雨课堂学堂在线学堂云Introduction to E-commerce(上海第二工业大学)单元测试考核答案

第1题E-commerceasweknowittodaywouldnotexistwithouttheInternet.()

第2题Sociale-commerceiscurrentlythelargesttypeofe-commerce.()第3题Thefactthate-commerceisconductedonthebasisofuniversalstandardsdecreasesmarketentrycostsformerchants.()第4题Xianyuisanexampleofwhichofthefollowingtypesofe-commerce?()

AB2BBC2CCB2CDM-commerce第5题AllofthefollowingarecharacteristicsofWeb2.0sitesandapplicationsexcept:()Atheyareinherentlyhighlyinteractive.BtheyrelyonmobileaccesstotheWeb.Ctheytendtoattractlargeaudiences.Dtheypresentmarketerswithextraordinaryopportunitiesfortargetedmarketingandadvertising.第6题Whichofthefollowingisanexampleoflocale-commerce?()ADazhongdianpingBBaiduCTaobaoDAmazon第7题Whichofthefollowingisacombinationofblogplatformandsocialnetwork?()AWechatBWeiboCBaiduDTaobao第8题E-commerceisa________phenomenon.()Atechnology-drivenBfinance-drivenCsociologicalDgovernment-driven第9题Interactivityinthecontextofe-commercecanbedescribedas:

()Atheabilitytophysicallytouchandmanipulateaproduct.Bthecomplexityandcontentofamessage.Ctheabilityofconsumerstocreateanddistributecontent.Dtheenablingoftwo-waycommunicationbetweenconsumerandmerchant.第10题Whichofthefollowingisnotanexampleofasocialnetwork?()ABaiduBWeiboCLittleRedbookDWechat第11题Whichofthefollowingqualitiesisleastlikelytodecreaseaconsumer'ssearchcosts?()AubiquityBglobalreachCinformationdensityDrichness第12题Theintegrationofvideo,audio,andtextmarketingmessagesintoasinglemarketingmessageandconsumingexperienceisanexampleof:()Arichness.Bubiquity.Cinformationdensity.Dpersonalization.第13题Whichofthefollowingisnotauniquefeatureofe-commercetechnology?()AinteractivityBsocialtechnologyCglobalbroadcastingDrichness第14题E-commercecanbedefinedas:()AtheuseoftheInternetandtheWebtotransactbusiness.BtheuseofanyInternettechnologiesinafirm'sdailyactivities.Cthedigitalenablementoftransactionsandprocesseswithinanorganization.Danydigitallyenabledtransactionsamongindividualsandorganizations.第15题Whichofthefollowingisthefamousonlineconsumergeneratedvideo-postingsite?()AWeiboBWechatCDouyinDTaobao第16题WhichofthefollowingstatementsabouttheWebisnottrue?()AItisthetechnologyuponwhichtheInternetisbased.BItwasdevelopedintheearly1990s.CItprovidesaccesstopageswritteninHTML.DItprovidesaccesstoWebpagesthatincorporategraphics,sound,andmultimedia.第17题Whichtypeofe-commerceisdistinguishedbythetypeoftechnologyusedinthetransactionratherthanbythenatureofthemarketrelationship?()AConsumer-to-consumer(C2C)BSociale-commerceCMobilee-commerceDBusiness-to-business(B2B)第1题Inordertobeconsideredsuccessful,afirmmustproducereturnsgreaterthanalternativeinvestments.()第2题Avaluepropositiondefineshowacompany'sproductorservicefulfillstheneedsofacustomer.()第3题YourstartupfirmhasdevelopedWeb-basednote-takingsoftwarethatallowsparticipantstocreateandsharevirtualnotesattachedtoexistingWebpages.YouanticipatemarketingyouronlineapplicationtoWebdevelopmentanddesigncompanies.Whichofthefollowingrevenuemodelsisthemostappropriateforyournewcompany?()AadvertisingBtransactionfeeCaffiliateDsubscription第4题Thebasicvaluepropositionofcommunityprovidersis:()Atheyofferafast,convenientone-stopsitewhereuserscanfocusontheirmostimportantconcernsandinterests.Btheyofferconsumersvaluable,convenient,time-saving,andlowcostalternativestotraditionalserviceproviders.Ctheycreateadigitalelectronicenvironmentforbuyersandsellerstomeet,agreeonapriceandtransact.Dtheyincreasecustomers'productivitybyhelpingthemgetthingsdonefasterandmorecheaply.第5题Allofthefollowingmayleadtoacompetitiveadvantageexcept:()Alessexpensivesuppliers.Bbetteremployees.Cfewerproducts.Dsuperiorproducts.第6题Whichofthefollowingisnotacommunityprovider?()ALinkedInBWeiboCTaobaoDWeChatMoments第7题Abusinessdocumentthatspecificallydetailshowyouplanonsellingyourproductandfindnewcustomersiscalleda:()Asalesanalysis.Bbusinessplan.Ccompetitivestrategy.Dmarketstrategy.第8题Horizontalorgeneralportalsprimarilygeneraterevenueinallofthefollowingwaysexcept:()Achargingadvertisersforadplacement.Bcollectingtransactionfees.Csalesofgoods.Dchargingsubscriptionfees.第9题Whichofthefollowingisnotconsideredaportal?()ANeteaseBSinaCJD.comDSohu第10题Allofthefollowingmainlyuseanadvertisingrevenuemodelexcept:()AWeibo.BSohu.CBaidu.DUniversityOfficialWebsite第11题Thebusinessmodelofe-distributorsisquitesimilartothatof:()Ae-tailers.Btransactionbrokers.Cexchanges.Dserviceproviders.第12题AllofthefollowingcanbeconsideredadirectorindirectcompetitorofJD.comexcept:()ATaobao.BApple'siTunesStore.CMeituan.DStarbucks.第13题Theexistenceofalargenumberofcompetitorsinanyonemarketsegmentmayindicate:()Aanuntappedmarketniche.Bthemarketissaturate.Cnoonefirmhasdifferentiateditselfwithinthatmarket.Damarketthathasalreadybeentriedwithoutsuccess.第14题Weiboisanimportantattributeforwhichrevenuemodel?()AadvertisingrevenuemodelBsubscriptionrevenuemodelCtransactionfeerevenuemodelDsalesrevenuemodel第15题Whichofthefollowingisanexampleofthesubscriptionrevenuemodel?()AYoukuBTaobaoCJD.comDWeibo第16题Afirm's________describeshowafirmwillproduceasuperiorreturnoninvestedcapital.()AvaluepropositionBrevenuemodelCmarketstrategyDcompetitiveadvantage第17题Yoursolar-panelmanufacturingfirmhasdevelopedauniqueandpatentedprocessforcreatinghigh-efficiencysolarpanelsatafractionofcurrentcosts.Thiswillenableyourfirmtoadoptastrategyof:()Acostcompetition.Bscope.Cscale.Dfocus.第18题Whichelementofthebusinessmodelexamineswhoelseoccupiesthefirm'sintendedmarketspace?()AvaluepropositionBcompetitiveenvironmentCcompetitiveadvantageDmarketstrategy第19题Whichelementofthebusinessmodeladdressesthequestionofwhyacustomershouldbuyfromthefirm?()ArevenuemodelBcompetitiveadvantageCmarketstrategyDvalueproposition第20题Allofthefollowingarekeyelementsofabusinessmodelexcept:()Acompetitiveenvironment.Borganizationaldevelopment.Cinformationtechnologystrategy.Dmarketstrategy.Exercise3第1题WhichofthefollowingisaWebapplicationthatenablesInternetuserstocommunicatewitheachother,althoughnotinrealtime?()AonlinechatBonlineforumCIMDVoIP第2题Intheaddress/clients.html,whichofthefollowingisthetop-leveldomain?()A.comBCwwwDhttp第3题Siriisatypeof:()Aintelligentpersonalassistant.Bwidget.Cgadget.Dsocialnetwork.第4题AnInternet-enabledmediaplayerwouldruninwhichlayerofInternetarchitecture?()ANetworkTechnologySubstratelayerBMiddlewareServiceslayerCTransportServicesandRepresentationStandardslayerDApplicationslayer第5题TCP/IPoperatesinwhichlayerofInternetarchitecture?()ANetworkTechnologySubstratelayerBMiddlewareServiceslayerCTransportServicesandRepresentationStandardslayerDApplicationslayer第6题________isoneoftheoriginalInternetservicesandisusedtotransferfilesfromaservercomputertoaclientcomputerandviceversa.()ASMTPBFTPCHTTPDSSL第7题Whichofthefollowingprotocolsisusedtosendmailtoaserver?()ASMTPBFTPCHTTPDSSL第8题________isamodelofcomputinginwhichfirmsandindividualsobtaincomputingpowerandsoftwareapplicationsovertheInternet,ratherthanpurchasingandinstallingitontheirowncomputers.()AClient/servercomputingBP2PcomputingCMobilecomputingDCloudcomputing第9题Whichofthefollowingisnotanadvantageofclient/servercomputingovercentralizedmainframecomputing?()AItiseasytoexpandcapacitybyaddingserversandclients.BEachclientaddedtothenetworkincreasesthenetwork'soverallcapacityandtransmissionspeeds.CClient/servernetworksarelessvulnerable,inpartbecausetheprocessingloadisbalancedovermanypowerfulsmallercomputersratherthanconcentratedinasinglehugecomputer.DThereislessriskthatasystemwillcompletelymalfunctionbecausebackupormirrorserverscanpickuptheslackifoneservergoesdown.第10题Whichofthefollowingstatementsaboutclient/servercomputingisture?()AItexplodedtheavailablecommunicationscapacity.BItprovidedcommunicationrulesandregulations.CItconnectsmultiplepowerfulpersonalcomputerstogetherinonenetworkwithoneormoreserversdedicatedtocommonfunctionsthattheyallneed.DItdoesnotprovidesufficientcomputingcapacitytosupportgraphicsorcolor.第11题TheaddressesusedbybrowserstoidentifythelocationofcontentontheWebarecalled:()Adomainnames.Buniformresourcelocators.CIPaddresses.Dfilepaths.第12题ThenaturallanguageconventionusedtorepresentIPaddressesiscalledthe:()Auniformresourcelocatorsystem.BInternetprotocoladdressingschema.Cdomainnamesystem.Dassignednumbersandnames(ANN)system.第13题AnIPv4addressisexpressedasa:()A32-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbysemicolons.B64-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbysemicolons.C64-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbyperiods.D32-bitnumberthatappearsasaseriesoffourseparatenumbersseparatedbyperiods.第14题TheInternetLayerofTCP/IPisresponsibleforwhichofthefollowing?()AplacingpacketsonandreceivingthemfromthenetworkmediumBaddressing,packaging,androutingmessagesCprovidingcommunicationwiththeapplicationbyacknowledgingandsequencingthepacketstoandfromtheapplicationDprovidingavarietyofapplicationswiththeabilitytoaccesstheservicesofthelowerlayers第15题TheTransportLayerofTCP/IPisresponsibleforwhichofthefollowing?()AplacingpacketsonandreceivingthemfromthenetworkmediumBaddressing,packaging,androutingmessagesCprovidingcommunicationwiththeapplicationbyacknowledgingandsequencingthepacketstoandfromtheapplicationDprovidingavarietyofapplicationswiththeabilitytoaccesstheservicesofthelowerlayers第16题WhichofthefollowingisthecorecommunicationsprotocolfortheInternet?()ATelnetBFTPCTCP/IPDSSL第17题Theprocessofslicingdigitalmessagesintoparcels,sendingthemalongdifferentcommunicationpathsastheybecomeavailable,andreassemblingthematthedestinationpointiscalled:()AroutingBtheTransmissionControlProtocol.Cpacketswitching.DtheFileTransferProtocol.第18题

WhichofthefollowingisnotoneofthebasictechnologicalfoundationsoftheInternet?()Aclient/servercomputingBTracertCTCP/IPcommunicationsprotocolDpacket-switchinghardware第19题HTMListheInternetprotocolusedtotransferWebpages.()

第20题TabletcomputersrelyontheInternetcloudforprocessingandstorage.()第21题IPv6providesfor64-bitIPaddresses.()第22题TransmissionControlProtocolistheprotocolthatprovidestheInternetaddressingscheme.()Exercise第1题Whichofthefollowingisnotpiecesofthee-commercesite-buildingpuzzle.()AhumanresourcesBsitedesignCexpenseDsoftware第2题Whichonedoesnotexpressyourtargetaudience?()ASuppliersBDemographicsCLifestyleDCurrentconsumptionpatterns第3题Whichofthefollowingdoesnotfallundersystemsanalysis?()ABusinessobjectivesBSystemfunctionalitiesCSitedesignDInformationrequirements第4题A(

)isanapplicationdesignedspecificallytooperateusingthemobiledevice'shardwareandoperatingsystem.()AmobileWebsiteBresponsiveWebdesignCmobileWebappDnativeapp第5题Comparethethreekindsofmobilee-commercesoftware,whichhasthehighestcost?()AmobilewebsiteBmobilewebappCnativeapp第6题Whichofthefollowingarethemarketcharacteristics:()ADemographicsBSize,growth,changesCStructureDSaleofgoods第7题Whichofthefollowingisnotthewebsitesystemsdevelopmentlifecycle.()ASystemsanalysis/planningBSystemsdesignCSystemsmonitorDBuildingthesystemETestingFImplementation第8题Logicaldesigntranslatesthelogicaldesignintophysicalcomponents.()第9题“Whatdowewantthise-commercesitetodoforourbusiness?”Thekeypointistoletthebusinessdecisionsdrivethetechnology.()第10题Withoutaclearunderstandingofyourtargetaudience,youwillnothaveasuccessfulWebpresence.()第11题Therearegenerallytwokindsofcontent:staticanddynamic()第12题Acontentmanagementsystemisthedatabasesoftwareprogram.()第13题Outsourcingisthepracticeofentrustinganothercompanywithexternalsupportforaproject.()第14题IfyouexamineanysuccessfulWebsite,youcanusuallytellfromthehomepagewhatthevisionthatinspiresthesiteis.()第15题Nativeappsupportofflineaccess.Trueorfalse?()Exercise第1题Theeasiestandleastexpensivewaytopreventthreatstosystemintegrityistoinstallanti-virussoftware.()

第2题Drive-bydownloadsarenowthemostcommonmethodofinfectingcomputers.()第3题Theuseofadigitalsignaturehelpstoensureintegrity,authenticity,andnonrepudiation.()第4题Insiderspresentagreatersecuritythreattoe-commercesitesthanoutsiders.()第5题Phishingattacksrelyonbrowserparasites.()第6题ATrojanhorseappearstobebenign,butthendoessomethingotherthanexpected.()第7题Awormdoesnotneedtobeactivatedbyauserinorderforittoreplicateitself.()第8题A________ishardwareorsoftwarethatactsasafiltertopreventunwantedpacketsfromenteringanetwork.()AfirewallBvirtualprivatenetworkCproxyserverDPPTP第9题Allofthefollowingaremethodsofsecuringchannelsofcommunicationexcept:()ASSL/TLS.Bcertificates.CVPN.DFTP.第10题Adigitalcertificatecontainsallofthefollowingexceptthe:()Asubject'sprivatekey.Bsubject'spublickey.Cdigitalsignatureofthecertificationauthority.Ddigitalcertificateserialnumber.第11题Allofthefollowingareexamplesofmaliciouscodeexcept:()Aviruses.Bbots.Cworms.Dsniffers.第12题Whatisthemostfrequentcauseofstolencreditcardsandcardinformationtoday?()AlostcardsBthehackingandlootingofcorporateserversstoringcreditcardinformationCsniffingprogramsDphishingattacks第13题Aprogramwhichspreadsbysendinge-mailsfromaninfectedcomputertoallofthee-mailaddressesfoundonthatinfectedcomputerisanexampleofa:()Amacrovirus.Bworm/Trojanhorse.CTrojanhorse/virus.Dbotprogram.第14题Softwarethatisusedtoobtainprivateuserinformationsuchasauser'skeystrokesorcopiesofe-mailisreferredtoas:()Aspyware.Babackdoor.Cpupware.Dadware.第15题________referstotheabilitytoensurethatmessagesanddataareonlyavailabletothoseauthorizedtoviewthem.()AConfidentialityBIntegrityCPrivacyDAvailability第16题Anexampleofaprivacyviolationofe-commercesecurityis:()Ayoure-mailbeingreadbyahacker.Byouronlinepurchasinghistorybeingsoldtoothermerchantswithoutyourconsent.Cyourcomputerbeingusedaspartofabotnet.Dyoure-mailbeingalteredbyahacker.第17题________referstotheabilitytoensurethatane-commercesitecontinuestofunctionasintended.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第18题Whichofthefollowingisanexampleofanintegrityviolationofe-commercesecurity?()AAWebsiteisnotactuallyoperatedbytheentitythecustomerbelievesittobe.BAmerchantusescustomerinformationinamannernotintendedbythecustomer.CAcustomerdeniesthatheorsheisthepersonwhoplacedtheorder.DAnunauthorizedpersoninterceptsanonlinecommunicationandchangesitscontents.第19题________referstotheabilitytoidentifythepersonorentitywithwhomyouaredealingontheInternet.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第20题________referstotheabilitytoensurethate-commerceparticipantsdonotdenytheironlineactions.()ANonrepudiationBAuthenticityCAvailabilityDIntegrity第21题Allofthefollowingarefactorsincontributingtotheincreaseincybercrimeexcept:()AtheabilitytoremotelyaccesstheInternet.BtheInternet'ssimilaritytotelephonenetworks.CtheabilitytoanonymouslyaccesstheInternet.DtheInternetisanopen,vulnerabledesign.Exercise第1题Whichofthefollowingisabenefittousingacreditcardinsteadofpayingwwithcash?AItissafertocarryacreditcardthantocarrycashBItischeapertobuyoncreditthantopaywithcash.CYoucantakeaslongasyouwanttopayoffyourpurchase.DYoucanspendasmuchasyouwantwithacreditcard;youarelimitedwithcash.第2题Bluetoothistheprimaryenablingtechnologyformobilewallets.

()第3题AlipayrequirestherecipientofapaymenttohaveanAlipayaccounttoreceivefunds.

()第4题Digitalcashislegaltenderthatisinstantlyconvertibleintootherformsofvaluewithouttheintermediationofanythirdparties.

()第5题Inordertoacceptpaymentsbycreditcard,onlinemerchantstypicallymusthaveamerchantaccountestablishedwithabankorfinancialinstitution.

()第6题Onlinepaymentispossiblethroughwebsitesofbank.

()第7题CustomerscanpayforonlinepurchasesusingonlyVisaandMastercardcreditcards.()第8题WhenpayingforproductsonlineitisbesttocheckthewebsitestartswiththeprotocolHTTPSandshowsapadlock.Whatisthisknownas?

()ASecuritylabBEncryptionCFirewallDSecureSocketLayer第9题Alipayis