桂林山水职业学院《商务英语》2024-2025 学年第一学期期末试卷（外语专业）

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、商务英语词汇与短语选择题，(本大题总共15小题，每题2分，共30分）1.Whichofthefollowingwordsmeans"apersonororganizationthatbuysgoodsorservices"?A.sellerB.customerC.supplierD.manufacturer2.WhatistheEnglishfor"促销活动"?A.promotionactivityB.salespromotionC.marketingcampaignD.advertisingevent3.Theword"negotiation"means_.A.谈判B.合作C.竞争D.交易4.Whichphraseisusedtodescribeasituationwhereacompanyreducesitspricestoattractmorecustomers?A.cutcostsB.raisepricesC.offerdiscountsD.increaseprofits5.Whatdoes"brandawareness"referto?A.品牌形象B.品牌价值C.品牌知名度D.品牌忠诚度6.Theterm"marketshare"means_.A.市场需求B.市场供给C.市场份额D.市场规模7.Whichwordcanbeusedtodescribeaproductthatisverypopularandinhighdemand?A.trendyB.obsoleteC.unpopularD.cheap8.WhatistheEnglishfor"售后服务"?A.pre-salesserviceB.after-salesserviceC.customerserviceD.technicalservice9.Theword"contract"means_.A.合同B.协议C.条款D.规定10.Whichphraseisusedtotalkabouttheamountofmoneyacompanyearnsafterpayingallitsexpenses?A.netincomeB.grossincomeC.totalrevenueD.operatingcosts11.Whatdoes"export"mean?A.进口B.出口C.运输D.销售12.Theterm"import"refersto_.A.国内生产B.国外生产C.进口商品D.出口商品13.Whichwordcanbeusedtodescribeabusinessthatissuccessfulandmakesalotofmoney?A.profitableB.unprofitableC.bankruptD.struggling14.WhatistheEnglishfor"市场调研"?A.marketresearchB.marketanalysisC.marketsegmentationD.markettargeting15.Theword"strategy"means_.A.策略B.计划C.方法D.目标二、商务英语语法填空题，(本大题总共5题，每题4分，共20分)1.IfI_(have)moretime,Iwouldstudyasecondforeignlanguage.2.Thereport_(submit)lastweekwasverycomprehensive.3.Weareconsidering_(expand)ourbusinessoverseas.4.Bytheendofthisyear,we_(complete)thenewproject.5.Thecompany_(found)in1990hasbecomealeaderintheindustry.三、商务英语阅读理解题，(本大题总共6题，每题4分，共24分)Passage1:Intoday'sglobalmarketplace,effectivecommunicationiscrucialforbusinesses.Englishhasemergedasthedominantlanguageininternationalbusiness,enablingcompaniestoconnectwithpartners,customers,andsuppliersaroundtheworld.Clearandconcisecommunicationhelpstobuildstrongrelationships,avoidmisunderstandings,andensuresmoothbusinessoperations.1.Whatiscrucialforbusinessesintheglobalmarketplaceaccordingtothepassage?A.EffectivecommunicationB.EnglishlanguageskillsC.StrongrelationshipsD.Smoothbusinessoperations2.WhyhasEnglishbecomethedominantlanguageininternationalbusiness?A.ItiseasytolearnB.ItisspokenbymostpeopleC.ItenablesglobalconnectionsD.ItistheofficiallanguageofmostcountriesPassage2:Amarketingcampaignisaseriesofactivitiesdesignedtopromoteaproductorservice.Ittypicallyincludesadvertising,publicrelations,socialmediamarketing,andsalespromotions.Thegoalofamarketingcampaignistoincreasebrandawareness,generateleads,anddrivesales.Awell-plannedcampaigncanhaveasignificantimpactonacompany'sbottomline.3.Whatdoesamarketingcampaigntypicallyinclude?A.AdvertisingandpublicrelationsB.SocialmediamarketingandsalespromotionsC.BothAandBD.Noneoftheabove4.Whatisthegoalofamarketingcampaign?A.ToincreasebrandawarenessB.TogenerateleadsC.TodrivesalesD.AlloftheabovePassage3:Negotiationisanimportantskillinbusiness.Itinvolvestwoormorepartiescomingtogethertoreachanagreementonaparticularissue.Effectivenegotiationrequiresgoodcommunicationskills,patience,andtheabilitytounderstandtheotherparty'sperspective.Byfindingcommongroundandworkingtowardsawin-winsolution,businessescanachievesuccessfuloutcomesinnegotiations.5.Whatisanimportantskillinbusinessaccordingtothepassage?A.NegotiationB.CommunicationC.PatienceD.Alloftheabove6.Whatdoeseffectivenegotiationrequire?A.GoodcommunicationskillsB.PatienceC.Theabilitytounderstandtheotherparty'sperspectiveD.Alloftheabove四、商务英语写作题，(本大题总共2题，每题6分，共12分)1.Writeanemailtoapotentialcustomerintroducinganewproduct.Includetheproductfeatures,benefits,andhowitcanmeetthecustomer'sneeds.2.Writeashortparagraphabouttheimportanceofteamworkinabusinessenvironment.五、商务英语情景对