雨课堂学堂在线学堂云《Introduction to E-commerce（四川工程职业技术）》单元测试考核答案

第1题TheK-We-commerceframeworkisco-designedbyKalakotaandWhinston.第2题E-commerceisdefinedbytheEuropeanParliamentasbusinessactivitiesconductedthroughtheinternet.第3题E-commerceenablesbusinessestoadvertiseandpromotetheircorporateimageandproductinformationonline.第4题Theessenceofe-commerceistechnology.第5题E-commercecanprovideend-to-endservicesforonlinetransactionsandmanagement.第6题Publicpolicyandlegalframeworksensurethesystematicsecurityandorderlinessofe-commerceactivities.第7题WhichofthefollowingisNOTafunctionofe-commerce?AA.AdvertisingandpromotionBB.OnlineorderingCC.PhysicalproductstorageDD.Onlinepayment第8题The"fourlayers"intheK-We-commerceframeworkincludewhichofthefollowing?AA.NetworkLayerBB.ProductLayerCC.ConsumerLayerDD.ApplicationLayer第9题Whichofthefollowingisanadvantageofe-commercecomparedtotraditionalcommerce?AA.LimitedmarketcoverageBB.SignificantcostreductionCC.ReducedbusinessopportunitiesDD.Slowertransactionspeed第10题Whichlayerofthee-commercebasicframeworkisresponsiblefortheinformationtransmissionsystem?AA.NetworkLayerBB.ApplicationLayerCC.BusinessServicesLayerDD.LegalFrameworkLayer第11题Thee-commercebasicframeworkaccordingtotheK-Wmodelincludeswhichlayers?AA.NetworkLayerBB.InformationDisseminationLayerCC.BusinessServicesLayerDD.ApplicationLayer正确答案：ABCD第12题Whichofthefollowingareconsideredasgeneralbusinessservicesine-commerce?AA.E-commerceplatformservicesBB.InformationtechnologyservicesCC.LogisticsservicesDD.Securityandauthenticationservices正确答案：ABCD第1题WhataretherevenuesourcesforC2Ce-commerceplatformslikeeBay?ATransactionfeesBAdvertisingfeesCValue-addedservicesDListingfees正确答案：ABCD第2题WhichoperationalmodelofeBay?AFixedPrice+AuctionBAuctionModelCFixedPriceModelDNoneoftheabove第3题WhatisthemainincomesourceforeBay?ATransactionfeesBAdvertisingfeesCValue-addedservicesDListingfees第4题TheFixedPriceModelallowsforflexiblepricingstrategies.第5题Whatisthemainfunctionofcommunityserviceproviders?AProvidingadigitalonlineenvironmentBOfferingproductsalesCCharginginformationsubscriptionfeesDEarningrevenuefromtransactionfees第6题WhichofthefollowingisNOTatypeofonlineretailer?ARetailersoperatingofflinestoresBVirtualretailerswithoutofflinestoresCManufacturersofgoodsoperatingonlineDTransactionbrokersprovidingonlineservices第7题B2Ce-commerceisabusiness-to-consumermodel.第8题WhatarethecharacteristicsandadvantagesofB2Be-commercemodels?AA.LargeTransactionAmounts.BB.Focusoncross-borderexports.CC.BroadRangeofTradingPartners.DD.StandardizedTransactionProcesses.正确答案：ACD第9题Whatistheprimaryadvantageofelectronicmarketplacesforbuyers?AA.Toreducesalescosts.BB.Togatherinformationandassesssuppliers.CC.Toprovideproductsandservicesdirectly.DD.Tocollectconsumerinformationandsellit.第10题B2Be-commercereferstoelectroniccommercebetweenbusinesses.第11题PierreOmidyaristhecreatoroftheC2Ce-commercemodel.Unit3Test第1题Fromthethreeperspectivescompared,whatarethedifferencesbetweencommoditiesandproducts?(Selectallthatapply)ADifferenttargetsBDifferentmotivationsCSamebusinessmodelsDDifferentrevenuecycles正确答案：ABD第2题Whatdoesthebusinessmodelforcommoditiestypicallyinvolve?AStraightforwardexchangeofmoneyforgoodsBFreeofferingsCLong-termuserengagementDCumulativetrapezoidalrevenuecycle第3题Whatistheprimarymotivationbehindproducts?ASalesBValueCTransactionsDProfits第4题Xichafocusesontheuser'ssensoryexperience,treatingboththefoodandthestoreasproducts.第5题BroadLink'stransitiontoSaaSrepresentsashiftfromacommoditytoaproduct.第6题Ojiahua'sflagshipmassagechairisconsideredaproduct,notacommodity.第7题Whatarethe"ThreeHighsandOneLow"ine-commerceproductselectionforagriculturalproducts?(Selectallthatapply)AHighgrossprofitmarginsBHighrelevanceCHighcontentvalueDLowexposure正确答案：ABCD第8题WhichofthefollowingisNOTatechniquesharedforselectingagriculturalproductsinthee-commerceindustry?ACateringtothehiddendesiresofthetargetaudience.BChoosingproductsbasedonthe"ThreeHighsandOneLow"principle.CFocusingonproductswithlowgrossprofitmargins.DEmphasizingtheaestheticsoftheproduct.第9题Whatdimensionhasthehighestweightintheagriculturalproductevaluationmodel?APriceBFunctionalityCAestheticsDMarketsubstitutability第10题The"ThreeGuaranteesandOneLabel"certificationsarenotrelatedtothequalityreliabilityofagriculturalproducts.第11题Whatisaprimarymethodforcross-bordere-commerceproductselection?AIndustrytrendanalysisBProductportfolioanalysisCMarketresearchdataanalysisDRandomselectionUnit4Test第1题WhichofthefollowingareadvantagesoftheAmazonplatform?AHigh-endcustomerbaseBFBAlogisticssystemCHighplatformtrafficDLowoperationalcosts正确答案：ABC第2题Dfocusedonfacilitatingonlinetransactionsbetweenbuyersandsellers,primarilyinvolvingB2Ctrade.第3题1688isaB2Bplatformthatfocusesontheretailmarket.第4题MeituanisanO2Oplatformthatfocusesontheautomotiveaftermarket.第5题TheO2Omodelinvolvesuserspurchasingonlineandenjoyingservicesoffline.第6题WhichofthefollowingaretrueaboutJD.com?AFullcategorycoverageBFocusesonlower-tiermarketsCOwnlogisticssystemDMorestraightforwardshoppingmethodlikeTaobao正确答案：AC第7题HowdoesPinduoduo'sfuturestrategicpositioningdifferfromthatofTmallorJD.com?AItfocusesonfirst-tiercitiesBItactsasacontrolleroftheproductsupplychainCItemphasizesonhigh-endproductsDItreliesongovernmentprocurement第8题WhatisoneofthekeyreasonsforPinduoduo'ssuccess?AHighoperationalcostsBRobustself-builtlogisticsCSociale-commerceandusergrowththroughfissionmechanismsDFocusonfirst-tiercities第9题WhatdoesTaobao'sstrategicdevelopmentfocusonafterachievingsuccessinthee-commerceretailsector?ATechnologyBInternationalexpansionCCommunity,content,andlocallifestyleDProductdiversification第10题Taobaoprimarilyservesbrand-namebusinesses.第11题WhichofthefollowingarekeyfeaturesofXianyu?AOne-ClickResellBInspectGuardCHuiwancommunitiesDHighannualgrowthrate正确答案：ABCUnit5Test1第1题Whattypeofmediadoesinternetmarketingutilize?AOnlytextBOnlyaudioCOnlyimagesDMultimedia第2题Internetmarketingishighlytechnicalandrequiresspecializedskills.第3题Internetmarketingislimitedtocreatingcompanywebsites.第4题Whatisthemainpurposeofprogrammaticbuyinginonlineadvertising?AA.ToincreasethenumberofadclicksBB.ToreducethereturnonadvertisingbudgetsCC.TodeliverirrelevantadstoconsumersDD.Todelivertherightadtotherightconsumer第5题Accordingtothelesson,whichtypeofadvertisingisconsideredaformofonlineadvertising?AA.NewspaperadsBB.SearchenginekeywordadsCC.RadiospotsDD.Televisioncommercials第6题Whatisoneoftheadvantagesofonlineadvertisingmentionedinthelesson?AA.ItisrestrictedbytimeBB.IthasanarrowreachCC.It'sflexibleandinteractiveDD.Itallowsfortargetedadvertising第7题Programmaticbuyinginvolvesmanualexecutionofmediabuyingprocesses.第8题Nativeadvertisingischaracterizedbyalgorithmicrecommendationsandanativeuserexperience.第9题Onlineadvertisingusesonlineadvertisingplatformstodisplayadsonwebsites.第10题Keyissuestopayattentiontowhenutilizingpermission-basedemailmarketingincludeAA.CategorizingandorganizingemaildataBB.ObtaininguseremailaddressesCC.Managingpermission-basedemaillistsDD.Engaginginmeaningfulcommunicationwithusers正确答案：ABCD第11题Whatisanecessaryrequirementfortheeffectivenessofemailmarketing?AThetechnicalfoundationBTheavailabilityofuseremailaddressesCThecontentofemailmarketingmessagesDThecompany'srevenue第12题Whatistheprimaryprotocolusedtotransmitemailsfromthesourcetothedestinationaddress?ASMTPBPOP3CIMAP4DHTTPUnit5Test2第1题WhatisthemostfundamentalvalueofWeChatmarketing?ABuildingpersonalbrands.BMaintainingcustomerrelationships.CStimulatingproductsales.DCreatingaword-of-moutheffect.第2题WhatisacharacteristicofWeChatMini-Programs?ATheyrequiredownloadingandinstalling.BTheyfulfilltheaimofeasilyaccessibleapplications.CTheyarelimitedtoofficialaccounts.DTheycanonlybeusedonacomputer.第3题WhatisoneofthemaincategoriesoftheWeChatecosystem?ASocialecosystemBContentecosystemCTransactionecosystemDOpenecosystem第4题WeChatmarketinginvolvesonlytheuseofWeChatOfficialAccounts.第5题WhichaspectsofWeibomarketingwerementionedinthetext?AMultidimensionalityBConvenienceCHighVelocityDWidespreadReach正确答案：ABCD第6题Whatdoesthe"celebrities’effect"onWeibocontributeto?AWidespreadReachBLegalregulationsCAdministrativeapprovalsDElectronictechnology第7题WeibopostscanreacheverycorneroftheWeiboworldshortlyaftertriggeringthetippingpoint.第8题Weibomarketingislimitedtotextpostsonly.第9题Accordingtothetext,whatareeffectivetechniquesforsearchenginemarketing?ABediscoverableandvisible.BBeappealingandinformative.CBeaccessibleandreadable.DBefindableandapproachable.正确答案：ABCD第10题Whatisthepurposeofsearchengineregistration?ATodisplayadsonsearchengines.BTomakesearchenginesfindyourbusinesswebsite.CTochargeusersforclicksonads.DTomanagecampaignsthroughprofessionalserviceproviders.第11题SearchEngineOptimization(SEO)isapaidmethodofsearchenginemarketing.Unit5Test3第1题Whichofthefollowingareconsideredformsoflivestreamingmarketing?AA.LiveStreaming+ContentMarketingBB.LiveStreaming+InteractiveMarketingCC.LiveStreaming+E-commerceDD.LiveStreaming+TraditionalAdvertising正确答案：ABC第2题WhatisthesignificanceoftheeventonAugust10,2021,forXiaomi?AA.AnewpartnershipannouncementBB.ThelaunchofanewproductlineCC.LeiJun'sAnnualSpeechandXiaomi'sproductlauncheventDD.Afinancialreportpresentation第3题Whichproductcategoryhasthehighestpenetrationrateinthelivestreaminge-commercesector?AA.ClothingBB.ElectronicsCC.HomeappliancesDD.Freshproduce第4题Whatistheprimarypurposeoflivestreamingmarketing?AA.EnhancesocialinteractionsBB.IncreasewebsitetrafficCC.Enhanceabrand'simageorincreasesalesDD.Reduceproductioncosts第5题Livestreamingsalescanbecategorizedintointernetcelebrities'andcelebrities'livestreaming,amateurlivestreaming,andcorporatebrandlivestreaming.第6题Livestreamingmarketingisonlyconductedontraditionalmediaplatforms.第7题Whenitcomestoenterprisemarketingandpromotion,shortvideomarketingprimarilyfallsintoACelebrityAdvertisingandEmbeddedMarketingBSceneImmersionExperientialMarketingCEmotionalResonanceCustomizedMarketingDMassExposureMarketing正确答案：ABC第8题Whichaspectsshowcasethemarketingvalueofshortvideos?

ACapturesthenuancesoflifeBDisseminatesknowledgeandcultureCServesasameansofproductpromotionDAidsinbrandcommunicationandcrisisPR正确答案：ABCD第9题Theinvolvementofinfluentialindividualscanincreasethevalueofshortvideoadvertising.第10题Shortvideomarketingisonlysuitablefortraditionalbusinesses.第11题Shortvideoscatertousers'preferenceforfast-pacedcultureandself-expression.Unit6Test第1题Whichmethodsarementionedforextendingthelifespanofcustomerrelationships?AEnhancecustomerloyaltyBReducethelifespanofcustomerrelationshipsCWinbacklostcustomersDEstablishlonger-lastingrelationships正确答案：AD第2题HowdoesXiaomifocusonprovidinghighvalueformoney?AByofferinglowpricesBByprovidinghigh-qualityproductsatrelativelylowerpricesCByreducingproductfeaturesDBylimitingafter-salesservice第3题WhichofthefollowingisNOTamethodtoacquiremorehigh-qualitynewcustomers?ATargetnewcustomerswithinexistingnichemarketsBEnticecustomersfromcompetitorsCReducethequalityofproductsDIdentifynewnichemarkets第4题TheconceptofCRMincludestransactionrelationshipmanagement,informationmanagement,andvaluemanagement.第5题Xiaomi'scommunitywasnotaplatformforcommunicationbetweenXiaomianditsusers.第6题Whatshouldcustomerservicepersonneldowhenacustomerhasanobjection?AIgnoretheobjectionBRespondpromptlyandprofessionallyCIncreasethepriceoftheproductDChangetheproductdesign第7题WhichmeasureisNOTmentionedasawaytoestablishcustomerrelationships?AProvidingappropriateproductsandservicesBEnsuringproductqualityCEnhancingtheaddedvalueofproductsandservicesDReducingthenumberofdistributionchannels第8题Whatistheprimarypurposeofhighlightingtheuniquefeaturesofproductsandservices?AToattractcustomersBToincreaseproductcostCToreducecustomersatisfactionDTolimitbrandimage第9题Whichstrategiesarementionedforpreventingcustomerchurn?AImplementcomprehensivequalitymanagementBPrioritizecustomercomplaintmanagementCIncreaseemployeesatisfactionDEstablishacustomerrelationshipevaluationsystem正确答案：ABCD第10题Whatshouldbusinessesdotoenhancethecustomerexperience?AIgnoreproductqualityBProvideinefficientprocessesCExcelinproductqualityandserviceexcellenceDFocusonlyoncostreductionUnit7Test第1题InwhichareacanGISprovidethemostdetailedinformation?AA.TransportationroutesBB.SalesdataCC.PopulationdistributionDD.Streetmaps第2题Whichtechnologyisknownforitsfastdatainputandcost-effectiveness?AA.BarcodeTechnologyBB.EDITechnologyCC.RFIDTechnologyDD.GIS第3题Whatistheprimarypurposeoflogisticsactivities?AA.TocreatephysicalflowofgoodsBB.TomaximizelogisticsefficiencyCC.ToincreasecostsDD.Toreduceservicelevels第4题Transportationandstoragearethetwomajorpillarsoflogistics.第5题TheconceptoflogisticsoriginallyoriginatedinJapaninthe1930s.第6题Whiche-commercelogisticsmodelsaredesignedtooptimizesystem-wideefficiency?AA.Self-operatedlogisticsBB.LogisticsalliancesCC.Third-partylogisticsDD.Integratedlogistics正确答案：ABCD第7题WhatdoesCainiaoSmartLogisticsdotoenhancesupplychainefficiency?AA.IncreasinginventorylevelsBB.ExpandingwarehousesizesCC.IntegratingpartnerresourcesandreducinginventoryDD.Raisingdeliveryprices第8题Whatistheprimaryroleofthird-partylogistics(3PL)companies?AA.ProvidinglogisticsplanningandconsultingBB.UndertakinglogisticsfunctionsforothersCC.IntegratingsupplychainresourcesDD.Enhancingproductioncapabilities第9题Whichcharacteristicofe-commercelogisticsisbasedoninformatization?AA.NetworkingBB.AutomationCC.IntelligenceDD.Flexibility第10题Fourth-partylogistics(4PL)providersdirectlyhandlespecificlogisticsoperations.第11题Self-operatedlogisticsissuitableforsmall-scalee-commercecompanieswithlimitedfinancialresources.第12题E-commerceisaproductofmodernlogisticsandinternettechnology.Unit8Test第1题Accordingtothe2020"ChinaInclusiveFinanceIndicatorAnalysisReport,"whichdemographicshowedahigherincreaseinelectronicpaymentadoptionratethanthenationalaverage?AA.UrbanadultsBB.BankcustomersCC.RuraladultsDD.Internationalconsumers第2题WhichtypeofelectronicpaymenthasseencontinuousinnovationwiththeuseofQRcodesandmobilewallets?AA.OnlinePaymentsBB.MobilePaymentsCC.Point-of-SaleTerminalTransactionsDD.Cross-BorderPayments第3题Whatistheprimaryformofelectronicpayments?AA.OnlinePaymentsBB.PhonePaymentsCC.ATMTransactionsDD.Cross-BorderPayments第4题Theyear2005markedthebeginningofelectronicpaymentsinChinawithsignificantregulatoryimprovements.第5题Electronicpaymentsinvolvetheuseofsecureelectronicmethodsformonetarytransactions.第6题Whichofthefollowingareoperationalmodelsofthird-partypayments?AA.PaymentgatewaymodelBB.CreditintermediarymodelCC.DirectbanktransfermodelDD.Cashondeliverymodel正确答案：AB第7题Whatisoneoftheadvantagesofthird-partypayments?AA.HighercostsBB.MoresecurityCC.SlowertransactionspeedsDD.Lessconvenience第8题Whatisacharacteristicofthird-partypaymentsduringthethirdstageofdevelopment?AA.SlowdevelopmentBB.LimitedinfluenceCC.RevolutionarychangesDD.Decreasedcompetition第9题Whichisanexampleofaninternet-basedpaymentcompanyinChina?AA.AlipayBB.99BillCC.LAKALADD.UnionPayBusiness第10题Thecreditintermediarymodeldoesnotprovideguaranteefunctionsforthird-partypayments.第11题Thefirststageofthird-partypaymentsinChinawasmarkedbyrobustgrowthandwidespreadadoption.第12题Third-partypaymentsareafoundationalforcefortherapiddevelopmentofChina'sinterneteconomy.Unit9Test第1题Whichaspectsofsecurityarementionedasbasicrequirementsfore-commercetransactions?AAuthorizationlegitimacyBNon-repudiationCConfidentialityDIdentityauthenticity正确答案：ABC第2题Whichofthefollowingisnotapartofthee-commercesecuritysystem'stechnologicallayers?ADigitalcertificatesBCAauthenticationCDatamessagesDSecureElectronicTransaction(SET)第3题Whatisaprimarymethodtoensuretheconfidentialityofinformationine-commerce?ASymmetricencryptionBAsymmetricencryptionCDigitalsignaturesDSecuretransactionprotocols第4题Thetransitionfrompaper-basedtradetodigitale-commerceeliminatestheneedforsecuritymeasures.第5题Whatistheprimarypurposeofdigitalcertificatesine-commercesecurity?AA.ToencryptdataBB.TodecryptdataCC.ToverifyidentityDD.Tostoredata第6题Confidentialityine-commercereferstotheprotectionofpersonal,corporate,andnationaltradesecrets.第7题Thesecuritythreatstoe-commerceincludeinformationinterception,tampering,andphishingwebsites.第8题E-commercesecurityisonlyrelevantinthecontextofonlinetransactions.第9题Whatcanbesaidaboutelectronicsignaturesthatcapturetheoriginalhandwriting?AA.TheyarenotlegallyvalidBB.TheyarelegallyvalidandwidelyusedCC.TheycanonlybeusedinbankingDD.Theyarelesssecurethanhandwrittensignatures第10题AccordingtotheElectronicSignatureLaw,whichofthefollowingisNOTarequirementfortheorig