生产与运作战略课件

OMStrategy生产与运作战略OperationsManagement生产运作战略：（美国蔡斯等）利用企业资源所制定的各项企业政策和计划，最大限度的支持企业的长期竞争战略。生产运营战略：

为支持和完成企业的总体战略，对生产运营过程和生产运营系统的基本问题所作的全局性重大谋划。

OperationsStrategyistosettingabroadpolicesandplansthroughoperationstobestsupportcompany’scompetitivestrategy.竞争重点的变化价格交货期品种多样性先进制造技术的发展全球化经营的趋势企业生存环境的变化TheValueChainNewProductDevelopment

MarketingandSales

Operations

Distribution

ServiceFinance,Accounting,Information

Technology,

Human

ResourcesBusiness

StrategyNewProductStrategyMarketingStrategySupplyChainStrategyOperationsStrategy

ExampleStrategyProcessCustomerNeedsCorporateStrategyOperationsStrategyDecisionsonProcessesandInfrastructureMoreProductIncreaseOrg.SizeIncreaseProductionCapacityBuildNewFactoryACHIEVINGSTRATEGICFITWhatisstrategicfit?CompetitivestrategySupplychainstrategyThesamegoalAchievingStrategicFitUnderstandingtheCustomerLotsizeResponsetimeServicelevelProductvarietyPriceInnovationImpliedDemandUncertaintyAttributesandImpliedUncertaintyLow

Implied

UncertaintyLowProductmarginAverageforecasterrorAveragestockoutrateAverageforcedseason-endmarkdownHigh10%40%~100%1%~2%10%~40%0%10%~25%HighImpliedUncertaintyLevelsofImpliedDemandUncertaintyLowHighPriceResponsivenessCustomerNeedImpliedDemandUncertaintyDetergentLongleadtimesteelHighFashionEmergencysteelImpliedDemandUncertaintySpectrumPurelyFunctionalProductsLowuncertaintygasolineEstablishedGoodsNewmodelsOfexistinggoodsEntirelyNewproductsSomewhatcertaintySomewhatuncertaintyHighuncertaintyImpliedDemandUncertaintySpectrumCresttoothpasteNewFordTaurusPalmpilotUnderstandingtheSupplyChainSupplychainresponsivenessSupplychainefficiencyIncludingtheabilitytodothefollowing:RespondtowiderangesofquantitiesMeetshortleadtimesHandlealargevarietyBuildhighlyinnovativeproductsMeetaveryhighservicelevelCostCost-ResponsivenessEfficientFrontierHighLowLowHighResponsivenessCostABTrade-off?IfBwanttobemoreresponsive,Howtodo?TheResponsivenessSpectrumLittlevarietyLT:weeks,monthsHighlyefficientIntegratedSteelmillsMaketostockLT:severalweeksLargevarietyLT:14daysCustomizedLT:FewdaysSomewhatefficientSomewhatresponsiveHighlyresponsiveHanesapparelAutomotiveproductionDellTheResponsiveness

SpectrumAchievingStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumAchievingStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumZoneofStrategicFit生产运营战略的内容体系子战略产品战略质量战略人力资源战略库存战略选址战略布局战略采购战略流程战略排程策略维护策略战略基本要素