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课时素养检测十Unit3Period2Ⅰ.阅读理解ASeveralyearsago,mostyoungBritonswantedacareerinlaw,tobeadoctor,or,iftheywerecreativeenough,totakeupsinging.Buttoday,thingsstanddifferently.AccordingtoasurveybyTescoMobile,aUKtelecomscompany,the“dreamjob”ofyoungpeopleagedbetween16and25intheUKisavideoblogger,or“vlogger”.Thesurvey,carriedoutamong1,002people,foundthatasmuchas40percentofthemputvloggerastheirnumberonechoiceonalistofidealcareers.ThesinglefactorcontributingtothischangeisundoubtedlytheInternetandsocialmedia.Theyhavemadeitsomucheasiertoreachaglobalaudience,withouthavingtoenteracareerinshowbusinessinthetraditionalway.“Inyearsthathavegoneby,thebiggeststarswererecommendedandtrainedbytheHollywoodstudios;now,anyonewithacomputercameracanbecomeanidol,”aTescoMobilespokespersonsaidinanewsrelease.“Fromfashiontocomedy,theseself-madestarsdocumenttheirhobbiestoanadoringfanbase.Vloggersarethebigstarsoftodaybecausetheyarenormalpeopleinteractingwiththeirfansabouteverydaylife.”However,whatpeopleseeisonlythebrightsideofbeingavloggerandtheyignorethefactthatonlythosewhoaresuccessfulgainfameandfortune.Foreverysuccessthereareahundredotherswhonevergetoffthestartingblock.Therearethedreamsthatcometrueandthedreamsthataredestinedtoremaindreams.Thisiswhydespitethepopularityofvloggers,someyoungpeoplechosetofollowcareersthatdon’tnecessarilyearnthemfame,butallowthemtomakegooduseoftheInternettosharetheirhobbies.
YoungIsraeliDavidLeshaw,forexample,runsabusinesscalledtheFinishersClub.It’sanonlineplatformforrunnerstokeeparecordoftheirraces.HetoldthecareerwebsiteZippiathathisjoballowshimtoexpresshispassion,andisalwaysalearningexperience.Andthat’senoughforhim.【语篇概述】本文是一篇说明文。介绍了在新的时代背景下英国年轻人梦想的职业。1.WhydosomanyyoungBritonschoosetobevloggers?A.Becausebeingvloggersisanidealcareer.B.Becausevloggerscanbecomeidolseasily.C.Becausebeingvloggersispopularnowadays.D.Becausevloggersareboundtoberichandfamous.【解析】选B。细节理解题。由文章第二段中ThesinglefactorcontributingtothischangeisundoubtedlytheInternetandsocialmedia.Theyhavemadeitsomucheasiertoreachaglobalaudience,withouthavingtoenteracareerinshowbusinessinthetraditionalway.可知,英国的年轻人选择成为视频博主是因为更容易成为偶像。2.WhatdoestheunderlinedsentenceinParagraph4mean?A.Mostvloggerscanachievetheirdreams.B.Oneshouldrealizethedreamsonebyone.C.Vloggerswhoaresuccessfulcangainfameandfortune.D.Notallthevloggershaveaccomplishedthedreams.【解析】选D。推理判断题。从上文的Foreverysuccessthereareahundredotherswhonevergetoffthestartingblock.可以推断出,并不是所有作视频博主的人都成功实现了他们的梦想。3.TheexampleofIsraeliDavidLeshawinthelastparagraphservesto_______.
A.callonyoungpeoplenottobevloggersB.explainthepopularityofvloggersC.helpreaderstakeacorrectattitudeD.statetheadvantagesofhiscareer【解析】选C。推理判断题。作者在最后一段试图通过DavidLeshaw这样一个案例,尤其是在本段最后的HetoldthecareerwebsiteZippiathathisjoballowshimtoexpresshispassion,andisalwaysalearningexperience.Andthat’senoughforhim.旨在帮助读者要建立正确的职业观。4.Whatistheauthor’sattitudetowardbeingvloggers?A.Objective. B.Critical.C.Positive. D.Negative.【解析】选A。观点态度题。作者客观地介绍了现代社会背景下英国年轻人的职业选择:vloggers,并对vloggers这个职业持客观态度。BInancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics(策略).Onetacticinvolveswheretodisplaythegoods.Forexample,storesplacefruitandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfoodlaterintheirtrip.Indepartmentstores,thewomen’sshoesectionisgenerallynexttothewomen’scosmetics(化妆品)section:whiletheshopassistantisgoingbacktofindtherightsizeshoe,boredcustomersarelikelytowanderoverandfindsomecosmeticstheymightwanttotrylater.Besides,businessesseektoappealtocustomers’senses,Storesnoticethatthesmellofbakedgoodsencouragesshopping,sotheymaketheirownbreadeachmorningandthenfanthebreadsmellintothestorethroughouttheday.Musicsellsgoods,too.ResearchersinBritainfoundthatwhenFrenchmusicwasplayed,salesofFrenchwineswentup.Whenitcomestothesellingofhouses,businessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisionsinthefirstfewsecondsuponwalkinginthedoor,andturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.Whenenteringthehouse,thecustomerwouldseethePacificOceanthroughthewindows,andthenthepoolthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateronbothlevelshelpedsellthese$10millionhouses.【语篇概述】本文是一篇说明文。介绍商家为了吸引顾客所采用的各种营销策略。5.Whydostoresusuallydisplayfruitandvegetablesinthefirstsection?A.Tosavecustomers’time.B.Toshowtheyarehighqualityfoods.C.Tohelpselljunkfood.D.Tosellthematdiscountprices.【解析】选C。细节理解题。由第二段中的Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfoodlaterintheirtrip.可知,商家把水果和蔬菜放在显眼的位置是为了吸引消费者,使其在不知不觉中就会购买垃圾食品。6.AccordingtoParagraph3,whichofthefollowingencouragescustomerstobuy?A.Openingthestoreearlyinthemorning.B.DisplayingBritishwinesnexttoFrenchones.C.Invitingcustomerstoplaymusic.D.Fillingthestorewiththesmelloffreshbread.【解析】选D。细节理解题。由第三段中的Storesnoticethatthesmellofbakedgoodsencouragesshopping,...intothestorethroughouttheday.可知,使商店中充斥着烤面包的味道可以刺激顾客的消费欲望。7.WhatistheCaliforniabuilder’sstoryintendedtoprove?A.Thehousestructureisakeyfactorcustomersconsider.B.Themorecostlythehouseis,thebetteritsells.C.Anoceanviewismuchtothecustomers’taste.D.Agoodfirstimpressionincreasessales.【解析】选D。推理判断题。根据最后一段中的Theyfindthatcustomersmakedecisionsinthefirstfewsecondsuponwalkinginthedoor,andturnitintoabusinessopportunity.可知,建筑商非常了解卖房的技巧:抓住顾客的第一印象。8.Whatisthemainpurposeofthepassage?A.Toexplainhowbusinessesturnpeopleintotheircustomers.B.Tointroducehowbusinesseshavegrownfromthepast.C.Toreportresearchesoncustomerbehavior.D.Toshowdishonestbusinesspractices.【解析】选A。主旨大意题。本文主要介绍商家如何利用顾客的消费心理所采取的促进销售的策略。Ⅱ.完形填空YearsagowhenSamwasnine,atelevisionadvertisementcaughthisattention.Procter&Gamblestartedanadvertisementcampaignwith“theCheerMan”,acharacterwhovisited1aroundthecountry.IfherangyourdoorbellandyouhadaboxofCheerorsomethinglike“Cheer”writtenonapieceofpaper,you’dreceivetendollars.
Samwas2thattheCheerManwouldcometohishome.Manyparentsconsideredhisidea3,buthismotherhelpedhimprepareforthatvisit.
YoungSammadeasignwiththeCheerlogo(标志)and4itinhisbedroom.Whenhewasready,hetoldhisclassmateshisdream.They5him,buthismotherkeptencouraginghimtodream.
Timewentbyandtheadwasnoton6.Samstoredthesigninhiscloset(壁橱),buthestillbelievedtheCheerManwascoming.
ThenextsummerwhenSamwasten,he7aneighborhoodbirthdayparty.Whiletheywereplayingoutside,they8whatsoundedlikesomeoneshouting.Asthenoisegot9,theysawacarwithaloudspeaker—andamanwasyelling,“Cheer!Cheer!Cheerishere!”
Samwatched10.Thecarwasseveralblocksaway,butheknewitwasgoingtohishouse.Samranhome,grabbed(抓住)hissignand11outsideholdingitoverhishead.Andjustashe’d12,theCheerManstoppedinfrontofhishouseandsaid,“Yougetthetendollars.”Sam’sjoywasbeyond13.
YoungSamlearnedavaluable14aboutbelievinginadream.Hediscoveredthatanythingispossible.ThatknowledgepavedthewayforSamHaskell’s15asatelevisionexecutiveandproducerinHollywood.
【语篇概述】本文是记叙文。文章讲述了小Sam通过宝洁公司的品牌促销活动学到了有价值的一课:坚信自己的梦想,一切皆有可能。最后他成为好莱坞的电视节目主管和制片人。1.A.classrooms B.companiesC.surroundings D.neighborhoods【解析】选D。考查名词辨析。classrooms教室;companies公司;surroundings环境,周围的事物;neighborhoods地区,街区。根据第7小题后的“neighborhoodbirthdayparty”及下文的“Cheer!Cheer!Cheerishere!”可知,宝洁公司的广告活动是走进街区的。2.A.convincedB.pleasedC.doubtedD.emphasised【解析】选A。考查形容词辨析。convinced深信的;pleased高兴的;doubted怀疑的;emphasised强调的。最后一段的YoungSamlearnedavaluable_______aboutbelievinginadream.可知,Sam相信CheerMan肯定会到他家。
3.A.informal B.impossibleC.unexpected D.unusual【解析】选B。考查形容词辨析。informal非正式的;impossible不可能的;unexpected没有预料到的;unusual不寻常的。由语境可知,很多家长认为Sam的想法不可能实现,但是妈妈支持Sam。此处也与下文中的Hediscoveredthatanythingispossible相照应。4.A.hung B.threw C.hid D.spread【解析】选A。考查动词辨析。hung悬挂;threw扔掉;hid隐藏;spread传播。小Sam在自己的卧室里做了一个带有Cheer标志的标牌,并把它挂在自己的卧室里以迎接CheerMan的到来。5.A.believedin B.reliedonC.laughedat D.respondedto【解析】选C。考查动词短语辨析。believedin相信;reliedon依靠;laughedat嘲笑;respondedto回应。他们嘲笑Sam,但Sam的母亲鼓励他坚持梦想。故选C。6.A.newspaper B.television C.radio D.shelf【解析】选B。考查名词辨析。由第一段第一句的“televisionadvertisement”可知,宝洁公司的广告活动在电视上进行了播放。由此可知,时间流逝着,广告不在电视上出现了。7.A.changed B.ruinedC.celebrated D.attended【解析】选D。考查动词辨析。changed改变;ruined毁掉;celebrated庆祝;attended参加。由下一句的playingoutside可知,Sam是参加了一场生日聚会。8.A.ignored B.kept C.heard D.suggested【解析】选C。考查动词辨析。ignored忽略;kept保持;heard听见;suggested建议。由下文的whatsoundedlikesomeoneshouting和yelling可知,选择heard表示他们听见了这些声音,符合语境。9.A.closer B.faster C.nicer D.better【解析】选A。考查形容词辨析。closer更接近;faster更快;nicer更漂亮的;better更好的。根据语境,大家先是听到叫喊声,随后看到了汽车和人,因此可知是声音越来越近了。10.A.peacefully B.excitedly C.sadly D.slowly【解析】选B。考查副词辨析。peacefully和平地;excitedly兴奋地;sadly悲伤地;slowly慢慢地。Sam一直坚持梦想
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