雨课堂学堂在线学堂云《management of consumer behavior（江西财经）》单元测试考核答案

第1题Whenaproducthelpstoestablishtheuser'sidentity,theuserissaidtohavea(n)________typeofrelationshipwiththeproduct.

ASelf-conceptattachment

BnostalgicattachmentCinterdependenceDlove第2题Inanonline________,membersshareopinionsandrecommendationsaboutproducts.AMarketsegmentBconsumptioncommunityCmarketingdatabaseDculturejam第3题BrandslikeColgatethatareapartofauser'severydayexistencelikelyrelatetocustomerswithan.____()____typeofrelationship.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第4题Die-hardApplefanspostvideosonYouTubeclaimingtheiraffectionforAppleproducts.Theycouldbesaidtohavea________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第5题Whenaproductelicitsemotionalbondsofwarmthandaffection,theuserissaidtohavea____typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第6题Whenaproductispartofauser'sdailyroutine,theuserissaidtohavean________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第7题Whenaproductservesasalinktotheuser'spastorpastself,theuserissaidtohavea________typeofrelationshipwiththeproduct.ASelf-conceptattachmentBnostalgicattachmentCinterdependenceDlove第8题Bigdataisgeneratedfrom________.ASmartphoneGPSsignalsBcreditcardtransactionsCsocialmediapostsDalloftheabove第9题Thewayconsumersfeelaboutthemselves,thethingstheyvalue,andthethingstheyliketodointheirsparetimearepartofhowmarketerssegmentusing________.AgenderBageCsocialclassDlifestyle第10题Aconsumerexperiencethatintegratesmultiplemediachannels,rangingfromtelevision,email,anddigital,toengageacommunityofplayerswhocollaboratetosolveapuzzleiscalledan________.ASocialgameBcasualgameCtransmediastoryDalternaterealitygame第11题Aconsumerresearcherwhoexaminesconsumers'lifestylesandpersonalitiesisstudying________.AdemographicsBpsychographicsCsocialclassDusagerates第12题Amarketerwhosegmentsapopulationbyageandgenderisusing________tocategorizeconsumers.AdemographicsBpsychographicsCrolesDlifestyle第13题Accordingtothebasicmarketingconcept,afirmexiststo________.AInfluencepopularcultureBdominatemarketshareCnurturerelationshipsDsatisfyneeds第14题A__isapersonwhoidentifiesaneedordesire,makesapurchase,andthendisposesofaproduct.AMarketerBconsumerCinfluencerDcontentgenerator第15题

Peoplewhobelongtothesamesocialclassaremostlikelytohavewhichofthefollowingincommon?

AIncomelevelBpersonalityCethnicityDfamilystructure第1题Inathoughtprocesscalled________,weevaluatetheeffortwe'llneedtomakeaparticularchoiceandthenwetailortheamountofcognitive"effort"weexpendtomakethatchoice.AutilityprocessingBexperientialprocessingCconstructiveprocessingDbehavioralprocessing第2题Acustomerbuyinganunfamiliarproductthatcarriesafairdegreeofriskwouldmostlikelyengageinwhattypeofdecision-making?()Acognitivedecision-makingBlimiteddecision-makingChabitualdecision-makingDaffectivedecision-making第3题Jackisn'tmotivatedtospendtimethinkingaboutwhathismom'sbirthdaypresentcouldbesohejustordersherflowersyetagain.Jackisexperiencing________.AboredomBemotionaldecisionmakingCinertiaDmentalbudgeting第4题Thefirststageinthecognitivedecision-makingprocessis________.AinformationsearchBevaluationofalternativesCproblemrecognitionDproductchoice第5题________occurswhenevertheconsumerseesasignificantdifferencebetweenhisorhercurrentstateofaffairsandsomedesiredstate.AInformationsearchBEvaluationofalternativesCEvaluationoftheevokedsetDProblemrecognition第6题Aconsumerwhomoveshisorheridealstateupwardisexperiencing________recognition.AopportunityBsearchChabitualDneed第7题________istheprocessbywhichtheconsumersurveystheenvironmentforappropriatedatatomakeareasonabledecision.AProblemrecognitionBEvaluationofalternativesCInformationsearchDProductchoice第8题Aconsumerwhousesafewsimpledecisionrulestoarriveatapurchasedecisionisusingwhichofthefollowing?()AroutinedecisionmakingBhabitualdecisionmakingCgraduatedresponsebehaviorDcognitivedecisionmaking第9题Aconsumerismostlikelytoengagein________whensheisinagoodmoodorwhensheisuninvolvedinotheractivities.AinertiaBcognitivedecision-makingCvarietyseekingDmentalaccounting第10题Peopleoftenmakedecisionsonthebasisofmentalaccounting.Onefacetofthisaccountingismakingadecisionbasedonthewayaproblemwasposed.Thisiscalled________.AframingBthesum-costfallacyClossaversionDpositioning第11题Under________,utilityisdefinedintermsofgainsandlosses.AprospecttheoryBheuristicsChyperopiaDZipf'slaw第12题Adecisionstrategythatseekstodeliveranadequatesolutionratherthanthebestpossiblesolutionisreferredtoas________.AinertiaBrationalizingCsatisficingDanchoring第13题________aredimensionsusedtojudgethemeritsofcompetingoptions.AEvokedsetsBEvaluativecriteriaCLevelsofabstractionDCategoryexemplars第14题Featuresactuallyusedtodifferentiateamongchoicesarecalled________attributes.AevaluationBsearchCdeterminantDsegmentation第15题Accordingtothetheorycalled________,acompanycanmakemoneyifitsellssmallamountsofitemsthatonlyafewpeoplewantifthecompanysellsenoughdifferentitems.AfeaturecreepBthelongtailCZipf'sLawDneuromarketingchapter3第1题Cultureisbestdescribedassociety's________.AattitudeBconsciousnessCpersonalityDhistory第2题________usuallydictatewhatisrightorwrong,acceptableorunacceptable.AMythsBTheoriesCNormsDRituals第3题Weexplicitlydecideon________norms,suchastherulethatagreentrafficlightmeans"go"andaredonemeans"stop."AcresciveBenactedCreciprocalDritualized第4题Interestintheoccultismostlikelytoincreaseinasocietywhen________.AeconomicconditionsbegintoimproveBtherehasbeenamajortriumph,suchaswinningawarCpeoplefeeloverwhelmedorpowerlessDpeoplebecomelessreligious第5题________postulatedthatmythsinvolvebinaryopposition,inwhichtwoopposingendsofsomedimensionarerepresented(suchasgoodversusevil..ALevi-StraussBFreudCHofstedeDBettelheim第6题Brandsthatwecloselylinktoourritualsarecalled________brands;oncetheybecomeimbeddedinourritualsweareunlikelytoreplacethem.AfighterBfortressCtransculturalDsacralized第7题Researchersprimarilyseethegift-givingritualasoneof________exchange.AtransactionalBstylisticCpsychologicalDeconomic第8题Aspecialritualmarkingaperson'schangeinsocialstatusiscalleda________.AconventionBsacralizationCcycleDriteofpassage第9题Throughtheprocessof________,objectsassociatedwithsacredeventsorpeoplebecomesacredintheirownright.AcongregationBreciprocityCdesacralizationDcontamination第10题Productsarewinnowedoutastheymaketheirwaydownthepathfromconceptiontoconsumption,aprocesscalled________.AdiffusionBcooptationCculturalselectionDculturalmapping第11题________occursasmarketersappropriateelementsofpopularcultureandconvertthemforuseaspromotionalvehicles.ARealityengineeringBCrescivenormingCDesacralizationDProductplacement第12题Theaspectofaculturalsystemwhichdescribesthementalcharacteristicsofapeopleandthewaytheyrelatetotheirenvironmentandsocialgroupsisknownas________.AecologyBsocialstructureCideologyDanthropology第13题TheJapanesegreatlyvalueproductsthatmakeefficientuseofspacebecauseofthecrampedconditionsinurbanareasinJapan.Thisisanexampleof________inJapan'sculturalsystem.AsocialstructureBecologyCideologyDdogma第14题Whattermreferstodesiredendstatesthatcanapplytomanydifferentcultures?()AinstrumentalvaluesBmoreCterminalvaluesDnorms第15题The________assumesthatpeoplelinkveryspecificproductattributestoterminalvalues.AknowledgestructuretheoryBmeans-endchainmodelCdiffusionofinnovationDculturalproductionsystemmodelchapter4第1题Rulesofconductthatguideactionsinthemarketplaceareknownas________.ANormsBbusinessethicsCcodesDpolicies第2题Honesty,trustworthiness,fairness,andjusticeareall________withwhichpeopleinaculturejudgewhatisrightandwhatiswrong.ANormsBbusinessethicsCuniversalvaluesDpersonalitycharacteristics第3题ThoughtheOrganizationforEconomicCooperationandDevelopment(OECD.outlawsbriberyinbusinesspractices,itisstillcommonin________.AJapanBMexicoCGermanyDalloftheabove第4题Theimportancepeopleattachtoworldlypossessionsisknownas________.AMaterialismBethicsCvaluesDwealth第5题Whenconsumersareunhappywithaproduct,theymayboycotttheproductand/orstoreandexpressdissatisfactiontofriends.Thisiscalleda________response.APrivateBthird-partyCvoiceDpublic第6题Whenconsumersareunhappywithaproduct,theymayfileacomplaintintheformoflegalaction,BetterBusinessBureaucomplaint,orpublishinganegativereview.Thisiscalleda________response.APrivateBthird-partyCvoiceDcomplaint第7题Socalled"gripesites"existforconsumerstopublish________responsesagainstproductsorstoreswithwhichtheyaredissatisfied.APrivateBthird-partyCvoiceDcomplaint第8题Advertisementsremindingpeopletostayfocusedwhiledrivingandtoavoidtextingwhiledrivingareexamplesof________.AsocialmediamarketingBsocialmarketingCpublicservicemarketingDservicesmarketing第9题Whensomeonestealsyourpersonalinformationandusesitwithoutyourpermission,youhavebeenthevictimof________.AidentitytheftBdataprivacyCreal-timeshoppingDbidding第10题AccordingtotheFederalTradeCommission,themostcommonconsumercomplaint,accountingfornearly20%ofallproblemsreported,is________.AdeceptiveadvertisingBpoorproductqualityCidentitytheftDlackofdataprivacy第11题Theabilityforaconsumertoassess,analyze,evaluate,andcommunicateinformationinavarietyofformsincludingprintandnon-printmessagesisknownas________.AanalyticalliteracyBfunctionalliteracyCmedialiteracyDconsumerliteracy第12题Thefunctionallyilliterateareaconcerntomarketersbecausethey________.AdependonbrandlogosBareaprotectedclassCtendtoliveinfooddesertsDparticipateinsocialmedia第13题Themindfulnesswithwhichconsumersmayshopandmakedecisionsinordertomaketherightdecisions—forthemselvesandfortheenvironment—isknownas________.AgreenmarketingBsocialmarketingCconscientiousconsumerismDsustainablethinking第14题Whencompaniesmakefalseclaimsabouthowenvironmentallyfriendlytheirproductsare,________hasoccurred.AphishingBgreenwashingCeco-lyingDdeceptiveadvertising第15题Theundergroundeconomyreferstousedproductsellerswhosellinsecondarymarkets.Itisthoughttomakeup________oftheUSgrossnationalproduct.Alessthan1%B3-30%C31-50%Dmorethan50%3Copyright©2015PearsonEducation,Inc.Chapter5第1题Theimmediateresponsebyoureyes,nose,mouth,orfingerstosuchbasicstimuliaslight,color,sound,odor,andtextureiscalled________.AreceptionBawarenessCperceptionDsensation第2题Theprocessbywhichpeopleselect,organize,andinterpretsensoryinformationiscalled___.AreceptionBawarenessCperceptionDsensation第3题Asmanufacturingcostsdecreaseandtheamountofproductsthatpeopleaccumulategoesup,consumersincreasinglywanttobuythingsthatwillprovide________value.AhedonicBGestaltCembeddedDreferent第4题Researchhasindicatedthatthecolor________createsfeelingsofarousalandstimulatesappetite.AblueBredCyellowDblack第5题Thesensorycharacteristicofaproductthatstickswithconsumers,helpingthemtoremembertheproductinauniqueway,iscalledthe________.AphonemeBschemaCsensorysignatureDinterpretant第6题Somecolorcombinationscometobesostronglyassociatedwithacorporationthattheybecomeknownasthecompany's________.ApositionBsignatureCtradedressDschema第7题Aphilosophythattranslatescustomers'feelingsintodesignelementsiscalled________engineering.AKinseiBSigmaCrelationshipDreverse第8题Whenastimuluscomeswithintherangeofsomeone'ssensoryreceptors,________occurs.Ajustnoticeabledifference(j.n.d..BretentionCsubliminalsuggestionDexposure第9题The________thresholdreferstotheminimumamountofstimulationthatcanbedetectedonasensorychannel.AabsoluteBdifferentialCintensityDrelative第10题Theminimumdifferencethatcanbedetectedbetweentwostimuliisknownasthe________.A"bare"minimumBgradualdifferentiationCj.n.d.(justnoticeabledifference.Dgradeddifference第11题The________thresholdreferstotheabilityofasensorysystemtodetectchangesbetweentwostimuli.AabsoluteBdifferentialCintensityDrelative第12题AccordingtoWeber'sLaw,the________theinitialstimulus,thegreaterachangemustbeforpeopletonoticethechange.AmorecommonBstrongerCweakerDmoreunusual第13题________occurswhenastimulusisbelowthelevelofanindividual'sawareness.AAbsolutethresholdBDifferentialthresholdCSubliminalperceptionDPerceptualselection第14题________referstotheextenttowhichprocessingactivityisdevotedtoaparticularstimulus.AExposureBPerceptionCAttentionDSensation第15题Processinginformationfrommorethanonemediumatatimeisknownas________.AmultitaskingBperceptualhyperactivityCperceptualchunkingDinteractiveattentionChapter6第1题The________referstothetendencypeoplehavetoreacttostimulisimilartoanoriginalstimulusinaclassicalconditioningsituationinmuchthesamewaytheyrespondedtotheoriginalstimulus.AmaskingillusionBsensorymemoryCcueingeffectDhaloeffect第2题________memoriesrelatetoeventsthatarepersonallyrelevant;therefore,aperson'smotivationtoretainthesememorieswilllikelybestrong.ASensoryBEpisodicCPrimaryDElaborative第3题Accordingtotheinformationprocessing-approachtostudyingthememoryprocess,inthe________stage,informationentersinawaythesystemwillrecognizeit.AstorageBretrievalCencodingDdecoding第4题________involvesaprocessofacquiringinformationandstoringitovertimesothatitwillbeavailablewhenneeded.AMemoryBRecognitionCComprehensionDAttention第5题________learningoccurswhenanindividualwatchestheactionsofothersandnotesthereinforcementstheyreceivefortheirbehaviors.AObservationalBReinforcedCHaloeffectDMasked第6题Thepopularmarketingtechniqueknownas________marketingappliestheprinciplesofinstrumentalconditioningbyreinforcingregularpurchases;consumersaregivenrewardswithvaluesthatincreasealongwiththeamountpurchased.ArebateBdiscountCrewardDfrequency第7题Theresearcherandtheoristmostassociatedwithinstrumentalconditioningis________.APavlovBSkinnerCKellerDWerner第8题Anothernameforinstrumentalconditioningis________conditioning.AoperantBneo-classicalCstimulusDreward第9题Familybranding,licensing,andlook-alikepackagingareallmarketingstrategiesbasedon___.AstimulusgeneralizationBthespacingeffectCstimulusdiscriminationDextinction第10题Accordingtothetheoryofclassicalconditioning,_______shouldbeencouragedbypromotinguniqueattributesofawell-establishedbrand.AstimulusgeneralizationBthehaloeffectCstimulusdiscriminationDextinction第11题Stimulusgeneralizationrefersto________.AthetendencyforstimulitobesimilarinnatureBthefactthatmostconditionedstimuliaresimilartounconditionedstimuliCthetendencyofstimulisimilartoaconditionedstimulustoevokesimilar,conditionedresponsesDthetendencyforextinctiontooccurwhenanunconditionedstimulusdoesnotfollowastimulussimilartoaconditionedstimulus第12题Ifaconditionedstimulusisonlyoccasionallymatchedwithanunconditionedstimulus,theassociationbetweenthetwowillbecomeweakened.Thisiscalled_(_)()(_)_.AgeneralizationBinterferenceCthespacingeffectDextinction第13题(__)()(_)wasfirstdemonstratedinexperimentsperformedondogsbyIvanPavlov,aRussianphysiologistdoingresearchondigestioninanimals.AInstrumentalconditioningBClassicalconditioningCCognitiveconditioningDExtinctionconditioning第14题Muchlearningtakeseffortandtime,butsomelearningissocasualastobeunintentional.Thistypeoflearningisreferredtoas(__)()(_)learning.AstageoneBsubliminalCincidentalDevoked第15题(__)referstoarelativelypermanentchangeinbehaviorthatiscausedbyexperience.AAdjustmentBShapingCReinforcementDLearningChapter7第1题Motivationalresearchrelieson________ofindividualconsumers.ApsychographicprofilesBJungiananalysisCbehavioraltargetingDdepthinterviews第2题Inthe1950s,anapproachcalled________researchattemptedtouseFreudianideastounderstandthedeepermeaningsofproductsandadvertisements.ApsychicBarchetypeCmotivationalDlifestyle第3题MostFreudianapplicationsinmarketingrelatetotheproduct's________.AbrandpersonalityBhiddenvaluesCcompetitiveadvantageDsexualsymbolism第4题ConsumerresearchershaveadaptedsomeofSigmundFreud'sideas.Inparticular,hisworkhighlightsthepotentialimportanceof_______thatinfluenceourpurchases.Arational-thinkingBunconsciousmotivesCconsciousmotivesDdeviantbehavior第5题________referstoaperson'suniquepsychologicalmakeupandhowitconsistentlyinfluencesthewayapersonrespondstohisorherenvironment.ALifestyleBBeliefsystemCPersonalityDSelf-concept第6题Theextendedselfiscomprisedof________.AouractualandidealselvesBouractualandvirtualselvesCexternalobjectsweconsiderapartofusDourbodyimageandself-esteem第7题Accordingto________models,wechooseproductswithattributesthatmatchsomeaspectofourselves.AimpressionmanagementBidentitymarketingCself-fulfillingprophecyDself-imagecongruence第8题________isthepromotionalstrategythatinvolvesselectconsumersalteringsomeaspectsoftheirselvestoadvertiseforabrandedproduct.AHaloeffectBIdentitymarketingCImpressionmanagementDSelf-extension第9题Accordingtothesociologicaltraditionof________,relationshipswithotherpeopleplayalargepartinformingtheself.Aself-imagecongruenceBself-completiontheoryCsymbolicinteractionismDbodycathexis第10题Consumerswhohave________areparticularlygoodtargetsformarketingcommunicationsthatusefantasyappeals.Aself-fulfillingpropheciesBlooking-glassselvesCasmallgapbetweentheirrealandidealselvesDalargegapbetweentheirrealandidealselves第11题Throughtheprocessof_____,peopletryto"manage"whatothersthinkofthembystrategicallychoosingclothingandotherproducts.AimpressionmanagementBself-extensionCself-esteemDsocialcomparison第12题Theidealselfisaperson'sconceptionofhowshe________.AadaptstoplaydifferentrolesBimaginesotherstothinkofherCwouldliketobeDrealisticallythinkssheis第13题________referstothepositivityofaperson'sself-concept.ASocialcomparisonBSelf-esteemCSelf-imageDSelf-concept第14题The________summarizesthebeliefsapersonholdsabouthisownattributesandhowheevaluatestheselfonthesequalities.AactualselfBself-esteemCself-imageDself-concept第15题Many________culturesstresstheimportanceofacollectiveself,inwhichanindividual'sidentityisderivedinlargemeasurefromhisorhersocialgroup.AEasternBAmericanCWesternDEuropeanChapter8第1题Accordingtothetwo-factortheory,theneteffectofbeingexposedrepeatedlytothesamemessageisacombinationof________.Aargumentandcounter-argumentBlearningandtediumCcomplianceandnon-complianceDaffectandcognition第2题Physicallyattractivepeopleareperceivedassmarter,cooler,andhappierthanaveragepeople.Theseperceptionsarearesultofa________.AhaloeffectBprincipleofcognitivedissonanceCbalancetheoryDself-perceptiontheory第3题Source________referstothemessagesource'sperceivedsocialvalue.AvalenceBattractivenessCclassDhierarchy第4题Thesourceofamessagehasanimpactonwhetherthemessagewillbeacceptedornot.Twoparticularlyimportantsourcecharacteristicsare________.AcultureandethnicityBcredibilityandattractivenessCcredibilityandrecencyDattractivenessandrecency第5题M-commercemostlikelytakesplacethrough________.AcellphonesBbillboardsCradiosatelliteDTV第6题Inthecommunicationsmodel,theelementinwhichthemessageoriginatesisthe_______.AmediumBsourceCmessageDconsumer第7题Anactiveattempttochangeattitudesiscalled________.AbehaviormodificationBpersuasionCcommunicationDcognition第8题ResearchershaveaddedtotheoriginalFishbeinmultiattributemodel.Thenameofthisextended-Fishbeinmodelisthe________.AlinkedFishbeinmodelBtheoryofreasonedactionCPhillipsapproachDsubjectivenormmodel第9题AccordingtotheFishbeinmodel,oneofthecomponentsofattitudeisthe________peoplehaveaboutanAo.AsalientbeliefsBsubconsciousbeliefsClatitudeofacceptanceDlatitudeofrejection第10题Thetheoryofcognitivedissonanceisbasedonthe________.AknowledgefunctionBprincipleofcognitiveconsistencyCprincipleofcognitive-affectconflictDself-identificationfunction第11题Researchersagreethattherearevariouslevelsofcommitmenttoanattitude.Thehighestlevelofinvolvementis________.AinternalizationBidentificationCcomplianceDactualization第12题AccordingtothebasicABCmodelofattitudes,_____referstothebeliefsaconsumerhasaboutanattitudeobject.AaffectBconditionsCapprovalDcognition第13题The______functionofattitudesapplieswhenapersonisinanambiguoussituationandneedsorder,structure,ormeaning.AknowledgeButilitarianCvalue-expressiveDego-defensive第14题Thefunctionaltheoryofattitudeswasinitiallydevelopedtoexplainhow_______.ApeopleidentifywithproductsBattitudesfacilitatesocialbehaviorCattitudesarelearnedfromfamilyandfriendsDattitudeschangeoveranindividual'slifetime第15题An____isalasting,generalevaluationofpeople(includingoneself),objects,advertisements,orissues.AprincipleBbeliefCtheoryDattitudeChapter9第1题The________influenceisthereferencegroupinfluencethathelpstheconsumermakedecisionsaboutspecificbrandsoractivities.AnormativeBcomparativeCselectiveDcoercive第2题Ifaconsumeradmiresthequalitiesofanotherpersonandcopieshisorherbehaviors,thepersonthatiscopiedissaidtohave________power.AreferentBinformationalClegitimateDcoercive第3题Thecapacitytoaltertheactionsofothersisreferredtoas________power.ApublicityBsocialCsecond-orderDbehavioral第4题Referencegroupsinfluenceusinthreeways.Theseinfluencesincludeinformational,utilitarian,and________dimensions.AreputationalBdescriptiveCknowledgeDvalue-expressive第5题A(n.________isanactualorimaginaryindividualorgroupconceivedofhavingsignificantrelevanceuponanindividual'sevaluations,aspirations,orbehavior.AopiniongroupBdemographicgroupCreferencegroupDfocusgroup第6题Oneofthemostimportantin-storefactorsisthesalesperson.Thisinfluencecanbeunderstoodintermsof________theory,whichstressesthateachparticipantgivessomethingtotheotherandhopestoreceivesomethinginreturn.AgestaltBexchangeCgembaDsatisfaction/dissatisfaction第7题Acoupon-dispensingmachineinagroceryaisleandanemployeehandingoutfreesamplesofanewproductarebothexamplesof________.ApretailingBretailthemingCshoppingorientationsDPOPstimuli第8题In-storeshoppinghasbecomeextremelyimportantintoday'shighlycompetitiveretailenvironment.Ithasbeenestimatedthatabout________ofsupermarketpurchasesaredecidedintheaislesasconsumersshop.Aone-quarterBone-halfCtwo-thirdsDfour-fifths第9题Ina(n.______,consumersparticipateintheproductionoftheproductsorservicestheybuy.Apop-upstoreBminipreneurshopCactivitystoreDsharingsite第10题________istheconsciousdesigningofretailspaceanditsvariousdimensionstoevokecertaineffectsinbuyers.APretailingBAtmosphericsCMarket-landscapingDStoreimage第11题Astoreenvironmentthathasbeenmadetoresemblealivingroomwherecustomerscanrelax,hangoutwithfriends,orevenlearnisreferredtoasa(n.________.AmarketscapeBbeingspaceCmindscapeDactivityspace第12题A________orientationdimensiondistinguishesbetweenpeoplewhoprefertodoonethingatatimeandthosewhohavemultitaskingtimestyles.AsocialBpolychronicCplanningDtemporal第13题Otherswhoarepresentinaconsumer'sphysicalandsocialenvironmentwhenpurchasesaremadearecalled________.Aco-consumersBby-standersCpurchasecompetitorsDchallengers第14题A____includesabuyer,aseller,aproductorserviceandotherfactors,suchashowthephysicalenvironmentmakesonefeel.ApostpurchaseprocessBpurchaseprocessCconsumptionsituationDpsychologicalsituation第15题Atypicalantecedentstatethataconsumermightexperienceasheorsheapproachesthepurchaseenvironmentis________.AtimepressureBsalesinteractionsCproductdisposalDpoint-of-purchasestimuliChapter10第1题Familieshavealternativesinpurchasing.Ina(n)______purchasedecision,thegroupagreesonthedesiredpurchase,differingonlyintermsofhowitwillbeachieved.AaccommodativeBconsensualCcontemplativeDauthoritarian第2题InCanada,productinstructionsandidentificationsarewritteninEnglishandFrench.Toreachthemostcustomers,thesameinstructionsintheUnitedStatesshouldbewritteninEnglishand________.A.FrenchB.GermanC.MandarinD.Spanish50)Familieshavealternativesinpurchasing.Ina()______purchasedecision,thegroupagreesonthedesiredpurchase,differingonlyintermsofhowitwillbeachieved.AaccommodativeBconsensualCcontemplativeDauthoritarian正确答案：DB第3题OneofthegoalsofmarketingtoGenYershasbeentoallowthemtoremainfreeoftherestraintsofwiresandcordsbutstillbeconnectedtoanymediaatanytime.Thelifestylecreatedbythisapproachisreferredtoas________.AidentityrenaissanceBcosplayCdistinct-stylingDconnexity第4题Japanisaverytightlyknitculturewithrichhistoryandsocialidentification.Inthisculture,peopletendtoinfermeaningsthatgobeyondthespokenword.ThisclassifiesJapanasa________culture.Ahigh-contextBlow-contextCprogressiveDparadigm第5题Researchersmeasure________ondimensionsthatinclude"feel-age"and"look-age."AchronologicalageBperceivedageCagecohortDsocialage第6题Ifyouwereapersonbornbetween1946and1964,youwouldbecalleda________.ABabyBoomletBBabyBusterCWarBabyDBabyBoomer第7题Th