《跨境电子商务英语》课件-Terms

TermsLEAD-INToday,therearemorethanadozendifferentcross-borderE-commerceplatformsintheworldineveryproductcategoryandverticals.Hereareafewtermsyoumustunderstandfirst.Translation意味着该平台主要是一个企业对另一企业交易，例如，阿里巴巴是B2B平台的一个很好的例子。Meaningtheplatformtradesmostlyfromonebusinesstoanotherbusiness,forexample,AlibabaisagoodexampleofB2Bplatform.B2BTranslationMeaningtheplatformtradesmostlyfrombusinesstoconsumer.PlatformssuchasJDInternationalandTMallGlobalarestrictlyB2Ccross-borderplatforms.意味着该平台主要从企业到个人交易。JDInternational和TMallGlobal等平台就是B2C跨境平台。B2CTranslation意味着平台允许个人之间交易。eBay被视为C2C平台，个人列出要出售的物品，其他人购买它。Meaningtheplatformsallowingtradingbetweenconsumers.ThinkofeBayasaC2Cplatform,auserlistsanitemtosellandanotheruserpurchasesit.C2CTranslationVerticalplatformsarecross-borderE-commerceplatformsthatfocusonaspecificcategoryor"vertical"ofproductsorbrands.垂直平台：垂直平台是跨境电子商务平台，专注于特定类别或“垂直”的产品或品牌。VerticalPlatformTranslationComprehensiveplatformsarecross-borderE-commerceplatformsthatcarrymultiplecategoriesofproductsandbrandsanddonotlimitthemselvestoanyspecificcategoryorindustry.综合平台综合平台是跨境电子商务平台，含有多个类别的产品和品牌，并且不会将其自身限制在任何特定类别或行业。ComprehensivePlatforms:Translation子平台：意味着平台有一个父平台或公司，而跨境电子商务平台只是一个分支。例如，TMallGlobal和JDWorldwide衍生自TMall和JD。Meaningtheplatformhavingaparentplatformorcompany,andthecross-borderE-commerceplatformisonlyasubdivision.Forexample,TMallGlobalandJDWorldwidearederivefromTMallandJD.SubPlatformTranslation独立平台独立平台仅侧重于跨境电子商务交易且没有父平台或公司。Independentplatformsareplatformsthatfocusonlyoncross-bordE-commercetradinganddonothaveaparentplatformorcompany.IndependentPlatform:Translation市场平台提供或充当市场的跨境电子商务平台，在那里个人、企业和品牌可以设置和运营自己的商店，而是让电子商务公司处理交易和物流。MarketplacePlatformsMarketplaceplatformsarecross-borderE-commerceplatformsthatofferactlikeamarketplacewhereindividuals,businesses,andbrandscansetupandoperatetheirownstinsteadofhavingtheE-commercecompanytohandletransactionsandlogistics.TranslationContrarytomarketplaceplatforms,proprietarytradingmeansallproductsorbrandsaresolddirectlybytheplatformcompanyandnotthebranditself.Forexample,AmazonstartedoutasaproprietarytraderwhereallbooksweresoldandfulfilledbyAmazon,laterAmazonaddedfunctionalitytoallowotherbrandsandindividualstoselldirectlyonAmazonbutshippedandfulfilledbythemselves.自营交易平台与市场平台相反，自营交易意味着所有产品或品牌均由平台公司直接销售，而非品牌本身。例如，亚马逊最初是作为一个自营交易商，其中所有书籍都由亚马逊出售和配送，后来亚马逊增加了功能，允许其他品牌和个人直接在亚马逊上销售，但自己发货和配送。ProprietaryTradingPlatformsTranslation直邮或发货通过直接邮寄或运送，货物将直接由国外品牌公司交付给客户。使用直接邮寄的积极因素是，中国消费者通常会更加信任和放心，因为他们知道他们将会收到的产品最有可能是真品而不是仿冒品。DirectMailorShippingWithdirectmailingorshipping,thegoodswillbedelivereddirectlyfromthebrandabroadtothecustomer.ThepositivesideforusingdirectmailingisthatoftenChineseconsumerswillhaveahighertrustandcomfortinknowingthattheproductstheywillreceiveismostlikelygoingtobegenuineandnotaknockoff.TranslationInthebondedareaimportmodel,thegoodsfromabroadwillbeshippedandstoredinagovernment-appointedbondedwarehouseinafreetradezone.Whenanorderisplaced,thegoodswillbe