云南工商学院《大学英语（东盟商务交流翻译）》2024-2025 学年第一学期期末试卷

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、词汇与语法选择题1.Thecompanyisplanninganewmarketingcampaigntoincreaseitsmarket_.A.shareB.shapeC.shedD.shore2分2.Weneedto_theproblembeforeitgetsworse.A.addressB.admireC.admitD.adopt2分3.The_ofthenewpolicywillhaveagreatimpactonthecompany'sfuture.A.implementB.implementationC.implementingD.implements2分4.Shehasa_forlanguagesandcanspeakthreefluently.A.talentB.tailC.taleD.tool2分5.The_betweenthetwocountrieshasbeenimprovingrecently.A.relationB.relativeC.relateD.relationship2分6.Theyare_tofinishtheprojectontime.A.determinedB.determiningC.determinationD.determines2分7.The_ofthereportisveryclear.A.contentB.contestC.contextD.contact2分8.Weshould_ourcustomers'needsandpreferences.A.considerB.considerateC.considerationD.considering2分9.The_ofthemeetingistodiscussthenewbusinessplan.A.purposeB.proposeC.proposalD.purposes2分10.She_hersuccesstohardworkanddetermination.A.attributesB.contributesC.distributesD.tribute2分11.The_oftheproductisveryhigh.A.qualityB.quantityC.qualifyD.qualification2分12.Weneedto_thecostofproductiontoincreaseourprofit.A.reduceB.increaseC.produceD.introduction2分13.The_ofthemarketisconstantlychanging.A.conditionB.situationC.stateD.status2分14.Theyare_toexpandtheirbusinessoverseas.A.intentionB.intendC.intendingD.intentions2分15.The_ofthenewtechnologywillbringmanybenefits.A.applicationB.applyC.applicantD.applying2分二、短语与搭配选择题1.“takeintoaccount”的意思是_.A.考虑B.拿走C.计算D.重视4分2.“putforward”可以表示_.A.提出B.放下C.前进D.穿上4分3.“comeupwith”的同义词是_.A.thinkofB.comeoutC.putupD.goup4分4.“inadditionto”的意思是_.A.除……之外B.而且C.代替D.由于4分5.“lookforwardto”后面接_.A.动词原形B.动名词C.动词不定式D.过去式4分三、阅读理解选择题Passage1Theglobaleconomyisconstantlyevolving,andbusinessesneedtoadapttothesechangestoremaincompetitive.Oneofthekeyfactorsinthisevolutionisinternationaltrade.Withthegrowthofglobalization,companiesareincreasinglylookingtoexpandtheirmarketsbeyondtheirdomesticborders.Thishasledtoanincreaseincross-borderbusinessactivities,includingimportsandexports.Anotherimportantaspectistheroleoftechnology.NewtechnologiessuchastheInternetande-commercehavemadeiteasierforbusinessestoconnectwithcustomersandpartnersaroundtheworld.Theyhavealsoenabledcompaniestostreamlinetheiroperationsandreducecosts.1.Whatisoneofthekeyfactorsintheevolutionoftheglobaleconomyaccordingtothepassage?A.DomestictradeB.InternationaltradeC.LocaltechnologyD.Nationalpolicies4分2.Whathasledtoanincreaseincross-borderbusinessactivities?A.ThegrowthofglobalizationB.ThedeclineofdomesticmarketsC.ThedevelopmentofnewproductsD.Thechangeofconsumerpreferences4分3.Howhavenewtechnologiesaffectedbusinesses?A.Theyhavemadeithardertoconnectwithglobalpartners.B.Theyhaveincreasedoperationalcosts.C.Theyhaveenabledcompaniestostreamlineoperationsandreducecosts.D.Theyhavelimitedtheexpansionofmarkets.4分Passage2Inthefieldofinternationalbusiness,culturaldifferencesplayacrucialrole.Differentcultureshavedifferentvalues,beliefs,andcommunicationstyles.Forexample,insomecultures,directcommunicationispreferred,whileinothers,indirectcommunicationismorecommon.Understandingthesedifferencesisessentialforsuccessfulbusinessinteractions.Moreover,culturaldifferencesalsoimpactmarketingstrategies.Productsandadvertisingmessagesneedtobetailoredtotheculturalcontextofthetargetmarket.Aproductthatispopularinonecountrymaynotbewell-receivedinanotherduetoculturaldifferences.1.Whatroledoculturaldifferencesplayininternationalbusiness?A.AminorroleB.AcrucialroleC.NoroleD.Anegativerole4分2.Whatistrueaboutcommunicationstylesindifferentcultures?A.Theyareallthesame.B.Somepreferdirectcommunicationandsomepreferindirectcommunication.C.Allculturespreferindirectcommunication.D.Allculturespreferdirectcommunication.4分3.Howdoculturaldifferencesimpactmarketingstrategies?A.Theyhavenoimpactonmarketingstrategies.B.Productsandadvertisingmessagesneedtobeadjustedaccordingtotheculturalcontext.C.Thesamemarketing