机构研究报告-英国在线贸易平台用户分析报告-外文培训课件

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，请外语不好的同学谨慎打开。消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………CONSUMERS&BRANDSTarget

audience:

Online

tradingplatform

users

in

the

UKConsumer

Insights

reportNovember2024Consumer

Insights

Target

Audience

ReportIntroductionReport

overviewConsumer

InsightsGlobalmethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

analyses

consumers

who

answered’’Online

broker

/onlinetradingplatform(e.g.,TradeRepublic,

eToro)’’

tothemulti-pick

question

’’Wherehaveyou

acquired

equityinvestments

(stocks

/investment

funds)

inthepast12

months?’’.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeThereport

offers

the

reader

acomprehensiveoverview

ofonline

tradingplatformusers

intheUnitedKingdom:who

theyare;

whattheylike;what

theythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.

Additionally,thereport

allows

thereadertobenchmark

online

trading

platform

usersintheUnited

Kingdom

(’’target

audience’’)

againsttheaverage

UKconsumer,

labelledas’’allrespondents’’

inthe

charts.Region:

56countriesNumberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

United

Kingdom)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageFieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey.2Notes:(1):

Seethe

full

methodology

foradetailed

overview

ofthe

study

designConsumer

Insights

Global

as

of

November

2024Sources:Online

trading

platform

users

in

the

United

KingdomManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsMillennials

makeuparelatively

largesegment

of

onlinetradingplatformusers.Anhonest

and

respectable

lifehaslessimportance

toonlinetradingplatformusers

than

tothe

average

consumer.66%

ofonline

tradingplatformusersstatethattheyare

well

informed

abouttheirpersonal

financialsituation.Onlinetradingplatformusersrelativelyfrequently

consume

alltypesofmedia.Onlinetradingplatformusersremember

seeing

adson

editorialwebsites

andapps

more

often

thantheaverage

consumer.More

than

two-thirds

ofonline

tradingplatformusers

aremale.Financeand

economy

arerelativelyprevalent

interests

of

onlinetradingplatformusers.Arelatively

highshare

ofonline

tradingplatformusers

think

thattheeconomicsituationis

anissue

thatneedstobeaddressed.Onlinetradingplatformuserstypicallyhaveahighannualhousehold

income.Onlinetradingplatformusersare

morelikely

to

haveoutdoor

activitiesas

ahobbythan

theaverage

consumer.Thesocial

network

LinkedIn

isrelativelypopularamong

onlinetradingplatformOnlinetradingplatformusersdescribethemselves

ashavingmore

rightleaning

users.political

views

thanthe

averageOnlinetradingplatformusersare

morelikely

to

liveincities

and

urbanareasthan

theaverage

consumer.Onlinetradingplatformusersare

morelikely

to

follow

soccer

thanthe

averageconsumer.Onlinetradingplatformusersconsumer.remember

seeing

adsdirectly

inthestore

more

often

thantheaverageconsumer.Onlinetradingplatformusersare

morepositive

abouttheirpersonal

economicsituationthan

theaverage

consumer

intheUnited

Kingdom.3Sources:Consumer

Insights

Global

as

of

November

2024CHAPTER

01Demographic

profile•

Lifestages•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

Livingsituation•

LGBTQ+Millennials

make

up

a

relatively

large

segment

of

online

trading

platform

usersDemographic

profile:

lifestagesAgeof

consumersintheUKTarget

audience10%45%35%10%Allrespondents21%36%31%11%Generation

ZMillennialsGeneration

XBaby

Boomers5Notes:’’Howoldareyou?’’;

Single

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:n=343

online

trading

platformusers,n=24190

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024More

than

two-thirds

of

online

trading

platform

users

are

maleDemographic

profile:

genderGenderofconsumersintheUKTarget

audience69%31%Allrespondents49%51%MaleFemale6Notes:’’Whatis

yourgender?’’;

Single

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12months?;

Multi

Pick;

Base:

n=343

online

trading

platform

users,n=24190

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024A

relatively

high

share

of

online

trading

platform

users

have

a

college

degreeDemographic

profile:

educationLevel

of

educationintheUK44%30%25%22%21%15%14%9%7%6%3%Bachelor

degree

Master

degree

Doctoral

degree3%1%0%Noformaleducation

/primary

schoolSecondaryeducationFurthereducation(permission

togoto

university)Technical

/vocationaleducationor

equivalentor

equivalentor

equivalentTarget

audienceAllrespondents7Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;Where

have

youacquired

equity

investments

(stocks/investment

funds)

in

the

past12

months?;

Multi

Pick;Base:n=343

online

trading

platformusers,n=24190

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024Online

trading

platform

users

typically

have

a

high

annual

household

incomeDemographic

profile:

incomeShare

ofconsumersintheUK

inthehigh,

middle,andlowthirdsof

householdgrossincomeTarget

audience61%24%15%Allrespondents34%32%35%HighMiddleLow8Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;

Base:

n=325

online

trading

platformusers,n=21303

all

respondentsConsumer

Insights

Global

as

of

November

2024Sources:A

relatively

high

share

of

online

trading

platform

users

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheUKlive47%33%23%22%17%15%12%8%6%6%5%3%2%1%SinglehouseholdCouplehouseholdSingleparenthouseholdNuclear

familyMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherTarget

audienceAllrespondents9Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;Wherehave

you

acquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;Multi

Pick;Base:n=343

online

trading

platformusers,n=24190

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024Online

trading

platform

users

are

more

likely

to

live

in

cities

and

urban

areasthan

the

average

consumerDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheUK33%27%24%21%19%16%13%12%11%10%9%7%Rural

communitySmall

townMedium-sized

townTarget

audienceLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsAllrespondents10

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

allrespondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

online

trading

platform

users

live

in

accommodationthey

own

themselvesDemographic

profile:

livingsituationTAccommodation

typeHome

ownership20%21%24%41%79%80%76%59%Target

audienceAllrespondentsTarget

audienceOwnedAllrespondentsHouseApartmentRented11

Notes:Sources:’Whatis

your

currentliving

situation

(main

residence)?’’;Single

Pick;

Wherehave

youacquired

equity

investments

(stocks

/

investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

20245%

of

online

trading

platform

users

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheUKTarget

audience

5%94%2%Allrespondents8%89%3%YesNoWould

rathernot

say12

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;Where

have

youacquired

equity

investments

(stocks

/

investment

funds)

in

the

past

12

months?;

Multi

Pick;

Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

02Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

Sportsfollowed•

PetsAn

honest

and

respectable

life

has

less

importance

to

online

trading

platformusers

than

to

the

average

consumerConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheUK58%55%48%42%41%40%35%32%32%31%31%29%28%25%16%14%13%12%10%9%AhappyrelationshipAnhonest

Safety

andTobeHavingaMakingmy

owndecisionsLearningnew

thingsSocialjusticeAdvancing

Traditionsmy

careerandrespectablelifesecuritysuccessful

good

timeTarget

audienceAllrespondents14

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

MultiPick;Base:n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Finance

and

economy

are

relatively

prevalent

interests

of

online

tradingplatform

usersConsumer

lifestyle:

main

interestsTop10

interestsofonlinetradingplatform

usersintheUK62%58%57%57%56%51%51%50%46%46%45%42%40%36%37%32%32%32%27%27%Movies,TVshows&musicTravelFinance&

Science

&economy

technologyFood

&diningHealth

&fitnessSportsHistoryPolitics&societyandcurrentworldHome

&gardeneventsTarget

audienceAllrespondents15

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;Base:n=343

online

trading

platformusers,n=24190

allrespondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

are

more

likely

to

have

outdoor

activities

as

ahobby

than

the

average

consumerConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofonlinetradingplatform

usersintheUK56%50%47%44%43%43%42%39%38%37%37%34%33%31%31%31%29%26%26%24%TravelingOutdooractivitiesReadingCooking/bakingTech

&computersDoingsportsVideogamingSocializing

Gardening

ShoppingandplantsandfitnessTarget

audienceAllrespondents16

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;

Base:

n=343

online

trading

platform

users,n=24190

allrespondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

online

trading

platform

users

go

running

and

joggingConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofonlinetrading

platform

usersintheUK27%26%26%20%20%17%15%14%14%13%12%12%12%11%10%10%7%7%6%5%Fitness,aerobics&cardioCyclingRunning&joggingHikingSwimming&divingSoccerBadmintonGolfTennisDancingTarget

audienceAllrespondents17

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:n=205

online

tradingplatformusers,n=9420

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

are

more

likely

to

follow

soccer

than

the

averageconsumerConsumer

lifestyle:

sports

followedTop10

sports

followed

byonline

tradingplatform

usersintheUK43%29%22%21%16%16%15%15%15%14%13%10%10%10%9%7%7%7%6%6%SoccerTennisCricketBoxingGolfRugbyAmerican

Motorsports

BasketballfootballAthletics(track&field)Target

audienceAllrespondents18

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;Base:n=173

online

tradingplatformusers,n=8848

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

online

trading

platform

users

have

a

dog

as

a

petConsumer

lifestyle:

petsPetsliving

with

onlinetradingplatform

usersintheUK48%41%35%34%33%32%9%8%6%6%4%4%3%Reptile2%1%Insect0%DogCatFishBirdRodentIdon’thaveanypetsTarget

audienceAllrespondents19

Notes:Sources:’’Which

ofthese

pets

live

with

youin

your

household?’’;

Multi

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;Multi

Pick;

Base:

n=86

online

trading

platform

users,n=6049all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

03Consumer

attitudes•

Consumer

attitudes•

Challenges

facing

thecountry•

Politics•

Innovation

adoptionView

on

economic

situationof

the

United

Kingdom••

View

on

personal

economic

situation•

Economic

concerns2066%

of

online

trading

platform

users

state

that

they

are

well

informed

abouttheir

personal

financial

situationConsumer

attitudesAgreementwithstatements

intheUK66%58%39%35%35%34%24%22%16%15%I’mwell

informedaboutmy

personalfinancialsituationIhavedonated

moneytocharitablecausesinthe

past12

monthsIftheservice

is

good,I’mhappy

topayforaccount

administration

from

afinance

expertIcould

savealot

ofmoney

ifItook

adviceI’mworried

aboutmy

financialfutureandtransactions(e.g.,on

taxes,bankandinsuranceissues)Target

audienceAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;Base:n=86

online

trading

platform

users,n=1005

allrespondentsConsumer

Insights

Global

as

of

November

2024A

relatively

high

share

of

online

trading

platform

users

think

that

the

economicsituation

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedKingdomaccording

toonline

trading

platform

users64%62%57%46%43%42%40%40%40%38%38%38%36%34%35%33%32%31%30%

30%Rising

prices

Economic/inflation/

situationcost

of

livingHealthandsocialsecurityClimatechangeEnviron-mentCrimeImmigration

HousingPovertyEducationTarget

audienceAllrespondents22

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

describe

themselves

as

having

more

right

leaningpolitical

views

than

the

average

consumerConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheUKTarget

audience22%38%35%5%Allrespondents23%39%25%13%LeftCenterRightPrefer

nottoanswer23

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;Wherehave

youacquired

equityinvestments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;

Base:

n=343

online

trading

platform

users,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

202425%

of

online

trading

platform

users

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:innovationInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

UK36%34%34%25%20%18%16%11%5%1%InnovatorsEarly

adoptersEarly

majorityLatemajorityLaggardsTarget

audienceAllrespondents24

Notes:Sources:Recode

based

on’’Which

ofthese

statements

apply

to

you?’’;

Multi

Pick;Wherehave

youacquired

equity

investments

(stocks

/

investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

see

the

economic

situation

of

United

Kingdommore

positively

than

the

average

consumer

in

the

United

KingdomConsumer

attitudes:view

oneconomic

situationoftheUnited

KingdomEconomic

situation

inthe

UnitedKingdom

as

perceived

byonline

trading

platform

usersTarget

audience17%22%19%30%11%Allrespondents13%18%23%30%17%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative25

Notes:Sources:’’Howwould

you

evaluate

the

economic

situation

ofyourcountry

ofresidence?’’;Single

Pick;Wherehave

youacquired

equityinvestments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:n=343

onlinetrading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

are

more

positive

about

their

personal

economicsituation

than

the

average

consumer

in

the

United

KingdomConsumer

attitudes:view

onpersonal

economic

situationPerceivedpersonal

economic

situation

of

online

tradingplatform

usersTarget

audience21%38%26%14%1%Allrespondents12%27%33%19%9%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative26

Notes:Sources:’’Howwould

you

evaluate

yourpersonal

economic

situation?’’;

Single

Pick;

Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

are

less

worried

about

not

being

able

to

pay

theirbills

than

the

average

UK

consumerConsumer

attitudes:economic

concernsAgreementwithstatements

regardingeconomic

concernsofonlinetradingplatform

users56%56%54%51%28%16%15%14%8%6%My

cost

of

livinghasincreased

notablyIhavebeen

trying

tospend

lessmoney

inthepast12

monthIamworried

aboutnotbeing

abletopaymy

billsIamworried

aboutviolence

andpublicunrestsinmyIhavelost

my

jobinthe

past12

monthscountry

of

residenceTarget

audienceAllrespondents27

Notes:Sources:’’Which

ofthese

statements

apply

toyouwhen

youconsider

youreveryday

life

in

the

past12

months?’’;

Multi

Pick;

Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

04Marketing

touchpoints•

Media

usage•

Social

media

usage•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsOnline

trading

platform

users

relatively

frequently

consume

all

types

of

mediaMarketing

touchpoints:media

usageType

of

mediaconsumersintheUK

havebeen

using

inthepast4weeks84%84%78%69%69%68%62%58%59%50%45%44%41%36%37%34%33%26%26%23%17%15%TVDigitalvideoDigitalmusicRadioOnlinenewsPodcasts

Movies

/

Daily

news

Magazines

Onlinecinema

papers

magazinesWeeklynewscontentcontentwebsitespapersTarget

audienceAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:

n=343

online

trading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024The

social

network

LinkedIn

is

relatively

popular

among

online

trading

platformusersMarketing

touchpoints:social

media

usageTop10

social

networks

used

by

onlinetrading

platform

users78%73%70%60%61%57%48%47%40%33%30%29%29%26%23%22%19%13%12%8%YouTubeFacebook

Instagram

X(Twitter)LinkedInTikTokRedditSnapchatTwitchTarget

audienceAllrespondents30

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?’’;

Multi

Pick;Wherehave

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past

12

months?;

Multi

Pick;Base:n=86

online

trading

platformusers,n=6049all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

remember

seeing

ads

on

editorial

websites

andapps

more

often

than

the

average

consumerMarketing

touchpoints:digitaladvertising

touchpointsTop10

channelswhereonlinetradingplatform

usersintheUK

remembercomingacross

digital

advertising56%53%52%48%45%44%41%39%35%33%32%32%32%31%27%26%22%18%17%13%VideoportalsSocialmediaSearchenginesVideostreaming

andappsservicesWebsitesOnlinestoresOtherappsMusicportalsVideogamesEditorialwebsitesandappsof

brandsTarget

audienceAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;Where

have

youacquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;

Base:n=343

online

tradingplatformusers,n=

24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Online

trading

platform

users

remember

seeing

ads

directly

in

the

store

moreoften

than

the

average

consumerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

UK

havecome

across

non-digital

advertisinginthepast4weeks59%53%50%47%44%37%38%33%33%30%27%25%25%20%17%16%OnTVOnadvertisingspacesDirectly

inthestoreOntheradioBy

mailshot

/advertisingmailInprinteddailynewspapersAtthemovies/cinemaInprintedmagazinesandjournalson

thegoTarget

audienceAllrespondents32

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;Wherehave

you

acquired

equity

investments

(stocks

/investment

funds)

in

the

past12

months?;

Multi

Pick;

Base:

n=343

onlinetrading

platformusers,n=24190

all

respondentsConsumer

Insights

Global

as

of

November

2024Interested

in

more

insights?ClicktoopenUnderstandBuildyourown

multi-dimensional

targetgroups,like

femaleonline

tradingplatform

users,benchmarkthem

againstother

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andtailormessages

thatspeaktheirlanguage.ConsumerInsights+what

drivesonline

tradingplatform

usersSee

the

worldofpersonalfinance,

investments,insurance,health,

andmedicationthrough

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of

online

tradingplatform

usersandlearnabout

their

preferences.Experience

t