云南工商学院《英语（企业跨境交流）》2024-2025 学年第一学期期末试卷

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、单项选择题1.Whichofthefollowingisthemostappropriatewaytostartabusinessemailwhenwritingtoaforeignclient?A.Hithere!B.DearSir/MadamC.Hey!D.Goodday!（答案：B）2.Whatdoes"CC"inanemailusuallystandfor?A.CopyCenterB.CarbonCopyC.ConfidentialCopyD.CompanyCopy（答案：B）3.Whenintroducingyourcompany'sproductsinabusinesspresentation,youshouldfocuson_.A.featuresthatareuniquetoyourproductsB.howmuchyouliketheproductsC.generalinformationaboutproductsinthemarketD.competitors'products（答案：A）4.Whichphraseiscommonlyusedtoendabusinessletterpolitely?A.Seeyoulater.B.Byefornow.C.Yoursfaithfully,D.Cheers!（答案：C）5.Inabusinessnegotiation,ifyouwanttomakeaconcession,youcansay_.A.Absolutelynot.B.Wecan'tbudgeonthispoint.C.Maybewecanconsideracompromiseon...D.Thereisnowaywe'llagreetothat.（答案：C）6.Whatkindoflanguageshouldbeusedinbusinesscommunicationtoshowrespect?A.ColloquiallanguageB.SlangC.FormalandpolitelanguageD.Veryinformallanguage（答案：C）7.Whenwritingabusinessproposal,itisimportantto_.A.beaslongaspossibletoshowdetailsB.usetechnicaljargontoimpressthereaderC.clearlystatethepurposeandbenefitsD.avoidusingnumbers（答案：C）8.Whichofthefollowingisaproperwaytoaddressagroupofinternationalbusinesspartners?A.Heyguys!B.LadiesandGentlemenC.Hieveryone!D.Folks!（答案：B）9.Inabusinessmeeting,ifyouwanttoclarifyapoint,youcansay_.A.I'mnotsurewhatyoumean.B.That'sastupididea.C.Letmemakethisclear...D.Idon'tcareaboutthis.（答案：C）10.Whatshouldyoudoifyoureceiveabusinessemailwithunclearinstructions?A.Ignoreit.B.Replyaskingforclarification.C.Makeassumptionsandactaccordingly.D.Forwardittosomeoneelse.（答案：B）11.WhengivingabusinessspeechinEnglish,youshould_.A.speakveryfasttoshowyourefficiencyB.usealotofidiomaticexpressionswithoutexplanationC.speakclearlyandatamoderatepaceD.avoidmakingeyecontact（答案：C）12.Whichofthefollowingisanimportantskillincross-culturalbusinesscommunication?A.IgnoringculturaldifferencesB.BeingsensitivetoculturaldifferencesC.ArguingaboutculturaldifferencesD.Forcingyourowncultureonothers（答案：B）13.Inabusinessemail,ifyouwanttoattachadocument,youshould_.A.justmentionitwithoutactuallyattachingB.attachitwithoutanynoticeC.clearlystatewhattheattachmentisintheemailD.attachitinahiddenway（答案：C）14.Whatisthemainpurposeofabusinessintroductioninanetworkingevent?A.TomakefriendsB.TosellyourproductsimmediatelyC.TobuildrelationshipsandcreateinterestD.Togossipaboutothers（答案：C）15.Whennegotiatingabusinessdeal,youshould_.A.berigidandnotlistentotheothersideB.beflexibleandopentodifferentsolutionsC.onlyfocusonyourowninterestsD.makethreatstotheotherparty（答案：B）二、词汇与短语匹配题Matchthefollowingwordsandphraseswiththeircorrectdefinitions:1.lucrativeA.havingalotofenergyandenthusiasm2.dynamicB.profitable3.conduciveC.tomakesomethingeasierorpossible4.facilitateD.causingorhelpingaparticularsituationtohappen5.endeavorE.anattempttodosomething（答案：1-B；2-A；3-D；4-C；5-E）三、阅读理解题Readthefollowingpassageandanswerthequestions:Intheglobalbusinessarena,effectivecommunicationisthekeytosuccess.Whendealingwithinternationalclients,understandingculturalnuancesiscrucial.Differentcultureshavedifferentwaysofexpressingideas,negotiating,andbuildingrelationships.Forexample,insomecultures,directcommunicationishighlyvalued,whileinothers,amoreindirectapproachispreferred.Businesslanguagealsoplaysasignificantrole.Usingappropriatevocabulary,grammar,andtoneisessential.Avoidingjargonthatmaynotbeunderstoodbyeveryoneandbeingclearandconciseinyourmessagescanenhancecommunicationeffectiveness.Moreover,non-verbalcommunicationcannotbeoverlooked.Bodylanguage,eyecontact,andfacialexpressionscanconveyalotofinformation.AfirmhandshakeinmanyWesternculturesisseenasasignofconfidence,whileinsomeAsiancultures,amoregentlehandshakeorabowmightbemoreappropriate.1.Whyisunderstandingculturalnuancesimportantininternationalbusiness?2.Whatshouldbeavoidedinbusinesslanguage?3.Howdoesnon-verbalcommunicationcontributetobusinesscommunication?4.WhatmightbeanappropriateformofgreetinginsomeAsiancultures?5.Whatisthekeytosuccessintheglobalbusinessarenaaccordingtothepassage?6.Whatdoesthepassagesuggestaboutusingjargoninbusinesscommunication?（