电子商务英语试卷试题及答案

参考试卷一、写出以下单词的中文意思（每小题0.5分，共10分）1commission11contract2discount12liquidate3manufacturer13brand4wholesaler14basket5commodity15\o"/wiki/Brick_and_mortar_business"bricks-and-mortar6distributor16coupon7return17delivery8transportation18storefront9inventory19user-friendly10launch20website二、根据给出的中文意思，写出英文单词（每小题0.5分，共10分）1n．忠诚，忠实11adj.无缝的2n．商机12n．物流adj．物流的3adj．客户导向的，面向客户的13adj．操作的，运作的4n.算法14n．资金，资产5v.库存过多15n．交叉配货，直接换装6n.名声；名誉16vt．定制，用户化7adj.耗费时间的17n．逾期费8n.区块链18n．货盘，托盘9n.模型；模式v.模仿19n．供应10n.协议；草案20vt．出价，投标1checkoutflow2dynamicproductpage3onlineretail4socialsale5customerinformationmanagement6dataprivacy7operationalcost8productpage9flatfee10supplychainmanagement四、根据给出的中文意思，写出英文短语（每小题1分，共10分）1付账，结账2保修索赔，质量保修3虚拟商店4商标，品牌5到店自提6送货地址7供应链8内容营销9购物车分析10换货政策五、写出以下缩略语的完整形式和中文意思（每小题0.5分，共10分）缩略语完整形式中文意思1AI2ERP3IVA4RFID55PL6SCMSP7B2B8B2C9EDI10VAT11WMS12ROI13SaaS14\o"/wiki/Search_engine_optimization"SEO15CPA16CPT17\o"/wiki/Personal_Identification_Number"PIN18SSL19MFA20PPA六、阅读短文，回答问题（每小题2分，共10分）HowBusiness-to-BusinessWorksUnlikeretailing,whichismostlyaBusiness-to-Consumer(B2C)industry,B2Bdealswithworkingwithvendors,distributors,andotherbusinesses.HowdoesBusiness-to-Business(B2B)work,andespeciallyhowdoesitworkforretailers?TherearedifferenttypesofB2Becommercesitesthatworkinvariouswaysandarebrokenintotwomajorgroups:theverticalsandhorizontals.VerticalsareB2Bsitesdesignedspecificallytomeettheneedsofaparticularindustry,suchasretail.Verticalsitesarethemostlikelytocontaincommunityfeatureslikeindustrynews,articles,anddiscussiongroups.Horizontalsprovideproducts,goods,materials,orservicesthatarenotspecifictoaparticularindustryorcompany.Horizontalsthatretailerscouldusemightprovidetravel,transportationservices,officeequipment,ormaintenanceandoperatingsupplies.Horizontalsandverticalscanconnectbuyersandsellerstogetherdirectlyoractasintermediarieswhofacilitatetransactions.Thereisn'toneubiquitousmodelforB2Belectroniccommerce.B2Bsitesvaryfromthoseprovidingsimpleleadgeneration,tocomplexmarketplacesservingavarietyofbuyersandsellers,toprivateextranets.Auctionsallowmultiplebuyerstobidcompetitivelyforproductsfromindividualsuppliers.Auctionscanbeusedtogetridofsurplusinventorybyitemorlot,orexcessfixedassetslikedisplayfixtures.Sincethesellercansetaminimumpricewithpricesmovingupfromtheminimum,thesellerscanusuallygetmorethanaliquidatorwouldpayforthesameitems.Buyersalsohavetheabilitytopickupproductandequipmentwellbelowlistprices.Reverseauctions,incontrast,allowretailerstoposttheirneedforaproductorserviceandthenallowvendorstobidonfulfillingtheneed.Somereverseauctionsitesaggregatedemandfrommanysmallbuyersprovidingeconomyofscale.Smallretailersorderingasagroupwillgetamuchbetterdealfromavendorthantheycouldindividually.B2Bsitesalsoincludecatalogaggregatorswhoactasintermediariesbetweenmanyvendorsandretailers.Theystandardizecontentbycombiningcatalogsfrommultiplevendors.Catalogsitesgenerallyhavefixedpricing,althoughpricingmaybetieredbasedonthebuyer'sprofileorquantityordered.Exchangesaretwo-sidedmarketplaceswherebuyersandsuppliersnegotiateprices.Exchangescanbeusedfornewitemsandsupplies,orusedtotradeexcessinventoryandfixedassets.B2Bsitescanalsoprovideprojecttrackingorcollaborationservicestotheirmembers.Collaborationallowsretailersandvendorstoworkonnewproducts,providebetterforecasts,andimproveresponse.BuyersandsellerscancometogetheronB2Bsitesopenlyorbyusinginfomediaries.Infomediariesarethirdpartiesthatactasagents.Theyarefrequentlyusedtoallowtheparticipantstoremainanonymouswhiletransactingbusiness.Inadditiontotransactionservices,aninfomediarycouldprovideadviceorresearchhelpingretailersmakeinformedbuyingdecisions.FacilitatingB2Becommerceinyetanotherway,arethechannelenablerswhocreateonlinemarketplacesforexistingdistributionchannels.ChannelenablerssupportbothbuyersandsellerswithB2Becommerceservicesthatvaryfromconsolidatingproductinformation,tomanagingdistributionandpayment,tointegratingwiththemembers'back-endsystems.ThislastserviceisacommonuseofchannelenablersintheretailB2Barea:translationservicestoEDI.ThetranslationserviceisneededbecausetheunderlyingtechnologyofB2Becommercereplacesthecurrentretailecommercestandard,EDI(ElectronicDataInterchange).EDIislessstandardizedandmorecostlythanInternetbasedecommerce,whichtypicallyusesXML(eXtensibleMarkupLanguage)toallowbuyersandsellerstocommunicateonline.ManyB2BsitesintegrateEDI-to-XMLtransactionsenablingtradingbetweenlargeandsmallcompanies.XMLprovidesaflexiblewaytodescribeproductspecificationsorattributes.Insimpleterms,XMLissimilarinconcepttoHTML,whichallowsyouto"markup"languagetocontrolhowitlooks.UnlikeHTMLhowever,XMLallowsyouto"markup"languagetodescribewhatitis.UsingXMLyoucanlabelpartnumber,UPC,price,color,size,etc.andthesystemwillknowexactlywhatthetagreferenceswithoutthecomplicatedfilestructuresandproprietarynetworksrequiredforEDI.TheonlyissueisthatXMLonlyworkswheneveryoneusesthesametagreferences,whichiswhygroupsarebusilyworkingtogeneratestandards.1)WhatdoesB2Bdealwith?2)HowmanymajorgroupsdoB2Becommercesiteshave?Whatarethey?Andwhataretheydesignedtodo?3)Whatdoauctionsdo?Andwhatdoreverseauctionsdo?4)Whatisthefunctionofcatalogaggregators?5)Whatisaninfomediary?根据下面的英文解释，写出相应的英文词汇（每小题10分，共10分）英文解释词汇asetofstep-by-stepinstructionsorrulesforperformingaspecifictaskorsolvingaparticularproblem.

aspecializedsegmentofthemarket.It'saparticularareathatfocusesonspecificproducts,services,orcustomerneedsthatarenotfullyaddressedbymainstreamofferings.acomputerprogramdesignedtosimulateconversationwithhumanusers,typicallyovertheinternet.Itusesartificialintelligenceandnaturallanguageprocessingtechniquestounderstandusers'questionsorstatementsandrespondinanappropriateandhelpfulway.adecentralized,digitalledgertechnologythatconsistsofachainofblocks.Itcontainsalistoftransactions,andtheseblocksarelinkedtogetherusingcryptographictechniques.Itallowsmultiplepartiestomaintainasharedandimmutablerecordoftransactionswithouttheneedforacentralauthority.thefinancialgainthatabusinessorindividualmakesafterdeductingallthecostsandexpensesassociatedwithproducingorprovidinggoodsorservices.It'scalculatedbysubtractingtotalcosts(includingthingslikematerials,labor,andoverhead)fromtotalrevenue.

awrittenorderdirectingabanktopayaspecificsumofmoneyfromthedrawer'saccounttothepersonorentitynamedonthecheque.It'sacommonformofpaymentinmanycountriesandservesasanegotiableinstrument.

afeeorpaymentthatisusuallyapercentageofthevalueofatransaction,whichispaidtoanagent,broker,orsalespersonforfacilitatingorcompletingthattransaction.

arequestorinstructiontosupplygoodsorservices.apersonorentitythatengagesinthebuyingandsellingofgoods,securities,currencies,orotherfinancialinstrumentsasabusinessactivity.

themainorinitialpageofawebsitethattypicallyservesasanentrypointforvisitors.Itusuallycontainsanoverviewofthewebsite'scontent,importantlinkstodifferentsectionsorfeaturesofthesite,andmayshowcasekeyinformationorrecentupdates.八、短文翻译（每小题15分，共30分）翻译题1.FreeTradeZoneWarehouseWhatIsaFreeTradeZone(FTZ)Warehouse?FreeTradeZonesareusuallylocatednearCustomsandBorderProtectionportsofentry.FTZwarehouseswerecreatedinthe1930stohelpU.S.companiesimprovetradeandincreasetheircompetitivenessatthegloballevel.Incontrastto

bondedwarehouses,whicharetypicallycustoms-controlledfacilities,FTZwarehousesoperateunderadifferentsetofrules.Further,taxguidelinesaredifferentforFTZwarehouses.HowAreFTZWarehousesUsed?AFTZwarehouseallowsyoutoimportalmostanytypeoflegalmerchandisewithoutpayingexpensiveimportdutiesordealingwithothertypesofformalcustomsentryprocedures.Theonlypaperworkthatneedstobefiledisacustomsentryformforanymerchandiseyouwanttoremovefromthewarehouselater.Youcanchoosetohavethetariffineffecteitherwhenthegoodsenterthewarehouseorwhenthey’reshippedout.BenefitsofaFTZWarehouseBecauseaFTZwarehouseallowsyoutoimportgoodswithoutdutiesormostfeesandinventorytaxes,theobviousbenefitiscostsavings.SavingsarefurtherincreasedbecauseaFTZalsoprovides:•Relieffrominvertedtariffs•Dutyexemptionsonre-exports•Dutyeliminationonwaste,scrapandyieldloss•CustomsdutyexemptionsonFTZ-to-FTZtransfers•Betterqualitycontrol,complianceandinventorytracking•IndefinitestorageofgoodsAFTZwarehousealsopermitsassemblyandtesting,destruction,salvaging,processing,cleaning,mixing,relabeling,repackagingandmore.YoucanevenmanufactureinaFTZwarehousewithspecialpermissionfromtheFTZboard.TaxesandCustomsRegulationsforFTZWarehousesAnylegalmerchandise,domesticorforeign,canbestoredinaFTZwarehouse.Merchandiseimportedfromanothercountryisnottaxeduponentry,butinsomespecialcasesaFederalExciseTaxmightbechargedfordomesticgoodswhenthey’readmitted.IfimportedmerchandisegetsshippedforexportwithoutleavingtheFTZ,thennotaxordutyischargedonthegoods.CustomsentryregulationsonlyapplytogoodswhentheyareremovedfromaFTZforconsumptionintheUnitedStates.Nodutyisrequiredongoodsthataredestroyed,damagedorclassifiedasnon-usableforanyreason.Allmerchandise,domesticorforeign,canbestoredforanunlimitedamountoftime.翻译题2.KeepingYourAccountInformationSecureThesecurityofyouraccountisimportanttousbecauseitiscentraltoyourbusiness.WerecommendthefollowingbestpracticestoreinforcethesecurityofyourAmazonaccount:Setup

Two-StepVerification

forallofyourAmazonaccounts.Youcanreinforceyourpasswordsecurityinthiswayasyouarerequiredtoenteranadditionalcodefromyourphoneswhensigningintoyouraccount.Thiscangreatlyreducetheriskofunauthorizedaccessifthepasswordiscompromised.Pickstrongpasswordsthataredifferentforeachofyouraccountsand

changeyourpassword

regularly.Makesurethattheemailaddressorthemobilenumberthatyouusetosign-intoyouraccountisup-to-date.Ifyourbusinesshas

multipleusers,thenhaveeachusersetuptheirownaccountandthenlinkyouraccounts.

Ensurethatyouregularlyreviewsecondaryuserswhohaveaccesstoyouraccountandrevokeaccesstouserswhonolongerneedaccess.ReviewyourNotificationSettingsandensurethatyouhavetherequiredsetuptoreceivenotificationsofimportantactionsbeingtakenonyouraccount.Bewareofphishing.Amazonneverasksyoutoverifysensitiveinformationviaemail.Submitsuchinformationonlywhencompletinganorderonourwebsite,registeringtosellonAmazon,orupdatingaccountinformationinSellerCentral.Ifyouareeverindoubtabouttheauthenticityofanemail,visitoursitedirectlybytypingtheaddressintoyourbrowserbar,ratherthanclickinganylinks.IfyoubelieveyourAmazonaccounthasbeencompromised,followthestepsbelow:•ChangeyourSellerCentralloginpassword.Ifyouarenotabletologintoyouraccount,contactSellerSupport.•Reviewthefollowinginformationinyouraccounttodetermineifanychangeshavebeenmade:Emailaddresspreferences,paymentinformation,userpermissions,Amazonstorefrontdetailsandlistingandconditionnotes.•Youremailaccountmighthavebeencompromisedaswell.Considerchangingtheemailaddressassociatedwithyouraccountanduseadifferentpasswordforyouremailaccount.•Ifyoureceiveemailsorlinksthatyoususpectarephishingattempts,reportthemto

stop-spoofing@.•ContactSellerSupporttoreportthatyouraccounthasbeencompromised.

参考试卷答案一、写出以下单词的中文意思（每小题0.5分，共10分）1commissionn．佣金11contractn．合同，契约2discountn．折扣12liquidatevt．清算3manufacturern．制造商，厂商13brandn．商标，品牌，牌子4wholesalern．批发商14basketn．购物篮5commodityn．商品，物品15\o"/wiki/Brick_and_mortar_business"bricks-and-mortarn．实体店6distributorn．批发商，分销者16couponn．商家的优惠券7returnn．退货17deliveryn．交货8transportationn．运输，运送18storefrontn．店头，店面9inventoryn．存货，库存量19user-friendlyadj．用户友好的，用户易用的10launchn．投放市场20websiten.网站二、根据给出的中文意思，写出英文单词（每小题0.5分，共10分）1n．忠诚，忠实loyalty11adj.无缝的seamless2n．商机niche12n．物流adj．物流的logistic3adj．客户导向的，面向客户的client-oriented13adj．操作的，运作的operational4n.算法algorithm14n．资金，资产capital5v.库存过多overstock15n．交叉配货，直接换装\o"/wiki/Cross-docking"cross-docking6n.名声；名誉reputation16vt．定制，用户化customize7adj.耗费时间的time-consuming17n．逾期费demurrage8n.区块链blockchain18n．货盘，托盘pallet9n.模型；模式v.模仿model19n．供应provision10n.协议；草案protocol20vt．出价，投标bid1checkoutflow结账流程2dynamicproductpage动态产品页面3onlineretail在线零售4socialsale社交销售5customerinformationmanagement客户信息管理6dataprivacy数据隐私7operationalcost运营成本8productpage产品页面9flatfee固定费率10supplychainmanagement供应链管理四、根据给出的中文意思，写出英文短语（每小题1分，共10分）1付账，结账checkout2保修索赔，质量保修warrantyclaim3虚拟商店virtualstore4商标，品牌brandname5到店自提in-storepick-up6送货地址shippingaddress7供应链\o"/wiki/Supply_chain"supplychain8内容营销contentmarketing9购物车分析cartanalysis10换货政策replacementpolicy五、写出以下缩略语的完整形式和中文意思（每小题0.5分，共10分）缩略语完整形式中文意思1AIArtificialIntelligence人工智能2ERPEnterpriseResourcePlanning企业资源规划3IVAIntelligentVirtualAssistant智能虚拟助手4RFIDRadioFrequencyIdentification射频识别；电子标签55PLFifthPartyLogistics第五方物流6SCMSPSupplyChainManagementServiceProvider供应链管理提供商7B2BBusiness-to-Business企业对企业的电子商务8B2CBusiness-to-Consumer企业对消费者个人的电子商务9EDIElectronicDataInterchange电子数据交换，无纸贸易10VATValueAddedTax增值税11WMSWarehouseManagementSystem仓库管理系统12ROIReturnonInvestment投资回报率13SaaSSoftwareasaService软件即服务14\o"/wiki/Search_engine_optimization"SEOSearchEngineOptimization搜索引擎优化15CPACost-Per-Action每行动成本16CPTCostPerThousand千人成本17\o"/wiki/Personal_Identification_Number"PINPersonalIdentificationNumber个人标识号18SSLSecuritySocketLayer安全套接字协议层19MFAMulti-FactorAuthentication多因素认证20PPAPayPerAction每行动付费六、阅读短文，回答问题（每小题2分，共10分）ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.ViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Ifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders,youmayusethatinformationonlytofulfillordersandmustdeleteitaftertheorderhasbeenprocessed.Ifanyofyouraccountsarenotingoodstanding,wemaydeactivateallofyoursellingaccountsuntilallaccountsareingoodstanding.Amazondoesnotpermitindividualswithactivesellingaccountstofileinfringementnoticesasanagentofabrandwhenthefilingofthosenoticescouldbenefittheirownsellingaccount(throughremovingcompetinglistings,forexample).七、根据下面的英文解释，写出相应的英文词汇（每小题10分，共10分）英文解释词汇asetofstep-by-stepinstructionsorrulesforperformingaspecifictaskorsolvingaparticularproblem.

algorithmaspecializedsegmentofthemarket.It'saparticularareathatfocusesonspecificproducts,services,orcustomerneedsthatarenotfullyaddressedbymainstreamofferings.nicheacomputerprogramdesignedtosimulateconversationwithhumanusers,typicallyovertheinternet.Itusesartificialintelligenceandnaturallanguageprocessingtechniquestounderstandusers'questionsorstatementsandrespondinanappropriateandhelpfulway.chatbotadecentralized,digitalledgertechnologythatconsistsofachainofblocks.Itcontainsalistoftransactions,andtheseblocksarelinkedtogetherusingcryptographictechniques.Itallowsmultiplepartiestomaintainasharedandimmutablerecordoftransactionswithouttheneedforacentralauthority.blockchainthefinancialgainthatabusinessorindividualmakesafterdeductingallthecostsandexpensesassociatedwithproducingorprovidinggoodsorservices.It'scalculatedbysubtractingtotalcosts(includingthingslikematerials,labor,andoverhead)fromtotalrevenue.

profitawrittenorderdirectingabanktopayaspecificsumofmoneyfromthedrawer'saccounttothepersonorentitynamedonthecheque.It'sacommonformofpaymentinmanycountriesandservesasanegotiableinstrument.

chequeafeeorpaymentthatisusuallyapercentageofthevalueofatransaction,whichispaidtoanagent,broker,orsalespersonforfacilitatingorcompletingthattransaction.

commissionarequestorinstructiontosupplygoodsorservices.orderapersonorentitythatengagesinthebuyingandsellingofgoods,securities,currencies,orotherfinancialinstrumentsasabusinessactivity.

traderthemainorinitialpageofawebsitethattypicallyservesasanentrypointforvisitors.Itusuallycontainsanoverviewofthewebsite'scontent,importantlinkstodifferentsectionsorfeaturesofthesite,andmayshowcasekeyinformationorrecentupdates.homepage六、短文翻译（每小题15分，共30分）翻译题1.自由贸易区仓库什么是自由贸易区(自贸区)仓库？自由贸易区通常位于海关和边境保护局入境口岸附近。自贸区仓库始建于二十世纪三十年代，旨在帮助美国公司改善贸易并提高其在全球范围内的竞争力。与通常由海关控制的保税仓库不同，自由贸易区的仓库在一套不同的规则下运作。此外，自贸区仓库的税收准则也不同。如何使用FTZ仓库？自贸区仓库允许你几乎可以进口任何类型的合法商品，而无需支付昂贵的进口税或处理其他类型的正式海关入境手续。唯一需要归档的文件是你要日后从仓库中移出的任何商品的海关报关单。你可以选择在货物进入仓库或将货物运出时实施关税。自贸区的好处因为自由贸易区的仓库可以让你进口货物而不必缴纳关税或大部分费用和库存税，所以显而易见的好处是节省成本。成本也进一步节省了因为自由贸易区还提供：•减免倒挂关税•转口免税•消除废物、废料和产量损失的关税•自贸试验区到自贸试验区转让的关税豁免•更好的质量控制、合规性和库存跟踪•无限期储存货物自由贸易区仓库还允许组装和测试、销毁、打捞、加工、清洁、混合、重新贴标签、重新包装等。如果自由贸易区董事会特别许可，你甚至可以在一个自由贸易区的仓库制造生产。保税区仓库的税收和海关条例任何合法商品，无论国内的还是国外的，都可以存放在自由贸易区的仓库里。从其他国家进口的商品在入库时不征税，但在某些特殊情况下，当本国商品被允许入库时，可能会对其征收联邦消费税。如果进口商品在未离开自由贸易区的情况下就被装运出口，则不征收任何税款或关税。海关入境条例只适用于在美国从自由贸易区运出供消费的货物。对于因任何原因被销毁、损坏或归类为不可使用的货物不征收关税。所有商品，无论是国内的或国外的，都可以无限期地储存。翻译题2.确保您的账户信息安全您账户的安全性对我们很重要，因为它对您的业务至关重要。我们建议采用以下最佳实践来加强您的Amazon账户的安全性：1）为您所有的亚马逊账户设置两步验证。您可以通过这种方式加强密码安全性，因为登录账户时需要从手机中输入其他代码。如果密码被泄露，这可以大大降低未经授权访问的风险。2）选择每个账户都不同的强密码并定期更改密码。3）确保用于登录账户的电子邮件地址或手机号码是最新的。4）如果您的企业有多个用户，请让每个用户设置自己的账户，然后链接您的账户。确保您定期查看有权访问您账户的二级用户，并撤消对不再需要访问权限的用户的访问权限。5）查看您的通知设置，并确保您具有必需的设置，以接收有关您账户中正在执行的重要操作的通知。当心网络钓鱼。亚马逊从不要求您通过电子邮件验证敏感信息。仅当在我们的网站上完成订单，在Amazon上注册要出售的商品或在SellerCentral中更新账户信息时，才提交此类信息。如果您对电子邮件的真实性有疑问，请直接在浏览器栏中键入地址而不是单击任何链接来访问我们的网站。如果您认为自己的Amazon账户已泄露，请执行以下步骤：•更改您的卖方中心登录密码。如果您无法登录到您的账户，请与卖方支持联系。•查看您账户中的以下信息，以确定是否进行了任何更改：电子邮件地址首选项、支付信息、用户权限、亚马逊店面详细信息、清单和条件说明。•您的电子邮件账户可能也已泄露。考虑更改与您的账户关联的电子邮件地址，并为您的电子邮件账户使用一个不同的密码。•如果您收到怀疑是网络钓鱼尝试的电子邮件或链接，请将其报告给stop-spoofing@。有关更多信息，请参阅此帮助页面。•与卖方支持联系，报告您的账户已被泄露。

Unit1【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)WhatisElectronicbusinessiscommonlyreferredto?Whatmayitbedefined?Electronicbusinessiscommonlyreferredtoas“eBusiness”or“e-Business”.Itmaybedefinedastheutilizationofinformationandcommunicationtechnologies(ICT)insupportofalltheactivitiesofbusiness.2)Whatisthedifferencebetweene-businessande-commerce?Whilee-businessreferstomorestrategicfocuswithanemphasisonthefunctionsthatoccurusingelectroniccapabilities,e-commerceisasubsetofanoveralle-businessstrategy.3)Whatdoese-commerceofteninvolve?E-commerceofteninvolvestheapplicationofknowledgemanagementsystems.4)Whatdoese-businessinvolve?E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.5)WhatisBusiness-to-Business(B2B)?Business-to-Business(B2B)isatermcommonlyusedtodescribecommercetransactionsbetweenbusinessesliketheonebetweenamanufacturerandawholesalerorawholesalerandaretaileri.e.boththebuyerandthesellerarebusinessentity.6)WhatisB2C?AndwhatdoesC2Cinvolve?B2C(Business-to-Customer)istheactivitiesofbusinessesservingendconsumerswithproductsand/orservices.C2C(Consumer-to-Consumer)involvestheelectronically-facilitatedtransactionsbetweenconsumersthroughsomethirdparty.7)WhatdocompaniesuseB2Enetworkstodotypically?Typically,companiesuseB2Enetworkstoautomateemployee-relatedcorporateprocesses.8)WhatdoesBusiness-to-Governmentencompass?Business-to-Government(B2G)encompassesmarketingproductsandservicestothroughintegratedmarketingcommunicationstechniquessuchasstrategicpublicrelations,branding,advertising,andweb-basedcommunications.9)WhatisGovernment-to-Business?Government-to-Businessistheonlinenon-commercialinteractionbetweenlocalandcentralgovernmentandthecommercialbusinesssector,ratherthanprivateindividuals.10)WhatisGovernment-to-Government(G2G)?Government-to-Government(G2G)istheonlinenon-commercialinteractionbetweengovernmentorganizations,departments,andauthoritiesandothergovernmentorganizations,departments,andauthorities.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)order1)n.定单2)flexibly2)adv.灵活地3)retailer3)n.零售商人4)transaction4)n.交易，事务5)supplier5)n.供应者，厂商，供给者6)discount6)n.折扣7)manufacturer7)n.制造商，厂商8)cooperatewith...

8)与...合作9)electronicbusiness9)电子商务10)rawmaterial10)原材料【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)特殊报价，特价优待1)specialoffer2)n.消费者2)consumer3)n.佣金3)commission4)终端客户4)endconsumer5)n.支票5)cheque6)企业单位,营业单位6)businessentity7)价值链7)valuechain8)vt.

定义，详细说明8)define9)n.使用，利用9)utilization10)保险单10)insurancepolicy【Ex.4】TranslatethefollowingsentencesintoChinese.1)Manyinstitutionsexchangeinformationbyhandbecauseofincompatiblecomputersystems.由于计算机系统不兼容，许多机构通过人工方式进行信息交换。2)Weprolongthecooperationrelationshipwiththissuppliervoluntarily.我们自愿延长和此供应商的合作关系。3)BritishRailaregoingtoplaceanorderforahundredandeighty-eighttrains.英国铁路公司将订购188列火车。4)Theaimistopromoteclosereconomicintegration.目的是进一步促进经济一体化。5)Theuserathomecanaccesshiscompany'sintranetbydial-upauthentication.用户在家里可以通过拨号验证访问他公司的内部网。6)Thisallowsittoupdateapplicationsovertheintranetorextranet.这就允许通过企业网或外网来更新应用程序。7)]Thenewdevicecanalsocancelthecheckafterthetransactioniscomplete.交易完成后，这种新设备也能注销支票。8)Theshopkeeperhasgonetothewholesalertobuynewproducts.店主到批发商处进货去了。9)Takethegoodsbacktoyourretailerwhowillrefundyouthepurchaseprice.把商品退还给你的零售商，他们会按原价退款的。10)Thesalesmenworkoncommissiononly销售人员只根据销售量提取佣金。【Ex.5】Completethefollowingsentenceswiththeinformationgiveninthetext.1)Commerceis,quitesimply,theexchangeof________________,usuallyfor______.goodsandservices,money2)Buyersarepeoplewithmoneywho_________________________,whilesellersarethepeoplewho_________________________.wanttopurchaseagoodorservice,offergoodsandservicestobuyers3)Sellersaregenerallyrecognizedin_______differentforms:________________.two,retailersandwholesalersordistributors4)Retailers___________andwholesalersordistributors____________andotherbusinesses.selldirectlytoconsumers,selltoretailers5)Producersarethepeoplewho_________________________________________.createtheproductsandservicesthatsellersoffertobuyers.6)Ifyouwouldliketosellsomethingtoacustomer,attheverycoreofthematteris________________.Youmusthave________________tooffer.thesomethingitself,aproductorservice7)Youmustalsohaveaplacefromwhichto______________.Afterthatyouneedtofigureoutaway___________________.sellyourproducts,togetpeopletocometoyourplace,8)Youneedawaytoacceptorders.AtWal-Martthisishandledby_____________.Inamailordercompanytheorderscomeinby_____________andareprocessedbyemployeesofthecompany.Youneedawaytodelivertheproductorservice,oftenknownas____________.thecheckoutline,mailorphone,fulfillment9)Sometimescustomersdonotlikewhattheybuy,soyouneedawayto____________.Sometimesaproductbreaks,soyouneedawayto__________________.acceptreturns,honorwarrantyclaims10)Manyproductstodayareso__________________thattheyrequire_________________________tohelpcustomersuseplicated,customerserviceandtechnicalsupportdepartments

Unit2【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whileelectroniccommerceisthe‘frontend’forsellingproductsovertheInternet,ElectronicBusinesscoverstheuseoftechnology,processesandmanagementpracticesthatenhancescompetitiveness.2)B2BstandsforBusiness-to-Business.B2CstandsforBusiness-to-ConsumerandC2BConsumer-to-Business.3)A.ItsellsbooksovertheInternet.4)ChemCandC(whichdealwithchemicals).Theydealwithchemicals.5)ThefirststageintheevolutionofB2BwastheElectronicDataInterchange(EDI)whereabuyermaintainedseparateconnectionswitheachsupplier.6)ThesecondstagewasthebasicE-commercemodelwherecompaniesputtheirproductcataloguesontheInternetandconductedone-to-onetransactions.7)NowB2BE-commerceisinthethirdstageofevolution.E-commerceinitiativebringstogetherlargenumbersofbuyersandsellers,therebycreatingacommunityoftraders.8)TherearethreedifferenttypesofB2Bexchangesoperate.Theyarebuyer-controlled,seller-controlledandthird-partyexchanges.9)B2BE-commercehelpstoremovebarriersraisedbygeographicfragmentationofthemarket.Whilebuyersgettoknowaboutnewsellerswithbetterproducts,suppliersdiscovernewbuyers.B2Balsohelpsineliminatingunnecessaryinventorybuild-upforbothbuyersandsellers.AsB2Bpromotesinformationflowandenhancestransparency,supply-chainmanagementbecomespossible.Inaddition,boththesellersandsellersenjoyreducedorderprocessingcostsandlowercostofinteractingwitheachother.10)TheB2Bprocessstartswitharequisitionforanorder.Second,beforetheordersareprocessed,theexchangeshavetohavethesetofsuppliersforeachoftheproductsfortheindustrywhichtheyarecateringto.Inthethirdstage,theexchangesmatchtheordersofthebuyerswiththesuppliers.Thefou