雨课堂学堂在线学堂云国际商务文化-一门关于沟通的学问(暨南大学)单元测试考核答案

目录：第一章文化与商务文化概论第二章语言与文化第三章商务书面沟通第四章商务言语沟通第五章商务非言语沟通第六章国际商务礼仪第七章国际商务谈判第八章企业文化第九章跨文化市场营销第十章跨文化团队第1题MultipleChoice(单选)Inthewest,theoriginoftheword“culture”is()AGermanBEnglishCHebrewDLatin第2题MultipleChoiceAmongthemanyscholars,whohasdiscussedtherelationshipbetweencultureandcommunication?()ACrawfordBLiu

XiangCCralDHall第3题MultipleChoiceTheimportantmarktoevaluatebusinesscultureis()AOperationmodeoftheenterpriseBEnterprisebuildingandtrademarkCOperationphilosophyoftheenterpriseDThemarketingofanenterprise第4题MultipleChoice(morethanoneanswer)(多选)Inasocietywithhighuncertaintyavoidance,peopleare()AfollowinglotsofwrittenrulesandregulationsBmoretolerantoftemporarychangesCMoreanxiousDAggressive正确答案：ACD第5题MultipleChoice(morethanoneanswer)Countrieswithhigherindulgencevalueinclude()AVenezuelaBChileCChinaDBrazil正确答案：ABD第6题TrueorFalseInChina,childrenlivewiththeirparentsevenintheiradulthood,whichreflectsthepowerdistanceofculturaldimension.

()第7题TrueorFalseInamasculinesociety,peopleputmoreemphasisonquantitythanqualityoflife.

第8题

TrueorFalseCultureisofabindingforcethateveryonemustobey.Inotherwords,individualshavenofreedominculturaldevelopment.

第9题FillintheblanksThe____ofhumanbeingsistheresultofsocialandculturalstabilityandcontinuity.正确答案：:Intergenerationaltransmission第10题1.FillintheblanksBusinesscultureistotaketheproductsandservicesasthecarrier,theenterprisebusinessactivitiesastheimpetusandlinktoreflect,disseminate,createandpromote____ofthesociety.正确答案：:materialandspiritualcivilization第1题(MultipleChoice)Europeansthinkhighlyofanalysis,theytendtobe

inthinking.A

abstractBfigurativeCintegralDsymbolic第2题(MultipleChoice)Thefollowingarethecommunicativefeaturesoflow-contextcultureEXCEPT:()AstricttimescheduleBMoreexplicitfeedbackorresponseCTherearedifferencesbetweeninternalandexternalcirclesDConcernmorelinguisticcodes第3题(MultipleChoice)Whatistherepresentativeofglobalbusinesslanguageintheworld?()AFrenchBJapaneseCEnglishDGerman第4题(MultipleChoice:morethanoneanswer)SapirandWolfproposedtheLinguisticrelativity,whichpointsoutthatthepsychologicaldifferenceincultureaccordswiththelinguisticdifferencecorrespondingly,namely,thereisa()and()relationshipbetweenpsychologyandlanguages()AparalleledBlinearCcorrespondingDdecisive正确答案：AC第5题(MultipleChoice:morethanoneanswer)Linguisticcontextincludes().()ACommunicationgoalBwrittenformCcommunicatorDoralform正确答案：BD第6题(TrueorFalse)Innineteenthcentury,GermanlinguistandphilosopherHumboldtsupposedthatlanguagecouldaffectmindset.()第7题(TrueorFalse)Inhigh-contextculture,peopleareusuallyblindtonon-verbalcommunicativesignals.()第8题(TrueorFalse)Aslongasthelanguageareusedaccuratelyandcorrectly,therewillbenomisunderstandingbetweenpeople’scommunication.()第9题(blankfilling)BritishanthropologistMalinowskisetuptwokindsofcontexts:oneisthecontextofcultureandtheotheris

____正确答案：:thecontextofsituation第10题(blankfilling)Peoplecallthelanguagebarriersproducedby____astheshallow-layerlanguagebarriers.正确答案：:thelanguagesymbolsystem第三章单元测试第1题(Multiplechoice:oneanswer)WhichofthefollowingisthewritingstyleofAmericanbusinessletters?()AEndingwithflowerylanguageBEndingnegativenewsinapositivewayCAskforforgivenessandunderstandingDCommentsonweather正确答案：AB第2题(Multiplechoice:oneanswer)Britishpeoplewritethedateintheformof()AJanuary5,2×××BJanuary5th,2××C2×××January5thD5thofJanuary,2×××正确答案：CD第3题(Multiplechoice:oneanswer)Whichofthefollowingexpressionsisincorrect:()AInthelettersofFrench,peoplecanreadtheir"self-centered"styleandtheywillnotapologizedirectly.BTheBritishdon'tpayattentiontotheformatofthetitleandaddress.CJapaneseisusedtohavingacommentontheseasonandweatherafterthegreetingintheletter.DGreetingsandendinginGermanletterstendtobeformal.正确答案：B第4题(Multiplechoice:morethanonechoice)Peopleinhighcontextculturetendtolookforpersonalizedelementsfrombusinessletters,including:()ADesignintheletterpaperBThecoloroftheinkCThesizeofpaperDThequalityofpaper正确答案：ABCD第5题(Multiplechoice:morethanonechoice)Theprinciplesofbusinessletterinclude:()ACompletenessBConcisenessCCorrectnessDClearness正确答案：ABCD第6题InternationalEnglishistheEnglishthatavoidsusingabbreviations,catchwords,sportswordsandpuns.Itismoreformalthanwrittenlanguage,andpreferstouselongersentenceswithclausestoexpresstheirideas.()第7题E-mailisthebestchoiceforinternationalbusinesscommunication.()A.TrueB.FalseAnswer:B第8题Weshouldavoidacronymswhenwritingletters,faxes,ore-mails.()第9题PeoplefromnonEnglishspeakingcountriescanwritethemostconciseandaccurateEnglishdocumentsforthereasonthattheyareusing____language.

正确答案：:internationalorsimplified第10题Inbusinesswriting,weshouldusemore____voice,whichcanavoidredundancy.

正确答案：:active第四章单元测试第1题(MultipleChoice)OneofthecharacteristicsinChinesecommunicationistotrytheirbesttomaintainaharmoniousatmosphereandinterpersonalrelationshiptoavoidconflict.Chinesepeopletrytouse()wordsandexpressionstoindicaterejection,objectionetc.()ADirectBExplicitCVagueDSimple第2题（MultipleChoice）Chineseemployeesworkinginforeigncompaniesoftenfeelthattheydon’thave“therighttospeak”andhavenoopportunitytospeak,theprobleminvolves:

ACommunicationstyleBLanguageCAttitudeD

Knowledge第3题(MultipleChoice)Adviceonconversationtaboosdoesnotincluded:()AAvoidtalkingaboutreligiousandpoliticalissuesBKeepthetopicsneutralCAvoidracialjokesDAvoidtalkingaboutprivacy第4题(MultipleChoice:morethanoneanswer)TheAustraliansandNewZealanderslikechatting,theyliketotalkabout:()Amarital

statusBWeatherCSportsDInternationalpolitics正确答案：BCD第5题(MultipleChoice:morethanoneanswer)Inlow-contextcultures,peopleseesilenceas:()ANegativeBShouldbebrokenCSpeechlessDChaotic正确答案：ABCD第6题InSaudiArabiaandMexico,itisappropriatetomentionaboutfamilymembersinsmalltalk.()第7题SouthAfricansliketotalkaboutracialdifferences.()第8题Aprofessionalinterpretermustbestrictlyfaithfultotheoriginaltextandcannotmakeadjustmentsunderanycircumstances.()第9题(BlankFilling)Itisbestnottopraisepeoplefrom____countriesinpublic,buttopraisetheminpersonal,orpraisethegrouptheybelongto.正确答案：:high-context第10题(BlankFilling)Anexcellentinterpretershallbeskillfulatbilingualproficiencyandtherulesofinterpretation.Heorsheshouldbeableto____quicklyandaccurately.

正确答案：:Handlewords第五章单元测试第1题(MultipleChoice)Thefunctionofnon-verbalcommunicationdoesnotincluded.()AReplacinglinguisticmessageBHidingthetruthCAssistinglinguisticmeansDStandardizinglinguisticmeans第2题(MultipleChoice)“ThreeAs”principledoesnotincluded.()AAestheticsBAppropriatenessCAccuracyDAttitude第3题(MultipleChoice)Whichcountrybelongstopolychronictimemodel?()ASwitzerlandBGermanyCMexicoDNewZealand第4题(Multiplechoice:morethanonanswer)Non-verbalcommunicationreferstothecommunicativemeansotherthanlinguisticfactors.Itincludes:()AIntonationBSilenceCFacialexpressionDSpacedistance正确答案：ABCD第5题(Multiplechoice:morethanonanswer)Whichofthefollowingcountriesavoidfrequentanddirecteyecontact.()AJapanBPhilippinesCAustraliaDCanada正确答案：AB第6题(Multiplechoice:morethanonanswer)Whichcountriesprecept"OK"gestureasanegativemeaning?()ABrazilBKoreaCTunisiaDUK正确答案：AC第7题ResearchfoundthatAsianpeopleputmoreemphasisoneyesinfacialexpressionwhilewesternersusedthewholefacetoconveymessage.Itshowsthatpeopleofdifferentcultureshavedifferentfacialexpressions.()

第8题DresscodeinworkplaceoftheUShasgraduallybecomemorecasualsincethe1990s,andthistrendismorepervasive.

()第9题(BlankFilling)Thegeneralguidelinesforapropergesture:Clearness,Concisenessand____正确答案：:Greediness第10题

(BlankFilling)InsomecountriesofSouthAmerica,it’sunwisetoarrivetooearlyinmeeting,whichoftenindicatesyour

____正确答案：:Greediness第六章单元测试第1题MultipleChoiceAbouttheprinciple“Taketherightsideasthesuperior”inbusinessetiquette,whichofthefollowingisfalse:()AForpoliticalconsultations,businesscontacts,culturalexchanges,socialengagements,etc.,inmostcountriesandregions,theruleof“Holdtherightsideassuperior”isuniversallyapplicable.Btheprincipleof"Taketherightsideasthesuperior"canbeobservedinanycountryandonanyoccasion.CWhenmanypeoplearelinedupsidebyside,themostbasicprincipleistotaketherightsideasthesuperiorandtotaketheleftsideastheinferior.DTheoriginofthisprinciplecomesfromtheancientkingwouldarrangethemosttrustedpersonintherighthandforsecurity.Becausetheswordhandlesisfacingtotherightside,thereforeitcomesthecustomof“Taketherightsideasthesuperior”.第2题(MultipleChoice)Aboutbusinesscardetiquette,whichofthefollowingisfalse:()AAustralianbusinessmendon'toftenbringbusinesscards.BIt'sbesttotakeamomenttoreadthecardwhenreceivingit.CInordertoemphasizetheinformationinbusinesscard,itisbesttousecoloredfontsandpaper.DInsoutheastAsiancountries,youshouldavoidhandingbusinesscardswithyourlefthand.第3题(MultipleChoice)Whichofthefollowingdoesnotbelongtothetabooforgifting:()ALiveanimalsandplants,freshfoodBSeedsandmedicinesCClockandshoes.Dteasetsandornaments第4题(MultipleChoice)Whichcountryisnotaregionvaluesgiftingculture.()ASaudiArabiaBAmericaCJapanDSingapore第5题(MultipleChoice:morethanoneanswer)Correctstatementsaboutinternationalbusinessetiquetteinclude:()AInternationalbusinessetiquetteisproducedintheprocessofcommodityexchange.BItindicatestheetiquetteprinciplesandmethodsthatpeopleshouldfollowininternationalbusinessactivities.COneofthemostimportantprinciplesofbusinessetiquetteistorespect.DInternationalbusinessetiquetteoriginatesfromBritishetiquette.正确答案：ABCD第6题(MultipleChoice:morethanoneanswer)Aboutmeetingetiquette,whichofthefollowingistrue:()AInNepal,malefriendswillhavea“bearhug”aftershakinghands.BSaudiArabianmenwillkisseachothers’cheeksaftershakinghands.CAsians,ScandinaviansandmostNorthAmericansareuncomfortablewithhugs.DFinnshugeachotherwhentheymeet.正确答案：BC第7题(MultipleChoice:morethanoneanswer)Thephoningimageincludesfollowingthreeelements:()AEtiquetteBContentCTimeandspaceDAttitude正确答案：BCD第8题.(MultipleChoice:morethanoneanswer)Thecorrectideaabouthowtoselectagiftincludes:()APrincipleof“Asmallgiftmaybeatokenofprofoundfriendship”.BPrincipleof“openthegiftpackageinfrontofthepresenter,andearnestlyadmirethegiftwithafewwords”.CPrincipleof“civilitycostsnothing”.DPrincipleof“Cateringtoanother‘spleasure”.正确答案：AD第9题“Ladyfirst”isanimportantetiquetteprinciplerecognizedbytheinternationalcommunity,anditworkseverywhere.()第10题Theonewithhighersocialstatuscanhangupfirst.()第七章单元测试第1题(Multiplechoice)"YouwonandIdidn'tlose."Whatkindofnegotiationoutcomedoesthissentenceimply?()AZero-sumnegotiationBLose-LosenegotiationCTradeNegotiationDWin-WinNegotiation第2题(Multiplechoice)ThegeneralstagesofthenegotiationincludeEXCEPT:()AinformationcollectionBconsultationandcommunicationCinformationexchangeDreachinganarrangement第3题(Multiplechoice)Whichofthefollowingstatementiscorrectaboutawin-winnegotiation?()AWeshouldattachimportancetothelanguageskillsofnegotiation,becauseitdeterminestheestablishment,consolidation,development,improvementandadjustmentoftherelationshipbetweenthebothparties.BPositivefollow-upcommunicationisamustafterthenegotiation.CIninternationalbusinessnegotiations,menandwomencooperatinginasameteammightenhanceworkingefficiency.DKeeptalkingandlisteningduringnegotiationshelpsasmoothcommunication.第4题(multiplechoice:morethanoneanswer)Whichofthefollowingelementsbelongtosocialpsychologicalmodelofnegotiation:()ACommunicationandbehaviorBNegotiatinggoalCNegotiatingenvironmentDTraditionandculture正确答案：ABCD第5题(multiplechoice)WhichofthefollowingexpressionsareWRONGaboutthecross-culturalfactorsintheinternationalbusinessnegotiation?()AEasternnegotiatorsusuallyadoptacalmandconcretenegotiatingstyle,whilewesternsadoptarelationship-basedandstep-by-stepapproach.BCountrieswithindividualismculturestendtohavesmallernegotiatingteams,whilecountriesincollectivismpreferlargerteams.CInbusinessnegotiations,AmericansdonotlikethesilenceofJapanese,whiletheJapaneseareunhappywithdirectnessfromtheAmericans.DContractssignedbyWesterncountriesaregenerallyshort,whilethosesignedbyEasterncountriesareverylong.正确答案：AD第6题(multiplechoice:morethanoneanswer)Non-verbalcommunicationininternationalbusinessnegotiationincludes:()AbodylanguageBsmalltalkCphysicalsettingsofnegotiationDseatarrangement正确答案：ACD第7题(multiplechoice:Morethanoneanswer)Preparationforthecross-culturalbusinessnegotiationincludes:()ARehearsalofnegotiationBAnalysisofopponentsCMakingnegotiatingstrategiesDEstablishingnegotiatingteam正确答案：ABCD第8题(TrueorFalse)Theworldislikeanegotiatingtable,butnoteveryoneisanegotiator.()第9题(TrueorFalse)SouthAmericansaredemonstrative.Whentheysay"No”,theymightnotreallyrefuse.()第10题(TrueorFalse)Closedquestionsgetanswersquicklyandencouragepeopletotalkmore.()第八章测试题第1题(Multiplechoice:oneanswer)WhichofthefollowingdoesnotbelongtoAmericancorporateculture?()APragmatismBRelationshipoverweightrulesCIndividualismDRisk-taking第2题(Multiplechoice:oneanswer)Whatcorporatecultureispresentedfromthe"craftsmanspirit"ofJapaneseenterprises?（）AHonestyandcredibilityBCollectivismCThetraditionofFamilismDCorporatesocialresponsibility第3题(Multiplechoice:oneanswer)WhichcorporatecultureisreflectedbyGermanvaluesofpursuingperfection?()Apeople-orientedBorder-orientedCstrongsenseofqualityDrationality第4题(Multiplechoice:oneanswer)ThefollowingstatementsaboutChinesecorporateculturearerightEXCEPT:()AThecorevaluesadvocatedbyChinainneweraincludesocialvalueorientation,socialvaluecriterionandthesocialvaluetarget,whichwillalsoaffecttheChinesecorporateculture.BIntheconstructionofcorporateculture,theintegrationofnationalcultureandenterprisecultureshouldbestrengthened.CTheconstructionofcorporatecultureshouldfocusoninnovationandcompletelyabandonthetraditionalnationalculturebycreatingabrand-newculture.DAgoodcorporatecultureisinternallycohesiveandexternallycompetitive.第5题(multiplechoice:morethanoneanswer)Whichstatementsaboutcorporateculturearecorrect?()AWalmart's"three-meterprinciple"belongstothephysicallevelofthecorporateculture.BCorporatecultureisamultilevelecosystemcomposedofcorelayer,shallowlayer,middlelayerandouterlayer.CThespiritualcultureofanenterpriseisthesmallestpartinadeeperlevel,whichisatthecoreoftheculturalsystem.DNationalculturewillaffectthecorporateculture.正确答案：BCD第6题(multiplechoice:morethanoneanswer)WhichaspectsareincludedinculturalconflictinMultinationalcorporations?()AconflictonmanagementBconflictonnationalculturalCconflictoninstitutionalcultureDconflictonoperationmentality正确答案：ACD第7题(multiplechoice:morethanoneanswer)TheIntegrationofcorporatecultureistheprocessofeffectivelysortingoutdifferentculturaltendenciesorfactorsinanenterprisewithcombiningthemintoanorganicwhole.Whichfactorsareincludedintheprocessofcorporatecultureintegration?()AculturalconsciousnessBculturalpropositionCculturaldifferencesDculturalpractice正确答案：ABD第8题(multiplechoice:morethanoneanswer)Whichofthefollowingstatementsincludetheintegrationofcorporateculture?()AintegrationinbusinessgoalBintegrationinthevalueCintegrationinstructureDintegrationincorporateimage正确答案：ABCD第9题(TrueorFalse)Inordertoadapttotheneedsofthenewera,ChineseenterprisesshouldstrivetocreatecorporateculturewithChinesenationalcharacteristicsintheirprocessofabsorbingexcellentnationalculture,whichindirectlypromotesthedevelopmentofnationalculture.()第10题(TrueorFalse)PeopleinAsiadon'tliketoomuchphysicalcontactatwork,whilesouthAmericansdon'tmindphysicalcontact,whichisaconflictofinstitutionalcultural.()第九章单元测试第1题(Multiplechoice:oneanswer)Whichonewillnotdeterminecustomerbehavior:()AGenderratioBIncomelevelCThechoicesoffriendsDLanguage第2题(Multiplechoice:oneanswer)thefollowingideasaboutadvertisementarerightEXCEPT:()AFortheglobalizationofproducts,advertisingdesignshouldbeunifiedglobally.BInEuropeanadvertisements,peoplepreferwearingeveningdressestoattendabanquet.CPeopleinAsiaaremorelikelytoaccepttheword-of-mouthpromotion.Moreimagesofsuccessfulpeopleappearintheadvertisementofasocietywithhighpowerdistance.第3题(Multiplechoice:oneanswer)Whichdoesnotbelongtothecharacteristicsofcustomer’sdemandsinmarketresearch?()AunmetneedsanddesiresBdemandstabilityCTimeofdemandDdemandpreference第4题(TrueorFalse)Allthecharactersarewrittenandreadfromlefttoright.()第5题(TrueorFalse)ThekeypointforMcDonald’ssuccessisthatithasthesameproceduresandstandardsforfoodandcookingallovertheworld,soitisnotnecessaryforMcDonald’stoadoptlocalizationstrategies.()第6题(TrueorFalse)Itisbelievedthatadvertisingcommunicationisculturalcommunicationbecausetheadvertisementhasvariousformswithabundantconnotations.()第7题(multiple

choice:morethanoneanswer)Theactivitiesofcross-culturalmarketinginclude:ACross-culturalproductdevelopmentandpricingBCross-culturaldistributionmanagementCCross-culturalpromotionandbrandmanagementDCross-culturalmarketresearch正确答案：ABCD第8题(multiple

choice:morethanoneanswer)Thecorrectstatementsaboutconceptoftimeinclude:AJapaneseworkveryhardandshowastrongsenseoftimewithzerotoleranceforlaziness.BGermanshaveaprecisesenseoftime..CCanadianshaveastrongsenseoftime.DSpanishpeoplehavearelativelyloosetimeschedule..正确答案：ABD第9题(multiple

choice:morethanoneanswer)Inwhichcountriesdotheleaderspreferanofficewithwindow?A

JapanBChinaCFranceDAmerica正确答案：BD第10题(multiple

choice:morethanoneanswer)Theroleofadver