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LEAPPresentedby:EricPelanderMay21,2002Contents

Subjectorcontext Majorideaorrmendation Benefitsorvalueproposition Evidenceandanalysis Detailedrmendationsandactions2026/4/72©IBMCorporation,2002ThisEffortIsDesignedtoAssisttheXYZpanytoidentifyWirelessMarketOpportunitiesDefinetheWirelessMarketplaceandItsEvolutionDescribeandSizeWirelessMarketsIdentifyXYZ’s-AddressableMarketsKeymarketplayersanddynamicsIBM’sperspectiveonthekeystrategicissuesNear-termevolutionofthewirelessmarketApplicationmarketsandsizesDevicesmarketsandsizesInfrastructuremarketsandsizesCurrentplayersineachmarketandrelativestrengthsandweaknessesIdentifyanddescribeXYZ-addressablemarketsEvaluatethesizeoftheimpactthatXYZcanmakeIdentifycriticalsuccessfactorsXYZ’sobjectiveistogaininsightintotheevolutionofthewirelessmarketinordertoidentifymarketopportunitiesforXYZIdentifyUn-AddressedOpportunitiesforXYZMarketpositionKeyplayersCriticalsuccessfactorsEvaluateopportunitiesagainstXYZcapabilities,customers,channels,andtechnologiesSUMMARYCONCLUSIONSSubject-Context2026/4/73©IBMCorporation,2002InternetChannelsWillProvideIncrementalLeadsandRevenueIBMbelievesthereisasubstantialopportunityintheonlineleasingmarketXYZpanyshouldtargetthefollowingcustomersegments:ProfessionalServicesandManufacturingIT,office,andmanufacturingcollateralclassesSmallbusiness,smallticketmarketThesecustomersshouldbetargetedwithamulti-channelapproach:IndirectAggregatorsDirectThemajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransactionEachofthesechannelsappealtocustomerswithuniquebuyingbehiorspetitorsaremovingintotheonlineleasingspace;XYZpanyshouldmovequicklyMajorIdea-Rmendation2026/4/74©IBMCorporation,2002XYZpanyShouldSimultaneouslyPursueThreeInternetChannelsThroughaVarietyofPartnershipsTargetPartnersChannelOfferingpetitiveIntensityDirectTrafficdriversfortargetsegmentsEducationalcontentOnlineapplicationsAutomatedcreditdecisioningMedium;buildingamongstart-upfundingaggregators,traditionallessors,andbanksIndirectOnlineStorefrontsOnlineexchangesOFPsAutomatedcreditdecisioningEducationalcontentOnlineapplicationsMedium;aggregatorsandlessorsaremovingtowardspartneringwithonlinevendorsAggregatorAggregatorsthatallowpetitivedifferentiationbeyondpriceLeasefundingandfulfillmentAutomatedcreditscoringLow,thoughVCispouringintothisspaceChannelsAreRankedbyRelativePriorityTargetSegmentRookieEstablishedSvyEXECUTIVESUMMARYMajorIdea-Rmendation2026/4/75©IBMCorporation,2002TheIndirectChannelIstheHighestPriorityOurresearchintocustomerbehiorssuggeststhatcustomersaremostlikelytoleaseatthepointofpurchaseEquipmentvendorswilldrivesignificantonlinetransactionvolumeThischannelallowsXYZpanytoleverageitscorepetencyofsourcingdealindirectly:EarlyindicationssuggestthatonlineequipmentaggregatorsandvendorsrequireasmallerfeefordealreferralsthanofflineleasebrokersrequireAgrowingnumberofonlineequipmentvendorscurrentlyofferleasing:BrandedandunbrandedstrategiesarebeingusedEXECUTIVESUMMARYWhiletheindirectchannelwilldrivethemostimmediaterevenueimpact,XYCpanyshouldalsopursuethedirectandaggregatorchannelsinparallel.MajorIdea-Rmendation2026/4/76©IBMCorporation,2002BasedontheEstimatedVolume,OnlineRevenueandGrossIeGrowRapidlySource:Forrester,ELA,USCensus,IDC,XYZ,IBM$Millions$MillionsEXECUTIVESUMMARYKeyAssumptionsXYZVolumerangesfrom$121MMto$202MMin2004ChannelPartnerFee=3%CostofMoney=6.5%eragerate=16.5%HighAdoptionLowAdoptionBenefits-ValueProposition2026/4/77©IBMCorporation,2002ThecabletripleplayofferingsignificantlyoverlapswithXYZ’scoreresidentialserviceofferingspetitiveThreatsCableWirelessSub.PortalsDescriptionofServiceDescriptionofThreatThecabletripleplayconsistsofthreebasicservices:BroadcastTVHigh-speeddataCabletelephonyAncillaryservicesinclude:Video-on-demandVideoconferencingHomesecurityCableprovidersalreadysellservicestoalargemajorityoftheU.S.populationThecablefootprintcoversnearlytheentireU.S.homepopulationThetakerateforserviceisapproximately65%Cableprovidersarecurrentlydigitalizingtheirnetworksanddeployinghigh-speeddataserviceswhichpetedirectlywithXYZ’shigh-growthDSLserviceCableprovidersarebeginningtodeploycabletelephonywhichwillpetedirectlywithXYZ’scoreresidentialserviceCabletelephonywillbeincreasinglymoreofathreatinthenextcoupleofyearsastheDOCSISstandardforVoIPbesimplementedHFCcablemaintainsapetitiveadvantageoverDSLintermsofbandwidthcapacitywhichallowsforadditionalserviceofferingsincludingvideo-on-demandandvideoconferencingCableproviderswillofferbroadandattractivelypricedbundlestoencourageconsumerstoswitchtocabletelephonyCableTriplePlayThreatEvidence-Analysis2026/4/78©IBMCorporation,2002Cableofferingswillcontinuetoemergeasthedigitalcablefootprintreachesnearly90%ofpassedcablehomesby2005CablepanieshealreadyupdatedalargemajorityoftheirnetworksandareprojectedtosellancillaryservicesatasteeprateofpenetrationpetitiveThreatsCableWirelessSub.PortalsSource:DeutscheBankequityresearch9/06/01.U.S.DigitalFootprint1998-2005U.S.DigitalServiceTakeRate1998-2005Asof2Q:01,9.3millionhomeswerecabletelephonereadywith1.2millionsubscribersEvidence-Analysis2026/4/79©IBMCorporation,2002EventhoughDSLandCableModemshesimilartakerates,CablemodemswilldominateduetoitlargeraddressablemarketHigh-speedDataSubscribers21999-2005DuetothefactthatDSLaccessislimitedtothosecustomerswhoresideclosetoaDSLAM,thecablemodemaddressablemarketwillexceedtheDSLaddressablemarketby30millionhomesby2005petitiveThreatsCableWirelessSub.Portals58%37%39%55%54%38%36%53%53%35%MSDWequityresearch6/29/01and DeutscheBankequityresearch9/06/01CIBCWorldMarkets,EquityResearch.SalomonSmithBarneyequityresearch8/20/0andDeutcheBankequityresearch9/06/01(includesresidentialanmercialDSLsubscribers)BroadbandSubscribers(millions)DSLvsCableModemTakeRate11999-2005Asof2Q:01,XYZhad360KDSLsubsoutof3.7MDSLreadyhomes(9.8%)3Evidence-Analysis2026/4/710©IBMCorporation,2002CableprovidershetheopportunitytolayeronnewserviceofferingswithonlymarginalincrementalcapitalexpenseIncrementalCapExperSubscriberforAdditionalServiceOfferings1Cableprovidershetheopportunitytoupdatetheircablelinesat$1,422persubscribertoincreasetheeragemonthlysubscriberrevenueby$124to$194permonthpetitiveThreatsCableWirelessSub.PortalsAssumescapitalexpendituresovera6yearperioddiscountedat13%andswitch-basedcabletelephony.Assumesnodiscountonbundledservices,modesttakeratesandswitch-basedcabletelephony.Source:BearStearnsequityresearch5/01,ABNAmroequityresearch6/0,DeutscheBankequityresearch9/06/01andIBManalysis.IncrementalCapexperSubscriberRevenueperSubscriberperMonthforAllServiceOfferings2RevenueperSubscriberperMonth$194$1,422IncrementalRevenueEvidence-Analysis2026/4/711©IBMCorporation,2002AttractiveEBITDAmarginsallowcableproviderstoquicklyreachbreakevenonnewserviceofferingsIncrementalEBITDAperSubscriberperMonthForAdditionalServiceOfferings1Assuminga15%takerate,cableproviderscanrecouptheirinvestmentinswitch-basedtelephonyin34monthspetitiveThreatsCableWirelessSub.PortalsAssumesa35%revenuesharewithISPforHSDandswitch-basedcabletelephony.Assumesmodesttakeratesandswitch-basedcabletelephony.Source:BearStearnsequityresearch5/01,ABNAmroequityresearch6/0,DeutscheBankequityresearch9/06/01andIBManalysis.IncrementalEBITDAperSubscriberperMonthPaybackPeriodforAdditionalServiceOfferings2Months34EBITDAMargin57%29%45%45%14265Evidence-Analysis2026/4/712©IBMCorporation,2002

StrategicImplicationsofOurWorkAre…ToachievepositiveEBITDAandcashflowXYZ’sbusinessneedstoimprovedramaticallyalongtwocriticaldimensions:ImmediatereductionandsubsequentcontrolofoperationalcostsSubstantialrevenuegrowthdrivenbynewcustomeracquisitionWhileamixofactionsmaybeimplementedtoimprovetheongoingcoststructure,newcustomeracquisitionremainsessentialItisthereforeimperativethatXYZcreateanewcustomeracquisitionstrategybasedonamoredetailedunderstandingofthemarketandcustomerneedAssumingtherevisedmanagementplan(basecase)issuccessfullyimplemented,XYZwillstillrequireminimumadditionalfundingof$130millionandanewcapitalinjectionbyAugustof2001However,giventhatthemanagementplanassumesflessexecutionagainstademandingsetofimprovementsinallaspectsofthebusiness,contingencyplansshouldbeconsideredimmediately;thesecouldincludemoredrasticoperatingimprovementand/oracquisitionSTRATEGICIMPLICATIONSRmendations-Actions2026/4/713©IBMCorporation,2002

OperationalImplicationsAre…BroadenfocusonSMCimprovementsfromcycletimetoalsoincludeproductivityimprovementovertimeContinueefforttomigratenetworktoadatacenterfocusandeliminatePOPsContinuefocusonchannelpartnersasasourceofcustomersContinuetopursuecustomerpurchaseofequipmentConductbusinesscasesincludingbreak-evensandmarketassessmentsfornewproductlaunchdecisions(e.g.,softwareprovisioning,directattachstorage,developmentenvironment)Conductbusinesscasesaroundanyinitialinvestmentsrequestedbychannelpartners;adjusttermstoensurepartnerdeliversontheirportionofobligationsOPERATIONALIMPLICATIONSRmendations-Actions2026/4/714©IBMCorporation,2002OperationalControlandTrackingImplicationsofOurWorkAre…DefineandassignproductcodesforallexpensesandPOs,assets,andGLentriessothatcostscanbetrackedbyproductProvideanintegrateddatasourceforcustomerordersincluding(product)lineitemsordered,serversonline,bandwidthusageanddiscounts,thatcanbesortedbyproductandcustomerReviewexpensesagainstbudgetwitheachoperatingmanager,director,andPmonthlytoensureaccountabilityforexpensesandcapitalateverylevelCreatelinkagesbetweencircuitcostinformationintheGLandutilizationstatisticsinEngineeringforasinglesourceofcircuiteconomicdataIdentifyandresolverecurringexpensesinthegeneralledgerwhicharemiscoded(fordepartment)OPERATIONALIMPLICATIONSRmendations-Actions2026/4/715©IBMCorporation,2002IBMStrategy&ChangePractice’sPresentationFormatTemplate,AllRightsd2026/4/716©IBMCorporation,2002Anypreliminaryordisclaimertext

cangohere.Forexample:ThisPowerPointtemplateisprimarilyintended

fordocumentsmeanttobereadorusedasa“leebehind.”Itmaybeusedforeithercolororblackandwhiteprintouts.Presentationsintendedfordeliverytoalargeaudienceinalargeroomshouldusethetemplatewiththedarkcolorbackground.Introduction2026/4/717©IBMCorporation,2002

Contentsoragendapage

Framingtheissuesponentsofloyalty Customerlifetimevalueanalysis Identifyingloyaltydrivers MovingforwardNotethatthecontents/agendaitemsarewritteninsentencecase.Titlethepage“Contents”ifthedocumentismeanttobereadorisa“leebehind.”Use“agenda”ifthedocumentwillbepresentedformally.Thispageshouldappearatthebeginningofeachsection,withthehighlightedsectionappearinginteal/boldandwithanarrowinfrontofit.Agenda2026/4/718©IBMCorporation,2002

Contentsoragendapage–withsub-topics

DesignelementsBasicelementsColorpaletteCapitalizationIconicTrackers

TextlayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphiclayoutsGraphsTablesandmatricesDiagramsScreenshotsRemembertochangethedocumenttitletracker(foundontheSlideMaster)whenyoucreateanewdocument.ItshouldmatchthenameofthePowerPointfile.Designelements2026/4/719©IBMCorporation,2002Designelementsinthistemplatearebased

onseveralfactorsThefontBodoniisusedinthe“IBMStrategy&Change”headerIBMcurrentlyusesBodoniinitsGlobalServiceslogoaswell

asinitse-businesslogosApixelatedarrowisusedasakickerboxindicatorandtoindicateContents/AgendaitemselectionIBMcurrentlyusesthesamepixelatedarrowontheirWebsiteThearrowismadeupofsmallsquaresThegray,squaredottedlineunderthepageheaderechoesthesquaredotsusedinthepixelatedarrowThelinedoesnotruntheentirewidthofthepageSincethelineisgrayanddotted,itdoesnotpartmentalizethepageaswouldasolidblacklineDesignelements>basicelementsExampleofe-businessLogoSource:Elementsareseparatedbysemicolons;Elementsareseparatedbysemicolons,withnoperiod2026/4/720©IBMCorporation,2002Thisistheheadline,whichshouldtypicallybewritten

asapletesentenceTheheadlineisArial,20point,bold,blackItshouldnotberesizedItshouldnothemorethantwolines

Whenaheadlineistwolineslong,chooseadivisionthatisgrammaticallylogicalandaestheticallypleasingIdeally,thetoplineshouldbemoderatelylongerthanthelowerlineoiddividingarticlesfromnouns,prepositionsfromprepositionalphrases,

verbsfromnouns,etc.

Thetextabovetheheadlineiscalledthe“runningheader”or“breadcrumb”ItisArial,12point,lowercase,plain,lightgraySub-topicsareprecededby“>”andsub-subtopicsareprecededby“>>”Includetheheaderevenifthedocumentisshortandhasnosections(putthetitleofthedocumentinthereinsuchacase)Designelements>basicelements>>sub-sub-sectionsifnecessaryInsertacarriagereturninheadlinesandothertextasappropriatetooid“widows”–anunbalancedlookwhereonlyawordortwoappearonthesecondline.SubtitlesAre16pt.,BoldTeal,andinTitleCase2026/4/721©IBMCorporation,2002ThiscolorpaletteisbasedontheIBMGlobalServicesConsultingWebpageTheuseofblue,teal,andgraycreatesasomewhatmonochromaticpalettethatisbothsophisticatedandsoothingSelectfromthepaletteshownbelowforgraphs

andothercolorelementsColorPaletteThefewercolorsusedthebetterDesignelements>colorpaletteIBMGlobalServicesWebPageR-16G-136B-218R-24G-130B-125R-113G-24B-210R-255G-0B-0R-185G-185B-185R-150G-150B-150R-0G-91B-160R-253G-138B-59AdditionalcolorsifneededWhileothercolorsmayappearinyourcolorpalette(e.g.,inthesecondrow),oiduseofcolorsthatarenotshownabove.2026/4/722©IBMCorporation,2002Subtitlesandchart/graphtitlescontinuetousetitlecaseIngeneral,thefirstwordandallnouns,pronouns,verbs,adjectives,andadverbsshouldbecapitalizedShortarticlesandprepositionsarelowercase;thosemorethanfourletterslongarecapitalizedFollowthesamerulesforhyphenatedwords(e.g.,State-of-the-Art,Next-Generation,E-Mail,

Emerce,Web-Based)Shortprepositionsthatarepartofpoundnouns/verbsmaysometimesbecapitalized(e.g.,Start-Up,HeadingUp,Spin-Off,CastOut)Designelements>capitalizationaanandatawaybydownforfromoverthanthetoupuponviawithAdverbsandConjunctions:AlsoAsButIfNotSoThatThenWhenWhileYetPrepositions:AboutAcrossAfterAroundBeforeBelowBetweenExceptInsideThroughWithinPronouns:

HeHimItSheThemTheyUsWeWhichYouCapitalizationRulesWhenUsingTitleCaseVerbs:

AreBeCutHasIsRunUseUpperCaseExamplesLowerCaseExamplesinintonorofoffonorout2026/4/723©IBMCorporation,2002Intheiconictracker,thelinesarelightgray,

andthefillislightblueDesignelements>iconictrackersStrengthofSolutionStrengthofpanyLowHighLowHighACNielsenKenosiaMercariInformation

Resources,Inc.(IRI)InteractiveEdgeDemantraRW3TechnologiesCategoryManagementSolutionVendors:OverallPositioning2026/4/724©IBMCorporation,2002

Contentsoragendapage

DesignelementsBasicelementsColorpaletteCapitalizationIconicTrackers

TextlayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphiclayoutsGraphsTablesandmatricesDiagramsScreenshotsAgenda2026/4/725©IBMCorporation,2002Thisisastandardtextpagewithbulletedtext

andakickerboxMajorpointshetealsquarebullets(asshown)andareArial,16pt.,normalSubpoints:medium-dash(“N-dash”)bullets(asshown),Arial,14pt.,normalSub-subpoints:coloredsquarebullets(asshown),Arial,12pt.,normalTextshouldgenerallybenosmallerthan12pt.MaintainconsistencyinthestructureofyourbulletsArenotnecessarilywritteninpletesentencesShouldheparallelconstruction(e.g.,allpletesentences,allnouns,

allverb-objectphrases)ShouldincludeatleasttwobulletsatanygivenlevelRatherthanpressingreturnattheendofeverylinetowraptext,adjusttherightsideofthetextboxTextlayouts>bulletedtextThisisthe“kickerbox”.Theshorteritis,thebetter.Keepittoamaximumofthreelines.Donotmakeitwider,ordistortthegraphicelementsbyresizing.2026/4/726©IBMCorporation,2002

Ournewformatfor“place”or“monopolycards”

usesnolinesTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTextlayouts>placecardsIfyouneedmorethanthree“cards”,considerusinga“table”formatinstead.2026/4/727©IBMCorporation,2002Ifafullsentence,columnheaders……shouldnotbecapitalizedThisisstandardlayoutfortwotextblocks(similarto“cards”)thateachoccupyhalfapageSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointTextlayouts>placecards2026/4/728©IBMCorporation,2002EnhancedlistpagesareusefulforpresentingmultiplecategoriesofinformationClientRelationship/BusinessDevelopmentApagelikethisiscalledanenhancedlistThefontsizeformajorbulletsshouldmatchthatofthecategorylabelsontheleftConsultingEngagementDeliveryTraining/CapabilityDevelopmentRecruitingNotethatcategorylabelsarenowrightalignedThelabelsarealsoboldEachcategoryshouldbeposedofseparatetextboxestomakealignmentandmanipulationeasierThisisameaninglesssecondbulletYoumayneedtoplacelinesinbetweeneachcategoryifthere’snotenoughspacetoseparatethemadequatelyIfso,makeitasolid,lightgraylineEnhancedListTitleTextlayouts>enhancedlistSource:IBManalysis,June20012026/4/729©IBMCorporation,2002Hereisastandardformatforpresentingquotes;payattentiontocolor,indentation,anddashtype“Wewentaboutbuildingthesethings[industryexchanges]allwrong.Thedaysofthinkingeveryonewilletogetherinthesebigmarketplacesandsing‘Kum-ba-ya’aregone.”

–FadiChehade,CEO,Viacore“We’vegotatremendousopportunitytodelivergreatervaluetostrategicaccountsanddriveproductivityandrevenuegrowththrough‘private’trademanagementinitiatives.”

– Representativeoffood/beveragemanufacturer“Weare…creatingaprivatesystemmarketplace.Itisliterallyfocusedonintegratingus,ourbottlers,andourcustomerssoallinformationisseemless.”

–EverettDarby,ManagingDirector,

Coca-ColaeBusiness&eVentures“[Thepany]isupdatingback-endsystemsandfront-endcustomerinterfaces.Thiswillhelpusparticipateinexchanges.Butwehetodoitanyway,togetourhouseinorder.”

–RepresentativeofpackagefoodsmanufacturermentsfromIndustryExecutivesTextlayouts>quotesSource:IBMprimaryresearchinterviews,Dec00;WallStreetJournal,16Mar01;BtoB,08Jan012026/4/730©IBMCorporation,2002

Contents

DesignElementsGraphicelementsColorpaletteCapitalizationIconicTrackers TextLayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphicLayoutsTablesandmatricesGraphsDiagramsScreenshotsAgenda2026/4/731©IBMCorporation,2002Two-by-twomatrixwithlabelscenteredLabelLabelTheChartTitleGoesHereSubtitlesAre2PointsSmallerThanChartTitle,NotBoldedandinItalicsGraphiclayouts>tablesandmatricesLabelTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessary2026/4/732©IBMCorporation,2002Three-by-threematrixwithlabelsinboxesLabelLabelLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryGraphiclayouts>tablesandmatricesChartTitle2026/4/733©IBMCorporation,2002Two-columntablecontainingtext(withcategorylabels)BulletBullet

BulletBullet

BulletBullet

BulletBulletCategory1

Category2

Category3

Category4LabelLabelBulletBullet

BulletBullet

BulletBullet

BulletBulletGraphiclayouts>tablesandmatricesChartTitle2026/4/734©IBMCorporation,2002Booz-Balltablesshouldbecleanandorganized,allofthesamecolor,andindividualcirclesshouldnotbetoolargeBreadthandDepthofFunctionalityStrengthofArchitectureAbilitytoSupportEaseofImplementationOverallStrength

ofSolutionielsenInformationResources,Inc.KenosiaInteractiveEdgeDemantraMercariRW3TechGraphTitle,TimePeriodSubtitleGraphiclayouts>tablesandmatricesHighLowKey:2026/4/735©IBMCorporation,2002Five-segmentvaluechain(withonehighlightedsegment)Graphiclayouts>diagramsChartTitleBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSeparateTextBoxesAreEasiertoMoveAndManipulateJustKeepThemCenteredAppropriatelyBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bullet2026/4/736©IBMCorporation,2002

Four-partorgchartDivisionADivisionDDivisionCBigHoncho(resizeboxifneeded)BulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletDivisionBGraphiclayouts>diagramsBulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletBulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletBulletSub-bulletSub-bulletSub-bullet

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Bullet2026/4/737©IBMCorporation,2002Theoverallgoalistoincludeallrelevantinformation

whilekeepingthegraphassimpleaspossibleCumulativeNumberofRhodesScholars,1900-1980Harvardvs.YaleAlltextinthegraph(e.g.,dataandaxislabels)shouldbethesamesize,totheextentpossible.Thetextshouldbeplain;onlyboldsomethingifyouarespecificallytryingtohighlightit.Donotaddunitsymbols(e.g.,$orM)tothenumericalaxislabels(exceptfor%).Settheintervalstothelargestreasonablevaluepossible.Ingeneral,donotusebordersonbars,columns,piepieces,etc.YaleHarvardGraphiclayouts>graphs2026/4/738©IBMCorporation,2002Inallgraphs,thecolorsmustalternatedarkandlight

toensurereadabilitywhenprintinginblackandwhiteGraphTitleSubtitleGraphiclayouts>graphsAxisLabelSource: What’sthesource?

Bargraph,2dataseriesAxisTitleAxisTitleGraphiclayouts>graphsDataSeriesLabelDataSeriesLabelSource: What’sthesource?Title,TimePeriodSubtitle2026/4/740©IBMCorporation,2002

Datalabelsareoptional;ifused,makethemboldAxisLabelAxisLabelAxisLabelAxisLabelGraphTitle,TimePeriodaSubtitleGraphTitle,TimePeriodbSubtitleGraphiclayouts>graphsSource: (a)Sourceforfirstgraph;b)Sourceforsecondgraph2026/4/741©IBMCorporation,2002

Stackedbargraph2135408454AxisTitleAxisTitleGraphiclayouts>graphsSource: What’sthesource?Title,TimePeriodSubtitle2026/4/742©IBMCorporation,2002

100%stackedbargraphAxisTitleAxisTitleGraphiclayouts>graphsSource: What’sthesource?Title,TimePeriodSubtitleColumn1Column2Column3Column4Column5Key2026/4/743©IBMCorporation,2002

Stackedcolumngraph2135408454CAGR1995-1999Total xx%AxisLabelAxisLabelDataset5 xx%Dataset4 xx%Dataset3 xx%Dataset2 xx%Dataset1 xx%Source: What’sthesource?Title,TimePeriodSubtitleGraphiclayouts>graphs2026/4/744©IBMCorporation,2002

100%stackedcolumngraphAxisLabelAxisLabelCAGR1995-1999Dataset5 xx%Dataset4 xx%Dataset3 xx%Dataset2 xx%Dataset1 xx%Source: What’sthesource?Title,TimePeriodSubtitleGraphiclayouts>graphs2026/4/745©IBMCorporation,2002

Waterfallchart,doublestepAxisTitleAxisTitleTitle,TimePeriodSubtitleDataset1Dataset2Source: What’sthesource?Graphiclayouts>graphs2026/4/746©IBMCorpor