商务英语课件ch02

BusinessEthicsandSocialResponsibilityCopyright©2004South-Western.Allrightsreserved.3–2LearningGoalsDescriberesponsibilitiesoffirmsto:CustomersEmployeesStockholdersandcreditorsTheenvironmentTheircommunitiesExplainthecoststhatfirmsincurinfulfillingtheirsocialresponsibilities.3–3ImpactofEthicalValuesandAcceptance

ofSocialResponsibilitiesonaFirmCopyright©2004South-Western.Allrightsreserved.3–4BusinessDecisionsRecognizehowbusinessdecisionsaffectsociety.Followasetofethicalprincipleswhenmakingbusinessdecisions.Copyright©2004South-Western.Allrightsreserved.3–5RationaleforBusinessDecisionsUnethicalbusinessdecisionsusuallyresultinabenefittooneormoreemployeesbuthaveanadverseimpactonotherstakeholdersorontheenvironment.Copyright©2004South-Western.Allrightsreserved.3–6CommonUnethicalDecisionsCardealertriestosellcaratstickerprice–receiveshighcommission.Computersalespersonsellsmoreexpensivecomputerthancustomerneeds.Managerhiresfriendwhoisnotthemostqualified.Managertriestoavoidpayingemployees.ImpactofUnethicalDecisionsCustomersmayavoidbuyingfirm’sproductsinthefuture.Firmmayhavedifficultyhiringnewemployees.Firmmaybeunabletoobtainfundinginthefuture.Firmpossiblysubjecttoseverepenaltiesimposedbythegovernment.3–7Copyright©2004South-Western.Allrightsreserved.Copyright©2004South-Western.Allrightsreserved.3–8ImpactonFirmValueColumbiaHospitalOverbilledforservicesNumerousemployeeresignationsValueofstockdeclinedsubstantiallySunbeamOverstatedearningstoenhancecompensationoftopmanagersManystockholderssoldtheirshares–drovethestockpricedownCopyright©2004South-Western.Allrightsreserved.3–9ResponsibilitytoCustomersResponsibleproductionpracticesEnsurecustomersafetyProperwarninglabelsResponsiblesalespracticesDiscourageoverlyaggressivesalestacticsDiscouragedeceptiveadvertisingUsecustomersatisfactionsurveysCopyright©2004South-Western.Allrightsreserved.3–10EnsureResponsibilityEstablishacodeofresponsibilitiesGuidelinesforproductqualityGuidelinesabouthowtotreatemployees,customers,ownersMonitorcomplaintsObtainandutilizecustomerfeedbackCopyright©2004South-Western.Allrightsreserved.3–11FactorsImpactingResponsibilityRoleofConsumerismCollectivedemandbyconsumersthatbusinessessatisfytheirneedsRoleofGovernmentRegulationofproductsafetyRegulationofadvertisingRegulationofindustrycompetitionMonopoliesandanti-trustCopyright©2004South-Western.Allrightsreserved.3–12KeyAntitrustLawsShermanAntitrustAct(1890)ClaytonAct(1914)FederalTradeCommissionAct(1914)Robinson-PatmanAct(1936)Celler-KefauverAct(1950)Exhibit3.5Copyright©2004South-Western.Allrightsreserved.3–13ResponsibilitytoEmployeesEmployeeSafetyCheckmachineryandequipmentRequiresafetyglassesorotherequipmenttopreventinjuryEmphasizesafetyprecautionsintrainingReduceaccidentsImprovequalityoflifeCopyright©2004South-Western.Allrightsreserved.3–14ResponsibilitytoEmployeesProperTreatmentofEmployeesDiversitytrainingPreventionofsexualharassmentUnwelcomecommentsoractionsofasexualnatureEqualopportunityProhibitdiscriminationbasedonnationalorigin,race,gender,orreligionAppliestohiring,promotion,raisesCopyright©2004South-Western.Allrightsreserved.3–15ProportionofWomenandMinorities

inVariousOccupationsExhibit3.6Copyright©2004South-Western.Allrightsreserved.3–16EnsureResponsibilitytoEmployeesCodeofResponsibilityHiringdecisionsmadewithoutbiasHiremostqualifiedpersonGrievancePolicy MediationprocessConflictWithEmployeeLayoffsCopyright©2004South-Western.Allrightsreserved.3–17ResponsibilitytoStockholdersMakedecisionsthatareinthebestinterestoftheownersTieemployeecompensationtofirmperformanceReleaseaccurateinformationaboutfinancialconditionCopyright©2004South-Western.Allrightsreserved.3–18EnsureResponsibility

toStockholdersShareholderActivismActiveeffortsbyshareholderstoinfluenceafirm’smanagementpoliciesInstitutionalInvestorsFinancialinstitutionsthatpurchaselargeamountsofstockManagersmaybemorewillingtolistentotheselargeinvestors.Copyright©2004South-Western.Allrightsreserved.3–19ImpactofExecutiveSalaries

onaFirm’sPerformanceExhibit3.7Copyright©2004South-Western.Allrightsreserved.3–20ConflictWithExcessive

ExecutiveCompensationCompensationofexecutiveshasincreaseddramatically1980:42timestheaveragecompensationofemployees1990:85timestheaveragecompensationofemployees2000:500timestheaveragecompensationofemployeesCopyright©2004South-Western.Allrightsreserved.3–21ResponsibilitytoCreditorsMeetingfinancialobligationstocreditorsInformcreditorsiffirmishavingdifficultymeetingobligationsIffirmdoesnotpaycreditorswhatitowesthem–mayhavetofileforbankruptcyCopyright©2004South-Western.Allrightsreserved.3–22ViolationsofResponsibilityProvidingmisleadingfinancialinformationthatexaggeratesfinancialconditionEnronOracleGlobalCrossingImCloneCopyright©2004South-Western.Allrightsreserved.3–23Responsibilityto

theEnvironmentProductionprocesses,aswellasproducts,canharmtheenvironmentAirPollutionChangeproductionprocessesLandPollutionReviseproductionandpackagingprocessestoreducewasteRecycleCopyright©2004South-Western.Allrightsreserved.3–24Monsanto’sStockPriceafterReceivingBadPublicityaboutItsEffectsontheEnvironmentExhibit3.8Copyright©2004South-Western.Allrightsreserved.3–25ResponsibilitytotheCommunityMaximizingsocialresponsibilitymayconflictwithmaximizingfirmvalueMayreducefirm’sabilitytoprovideproductsatreasonablepricesSupportforcharitableorganizationscanimprovecompanyimageCopyright©2004South-Western.Allrightsreserved.3–26EffectofEnvironmentalExpenses

onBusinessPerformanceExhibit3.9Copyright©2004South-Western.Allrightsreserved.3–27SocialResponsibility:ExamplesAppleandIBMInvestineducationprogramsHomeDepotDonatestocommunityprogramsforhousingprojectsProvidedsuppliesandequipmentto9/11rescueeffortsCheckersProvidesjobsforinner-cityresidentsCoca-ColaSponsorsBoysandGirlsClubsCopyright©2004South-Western.Allrightsreserved.3–28SocialResponsibility:ExamplesAceHardwareFoundationhasdonatedmorethan$20milliontocommunitiesitserves9/11donatedthreetractor-trailerloadsofequipmentDowChemicalCorporationCreatedCommunityAdvisoryPanelFundseducationprogramsinSouthAmericaHabitatforHumanityprojectinKoreaNewartcenterinWestVirginiaCopyright©2004South-Western.Allrightsreserved.3–29Responsibilitiesin

InternationalEnvironmentBeawareofculturaldifferencesAvoidunethicalpayoffstosuppliersorcustomersEstablishglobalreputationforrunninganethicalbusinessCopyright©2004South-Western.Allrightsreserved.3–30CostofSocialResponsibilityComplaintresolutionprocessCustomerandemployeesatisfactionsurveysProductliabilitylawsuitsChangeproductiontechniquestocomplywithgovernmentregulationsaboutenvironmentalimpactPeriodicdisclosureoffinancialinformationSponsoringcommunityactivitiesCopyright©2004South-Western.Allrightsreserved.3–31LawsuitsCommonLawsuitsProductdefectsDeceptiveadvertisingEmployeediscriminationCostofLawsuitsCourtimposedfinesOut-of-courtsettlementsHiringattorneytodefendfirmDeclineindemandforproductbecauseofbadpublicityCopyright©2004South-Western.Allrightsreserved.3–32PossibleExpensesIncurredasaResultofSocialResponsibilitiesExhibit3.10Copyright©2004South-Western.Allrightsreserved.3–33SummaryBusinessethicsinfluencedecisionsFirmshavebasicresponsibilitiesProvidesafeworkingconditionsTreatworkworkersproperlyProvideequalopportunityforemployeesMakedecisionsinbestinterestofstockholdersMaintainacleanenvironment3434RatingStakeholderEmphasis---

ResponsibilitiestostakeholdersSource:McDonald,Christopher,Payne&Knox222222444444666666624888888810101010101010CustomersLocalCommunitiesshareholdersCreditorsEmployeesSuppliersNewExisting35BritishAirwaysRelationshipMarketsSource:McDonald,Christopher,Payne&KnoxCustomerMarketsIntermediariesReferralMarketsInfluenceMarketsInternalMarketsSupplierMarketsNewExistingMid70s2222224444446666666248888888101010101010101980s1990s3636Regional“push-to-talk”wirelessserviceproviderfocusedonb-to-bapplicationsRankeditsaudiencesaccordingto:Importancetotheorganization'sfutureEffectivenessofcurrentcommunicationactivitiesAssessmenthelpedtoidentitygapsincommunicationplanningandtofocusonneedsofeachparticu