雨课堂学堂在线学堂云《Marketing（山东师范）》单元测试考核答案

第1题Whenbackedbybuyingpower,wantsbecomedemands.第2题Marketerscancreateneedsormarketersgetpeopletobuythingstheydonotwant.第3题Whenwedonateblood,itisnotanexchangeprocess.第4题Marketiskindofageographicareawhichpeoplecanbuythings.第5题Customersatisfactionisasubjectivefeelingwhichisdependentonthecomparisonbetweenhis/herexpectationsoftheproductandactualperformanceoftheproduct.第6题Itismostaccuratetosaythatwhencustomerspurchaseproductstheyacton________astheyjudgevaluesandcosts.AobjectivevalueBperceivedvalueCcustomerlifetimevalueDcompanyimage第1题Broadlydefined,marketingisdefinedasasocialandmanagerialprocessbywhichindividualsandoriginationsobtainwhattheyneedandwantthrough:AresearchanddevelopmentBinnovationandcreativityCmanufacturingefficiencyDvaluecreationandexchange.第2题

Whatbenefitsdoyouusuallygetfrombuyingsomething?AMaterialownership,BPsychologicalcompanionship,CSociallyhierarchy.DMorallycorrectness.正确答案：ABCDFunnyQuiz第1题Accordingtothefivestepofmodelofmarketingprocess,whichofthefollowingisthethirdstepincreatingvalueforcustomers?Adesigningacustomer-drivenstrategyBunderstandingthemarketplaceCconstructinganintegratedmarketingprogramthatdeliverssuperiorvalueD

buildingprofitablerelationshipsandcreatecustomerdelight第2题Thefirststepofmarketingis“Understandthemarketplaceandcustomerneedsandwants”.Itisalwaysastartingpointofanymarketactivities.FunnyQuiz第1题Afirmthatsatisfiestheimmediateneedsandwantsofcustomersalwaysdoingwhat'sbestfortheminthelongrun?第2题The________conceptholdsthatconsumerswillfavorgoodsandservicesthatofferthemostinquality,performance,andinnovativefeatures.AMarketingBProductionCSellingDProductFunnyQuiz第1题Whichofthefollowingorganizationsarenon-profitorganizations:AHospitalsBCollegesCMuseumsDFoundations正确答案：ABCD第2题SustainableMarketingemphasizethefuturewelfareofcustomersandshortneedsofcompanies.Chaptertest第1题Marketerscancreateneedsormarketersgetpeopletobuythingstheydonotwant.第2题Marketiskindofageographicareawhichpeoplecanbuythings.第3题Customersatisfactionisasubjectivefeelingwhichisdependentonthecomparisonbetweenhis/herexpectationsoftheproductandactualperformanceoftheproduct.第4题Itisaccuratetosaythatwhencustomerspurchaseproductstheyacton________astheyjudgevaluesandcosts.AobjectivevalueBperceivedvalueCcustomerlifetimevalueDcompanyimage第5题The________conceptholdsthatconsumerswillfavorgoodsandservicesthatofferthemostinquality,performance,andinnovativefeatures.AmarketingB

sellingCproductionDproduct第6题HenryFord'sphilosophywastoperfecttheModel-Tsothatitscostcouldbereducedfurtherforincreasedconsumeraffordability.Thismostlikelyreflectsthe________.Acustomer-drivingmarketingconceptBproductionconceptCsocietalmarketingconceptDmarketingconcept第7题Whichofthefollowingconceptsisbasedonacustomer-centeredphilosophy?AtheproductconceptBthemarketingconceptCtheproductionconceptDthesellingconcept第8题Thesocietalmarketingconceptholdsthat________.Aconsumerswillnotbuyenoughofafirm'sproductsunlessthefirmundertakesalarge-scalesellingandpromotioneffortBacompany'smarketingdecisionsshouldfocusoncreatingeconomicvalueinawaythatalsocreatesvalueforthesurroundingenvironmentCthesocietywillonlyfavorproductsthatareavailableandhighlyaffordableDachievingorganizationalgoalsdependsonknowingtheneedsandwantsoftargetmarketsanddeliveringthedesiredsatisfactionsbetterthancompetitorsdo第9题

________aretheformhumanneedstakeastheyareshapedbycultureandindividualpersonality.AWantsBNecessitiesCServicesDBenefits第10题Abelnowhasthebuyingpowertopurchasethecomputerthathewantedtobuysixmonthsago.Abel'swanthasmostlikelybecomea________.AneedBvalueCdemandDdesire第11题Thefirststepofmarketingis“Understandthemarketplaceandcustomerneedsandwants”.Itisalwaysastartingpointofanymarketactivities.第12题Product,price,place,andpromotionmakeuptheelementsofafirm'smarketingmix.Funnyquiz第1题Amissionstatementshouldbeproductoriented第2题Objectivecanbenon-financialindicators.Funnyquiz第1题BCGMatrixisusedtoanalyzethebusiness/productportfolioofacompanyandBCGanalysisresultcanbeusedasguidancetoallocateresource.第2题Whatkindofbusinessshouldbeconsideredtoexit:AStarBCashCowCQuestionMarkDDogsFunnyquiz第1题Pricepenetrationisworkableforeveryproduct.第2题WhataretheAdvantagesofmarketpenetration?

AIncreasesales

fortheorganizationsbygrowingthecustomerbase.BIncreaseuserbasewhichassuresgrowthinfuturefortheorganization.CNewcompaniesgettoestablishtheirproductsandmakethemselvesheardinthemarket.DIftheproductisofgoodquality,thenthestrategyofpricepresentationdefinitelyhelpscustomerstouseabetterproductatareasonableprice.正确答案：ABCDFunnyquiz第1题Positionisnotwhatyoudotoaproduct.Positioningiswhatyoudoto:AthedistributionBthecustomermindCthecommunicationDtheprice第2题Fromthebuyer’sviewpoint,inthisageofcustomerrelationships,the4Psmightbebetterdescribedas4Cs:cost,convenience,communicationand：AcustomersatisfactionBcustomersolutionCcustomerinterestDcustomerperceptionChaptertest第1题Missionstatementshouldbeproductoriented.第2题Objectivescanbenon-financialindicators.

第3题BCGMatrixisusedtoanalyzethebusiness/productportfolioofacompanyandBCGanalysisresultcanbeusedasguidancetoallocateresource.第4题Whatkindofbusinessshouldbeconsideredtoexit:ADogsBStarsCCashcowsDQuestions第5题Businessportfolioanalysisisdefinedastheprocessinwhichmanagement________.AStudiestheproductsandstrategiesofcompetitorstoimprovethecompany'sownproductsBAnalyzesconsumerfeedbackinordertobetterpositionthecompany'sbrandimageCAssessestheattractivenessofanSBU'smarketandthestrengthofitspositioninthemarketDSegmentsthecompany'smarketstoreachtargetconsumerseffectively第6题AccordingtotheBCGmatrix,productsorbusinesseswithahighmarketshareinahigh-growthmarketareclassifiedas________.AStarBDogsCQuestionsDCows第7题

Whenacompanychoosestodivest

aparticularstrategicbusinessunit,it________.AincreasestheadvertisingbudgetforthatstrategicbusinessunitBincreasestheadvertisingbudgetforthatstrategicbusinessunitCsellsofforphasesoutthestrategicbusinessunitDinvestsjustenoughinthestrategicbusinessunittokeepitsmarketshareatthecurrentlevel第8题________referstoreducingthebusinessportfoliobyabandoningproductsthatnolongerfitthecompany'soverallstrategy.AMarketsegmentationBVerticalintegrationCProductlineextensionDDownsizing第9题AnSBUcanbeacompanydivisionoraproductlinewithinadivision,butnotasingleproductorbrand.第10题ThemarketingmanagerofRefreshInc.aleadingproducerofsoftdrinks,isconsideringadifferentiatedmarketingstrategy.Animportantconsiderationisweighingincreasedsalesagainst________beforeselectingthisstrategy.AdecreasedproductionBincreaseddemandCincreasedcostsDdecreasedprices第11题WhichofthefollowingproductswouldtheelectronicscompanyCypressSoundclassifyasacashcowinitsBCGmatrix?ACyan—acellphonethatisdesignedformusicloversandhasaverylowmarketshareinamarketthatisgrowingsteadilyBBoosh—ahomeentertainmentsystemthathasastrongmarketshareinamarketthatisprobablytoexpandinthefutureCXpress—anMP3playerthathasahighmarketshareinamarketthatisnotexpectedtogrowsignificantlyDUnipress—aCDplayerthathasaverylowmarketshareinamarketthatisshrinkingrapidly第12题

Afirm'sdecisiontoidentifyanddevelopnewmarketsforexistingproductsisa________strategy.AmarketdevelopmentBmarketdifferentiationCmarketpenetrationDproductdevelopmentFunnyquiz第1题Consumerorganizations,environmentalgroups,minoritygroupshavechallengedafirm’sstandonlocalissue.Thisisanexampleof:

AgeneralpublicBlocalpublicCgovernmentpublicDcitizen-actionpublicFunnyquiz第1题DemographicfactorsinMacroenvironmentinclude:

AAgestructureBGenderandoccupationCGeographicshiftsDEducationalcharacteristics.正确答案：ABCD第2题Asociety’sinstitutionsandotherforcesthatshapeitsbasicvalues,perceptions,preferenceandbehaviorsareits_____environment

ASocialBCulturalCTechnologicalDNaturalChaptertest第1题Asociety'sinstitutionsandotherforcesthatshapeitsbasicvalues,perceptions,preferenceandbehaviorsareits_______environmentASocialBCulturalCTechnologicalDNatural第2题Whichofthefollowingispartofthemicroenvironmentofafirm'smarketingenvironment?AthepoliticalstateofthecountryinwhichthefirmexistsBtheculturalforcesthatexistinasocietyCthesupplierswhoworkwiththecompanyDthetechnologicalresourcesavailabletothecompany第3题Demographic,economic,natural,technological,political,andculturalforcesformthe________ofanorganization.AsupplychainBmacroenvironmentCmarketingintermediarynetworkDmicroenvironment第4题Whichofthefollowingispartofthemicroenvironmentofacompany'smarketingenvironment?Aajust-in-timeinventorysystemusedbythecompanywhenmakingpurchasedecisionsBasetofgovernmentlawsthatrequirethecompanytoscaledownitstelemarketingcallstocustomersCachangingdemographicpicturethatrequiresthefirmtomakeproductadaptationsDanewtechnologybreakthroughthatwouldensuresignificantcost-cuttingifimplementedinthefirm第5题Walmart'smicroenvironmentincludesitssuppliers.第6题Whichofthefollowingrepresentsachangeinthetechnologicalenvironmentofamarketingfirm?Aincreaseduseofcause-relatedmarketingBincreaseduseofRFIDsystemstotrackproductsCincreasedneedtocomplywithenvironmentalregulationsDincreasedneedtoengageinmassmarketingovermarketsegmentation第7题Inamarketer'smacroenvironment,the________environmentconsistsoflaws,governmentagencies,andpressuregroupsthatinfluenceorlimitvariousorganizationsandindividualsinagivensociety.ApoliticalBculturalCtechnologicalDnatural第8题Whichofthefollowingisanexampleofamediapublic?AcommunityorganizationBminoritygroupCtelevisionstationDfederalgovernment第9题

________marketsconsistofindividualsandhouseholdsthatbuygoodsandservicesforpersonaluse.AConsumerBBusinessCGovernmentDWholesaler第10题Whichofthefollowingismostlikelytrueaboutpeople'sbeliefsandvalues?ASecondarybeliefsandvaluescannotbechanged.BMarketershaveahighchanceofchangingcorebeliefsandvalues.CAllbeliefscanbechangedeasily.DCorebeliefsandvalueshaveahighdegreeofpersistence.第11题Changesinvariables,suchasincome,costofliving,interestrates,andsavingsandborrowingpatternsmostlikelyreflectchangesinthe________environmentofacompany.Apolitical

BnaturalCdemographicDEconomic

第12题Whichofthefollowingareexamplesofinternalpublicsofacompany?Anewspapers,magazines,televisionstations,blogs,andotherInternetmediaBgovernmentaldepartmentsandagenciesthatregulatebusinessesCneighborhoodresidentsandcommunityorganizationsDthemanagers,boardofdirectors,andworkersofthecompany第13题Advertisingagenciesthathelpacompanytargetacertainsectionofcustomersaremarketingintermediaries.第14题Aconsumeradvocacygroupchallengesafirm'sdecisiontobuildanewwarehouseinasmallcommunity.Theadvocacygroupisanexampleofa________public.AfinancialBgovernmentCmediaDcitizen-action第15题Governmentsmostlikelyenactbusinesslegislationto________.ApreventunfaircompetitioninthemarketBallowasinglelargemonopolyinthemarketCpreventalternativeproductsfromenteringthemarketDprotecttheinterestsofproducersratherthansocietyFunnyquiz第1题WhatarethesourcesofMarketingInformationSystem?

Ainternaldatabase

BmarketintelligenceCmarketresearchDAllabovethechoices第2题Whentheinformationgainedbymarketingresearchwillimprovethequalityofmarketingdecisions,wedonotconsidertheexpenditure.Funnyquiz第1题Whichofthefollowingisthefirststepofmarketingresearchprocess:

AdevelopinganapproachtotheproblemBdefiningtheproblemCdatacollectionDdataanalysis第2题Therecordingofbehavioralpatternsofpeople,objectsandeventsinasystematicmannertoobtaininformationaboutthephenomenonofinterestiscalled:AprojectionBobservationCDescriptionDSamplingFunnyquiz第1题Exploratoryresearchisaresearchconductedtogainpreliminaryideasoftheproblem.

Funnyquiz第1题A

restaurantwantedtoresearchwhotheirmaincustomerbasewas,howsatisfiedtheircustomerswereandwhattheirserviceshortcomingswere.Thisis:AExploratoryresearchBCasualresearchCDescriptiveresearchDQualitativeresearch第2题Themethodsofdescriptiveresearchdonotinclude:

ASurveyBCasestudyCBCasestudyObservationDExperimentFunnyquiz第1题Thestructuredquestionnaireisgiventoasampleofapopulationandisdesignedtoelicitspecificinformationfromrespondentswhenusingthesurveymethod.Chaptertest第1题WhatarethesourcesofMarketingInformationSystem________Ainternaldatabase

BmarketintelligenceCmarketresearchDAllabovethechoices第2题Whentheinformationgainedbymarketingresearchwillimprovethequalityofmarketingdecisions,wedonotconsidertheexpenditure.第3题Whichofthefollowingisthefirststepofmarketingresearchprocess:AdevelopinganapproachtotheproblemBdefiningtheproblemCdatacollectionDdataanalysis第4题Exploratoryresearchisaresearchconductedtogainpreliminaryideasoftheproblem.

第5题Whichofthefollowingdemonstratestherealvalueofacompany'smarketingresearchandinformationsystem?AtheamountofdataitgeneratesBthevarietyofcontactmethodsitusesCthetoolsitusestogatherinformationDthequalityofcustomerinsightsitprovides第6题________referstothedirectacquisitionthroughinterviews,inquiries,questionnaires,measurementandotherways,throughthecollectionthatcansolvetheproblemathand.APrimaryBSecondaryCDerivedDArchival第7题

________isamethodofgatheringprimarydatathatinvolvesaskingpeoplequestionsabouttheirknowledge,attitudes,preferences,andbuyingbehavior.AObservationalresearchBArchivalresearchCSurveyresearchDExperimentalresearch第8题InformationcollectedfromcommercialonlinedatabasesorthroughInternetsearchenginesareexamplesof________data.AprimaryBsecondaryCfirst-handDexperimental第9题ThemarketingmanagerofAppealInc.hasnoticedasharpdecreaseinsalesoverthelasttwomonths.Themanagerdecidestoconductmarketingresearchtoidentifypotentialcausesforthedropinsales.Whichofthefollowingshouldthemanagerdofirst?AdeveloparesearchplanBdeterminearesearchapproachCdefinetheproblemandobjectivesDselectaresearchagencytocollectdata第10题Causalresearchisusedto________.Atesthypothesesaboutcause-and-effectrelationshipsBgatherpreliminarydatatodefineproblemsandtheirunderlyingcausesCcollectinformationonthedemographicsofcustomersDcollectinformationontheattitudesofconsumers第11题CoolersInc.hasdecidedtolaunchanewenergydrinkthatwillhavethefewestcaloriesamongitscompetitors.Tounderstandthemarketpotentialforthenewdrinkandthedemographicsandattitudesofconsumerswhoarelikelytobuytheproduct,Coolersshouldmostlikelyuse________.AexploratoryresearchBcausalresearchCexperimentalresearchDdescriptiveresearch第12题Samplesizeandlocationhavelittleimpactoncostsfor________.AfocusgroupinterviewsBpersonalinterviewsCmailsurveysDInternet-basedsurveys第13题Ideally,asampleshouldberepresentativesothataresearchercanmakeaccurateestimatesofthethoughtsandbehaviorsofthelargerpopulation.第14题Brooke'sBoutiqueplanstolaunchanewclothingline.Forthispurpose,thefirmfirstconductsasurveytounderstanditstargetaudienceandidentifythedemographicsofpotentialbuyers.Itthenconductsexperimentalresearchtotestwhethercustomersassociatediscountedpriceswithlowerproductquality.Whichtypesofresearchhastheboutiqueemployedinthiscase?AexploratoryfollowedbycausalBexploratoryfollowedbydescriptiveCdescriptivefollowedbyexploratoryDdescriptivefollowedbycausalFunnyquiz第1题Organizationsandcompaniesarealsoimportantpartsofconsumermarket.Funnyquiz第1题Aconsumer’sdecisionsareinfluencedby____suchasage,life-cyclestage,occupationetc.

ApersonalcharacteristicsBstereotypesCperceptionsDattitude第2题Incountrieswithahightendencytowardsindividualisticculture,consumersaremorelikelytomakeherd-basedpurchases第3题Withinsubcultures,memberssharecommonattitudes,valuesandbehaviorsthatdistinguishthemfromthebroaderculture.

Funnyquiz第1题WhichoneisNOTthefactorwhichleadtothecreationofindustrialclusters:AresourcesBtransportationCcompetitionDprice第2题ProducerMarketdemandisquiteelastic.第3题ReciprocalPurchasingreferstothemutualpurchaseofeachother'sproductsandgainmutualbenefits.Chaptertest第1题Incountrieswithahightendencytowardsindividualisticculture,consumersaremorelikelytomakeherd-basedpurchases.

第2题Withinsubcultures,memberssharecommonattitudes,valuesandbehaviorsthatdistinguishthemfromthebroaderculture.

第3题Youareacollegestudentandyouhopetobearapper

onedayinthefuture.Youalwaysbuyclothesthathip-hopartistswouldwear.Sothisistheinfluenceof:

AIntuitivereferencegroupBAspirationalreferencegroupCDissociativereferencegroupsDFamilygroup第4题Childrenarenotabletoinfluenceafamily'spurchasingdecisions.

第5题Personalityisformedthroughacomplexcombinationofgeneticsandexternalfactors.第6题Peopleneedtobesafe,protected,freefromfearandanxiety.Sotheywanttobuyinsurance.Thisistheneedof_____ASelf-esteemBSafetyCphysiologicalDSocial第7题Inmarketing,theword"belief"doesnotmeanfaith,butreferstoideas,thoughtandopinions第8题AchildinChinaisexposedtomanyvaluesincludingachievementandsuccess,freedom,individualism,hardwork,andmaterialcomfort.ThesearesymbolicofChinese________.AsubcultureBcultureCsocietyDperceptions第9题Ashoecompany'sadsfeaturethemembersofapopularcountrymusicband.Productsalesincreasesignificantlyamongtheband'sfans.Fromthefans'viewpoint,thebandisa________.AsocialgroupBreferencegroupClaggardDsubculture第10题

________arepeoplewithinareferencegroupwho,becauseofspecialskills,knowledge,personality,orothercharacteristics,exertsocialinfluenceonothers.AOpinionleadersBLatemainstreamadoptersCStrangersDBarnacles第11题WhichofthefollowingismostlikelyNOTcategorizedasabusinessmarket?AgovernmentthatbuygoodsandservicestoproducepublicservicesBindividualswhobuygoodsandservicesforpersonalconsumptionCfirmsthatbuygoodsandservicesforfurtherprocessingDfirmsthatbuygoodsandservicestoresellforprofit第12题Whichofthefollowingisapsychographiccharacteristicofaconsumer?AgenderBageClifestyleDoccupation第13题ReciprocalPurchasingreferstothemutualpurchaseofeachother'sproductsandgainmutualbenefits.

第14题________isthestudyofhumanpopulationsintermsofsize,density,location,age,gender,race,occupation,andotherstatistics.ASociobiologyBDemographyCBehavioralecologyDEnvironmentalstudies第15题WhichofthefollowingneedsinMaslow'shierarchyisgenerallysatisfiedlast?AphysiologicalBsocialCesteemDself-actualizationFunnyquiz第1题TheideaofSegmentationwasraisedby:AWillianAdamsBPhilipKotlerCDavidAakerDWendellSmith第2题Manycompaniestodayarelocalizingtheirproducts,advertising,promotionandsaleseffortstofittheneedofindividualregions,cities.Thisisanexample:ABehavioralsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第3题Whenthesize,purchasepowerandprofilesofamarketsegmentcanbecalculated,themarketis:AmeasurableBprofitableCsubstantialDactionableFunnyquiz第1题A________consistsofasetofbuyerswhosharecommonneedsandcharacteristicsthatacompanydecidestoserve.AcitizengroupBsegmentmarketCtargetmarketDmarketchannels第2题Asegmentislessattractiveifit:

AisdifficultfornewentrantstoenterBissubstantialChasweaksuppliersDalreadyhasmanystrongcompetitors.Funnyquiz第1题A_______referstothewayaproductisdefinedbyconsumersonimportantattributes.Itistheplacetheproductoccupiesinconsumers'mindsrelativetocompetingproducts.AcorecompetencyBvaluestreamCproductpositionDcustomerproposition第2题Agrocerystoreinyourneighborhood,offerslessmerchandiseandfairlylowlevelsofservice.Despitethe1acklusterserviceandlimitedselectionofproducts,customersflocktoitbecauseitchargesrock-bottomprices.Thisstoreislikelyusesthe__positioning.AmoreforthesameBmoreforlessCsameforlessD

lessformuchlessChaptertest第1题TheideaofSegmentationwasraisedby:AWillianAdamsBPhilipKotlerCDavidAakerDWendellSmith第2题Manycompaniestodayarelocalizingtheirproducts,advertising,promotionandsaleseffortstofittheneedofindividualregions,cities.Thisisanexample_____ABehavioralsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第3题AMotorworksmarketitscarsbasedontheage,genderandincome.Whichofthefollowingtypesofmarketsegmentationisevidenthere?ABenefitsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第4题A________consistsofasetofbuyerswhosharecommonneedsandcharacteristicsthatacompanydecidestoserve.AcitizengroupBsegmentmarketCtargetmarketDmarketchannels第5题A_______referstothewayaproductisdefinedbyconsumersonimportantattributes.Itistheplacetheproductoccupiesinconsumers'mindsrelativetocompetingproducts.AcorecompetencyBvaluestreamCproductpositionDcustomerproposition第6题Whichofthefollowingistherightorderofthestepsthatcompaniesgenerallyfollowindesigningacustomer-drivenmarketingstrategy?Amarketsegmentation,differentiation,positioning,andmarkettargetingBpositioning,marketsegmentation,massmarketing,andmarkettargetingCmarketsegmentation,markettargeting,differentiation,andpositioningDmarketalignment,marketsegmentation,differentiation,andmarketpositioning第7题________segmentationfactorsdividebuyersintodifferentgroupsbasedonsocialclass,lifestyle,orpersonalitycharacteristics.AGeographicBDemographicCPsychographicDBehavioral第8题Whichtypeofmarketsegmentationisgenerallyusedbymarketerswhosellluxuryproductstargetedtotherichsegmentsofapopulation?AusagerateBoccasionCincomeDbenefitssought第9题Whichofthefollowingisanapproachwherefirmstargetawholemarketbasedoncommonconsumerneeds?AdemographicsegmentationBundifferentiatedmarketingCmicromarketing

Dconcentratedmarketing第10题Companiesarelikelytogain________throughspeedy,convenient,orcarefuldeliveryofproducts.ApricedifferentiationBproductdifferentiationCchanneldifferentiationDservicesdifferentiation第11题Harry'scaterstotheclothingneedsofmen,manufacturingtwodifferentlinesoffashionbasedonthepurchasingpowerofitscustomers.Oneproductlinecaterstotheneedsofaffluent,middle-agedmen,andtheotherlinetargetsyounger,up-and-comingprofessionals.Harry'smostlikelysegmentstheconsumermarketbasedon________variables.AgeographicBpsychographicCdemographicDbehavioral第12题Dividingbuyersintogroupsbasedontheirusehabit,userfrequencyorresponsestoaproductiscalled________segmentation.AbehavioralBpsychographicCageandlife-cycleDgeographic第13题ArgonautFoodStores,aretailgiant,hiresbetter-skilledemployeesthanitscompetitorsbyemployingstrategicrecruitmentpractices.Italsoconductshighlyspecializedtrainingprogramsforitsemployees.Inthiscase,Argonauthasfocusedongainingastrongcompetitiveadvantagethrough________differentiation.AimageBpeopleCservicesDproduct第14题Rad,amanufacturerofluxurywatches,chargesahigherpriceforitsproductsthanitscompetitors.Despitethehighprices,thebrandispopularamongcustomersforitsbetterqualityandbetterserviceincomparisontootheralternativesavailableinthemarket.Inthiscase,Radoffersa(n________valueproposition.Amore-for-moreBmore-for-the-sameCmore-for-lessDall-or-nothing第15题Lilly's,afurnitureretailer,sellslow-endfurnitureandaccentpiecesthataretargetedtowardlower-incomeconsumergroups.Lilly'smostlikelysegmentstheconsumermarketbasedon________variables.AdemographicBpsychographicCuniversalDgeographicFunnyquiz第1题Whichofthefollowingstatementsiscorrect?AProductdonotincludeexperience,organization,personsandideas.BProductsarenotmeantforsalesinthemarket.CProductsincludesservice,events,persons,places,originations,ideasoramixtureofthose.DProductsrefertoonlythoseactivitiesthatareessentiallyintangible第2题Whichofthefollowingexamplesapureservice?ACandyBlaptopCretailDshoesFunnyquiz第1题Thecorecustomervalue(coreproduct)ofaproductisthefundamentalbenefitacustomerwantfromaproduct.第2题Theproductcanbedividedintoservallevels.Whichofthefollowingarethecorrectnamesofthoselevels?ACoreproductB

TangibleproductCAugmentedproductDActualproduct正确答案：ADCFunnyquiz第1题WhichofthefollowingisNOTindustrialproduct?AFactoryBLumberCShampoosDOfficeandgenerators第2题____areconsumerproductsandservicesthatcustomersusuallybuyfrequently,immediatelyandwithminimumcomparisonandbuyefforts.AShoppingproductsBConvenienceproductsCUnsoughtproductsDSpecialtyproductsFunnyquiz第1题Whataretheimportantrolesofpackage:AThedistinctpackagehelpstodifferentiateitfromthecompetition.BPackagingcanprovidetheextrafunctionalitytoaproductCEffectivepackagecanprotectwhatitsells.DPackageplaysanimportantroleinpromotingproduct.正确答案：ABCD第2题Thelengthand