电大学习资料变化中的英语试题

中央广播电视大学一第一学期”开放本科”期末考试

英语专业经贸英语（上）试题

1月

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Paper1ListeningTest(15points)

Informationforcandidates

□Therearethreepartstothetestandyouwillheareach

parttwice.

□Theewillbeapausebeforeeachparttoallowyouto

lookthroughthequestionsandotherpausestoletyouthink

aboutyouranswers.

□Writeyouranswersinthespacesindicatedinthetest

paper.

Part1

Youwillhearashorttalk.Asyoulisten,markthefollowing

statementsTrueorFalseaccording

totheinformationyouhaveheard.(8points)

1.ThistalkisconcernedwithpolitenessinEnglish.

2.TheBritishhavearichchoiceofexpressionstoshowtheir

reasonableness.

3.〃You〃isusedforbothsingularandpluralandforboth

informalandformalsituations.

4.TheBritishladyrefusedtosay“please"attheshop.

5.TheSpanishpeopletendtosay"thankyou〃moreoftenthan

theBritish.

Part2

YouwilthearpartofapresentationaboutMarksandSpencer.

Asyoulisten,fillintheblanksmarked6-10.(5points)

MarksandSpencer,theUK'sleadingretailer,was

foundedin1984byMichaelMarksandhasgrownfrombeinga

marketstallinLeedstobeingaverysuccessful

internationalretailer.Theyhart(6)storesworldwide,

employingatotalof68,208people,(7)ofwhomworkin

theUK.

Lastyearturnoverroseby8.4%to£7,841.9million

andgroupprofitbeforetaxwas£1,002million,anincrease

of(8)%.

Inthesame12-monthperiod,earningspersharewent

upto26.7panddividendspersharewere(9)p,up14.0%.

MarksandSpencermadeacontributionofsome£10

milliontothecommunitylastyear,andthecompanywonthe

Queen'sAwardforExportAchievementforshefifthtime.

Theycurrentlyhave(10)shareholders;whydon't

youjointhem?

Part3

Youaregoingtolistentopartofaconversation.Choose

thebestansweraccordingtowhatlearnfromtheconversation.

(5points)

11.Janedoesnotwanttouseaconsultantagencybecause,

a)itistooexpensive

b)itisnotasystematicapproach

e)itisnotsafetoaskforexternalhelp

12.Henrythinksthat.

a)thecompanyneedstospendalotofmoneyonthe

researchimmediately

b)thecompanyshouldn，tspendalotofmoneyonresearch

forthemoment

c)thecompanywillhavetospendalotofmoneyon

researchinthefuture

13.Whichofthefollowingismentionedasawayoffinding

outaboutthecompetition?

a)Talkingtoloyaloldercustomers.

b)Makingsomeenquiriesviaemail.

c)Visitingthelocallibraries.

14.Whichofthefollowingistrue?

a)Janeagreesthattheyshouldtrythesimplertactics

first.

b)HenryagreeswithJanebecausesheisfamiliarwith

presscoverage.

c)Johnobviouslyagreeswithhiscolleaguesattheend

oftheconversation.

15.Whatarethepeopletalkingabout?

a)Waysofraisingmoneyforacompetitionresearch.

b)Waysofdoingacompetitionresearch.

c)Waysofcontactingtheoutsideworld.

Paper2VocabularyandStructure(30points)

I,Matchthewordsontheleftwiththeirdefinitionson

theright.(8points)

1.strategya)alegallyregistereddesignnamingtheoriginal

designerasownerofthedesign

2.tediousb)thenameofaproductorsometimesthenameofacompany

R.hripfn)amnmorablpspntnnr.nnsodtoadvertiseaproduct

4.brandd)notveryinterestingandoftenrepetitive

5.shareholdere)tellsomeoneaboutsomething,usuallyinconnection

withwork

6.sloganf)anownerofsharesinabusiness

7.spamg)junkmail

8.patenth)ageneralplanintendedtoachievesomethingovera

periodoftime

II.Completethefollowingsentences,usingtheappropriate

phrasalverbsfromtheboxbelow.Remembertoputtheverbs

inthecorrectform.Youshouldrefertothecompany

structureofABMplcforquestions1-3.(7points)

reporttotakeoffsetup

seetoconsistofturnoff

dowithoutputtogothrough

1.

ABMplc_fourdepartments.

2.HelenGrey_tothePersonnelManager.

3.JohnRoss__theMaintenanceSection.

4.—thegasbeforeyouinspectthebackofthecooker.

5.Afterinheritingalotofmoneyhedecidedto_hisown

business.

6.Iwouldliketo_thesalesfigureswithyouandfind

outwherethemistakesare.

7.Wereallycan,t_hisexpertknowledge.Wellhaveto

reschedulethemeetingtosuithim.

DI.Chooseawordfromtheboxforeachspaceinthepassage

below.Remembertoputthewordsinthecorrectform.(15

points)

managepostreferencetoarrangereach

encloserequireprivatemoreoverstudyenable

wou1dparticularlyavailable

46PottersLane

walton

Leicestershire

23April

MrPeterSellers

DirectorHumanResources

CarneyandDenhamConsultants

2CromwellRoad

NottinghamNT79GH

DearMrSellers

With1toyouradvertisementintheIndependenton

21April,Iwouldliketoapplyforthe2ofProject

Managerwithyourcompany.

Iam35yearsoldand1haveconsiderableexperience

inengineeringinboththepublicand3sectormanaging

overseasconstructionprojects.4,Ihaverecently

completedacourseonManagementandCommunicationandIam

currently5foranMAdegreeinEngineeringManagement.

Thisexperiencebas6metodevelopthenecessary

leadershipandCommunicationskillsto7multidisciplined

constructionteams.Iam8interestedinthepositionyou

areofferingasI9liketobecomemoreinvolvedwith

buildingrefurbishmentprojects.

Iwouldbegratefulifyoucould10aninterviewas

soonaspossibleasIamgoingabroadnextmonth.IcanBe

11attheaboveaddress.Iam12tostartworkfromIJune.

Pleasefind13myCV.Pleasedonothesitatetocontact

meifyou14anyfurtherinformation.

1lookforward15heatingfromyou.

Yours

sincerely

Anne

Alexander

Anne

Alexander(Ms)

Paper3TranslationandShort-answerQuestion(25

points)

Part1Translatethefollowingtwoparagraphsinto

Chinese,pleasewriteyourtranslationontheAnswerSheet.

(10points)

The"Swoosh(飞翔的翅膀)〃--it'severywhere!Justfor

fun,trycountingtheswoosheswheneveryoupickopthesports

pages,orwatchapickupbasketballgame,ortulleintoa

televisedgolfmatch.Nikehasbuilttheswoosh(which

representsthewingofNike,theGreekgoddessofvictory)

intooneofthebestknownbrandsymbolsontheplanet.

ThepowerofitsbrandandlogospeaksloudlyofNike's

superbmarketingskills.Thecompany,sstrategyofbuilding

superiorproducesaroundpopularathleteshasforever

changedthefaceofsportsmarketing,Nikespendshundreds

ofmillionsofdollarseachyearonbignameendorsements,

splashy(轰动的)promotionalevents,andlotsoh

attention-gettingads.Overtheyears,Nikehasassociated

itselfwithsomeofthebiggestnamesinsports.Nomatter

whatyoursport,chancesaregoodthatoneofyourfavorite

athleteswearstheNikeSwoosh.

Part2Answerthefollowingquestionsbasedonwhatyou

havelearnedfromthetextbook.Youshouldusecomplete

sentences.(15points)

1.WhatdoesthetermTQMmean?

2.ExplainthedifferencebetweenSTEEPanalysisandSWOT

analysis.

3.Whatcanwelearnaboutacompanyfromitsbalancesheet,

profitandlossaccountandcashflowforecast?

Paper4ReadingComprehension(30points)

Passage1(15points)

Readthefollowingtextandanswerquestions1-5.

Sometimesyoumightbeaskedtogotoaselectionor

assessmentcentre.Thisisanextendedinterviewwhichis

madeupofaseriesofgroupactivities,restsand

presentations.Youwillbeassessedthroughoutthedayby

assessorswhowillbelookingtoseehowwellyouworkina

ream,whetheryourcommunicationskillsaregoodandwhether

youcanworktodeadlines.Teamworkisimportant.Youdon，t

doyourselfanyfavorsbytryingtotakeoverthegroup,but

atthesametime,don'tsitbackandleteveryoneelsedothe

work.

Don,tpanicifyou'reaskedtodoapresentationon

somethingyoudon，tknowmuchaboutasthewayyougivethe

presentationisoftenmoreimportantthanthecontentitself.

Youshouldpracticebeforehandsoyouknowhowlongthe

presentationtakes.Thebestadviceondealingwitha

selectioncentreistogiveityourbestshot.Ifyousit

timidlyinthecorner,theassessorcannotmakeanyjudgement

aboutyou.

Whenyoutakeapersonalitytest,whichisdesigned

tofindoutaboutyourpersonalityandcharacter,whatyour

valuesareandwhatmotivatesyou,don'tworryabout

answeringquestionsincorrectlythereisusuallynorightor

wronganswers.Answerthequestionshonestlyandpositively.

ThereisnopointintryingIogivetheanswersyouthinkthe

employerwillwantbecausefirstlyyoumighthavethewrong

ideaaboutwhattheemployerislookingfor,andsecondly,

youdon，twantlogeltilejobandspendtheensuingmonths

tryingtobesomeonewhoyou'renot.

1.Whatisthepassagemainlyconcernedwith?

2.Howshouldyoubehaveduringthedayattheselection

centre?

3.Howshouldapplicantsapproachgivingpresentations?

4.Doesitmatterifyouanswerquestionsincorrectlyina

personalitytest?Why?

5.Whatdoestheauthorsayaboutlyinginapersonalitytest?

Passage2(15points)

Despitetheattentionpaidwithinadvertising

agenciestothewholebusinesstargetingspecificgroups,

therehavebeensomespectacularfailurestogetitrightwhen

companieshavetriedtogointernationalorglobalwiththeir

products.Thishasbeenforavarietyofreasons.Sometimes,

thebrandnameoftheproducthasunfortunateassociations

whentranslatedintoforeignlanguages.Lookingatthis

areacanillustratehowpowerfultheoperationofconnotation

is-thewayinwhichwordscancallupassociationsinour

minds.Becauseofthewaywemakeconnectionsbetweenwords

andparticularideas,feelingandexperiences,brandnames

arecrucialforadvertisers.Theyareveryeconomic,acting

aslittleconcentratedcapsulesofmeaning.Where

advertisersgetitright,readerswilldotheworktogenerate

alltheintendedconnotations.

Therearewholecompanieswhospecializein

offeringresearchonbrand-nameconnotationstoproduct

manufacturerslookingforanameforanewproduct,orlooking

athowbesttomarketanexistingproducttonew,foreign

audiences.Thesecompanies—forexampleInterbrand,andThe

BrandnamingCompanytypicallyorganizebrainstorming

sessionswheretheyaskgroupsofpeopletolettheir

imaginations'roamfree,,fromwhich

meetingstheyarriveatshortlistsofnameswhosesuitability

isthenresearchedfurther.Namesontheshortlistshaveto

passcertaintests:forexample,thattheyarenottooclose

toexistingnames;thattheyarepronounceableinallthe

world，smajorlanguages;thattheyhavetheright

connotations.Thelatter,however,isacomplexarea.Even

withinonelanguage,connotationscanbeaboutquitesubtle

distinctions.Forexample,whenPickfordsTravelmergedwith

HoggRobinsontwoyearsago,theshortlistforthenewcompany

hadtwomaincontenders:'Destinations',arid'GoingPlaces'.

Thenewcompanychosethelatter,decidingthat

'destinations'tendedtosuggestlonghaulflightsto

farflungplacestravelfortheprivileged.JGoingPlaces',

ontheotherhand,wasthoughttodescribeallsortsoftravel

andthereforebemoresuitableforthemassmarket,whichwas

thecompany'starget.

Markstatements6-10TrueorFalseaccordingtothe

informationprovidedinthetextabove.

6.Thispassageismainlyabouthewtochoosenamesfor

co