiness

musthaveaclearobjectiveof(38)itwishestoundertakethechallengeof

exporting.Italsohelpsabusinessestablishthedegree(39)whichexporting

influencesthebusinessdirectionandstrategy.Insomecases,exportingmayplayan

importantyetsecondaryrolebasedontheobjectivesofthebusiness.

In(40)instances,abusinessmayfindthatitsfutureisbuiltuponexportingandthis

elementofthebusinesswillbecometheprimaryfocus.Thesedecisionsaresimplifiedby

conductingthoroughmarketresearch.

31、

标准答案：OF

知识点解析：暂无解析

32、

标准答案：WITH

知识点解析：暂无解析

33、

标准答案：FOR

知识点解析：暂无解析

34、

标准答案：WHAT

知识点解析：暂无解析

35、

标准答案：ITS

知识点解析：暂无解析

36、

标准答案：HOW

知识点解析：暂无解析

37、

标准答案：AS

知识点解析：暂无解析

38、

标准答案：WHY

知识点解析：暂无解析

39、