雨课堂学堂在线学堂云Visual Marketing of Agricultural Products(重庆三峡职业学院)单元测试考核答案

第1题第2题第3题Usingspatialsensetoestablishvisualhierarchymeansthatthevisualhierarchyisvisuallydifferentiatedbyspatialsensetocreateavisualdifferencebetween____

_____.()Ascreen,bodyBsubject,textCtext,backgroundDsubject,Background第4题第5题第6题Visualmerchandisingcaninfluencethesalesofaproduct.()第7题Consumers'admirationforauthorityisshownasmakingdecisionsbyemotionratherthanbyrationalityinconsumption.()第8题InMaslow'stheoreticalhierarchyofhumanneeds,securityneedsareintermediateneeds.()第9题Merchandisingvisualsareakeyfactorindeterminingconversionrates.()第10题Rationalmerchandisingdeterminesthebasicvalueofagriculturalproducts,andemotionalmerchandisingdeterminestheaddedvalueofagriculturalproducts.()第11题Herdmentalityoftenmanifestsitselfintheformofcollectivebuyingingroups.Purchasingbehaviorisaimless,random,andimpulsive.()AAimlessBRandomCImpulsiveDFearofloss正确答案：ABC第12题Whatarethecomponentsofvisualmerchandisingforagriculturalproducts?()AIdentificationBSloganCColorsDText正确答案：ABCD第13题Whatarethecomponentsofvisualmerchandising?()ALayoutVisionBVisualMerchandisingCProductVisualIdentityDBrandVisualIdentity正确答案：BCD第14题____isthevalueofvisualmerchandisingofagriculturalproducts.()AAttractingcustomersforthestoreBSalesvolumeofproductsCRegularcustomerrateDBrandvaluetransmission正确答案：ABD第15题Itismainlyusedtohelpconsumerstoobtainthemostdetailedinformationaboutthisactivity.Afterarousingconsumerinterest,thosethatcanplayaroleinfurtherillustrationbelongto_____.()AcoreinformationBmaininformationCimportantinformationDsecondaryinformation第16题Whichofthefollowingconsumerpsychologyisthepsychologyofpursuingtheusevalueofgoodsorservicesasthemainpurpose?()AMentalityforpracticalityBMentalityforconvenienceCMentalityfordistinguishingthemselvesDCrowdmentality第17题WhichofthefollowingisnotpartofMaslow'shierarchyoftheoreticalhumanneeds?()APhysiologicalneedsBBelongingnessandloveneedCCognitiveneedsDSelf-actualizationneed第18题Online,wedefinevisualmerchandisingasthevisualimpactsledbytheuseof____,____,____,etc.onattractingtheattentionofconsumers,finallytoachievemerchandisingpurposes.()Acolor,imageandtextBvideo,portrait,languageCcolor,video,textDportrait,video,language第19题Visionreferstoe-commercevisualcommunication,_____ofmerchandisingwhilemerchandisingis_____ofvisualcommunication.()APurpose,MeansBMeans,PurposeCRequirements,ResultsDResults,Requirements第1题第2题第3题第4题第5题Inthestore'svisualcolorsystem,decorativecolor,alsoknownasemphasiscolor,mainlyplaystheroleofstrengthening,guiding,orsupplementing.()第6题Huereferstothebrightnessofcolor.()第7题Thepositioningofbrandvisualidentitycanbechangedatwillafteritisdetermined.()第8题Theultimategoalofbrandvisualidentityismerchandising.()第9题Buildinginterestisthefoundationforthesalesofagriculturalproducts.()第10题Whatarethemaindesignelements?()AScenarioBLineCColorsDMaterials正确答案：ABCD第11题(Multiplechoices)Whichofthefollowingbelongstothee-commercebrandvisualidentity?()ABrandAppearanceBPublicityandPromotionCBrandtrustDBrandlogo正确答案：ABD第12题(Multiplechoices)Whichofthefollowingbelongstothefivestepsofdesignforproductvisualmerchandising?()ADrawingattentionBEliminatingconcernsCRaisinginterestDPromotingtransaction正确答案：ABCD第13题Eliminatingconcernsisbuilton____togiveconsumerstheimpulsetobuy.()ATrustBInterestCEmotionDColors第14题Inthepracticeprocessofbrandcolors,specialattentionshouldbepaidtotheselectionandmatchingratioofcolors.Forthechoiceofcolortypes,itisbettertohavenomorethan____types.()A3B4C5D6第15题Regularlayout,andintegrationintoaunified,coherent,andcomfortableoverallpage.()ADisplaypageinformationandproductsinaflowchartformatBReferstothearrangementandcombinationofvariouslayoutelementsaccordingtocertainrulesCInordertomakethewholepagesimpler,moreelegant,coordinatedanddelicate,wecanintentionallyleftacertainblankDAverybasicformofpagelayout第16题Brandsthathopetoconveytheemotionof"classic"and"quality"toconsumersusuallychoose__________astheirmaincolors.()ABlue,greenBOrange,yellowCRed,purpleDBlack,white第17题Thebrandtonecanbeexpressedthrough____.()ABrandtextBBrandcolorCBrandPhotographyDBrandrepresentative第18题Intheimagedeliveryprocess,_____isthemostwidelyused,mostfrequentlyappearing,andatthesametimethemostcriticalelement.()APublicitysloganBBrandrepresentativeCLogoDVisualcolor第19题"________"referstothesymbolofaproductorservice,while"________"meansthesymbolicidentification.()ATrademark,brandBLogo,trademarkCName,logoDBrand,trademarkColorSchemeDesignforVisualMerchandising第1题第2题第3题()isthesignboardofashop.Itisawindowforashoptodisplayitsbrandandamajorsourceofbuyers'firstimpressionsofashop.AShoplogoBShopsignCMainpictureDBanner第4题(),oneoftheshopsigns,isusuallydisplayedintheupperleftcorneroftheshoppageorontheshopsearchlistpageandotherplaces.AShopsymbolBShopsignCDetailspageDHomepage第5题()iscomposedofseveralcolorsofdifferenthueswithsimilarsaturationandluminance.Collocationofcolorswithsomeofthesameproperties(coldandwarmtone,luminance,chroma).AApproximatecolorschemeBGradualcolorschemeCTonalcolorschemeDContrastcolorscheme第6题()triggersimpulsiveness,highenergy,andafirmspiritofself-improvementARedBYellowCBlueDGreen第7题Thewarmthofcolorisrelatedtothecolor's().ALuminanceBSaturabilityCPurityDGrayscale第8题Whichofthefollowingarethemainelementsfortheformationofonlinestorestyle?()AEmotionsoftheproductBVIColorMatchingCColorPropertiesDPackagingcolorofthestore正确答案：ABD第9题Whichofthefollowingarecommonstorestyles?()ASimpleandrefreshingtypeBCommercialtypeCCoolandfascinatingtypeDFeaturedtype正确答案：ABCD第10题Whichofthefollowingarethecolor-matchingmisunderstandingsoftheonlinestorepage?()AExcessivecolorBThebackgroundtextcan'tstandoutCExcessiveemphasisoncolorstimulationDColorhasasenseofrhythm正确答案：ABC第11题第12题第13题第14题第15题第16题Inthecolorschemeoftheonlinestorepage,theuseofcolorswithtoomuchcontrastcancauseanoverwhelmingeffect.()第17题Colorswithconsistentluminancecanbematchedwithanycolortoachieveaharmonizationcoloreffect.()第18题Thepsychologicalapplicationofcolorsreferstothepsychologicalactivityofacertainemotionwhenthelightactsonthehumanvisualorganandproducesasenseofcolor.()第19题Theseparatedcolorschememeansthatiftwocolorsaresimilarandlookindistinguishable,youmayaddthecontrastingcolorbetweenthetwocolorstoincreasetheintensity.Thewholepicturewilllookbettercoordinated.()ANightcolorschemeBSeparatedcolorschemeCApproximatecolorschemeDSingle-focuscolorschemeFontandLayoutDesignoftheStore第1题第2题第3题第4题第5题Anobliquelayoutisoneinwhichgraphicsandtextarrangedincurves,produceasenseofrhythm.()第6题Copywritingisaformofadvertisingthatfocusesontypographyandsentencestructure.()Rhythmisregularrepetition.Forthelayout,aslongasitconformstocertainrulesinanorganizationandhasamovingrhythmsensation,itisrhythm.(√)第7题Inthegraphitizationofwords,recombinationandisomorphismrefertoasystematicandcomprehensiveapproachtothecompositionofnewvisualeffectsandnewimagesinthegraphicconception.()第8题Thestraightandcurvedcharacterofthestrokesgivesthefontstrengthandflexibility.()第9题Whichofthefollowingarethebasicprinciplesoflayoutdesign?()AIntegrityandharmonyBInterestandoriginalityCArtanddecorationDThoughtfulnessandsingularity正确答案：ABCD第10题Whichofthefollowingaremethodsofcopywriting?()AAccuratecopywritingBSimplifyingthestructureofcopywritingCSimplifyingthewordsofcopywritingDWritewithsoulandheart正确答案：ABCD第11题Whichofthefollowingarefontvariations?()ATypeChangeBShapeChangesCStrokeChangesDStructureChanges正确答案：CD第12题Whatarethecommontypesoffontsinstoredecoration?()AHandwrittenFontBLinearFontCRegularFontDStroketypeface正确答案：ABC第13题Amongthebasictypesoflayouts,____referstothenormativeandrationalmethodofsegmentation.Thecommonlayoutsincludeverticalone-columnlayout,two-columnlayout,three-columnlayout,four-columnlayout,andsoon.()ASkeletaltypeBFull-screenimagetypeCCentral-axistypeDFeaturedtype第14题Inlayoutdesign,________seemtobeapairofcontradictorycomplexes,whicharecomplementaryinessence.()ASymmetricalandbalancedBVirtualandactual,blankCSimpleandorderlyDComparisonandharmonization第15题_____inthelayoutischaracterizedbystability,solemnity,tidiness,andorderliness.()ARhythmBLeaveblankCVirtualityandactualityDSymmetry第16题Thelayoutisdesignedintheformof________asdesignelements.()AFonts,GraphicsBColor,VisionCGraphics,VisionDFont,Color第17题Inthefontchangemethod,____referstodelineatingtheoutlineofthetextwithablankinthemiddle.()AHollowBVirtualandActualCInternallineDOverlap第18题____isthebasicelementofChinesecharacter.()AStructureBStrokeCThickDCurvedandstraightVisualDesignofTaobaoStores第1题()isthesignboardofashop.Itisawindowforashoptodisplayitsbrandandamajorsourceofbuyers'firstimpressionsofashop.AShoplogoBShopsignCMainpictureDBanner第2题(),oneoftheshopsigns,isusuallydisplayedintheupperleftcorneroftheshoppageorontheshopsearchlistpageandotherplaces.AShopsymbolBShopsignCDetailspageDHomepage第3题第4题第5题第6题第7题Whendesigningpromotionalimages,thefancierthelayout,thericherthedescription,themoreobviousthetone,andthemoreyoucanimprovetheviewrate.()第8题ThesizeofthedetailspageisdeterminedaccordingtothespecificlayoutofTmallandJD.com,andthereisnounifiedsize.()第9题Thethreeelementsofcolorincludehueandpurity,().ABlackandwhiteBLuminanceCFontDSaturation第10题Whendesigningpromotionalgraphics,designersshouldconsidertheoverallcolorpalette,high-definitionpicturesthatmatchthetheme,anda()thatshowsdimensionallevels.ALayoutBEffectCSuitablepictureDText第11题Thepositionofthemainvideoisgenerallyshowninthe()picture.ALastBFirstCThirdDSecond第12题Productdescriptionsincludethefocuspicturesoftheproduct,productinformationdescriptions,sellingpoints,()services.AExpressdeliveryandafter-salesBProductdisplayCProductdetailsDProductcharacteristics.第13题ThefifthmainpictureonTaobaoshouldbea()withoutaborderorwatermarksothatitcanbecaughtbytheTaobaoappeasily.ATextpictureBColorpictureCWhite-backgroundpictureDBackgroundpicture第14题Bannerdiagramusuallyreflectsthecentralthemeofthewebsiteandconsistsof(),LOGO,andslogan(orunit).ATextBColorCLayoutDBackgroundimage第15题Whichofthefollowingarenotincludedinthedesignformoftheshoplogo?()AAnimalBGraphicCNon-ChineseDChinese第16题Theshopsigngenerallycontainstheshopname,shopslogan,(),andsoon.AQRcodeBHomepageCProductcategoryDAllproductsVisualMerchandisingforShortVideos第1题第2题第3题Wecantemptcustomerstoplaceanorderfromfouraspects:priceanchor,calculation,properconsumption,andlimitedtimeandlimitedamount.

第4题Theoutputsizeofthemainvideomustbeasquaresequenceof800*800第5题Videoshootingisclassifiedfromthepsychologicalperspective:subjectiveviewandobjectiveview.

第6题Thevideoshouldbeselectedtohitconsumers'painpointsothatconsumerscanresonateafterwatchingit.第7题Thestyleofthevideocanbepositionedintermsofaestheticpreferences.第8题第9题第10题Theoutputsizeofthemainvideomustbeasquaresequenceof800*800()第11题Stimulatingthedesiretobuyisconstantlyachievedbymeansofpromotions.()第12题Winningreaders'trustisconstantlyinstillingthebenefitsandmeritsoftheproductintoreaders.()第13题Whendesigningpromotionalimages,thefancierthelayout,thericherthedescription,themoreobviousthetone,andthemoreyoucanimprovetheviewrate.()第14题Generally,noscriptisrequiredforvideoshooting,andthevideocanbecompletedfreelyatanytimeaccordingtotheon-siteatmosphere()第15题Makingbreakthroughsindetailedtextcopywritingisgenerallyfromthreeaspects,includingstimulatingthedesiretobuy,winningthereader'strust,and().Abeautifulpicture.BstrongcolorimpactCleadingthemtoplaceanorderimmediatelyDconsumptioncomments第16题Themerchandisingeffectofshortvideoscanbeimprovedthroughemotionalrenderingand()AconveyingvaluesBincreasingreputationvalueCgivinglikesDforwarding第17题Shortvideoshootinganglesshouldbeclassifiedasfollowsintermsoftheform,includingflat,elevation,overhead,()AgrovelBsquatCstandDtilt第18题Thecontentplanningoftheshortvideoshouldbeaccuratefromtheselectionofthetopicpositioningandtheselectionofthetopicshould(),theselectionoftheangleofentryiscoincidentalenough,etc.AtakeintoconsiderationthecostBuncovertheuglytruthChitthepainpointDbeyourpreference第19题Thestylepositioningofashortvideoisbasedonaestheticpreference,basedonvideotheme,and()positioning.AVideolengthBProductFeaturesCContentDVideoAttentionFinalExam第1题TheNo.1documentissuedbytheCentralGovernmentin2022focusesonthe"threeruralissues"and"ruralrevitalization".()第2题Individual-orientedprecisionpovertyalleviationistoprovidetrainingandpost-servicesforthedisadvantagedgroupsinruralareastoimprovetheirskillsandthushelpthemtoalleviatepoverty.()第3题Thegradualcolorschemereferstotheorderlyarrangementofthethreeelementsofhue,luminanceandbrightness.()第4题Traditionalagriculturalproductshavealongindustrialchain,resultingin"themoreyoubuy,themorepriceytheproductbecomes".()第5题Todoagoodjobofe-commerceofagriculturalproducts,preliminarydetailedmarketresearch,aswellasresourceallocationandoptimizationisthenecessaryguarantee.()第6题Accurate.Whenpanningormovingthecamera,thestartframeandendframeshouldbetakenwithoneshot.Donotshake.()第7题Shoplogo,oneoftheshopidentities,canbeconsideredthefaceoftheshopandthebesttrafficinlet()第8题Thedesignofstrokesorshapesofwordsintographicsisalsocalledrecombinationandisomorphism.()第9题Gainingthetrustofreaderscanbeachievedbytransferringauthority.()第10题Theself-operatedWeChatbusinessmodelforagriculturalproductscanbeunderstoodasself-productionandself-sale.()第11题Graphicalizationofcharactersistomakethecharactershavethecharacteristicsofgraphics,integratethefactorsofgraphicsandfont,andformacompletelynewimagefont.()第12题Themainpurposeoffontdesignistocommunicateinformationtopeoplewhileaddingaestheticappeal.()第13题Coolcolorsofhighluminanceorbrightnessarematchedwithwarmcolorsoflowluminance,whichiscalledanightcolorschemeorshadowcolorscheme.()第14题Visualidentitysystem(CI)mainlyincludes_____concept(MI)andbehavior(BI).（）ALOGO

BColorC

ImageDVisual第15题Stimulatingthedesiretobuyisrealizedthroughdiscountsandpromotions.()第16题Threeelementsofcolor:hue,luminanceandpurity.Thehigherthepurity,thehighertheluminance.()第17题Graphicalizationofcharactersistomakethecharactershavethecharacteristicsofgraphics,integratethefactorsofgraphicsandfont,andformacompletelynewimagefont.()第18题Theoutputdimensionscaleofthemainimagevideomustbeasquaresequenceof1:1()第19题Wecantemptcustomerstoplaceanorderfromfouraspects:exaggeratedpublicity,calculation,properconsumption,andlimitedtimeandlimitedamount.()第20题Whendesigningabannerimage,thelayoutshouldbehierarchical,themoredescriptionsthebetter,andthemoreobviousthecolortone,soastoimprovetheclickrate.()第21题Videoshootinggenerallystartswithfoursteps:organizingpeople,selectingscenes,writingscripts,andpost-editing.()第22题Taobao'se-commercemainimagevideosizeratiogenerallyhasthese3types.()A16∶9B3∶4B1:2C1∶1正确答案：AC第23题Theprincipleofcolormatchingis_________()AContrastblendentBProgressiveblendentCApproximateblendentDNoblendent正确答案：ABC第24题Thedesignmoduleofthedetailpagecontainsfocusimages,productfeatures,_____,_____,productqualitycertification,logisticsandtransportation,etc.()AProductdetails;BProductmaterial;CProductdescription;DProductinformation正确答案：AD第25题Layoutelementsthatneedtoconsiderwhenensuringthebasicaestheticsofthebannerdiagraminclude__________.()AUpperalignment,BPotentialenergy,CBalance,DLeftalignment正确答案：BC第26题Thedesignskillsofthestorelogoinclude_____,_____,and_____.()AModeling,BUniformity,CImmediacy,DIdentifiability正确答案：ABD第27题Equilibriumisakindofchangingbalance,whichisrichinchange,interesting,andfeatures_____,_____,_____andlightness.()AAgility,BVividness,CActiveness,DRhythm正确答案：ABC第28题Thefollowingmethodscanbeusedinthedesignaccordingtothevisualflowdirection:_____,_____,_____,_____.()ALeftfigureandrighttextBLefttextandrightfigureCUppertextandlowerfigureDUpperfigureandlowertext正确答案：ABCD第29题Thedesignelementsoffontarecomposedof__________.()AFontBStructureCStrokeDLOGO正确答案：BC第30题E-commercebrandvisionidentityincludesbrand,_____,_____,brandappearance,storedecoration,_____etc.()ABrandcolorBPublicityCBrandcultureDLOGO正确答案：BCD第31题VisualmerchandisingofagriculturalproductsfollowstheAIDMAmodel,whichis,payingattentionto_____,desire,_____,andbehaviorlogic.()AInterestBHobbyCAnalysisDMemory正确答案：AD第32题ThesalesskillsofWeChatmerchantsforagriculturalproductsdonotinclude_____.()ALandclaimBPre-saleCCrowdfundingDExaggeratedhawking第33题Businessesprovideconsumerswithanewshoppingenvironmentthroughonlinestores,whereconsumersshoponline,suchasJD.com.Thiskindofonlinepaymentiscalled_____.()AB2BBC2CCB2CDO2O第34题_____istheclickrateaftertheproductisdisplayed.(Clickrate=clicks/presentations)()AVisitrateBClickrateCConversionrateDPresentationamount第35题Thevideodurationofthee-commercemainimageisusuallywithin9~60seconds.Around_____isthebest.()A90sB25sC30sD1minute第36题_____referstothewidthofeachpartofthetextstrokesbeingequal,showingasimple,brightfeeling,whichiscommonlyusedinstorevision.()ACalligraphyBDeformedfrontCSimsunDLinearfront第37题ThewidthoftheTaobaoproductdetailspageisgenerally_____.()A950pixelsB800pixelsC1080pixelsD700pixels第38题Creatingapromotionalatmospherecanincreasetensionby_____andaddingrestrictiontips.()APromotionanddiscount.BAddingguidancelabels.CExaggeratingcopy.DStrongcolor第39题_____arethebasicelementsthatconstituteavisualspace,andalsothebasicelementsofpagelayoutdesign.()AGraphicandtextBPointandlineCPoint,lineandsurfaceDPointandsurface第40题Themaincolorofanonlinestoregenerallyr