剑桥商务英语高级阅读模拟题指导训练3篇 剑桥商务英语高级试题

剑桥商务英语高级阅读模拟题指导训练3篇剑桥商务

英语高级试题

剑桥商务英语高级阅读模拟题指导训练1

重要语法：篇章构成的技巧(TechniquesinMakingTexts)

人们讲话或写文章时，常常要把前后讲的或写的内容加以联系。

联系的方式有几类，它们为语言的应用提供粘合(cohesion)。取得粘

合常用的方式是返指(referringback)已经提及的事项。取得粘合的

另一方式就是预指(referringforward)将要说及的事项。

篇章构成的技巧非常适用于BEC阅读第二项。下面结合考题向大

家具体介绍：

ExerciseOne

Wal1StreetThinksPlanetIsSetOn$4bnBidForGrape

GrapeComputerwasyesterdaythetargetofspeculation

aboutanimminent$4billiontakeoverbyPlanetMicrosystems,

thenewpowerinthecomputingworld.—11—.GrapeandPlanet

remainedsilentaboutapossiblealliance,butGrapeshares

leaptonWallStreet,theNewYorkstockmarket,inanticipation

ofabiddingwar.

Grapehasbeenatthecenteroftakeoverrumorsformonths,

asitsfinancialfortuneshaveworsened._9.Asaresultof

thispoorfinancialperformance,thecompanyhasalsoannounced

thatitismakingupto1,300employeesredundant.

LossesduringthenormallylucrativeChristmasperiodhad

analystsonWallStreetwonderingwhetherGrapecouldsurvive.

_10―.Withfallingdemandforitsproducts,andincreasing

competition,itseemsunlikelythattheailingcompanywillbe

abletosurviveanotheryearunaided.

UnderAndrewWhiting,itschiefexecutive,Grapehasbeen

troubledbymistakesandmisjudgments.Seniormanagementare

regardedasresponsibleforaseriesofcostlymiscalculations

aboutproductmarketingandcorporatestrategy.—11—.

ComputerexpertshavealsobeenquicktocriticizeGrape's

technicalprogram：spendingonresearchanddevelopmentwascut

atatimewhenothercompanieswerebringingoutinnovativenew

products._12__.

AccordingtotheWallStreetJournal,Planet'schief

executive,DavidMurray,hasbeenmeetinguaroundtheclock”

withaidesputtingthefinishingtouchesonanoffertoacquire

Grape,whichisbasedinCupertino,California.—13—.Onfell

Streettoday,Grapeshareswereup$1to$32.25,asdealers

anticipatedabidbyPlanetforitstroubledrival.

PlanetMicrosystems,basedinMountainView,California,

hasbeenpursuingGrapesinceSeptember,buttalkswere

suspendedtwoweeksagoasPlanetwaitedforGrapesharesto

drop.—14—.Assuch,theyhavenowtakenovertheposition

heldbyGrapeinthe1980s.

A.ItisGrape?sfailuretokeepupwiththelatest

technicaladvanceswhichhasbeenseenascrucialtotheir

downfall.

B.”Ifyoucan,tsurviveatthetimeofyearwhentheretail

marketisatitsstrongest,something'sreallywrong,vsaid

onemarketanalyst.

C.Suchanacquisitionwouldcomeintheformofashare

swapvaluedatabout$4bn-orroughly$33perGrapeshare.

D.Aproducerofworkstations-powerfuldesktopcomputers

usedmainlyinresearchandengineering,PlanetMicrosystems

istherisingstarinthecomputerworld.

E.Theresulthasbeenshrinkingmarketshare,lossofkey

executivesandfallingmorale.

F.Lastweek,thecompanythatwasonceattheforefront

ofthepersonalcomputerrevolutionannounceda$69million

lossforthequarterwhichendedonDecember29.

G.Grape'srecoverydatesfromthemanagement?sdecision

toincreasetheirshareintheEuropeanmarket.

H.NewsofapotentialdealemergedasGrapebeganwhat

couldbeitslastannualshareholdermeetingasanindependent

company.

返指方法一：用this；that和他们的复数形式these和those清

楚地返指前文中提到的事物和事实；用such作为限定词或形容词返

指刚刚提及的事物c如本练习中的：9,10,13,14o

重要词汇和表达：

Speculation；imminent；takeover；bidding；atthecenterof；

redundant；lucrative；putthefinishingtoucheson；acquire；

swap；forefront；

小资料：

BriefHistoryofPlanetCompany

Areyoutiredofmovingfromhostingcompanytohosting

company?Doyouneedmorethanjustspaceandbandwidth?

InternetServices,Inc.aDelawarecorporation,doingbusiness

asThePlanet,wasfoundedin1994.Thisprivatelyheldcompany

isfocusedoncustomer-drivenwebhostingsolutionsandaward

winningcustomerservice.Ourservicesandsolutionsaredriven

fromdirectcustomerfeedbackandchangingmarketforces.For

Example,theintroductionofouronlinesupportportalORBIT

wasderivedfromrepeatedrequestsfromcustomersformore

controlandaccesstotheiroffsitehostingfacility.OurORBIT

systemnowallowseachcustomertomanageahostofservices

onlineincludingDNSchanges,emailchanges,bandwidth

monitoring,servermonitoring,serverreboots,handsandeyes

requests,datacentervisits,managedreports,network

availabilityandmuchmore.Withtherecentshiftto

outsourcing,ThePlanethasrespondedwithawiderangeof

administrativeservicesfromsystemengineerstonetwork

architectstocertifieddatabaseadministrators.Ourgoalis

toofferthemostcompletehostingpackageinthemarketplace

atveryaggressivepricing.

剑桥商务英语高级阅读模拟题指导训练2

SetYourselfUpInTheTravelBusiness

Isthereanyplaceintheworld'sbiggestand

fastest-growingindustryforsomeonestartingupinbusiness

ontheirown?Theanswer,itseems,isadefinite'yes'.—H—.

Astheholidayandtouristbusinessisgrowingbyatleast10

percentayear,theprospectsforsmallindependenttravel

agentswithflexiblemarketsandlowoverheadshaveneverbeen

sobright.

Nowondernextyearwillseearecordnumberofindependent

start-ups-atleast10,000,accordingtooneestimate.—9—.

Theywillbenefitfromcomputertechnology,whichmeansthey

onlongerneedretailshopsinordertooperateastravelagents.

Atleast50percentofindependentoperatorsarealready

home-based,linkedbycomputertobookingcenters,ticket

wholesalersanddatabaseservices,whichcancutpricesbyhalf,

comparedtothemaintravelagentchains._10_.Iftheydo,

thesedynamicindependentsbecomelikeminitouroperators,

creatingtheirownpackagesfromotherpeople?sholidays,

ratherthanjustsellingastandardholidayoutofabrochure

foronly10percentcommission.

Thebiggestproblemwithrunningyourowntravelcompany

canbetogenerateenoughincometomakeitpossibletoapply

foralicensetosellairticketsdirect.―11―.However,many

independentsarequitehappywiththissystem.Thebrokersare

fullybondedandthereforeyourcustomersarewellprotected.

Atthesametime,youcanstillgetgoodratesofcommission.

Evenpart-timeagentssecuringaroundtenbookingsamonthcan

earnaround$1,000amonth._12_.

Anevengreaterincomethanthatispossiblewiththeright

kindofspecialization.Businessandsportstravelare

particularlylucrative.―13―.Onewaytogetthiskindofdeal

canbetoapproachcompaniesinyourareadirectandofferto

caterfortheircorporateandleisuretravelneeds.Youmaybe

abletoimproveontheirexistingdeals,especiallyiftheyare

currentlydealingwithoneofthelargertravelcompanies.

_14—.Infact,youronlyproblemmaywellturnouttobethat

youbecomesosuccessfulsellingholidaysyouneverhavetime

totakeoneyourself!

ASuchbigcompaniesmayhave75percentofthetravel

business,butthere?splentyleftforthesmalleroperator,

particularlyiftheyspecialize.

BThiscouldbefivetimesasmuchifyoumakeityouronly

job.

CTheirlowoverheadsshouldmeantheyareabletoundercut

theircompetitors.

DThesewillrangefrompart-timerstofull-timefreelance

travelbrokers.

EOtherwiseyouhavetoworkthroughbrokersand

computerizeddistributorswhoalltaketheircutoftheprofit.

FEvenso,youneedtoensurethestaffhavetheright

training.

GForexample,thereareagentsofferingexoticconference

locationsorparcchutinginthedesert.

HInfact,there?sneverbeenabettertimetotryyour

luckinthetraveltrade.

使用返指方法一：9,11,14o

使用返指方法二：13。

使用返指方法三：12。

使用返指方法四：10。

重要词汇和表达：

Overheads；start-up；wholesaler；dynamic；brochure；

broker；bonded；secure；specialization；undercut；distributor；

exotic；parachuting；

小资料：

10ReasonsWayYouShouldHaveaPrestigeHomeTravel

Business?

EasytoGetStarted-WorkActivelyorJustReferClients

GreatWaytogetExtraCashoraFullTimeIncome

FunandLifelongActivity

IdealPostRetirementBusinesstoStretchYourDollar

TravelAgentOnlyDiscounts

IdealInternetBusiness

GetPaidEverytimeYouTravel

IncredibleTaxBenefitsandDeductions

WorkPartorFullTime

EnrichYourLifestyleasaMemberoftheTravelIndustry

剑桥商务英语高级阅读模拟题指导训练3

Althoughitisnothingnewforcompaniestobuild

relationshipswithcustomers,ithasgenerallybeendoneona

one-to-onebasis.Inrecentyears,however,technological

developmentshavemadeitpossibletobuildupindividual

relationshipswithclientsonamuchlargerscale,andthisir.ore

sophisticatedkindofoperationisknownasrelationship

marketing.Relationshipmarketingaimstoincreasesales

throughdeliberateeffortstoretaincustomersandpromote

two-waycommunicationwiththem-andnewtechnologyhasir.ake

communicationpossiblewithaforlargercustomerbasethan

before.Theinformationgatheredformsthebasisofhighly

technicalanalysesofcustomerpurchasingandprofitability,

whichcanbeusedtoincreasesales.

Thebuildingofgoodpersonalrelationshipswithcustomers

isusuallyintegraltothemanagementofsmallbusinesses,and

ownersofsmallcornershopsclearlyillustratetheessenceof

relationshipmarketing,althoughthetechnologyavailableto

themisfarlessadvancedthanthatavailableto,say,a

supermarketchain.Smallshopkeepershavedirectknowledgeof

regularcustomersandbecomefamiliarwiththeirneeds,likes

anddislikes.Theshopkeeperscanthenprovideservices

tailoredtoindividualneeds.Overtime,abondofloyaltyis

likelytodevelopbetweenshopkeepersandregularcustomers.

Thebenefitsofrelationshipmarketingenjoyedbysmall

businessesarenowavailabletobigbusinesses,thankstoa

numberofdevelopments.Firstandforemostistheincreasing

recognitionoftheimportanceofprofitabilityofretaining

existingcustomers.Secondly,technologieshavebeendeveloped

whichenablethecollection,manipulationandanalysisofhuge

banksofcustomerinformation.Largeretailerscanusestore

cardstoobtaindetailedbackgroundinformationaboutcustomer

sages,salariesandlifestyles,andpoint-of-saletechnology

canbesuedtotrackpurchasesmadebyeverycustomer.

Electronicstorageenablesallofthisinformationtobe

retained,manipulatedandintegrated,whiledetailedanalyses

canbecarriedoutonevermorepowerfulcomputers.Companies

arethusabletotargetindividualsamongsttheirthousandsof

customerswithuniquepromotionsorinformationmatchedto

theirbackgroundsandtotheirpurchasingtendencies.Thirdly,

companiesfeelaneedtouserelationshipmarketingbecauseof

increasedcompetition：amassingknowledgeaboutcustomersand

buildingupcustomerrelationshipsthroughinteractivecontact

canenableorganizationstodifferentiatetheirproductsor

servicesmoreeasilyformthoseofcompetitors.

However,relationshipmarketingisnotalwaystheright

routefororganizationstotake,andisnotappropriateforall

customers.Somebankcustomers,forexample,costmoretoserve

thanthebankactuallymakesformtheircustom,whilea

supermarketcustomerwhospendsverylittleanddoesnotshop

regularlydoesnotjustifytheexpenditureofseveralpounds

perannumonrelationshipmarketing.Iraddition,customersmay

notalwaysbeinterestedinarelationship,evenwherethere

aredemonstrablebenefitstobehad.

Overall,successfulrelationshipmarketingdependsupon

selectingandtargetingthecustomersyouwishtoretain,and

identifyingsalesareaswheretheinvestmentandeffortwill

beworthwhile.Manyorganizationshavefoundtheapproachto

beveryrewardingintermsofcustomerretentionandrelated

profitability,butrelationshipmarketingisstilla

developingfieldandisneithercheapnoreasytooperate.It

involvesanintegrativeapproachv/hichdrawsmarketing,

qualityandcustomerservicetogether；italsodependsupon

developingthecapacityofeveryemployee-particularly

front-linestaff-tomarketthegoodsorservicesofthe

organizationinacustomer-focusedway；andfinally,itcan

requireheavyinvestmentinappropriateinformationtechnology.

15.Inthefirstparagraph,thewriterdescribes

relationshipmarketingas

A.anideathathaspassedinandoutoffashionoverthe

lastfewyears.

B.atermusedforanactivitytharusedtoexistinair.ore

basicform.

C.awayforacompanytoadvertisetoitscustomers.

D.awayforacompanytoanalyzeitsprofitability.

16.Whyaresmallshopkeepersusedtoillustrate

relationshipmarketing?

A.Theirsuccessdependsontheirrelationshipswiththeir

customers.

B.Theykeepinformationabouttheircustomersoncomputer.

C.Theywerethefirsttousethetermrelationship

marketing.

C.Theirrelationshipwithcustomershasstartedtochange

recently.

17.Onereasonwhylargecompaniesdicin'tuserelationship

marketinginthepastisthat

A.theyunderestimatedthetruevalueofcustomerloyalty,

B.heircustomersdidn'twantthemtocollectinformation,

C.theydidn,tneedtofindoutaboutindividualcustomers.

D.theydidn'tthinktheycouldjustifytheexpenses,

18.Oneadvantageofrelationshipmarketingforlarge

retaileristhat

A.theycanbecomemorewidelyknown.

B.theycanrespondtosuggestionsformcustomers,

C.theycanincreasetheircustomerbase.

D.theycanidentifytheshoppinghabitsofcustomers.

19.Accordingtothewriter,whatkindofcustomersare

unsuitableforrelationshipmarketing?

A.peoplewhoonlymakecashpurchases.

B.peoplewhodon,tshopveryoften.

C.peoplewhohavehadbadexperienceswithshops,

D.peoplewhowanttoshopasquicklyaspossible.

20.Thewriterconcludesthatrelationshipmarketingis

mostlikelytoworkif

A.thecustomerco-operate.

B.itisappliedinsmallsalesareas.

C.therightcustomersarechosen.

D