2026年国际消费电子展五大新兴主题研究报告（英文版）-

ARTIFICIALINTELLIGENCE,

HUMANDESIGN5EMERGINGTHEMESFROMTHISYEAR’S

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6CEShasalwaysbeenaspectacle-asensoryoverloadofbrightlights,ambitiousprototypes,futuristicpromises,andtheoccasionaluncannyglimpseof

whatthefuturemighthold.Robotsroamtheshowfloor.

AIiseverywhere.Screensarebigger,faster,sharper.Andeveryyear,weleaveknowingone

uncomfortabletruth:mostof

whatdazzlesatCESwillnevermeaningfullyscale.That’swhatmakesCESsovaluableformarketers-notasapredictorof

winnersandlosers,butasasignalofhowinnovationisbeing

framed,experienced,andmadebelievable.AtCES2026,somethingsubtlebutsignificantshifted.Amidthenoiseandbrightlightsofsharperscreens,fasterprocessors,proliferatingplatforms,andever-moresophisticatedAI,thebrandsthattrulystoodoutweren’tsimply

shoutingaboutintelligence,automation,orperformance.Theyweredoingsomethingfarmoreeffective:theyweremakingpeoplefeelsomething.Theywereturningabstract

enterprisecapabilityintolivedexperience

throughhuman-centereddesign.AsremarkedinadentsuBreakfast

Briefingsession,‘CMOFutures:WhereIntelligenceMeetsIntention’,whenasmarketerswelookbackatCES,aconferenceinundatedbyscreens,handsets,wearables,andspeakersinthethousands,what

tends

tostick

withusisvaluecreation:theinnovationsthatrepresentedatangible,relatablestep-change.HerearesomeoftheinnovationsthatwefeltcombinedArtificialIntelligenceandhuman-centereddesigntocreatevalue(for

consumers,creators,patients,communities,

andbusinesses)acrossfivekeythemes.ARTIFICIALINTELLIGENCE,

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AI’SSOPHOMOREPHASECREATORSWITHOUTBORDERS:

WHERE

CULTUREGETS

MADEFROM

BUYERSTOBELIEVERS:THE

RISE

OF

THETOTALPERSONEXPERIENCE

IN

B2BOUR

THEMESLET’SGETPHYSICAL:ENHANCINGIRL

EXPERIENCESLESSISMORE:THE

RESILIENCEOF

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AI’S

SOPHOMORE

PHASELast

year,at

CES2025,‘agentic’was

thebuzzwordpermeatingtheconference,as

a

result

of

NVIDIA’s

AI

Blueprintsannouncementandofaconsiderableuptake

infundinginvestmentforAIagentstart-ups.At

this

year’s

CES,AI

agents

started‘gettingreal’

astheystartedtomanifest

abroadersetof

‘streetlevel’

applications

thatconsumerscanrelatetointheireverydayexperiences,beyondinterfacing

withsearchandcontentgenerationtools.AsremarkedinadentsuBreakfast

Briefingsession,‘CES

for

Marketers:Trends

WeExpectfor2026’,hostedbydentsu’sWhitney

Fishman,EVPFutures&

Insights

and

SarahStringer,GlobalChiefofInnovation,Media,

thismeansweareenteringthecriticalphaseintheinnovationcycleinwhichsome

use-caseswillbeembracedbyconsumers,

andsome-asseenwiththediscoursearound

‘AIslop’-willberejected.Herearesomenotableexamplesofinnovations

showcasedatCESwhereagenticAIwasputinserviceofsolvingforsomeformoflong-standingfrictioninoureverydayexperiences.ARTIFICIAL

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1TIMEKETTLE-ROSETTA’SEARPHONESImaginelanguagebarriersarenomoreandtheimplicationsthisnewrealitycanhaveforsectorsliketravel,hospitality,retail,andhealthcare,tonameafew.ACES2026HonoreeinArtificialIntelligence,Headphones&PersonalAudio,MobileDevices,Accessories&Apps,theTimekettleW4AIInterpreterEarbudsaretheworld’sfirstin-eartranslationdevicetocombineBone-VoiceprintSensorCapturewithLLM-powered,context-awareAI.Theearbudsarereportedly98%accurateintheirtranslations,whichareessentiallyreal-time(deliveredwitha0.2secondlag).

‘Agentic’comesinplayinthisapplicationastheAIleveragedinthisdeviceanticipatescontext,interpretsintent,andcorrectspronunciationacross42languagesand95accents.LG-HOMEENTERTAINMENT

‘SOMMELIER’Asnewentertainmentofferings,newsmart

devices,new‘musthave’applicationsandgadgetscontinuetoemerge,consumersare

definitelynotstrugglingwithalackoptions

whenitcomestoinvestingtheirdowntime.Asamatteroffact,theyaremorelikelyfeelingintimidatedbytheembarrassmentofrichestheyarepresentedwith.Especially

atatimewhen50%ofglobalconsumerssaytheyaremakinganefforttorationtheir

screentime,1

gettingtomakeasatisfactory

selectionasfastandefficientaspossibleissomethingweallstriveforonaregularbasis.AtCES2026LGshowcasedhowtheirSmartTVsleverageitsmulti-AIarchitecture(webOS2026)todeliversmarter,moreresponsiveviewingexperiencestotheenduser.ThisunderlyingarchitectureleveragesmultipleAIagents,resultingintheTVinterfaceunderstandingusers’intentfasterandprovidingcontentrecommendationsacrossavailablesubscriptionstotake‘analysis

paralysis’outofourdowntimeequations.ARTIFICIAL

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1CERENCE一AGENT-2-AGENTECOSYSTEMAsevidencedinarecentdentsuresearchreport,with55%ofAmericanseitherusingorplanningtouseittoshop,AIisemergingasarecurrentshoppingpartnerforshoppers.2ButwhatifAIagentsonbothsidesofthecommerceequation–buyerANDseller/service

provider–starttocollaboratetodeliveranoptimalexperienceforallpartiesinvolved?In

the

lead

up

to

CES2026,Cerence,anindustryleaderinAIsolutionsfortheautomotiveandtransportationsectors,announcedit’smovingbeyondin-vehicleexperienceswiththelaunchoftwonewdomain-specificAIagents:thedealerassist

agentandtheownershipcompanionagent.Automatingleadcapture,testdrivebookings,

andserviceschedulingwhileintegratingdirectlywithCRMandDealerManagement

Systems,theformerisdesignedtobridgethegapbetweencustomerexpectationsanddealershipoperationallimits.Ontheotherhand,thelatteraddressesthefactthatmostcarownersdonotactively

usethemostadvancedfeaturesintheirvehiclesbyprovidinganalways-onservice

companioninthevehiclethathelpsdrivers

optimizethepost-purchase

journey.However,whatismostinterestingisperhaps

thenotionof

thetwoagentscollaboratingtocreateanAI-poweredserviceloopthatfacilitatesreal-time,context-awarehandoffs

betweenthevehicleandthedealership.UNO-WHOLISTIC

TRIAGING“Menssanaincorporesano”(“ahealthy

mindandahealthybodygo

handinhand”),theLatinadagesays.Butassessingshortcomingsacrossboththesetwospheres

has,historically,beeneasiersaidthandone.ACES2026Honoree

in

EmbeddedTechnologies,UNOBrain

Body

is

anext-generationmentalANDhealthscreeningkioskthatdelivershospitalgradediagnosticswithin

justoneminute,capturingavarietyofsignalsfrombrainwave

activitytohearthratevariability,etc.The‘athome’version,UNOCARE,takesasimilar

approachasitanalyzesfacialbloodflowsignalsthroughfacerecognitiontechnology

toidentifykeywellnessstatessuchasstress,

burnout,fatigue,andanxiety,andthenguide

usersbydeliveringpersonalizedrecoverypathwaysinitsAI-poweredwellnessplatform.ARTIFICIAL

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1MAKEYOURDATAAGENT-READYClean,structured,consenteddatabecomesthe

rawmaterialagentsneedtoactintelligently.Investintagging,taxonomies,andconsistentdefinitionsacrossCRM,media,andcommerce.REWRITE

ROLES

AND

KPISExpectlesstimeonmanualbuild/trafficwork,andmoreonstrategy,testinghypotheses,andinterpretingoutputs.AnupcomingdentsuCMO

reportshowsthat50%ofglobalmarketingthinkredesigningmarketingprocesses,workstreams,andskillsetswithAIinmindisnowakeypartoftheirmandate.ShiftKPIsfrom

‘volumeofactivity’metrics(assets,emails,posts)tomeasuringthequalityofoutcomes.GUARDRAILSFORBRANDANDRISKSetrulesgoverningwhereagentscanpublishwithoutapproval,whatdatatheycan

access,anddefinehowtoauditdecisions.WHATBRANDSSHOULDDO:DESIGNFOR

‘SUPERVISINGAI,’NOT

JUST

USING

ITBuildplaybookswherehumanssetgoals,guardrails,andbrandvoice—and

agentsexecute.Trainteamsonprompt

frameworks,QA,andescalationrather

thanonlyon“howtouseXtool.”ARTIFICIAL

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1AIisnaturallypositionedtobethe‘secret

sauce’ofourtimesthatdevelopersareinjectingintoaplethoraofuse-casestotry

tocrackthis‘musthavegadget’code,and

nowherewasitsmarriagewithtrending,physicalaccessoriesmoreevidentthisyearthanintheincredibleamountofAI-companions,forbothkids,pets,andgrown-upsshowcasedattheshow–mostofwhich,inevitably,resembledLabubudolls(sometimes,usmarketersarequitepredictable).Yet,beyondthe‘trendy,’CES2026showcased

somesignificantinnovationsinwhichtechnologywasusedtoaddnewdimensions,

newhorizonstothephysicalworld,promising

to,atvariouslevels,enhancehuman’sability

toexperienceitandinteractwithit.Hereare

someofthemostremarkableexamples:LET’SGETPHYSICAL:ENHANCINGIRL

EXPERIENCESWhileCEShasgrownintoaninnovationshowcasethatoftenfeaturestechnologyfarbeyondthe

reachofaverageconsumers,there

isstillaconsistentpresenceonthe

showfloorfromcompaniesthatare

seekingtobreakthroughbylanding

theideaforthenext

‘musthave’physicalhome/personalgadget.ARTIFICIAL

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2LEGO一

THEINTERNET

OFBRICKSTheLEGOGrouphas

unveiled

SMART

Play,

whichthecompanymaintainsrepresentsoneof

themostsignificantevolutionsintheLEGOSystem-in-PlaysincetheintroductionoftheLEGOMinifigurein1978.SMARTPlayisanewinteractiveplatformpoweredbyacustom-madechip,measuringsmallerthanastandardLEGOstud.Sensors,accelerometers,lightsensingandasoundsensoraswellasaminiaturespeakerareembeddedinthesystemtoenableSMARTPlayLegosetstobeenhancedbyresponsivelighting,sound,musiceffects–thinklightsaber

humsandflashes,asthisnewstandardisbeing

introducedintheLegoStarWarstheme.Thisinnovationisseenasawaytodeterchildrenandgrown-upsalikefromthinking

ofplayintermsofadichotomybetween‘toyetic’vs‘video-gamebased,’butrather

bringsomeof

theinteractiveelementsthataredrawingyoungergenerationstothelatterintotheformer,inaneffort

toreducescreendependency..

LUMEN一

AUTONOMY,

REINVENTEDACES2026HonoreeinAccessibility&Longevity,.lumen’snewwearabledeviceismarketedas‘glassesfortheblind.’UsingsensorsandAI,theglassesdetectsafewalkingpathsandguidetheuserinrealtime

throughintuitivehapticfeedback,essentially

absolvingthefunctionofaguidedogfor

the

visuallyimpairedwithoutthedemandsthatowningapetcomeshandin

handwith.Thesystemisbuilton‘PedestrianAutonomous

Driving,’anequivalentoftheautonomousdrivingfeaturesusedbyvehicleslikeZoox

(theautonomousbus-shapedshuttlesnowdeployedinmasseontheLasVegasstrip)orSaymo(thelowemissionsdelivery

robotsusedbycompanieslike

Uber

incitieslikeLosAngeles)butbuiltforthe

sidewalk-levelurbanexperience.ARTIFICIAL

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2WIROBOTICS一ADAPTIVEASSISTANCERoboticshasbeenagrowingfocusatCES

inrecentyears,and2026wasnoexceptionwith

newrobotsbeingshowcasedtoperform(orattempttoperform)agreatvarietyofcomplex

actions,fromfoldinglaundrytoplayingtennis.

However,themostintriguingapplicationsofroboticsseenthisyearwerenotaimingtoseemachinereplacehumanbutratherassistthemthroughhuman-centreddesign.ThiswasexemplifiedbyWIRobotics’WIMKIDS

product,awalking-assistwearablerobotdesignedforgrowingchildren.Theproductfeaturesanadjustablemodularlegframesystemthatcanbereplacedinthreestagesto

accommodatechildren’sgrowthfromages4to15,andanAI-basedpersonalizedalgorithmthatprovidesuserswithnaturalwalkingassistancewithoutrestrictingtheirmovement,

whilealsoimprovingtheirstabilityandcomfort.TheWIMseriesisalreadybeingusedbyseniors,peoplewithlimitedmobility,andworkerswhorequireenduranceormusculoskeletalsupport,andnowisaimingtorevivechildren’smotivationtowalkindependently–agreatexampleof

technologyputattheserviceof

theenhancement

ofthehumanphysicalexperience.LOVENSE一NEXT-GEN

COMPANIONSHIPInarecentDentsuCreativeresearchstudy,46%

globalMillennialssaidthattheysometimesfeelthattheirAIchatbotunderstand

thembetterthantheirfriendsandfamily.3

Therefore,

it’snotsurprisingthatAIcompanionshipisrapidlygrowingyearafteryearasoneof

themostprevalentfocusareasatCES.WhilemostexhibitorstooktheLabubu/furry

routeto‘materialize’theirAIcompanions,onecompanybroughtthe“let’sgetphysical”themetolifeinthemostliteralsense:pleasure

techleaderLovenseshowcaseditsAIDoll.Muchmorethanalife-sizetalkingrobot,this

dollisbeingmarketedasthephysicalformofaLovenseAIcompanion.Itcanemotevia

dynamicfacialexpressions,it’sequippedwith

realisticskinandtextureand,eventually,willhavelong-termmemorycapabilities

andcustomizablepersonalitymodes.Continuouslearning,persistentmemory,

andintimacybuilding-Lovenseisaiming

towintheracetounlock

theultimateAIpartnerthatuserscanconnectwithbothphysicallyandemotionally.“

WEARESEEINGIMMERSIVEINTERFACESMERGE

WITHPHYSICALSYSTEMS.ASMARKETERS,WESHOULDTREATEVERY

MEDIASURFACEASMAGIC.WHITNEYFISHMANEVP,Futures&

Insights,AmericasdentsuARTIFICIAL

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2026本报告来源于三个皮匠报告站（）,由用户Id:349461下载,文档Id:1098378,下载日期:2026-02-09T

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2WHATBRANDSSHOULDDO:THINKBEYONDTHESCREENMapwhereyourbrandcan‘showup’inphysical

flows:storeshelf,warehouseupdates,cardashboards,smartmirrors,kiosks.Treatthese

asmediasurfaces,not

justopsinfrastructure.PROTOTYPE

‘EXPERIENTIALUTILITY’BuildsmallpilotswhereAIactuallydoessomethingforthecustomer:auto-reordering

staples,pre-fillingforms,guidingthroughspaces,adjustingofferstocontext.DESIGNFORMULTIMODALUXVoice,gesture,gazeandhapticsstart

joining

clicksandtaps.Creativeneedstobeclearwhenspoken,not

justreadonascreen.NEWDATAETHICSQUESTIONSPhysicalAImeansmoresensorsandmoreintimatedata(location,biometrics,in-store

behavior).You’llneedclearconsentflows,visiblevalueexchange,andtightgovernance.ARTIFICIAL

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2AsremarkedintheaforementioneddentsuBreakfastBriefingsession‘CESfor

Marketers:TrendsWeExpectfor2026,’todaycreatorcontentiswhereculture

oftengetsmade,not

justamplified.Assuch,it’snotasurprisethatCESisgrowing

itsfocusoncreators.Lastyeartheconference

inauguratedits‘CreatorSpace’andthisyearoneofthemostprominentexhibitors,Samsung,electedtohostitsinstallation‘off

campus’,and,insteadofhavingapresencein

theCentralHalloftheLasVegasConference

CentrealongsidecompetitorslikeLGandHisense,holdaspaceinthislocationforcreatorscoveringCEStorecordtheircontent.Someremarkableinnovationsshowcased

attheconferenceaimtoopen-upnewopportunitiesforcontentcreatorstopush

theenvelopeevenfurtherinthefuture.WhilebrandsareinvestinginAIadoptiontomarketmoreefficientlyandenhancethescaleof

whattheyareabletodeliver,thecontinuing,andinfact,growingimportanceof‘human’creatorscannotbeunderestimated.Infact,accordingto2025dentsuConsumerNavigatorresearch,nearlytwo-thirds(60%)ofpeopleengagewithinfluencercontentand28%of

consumers

make

weeklypurchasesinspiredbyinfluencers.4CREATORS

WITHOUTBORDERS:

WHERECULTUREGETS

MADEARTIFICIAL

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3ZERO

ZERO

ROBOTICS一‘ALWAYSON(YOU)’CAMERAWhatif,ratherthanhavingtochoosebetweensittingatadeskandtalkingintoastaticcamera,orshootPOVcontent,orhavingtopullselfie-stickacrobatics,creatorscouldalwaysbeperfectlyinframe,nomatterwheretheyareandwhattheyaredoing?AtCES2026ZeroZeroRoboticsunveiledHOVERAir,awaterproofself-flyingcamerabuiltforhands-freefilmingeverywhere(includingonwater).Thelightweightdronethecameraismountedonisdesignedtobecapabletotakeoffandlanddirectlyonwaterandleveragesautomatedtrackingtorecordvideocontentatupto100framespersecondin4kinmorethan10smartflightmodes.REMENTO一

LOREAS-A-SERVICETheAARP’sAgeTechCollaborativespaceis

cementingitself

yearafteryearasoneofthe‘must’stopsatCES.Inthisinstallation,AARPhostsawidevarietyofinnovationpartnersspanningacrossmultipleuse-cases

thatarerelevanttoolderconsumers.Thisyear,oneofthesepartnerswasRemento

-anappthatallowsuserstorecordpersonal

stories,whicharetheneditedwiththehelpofAIandpublishedinahardcoverbook.ThisgenerativeAIapplicationisdesignedtospecificallypromptuserstosharemeaningful,evocativepersonalstoriesthat

canbeleftbehindtolovedonesorusedtorecordfamilyanecdotesinscenarios

wherememorylossis

impending.However,thereisanaturalfitforyoungercreatorshereaswell,astheyneedtobuildthe

‘lore’aroundtheirpublicpersona,especiallywhentheyfirststartpublishingonsocialplatformsandcultivatinganicheaudience.ARTIFICIAL

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3OHSUNG

SYSTEM一NEXT-GENCOSPLAY3Dprintingmaynotsoundasexcitingasitdidafewyearsago,butweneedtocontextualizethatinthelargeschemeofthingsweare,using

filmasatouchstone,probablystillatthe‘black

andwhite+silent’phaseofthismedium.However,atthisyear’sCESwesawaparadigmshiftasOhsungSystemunveiledGaussMT90,anext-generationmetal3Dprinter

basedonPaste-basedMetal

Extrusion(PME)technology.Unlikethepowder-or

welding-based3Dsystemsthatpreceded

it,GaussMT90removesdust,explosionrisks,andhigh-temperatureprocesses,makingitsafeforofficesandlaboratories.InarecentDentsuConsumer

Navigatorreport,47%USrespondentssaidthatthey

engagewithinfluencersbecausetheypost

aboutentertainmentcontentthattheyare

fansof.5

TheconnectionbetweencontentcreatorengagementandentertainmentIP

ishumongousandwecanimagineafuture

wherethistypeof3Dprintingstandardisavailabletosuper-fans,asmanycontentcreatorsare,toproducenext-generationcosplayartifacts(imagineyoutuberslikeNerdoftheRingsstreaminginmovie-grade

LordoftheRingschainmale,orTV-gradeMandalorianarmorfromStarWars).“

FOR

BRANDS,LEANING

INTO

THECREATORECONOMYISNOLONGERANICE-TO-HAVE:ITHASTURNEDINTOTHECORECHANNEL.PERSONALITY-LEDMEDIAISWHATISWINNINGAUDIENCES’ATTENTION.”SARAH

STRINGERGlobalChiefofInnovation,MediadentsuARTIFICIAL

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3WHATBRANDSSHOULDDO:INVEST

IN

FEWER,

DEEPERCREATORRELATIONSHIPSMovefromone-offsponsorshippoststomulti-wavecollaborations,co-createdIP,and

recurringseries.Treatcreatorsasstrategicpartnerswithaudienceinsight,not

justreach.DEFINEYOUR

‘PERSONALITY-LED’LAYERDevelopinternalfaces(founders,experts,communitymanagers)whoshowupregularlyonvideoandliveformats.Makesureyourbrand

identityisclearintone,POVandvaluessothose

personalitiesladderuptosomethingcoherent.PLANFORMICRO-MOMENTS,NOT

JUST

HERO

ASSETSBuildbanksofshort,contextualclipsthatcan

ridetrendsandanswerspecificquestions(“howdo

I…?”,“is

this

worth

it?”)across

platforms.ARTIFICIAL

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3MuchofCESisanincrediblyentertaining

gadgetshowcasethatamusesusaswesiftthroughobscureuse-cases,butinthe‘realworld’consumersarelimited,eitherfinancially,spatially,orphysically,whenitcomestothenumberorsizeofdevicesthey

cancarrywiththem,orstickintotheirhomes.‘Minimalism’isoftenaqualitythathelpstechsolutionsendure,asputtingsmallerdemandsonconsumerswhenitcomestoadoptionisoneofthemostimmediateways

toenhancingone’sstayingpowerthrougha‘pathofleastresistance’strategy.HerearesomenotableCES2026innovations

thatembodieda‘lessismore’philosophy:Whatisarguablythetechnologybreakthroughthatmostdefinedconsumerisminthelast20years一

thesmartphone-cameoutofasimpleconsideration:‘whyshoulda

personcarryacellularphone,ANDaportablemusicplayingdevice,AND

acamera,ANDalaptop…insteadofasingledevicethatcanabsolveallofthesedevices’functions?’LESS

IS

MORE:

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4DONUT

LAB

一

SOLIDUNBURDENINGBatteriesliterallypowerinnovation

…butatthesametimetheyhavealsobeenaburdentoadoptionduetotheweight,girth,

andcoststheyoftenentail.Thishasbeenparticularlytrueintheautomotivesector,

wheretraditional,liquid-basedbatterieshavebeenamajorbarriertotheindustry’s

abilitytomovetoEVsasadefault.WhatDonutunveiledatCES2026promises

tochangethisdrastically,withhugeimplicationsforautoand,mostlikely,avastrippleeffectacrossmultiplesectors:theworld’sfirstall-solid-statebattery.Thisnewstandardenableslongerrange,lighterstructures,andunprecedentedflexibilityinvehicleandproductdesign(asevidencedintheline-