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TheGrowingRoleofAI
inEndpointManagementandSecurityConvergence
GabeKnuth|SeniorAnalyst
ENTERPRISESTRATEGYGROUP
april2025
©2025TechTarget,Inc.AllRightsReserved.
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence
ResearchObjectives
Organizationscontinuetofaceincreasingcomplexityinendpointmanagementandsecuritythatisdrivenbytherapidexpansionofremotework,risingdeviceandOSsprawl,vulnerabilitymanagementandincidentresponsechallenges,andcontinuingthreatslikeransomware.Atthesametime,thegrowinginfluenceofAIandautomationisreshapingbothoffensiveanddefensive
strategies—empoweringdefenderswithnewtoolswhileenablingbadactorstolaunchmoresophisticatedattacks.
Togainfurtherinsightintothesetrends,howorganizationsareattemptingtoovercomechallenges,andtheresultsoftheirefforts,EnterpriseStrategyGroup,nowpartofOmdia,surveyed364ITandcybersecurityprofessionalsinNorthAmerica
(USandCanada)responsibleforevaluating,purchasing,andsupportingendpointmanagementand/orsecuritytechnologies.
Thisstudysoughtto:
Assessthestateofendpointmanagementandsecurityaswellasthechallengesandprioritiesthatdrive
decision-making.
Comparetheresultsofthisresearchtosimilarresearchfrom2022,andrevealtrendsintheconvergenceofITandsecurityteams,devicesinuse,andexperiencedsecurityevents.
Understandtheshiftingtrendsinbuyingteamsasconvergencetakesholdaswellasfutureprioritiesandlikelyspendingintentions.
Highlightemergingtrends,threats,andsolutionsbroughtaboutbyanevolvingmarketthatisincreasinglycontendingwiththebenefitsanddangersofAI.
2
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence3
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
KeyFindings
OrganizationsFace
IncreasingDeviceDiversity
andManagementComplexity
PAGE4
SecurityAwarenessandEfficacy
AreAffectedbyConsolidation
MaturityandSkillGaps
PAGE16
ManagementandSecurityTool
SprawlPersistsAmidChangingToolandTeamConsolidationEfforts
PAGE9
AIandAutonomousEndpoint
ManagementShowOverwhelminglyPositiveInitialImpacts
PAGE20
MostUnmanagedDevicesAreNotUnmanagedbyChoice
PAGE13
StrategicInvestmentsinTechnologyandServicesAreKeytoSuccess
PAGE23
OrganizationsFace
IncreasingDeviceDiversityandManagementComplexity
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence5
EndpointManagementandSecurityAreBecomingMoreDifficult
Mostorganizationsaremanagingthousands—andinmanycases,tensofthousands—ofendpointdevices.Nearlythree-quarters(72%)oforganizationsreporthavingatleast1,000devicesinplay,spanninglaptops,mobiledevices,andmore.Thislevelofdevicesprawl,especiallyacrossbothmanagedandunmanagedassets,underpinstheoperationalchallengesteamsfaceastheytrytomaintainvisibility,enforcepolicies,andrespondtothreatsinrealtime.Compoundingthechallenge,employeesareusingmultipledevicestogettheirworkdone.Infact,93%oforganizationssaythetypicalemployeeusestwoormoreendpointsdaily.Thatincludeslaptops,smartphones,tablets,andotherdevices,allofwhichneedtobesecured,patched,andmonitored.
Thislevelofper-usersprawlputsadditionalpressureonITandsecurityteamsalreadystretchedthinbygrowingdevicecountsandlimitedvisibilityacrossenvironments.Becauseofthis,roughly40%ofrespondentsnotedthatendpointmanagementand/orsecurityarenowmoredifficultcomparedwithtwoyearsago.
Totalendpointdevicesinuse.
Changeindifficultyofendpointmanagementandsecurity.
45%
EndpointsecurityEndpointmanagement
27%
27%
32%
1,000to9,999endpointdevices
10,000ormoreendpoint
devices
Fewerthan1,000endpoint
29%
devices
25%
22%
22%
21%
Averageendpointdevicesperemployee.
15%
15%
10%
35%
29%
9%
6%
13%
Muchmoredifficult
todaythanitwastwo
yearsago
8%
10%
Somewhateasier
todaythanitwastwo
yearsago
Somewhatmore
difficulttodaythanitwastwoyearsago
Mucheasiertoday
thanitwastwoyears
ago
Nomoredifficultor
easytodaythanitwas
twoyearsago
12345Morethan5
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence6
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
TheCoreDriversBehindRisingComplexityinEndpointManagementandSecurityCanBeSummedUpinTwoWords:MoreandLess
Organizationsaredealingwithmorethreats,morefrequentOSandapplicationupdates,moredevices(bothmanagedandunmanaged),andmoreremoteorhybridworkers.
Thegrowingdiversityofoperatingsystems,applications,anduserneedsonlyaddstothechallengeofmanagingandsecuringtheseworkspaces.
Ifthere’sathemearoundwhatorganizationshavelessofwhenitcomestomanagingandsecuringdevices,itincludestime,expertise,andvisibility.Respondentspointtoalackof
skilledstaff,insufficienttraining,andlimitedtimetolearnoroptimizenewtoolsascontributingfactors—highlightingagrowingresourcegapatatimewhendemandscontinuetorise.
Topfactorsdrivingincreasedendpointmanagementcomplexity.
Thenumberand
frequencyofOSupdatesorpatcheshasincreased370630.
37%
Difficultyprovidingsecureaccesstothird-party
resources
290710.
29%
Thenumberofmanaged
deviceshasincreased
360640.
36%
Complexityofregulatory
compliancerequirements
280720.28%
Wesupportmore
remoteand/orhybrid
workerstoday
360640.36%
Thenumberof
unmanageddevices
hasincreased
260740.
26%
Employeesuseanassortmentofdevices,OSes,and
applicationstodotheirjob320680.
32%
Increasedaccesstoanduse
ofbrowser-basedorSaaS
applications
260740.
26%
Shortageofskilledpersonnelwithendpointmanagementknowledgeorexperience
300700.
30%
Thenumberandfrequencyof
applicationupdatesorpatches
hasincreased
260740.
26%
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence7
Topfactorsdrivingincreasedendpointsecuritycomplexity.
Thethreatlandscapehas
grownmorecomplex
400600.
40%
Thenumberofendpoint
vulnerabilitieshasincreased
310690.
31%
IncreaseduseofAIbythebusinessorendusers
400600.
40%
Thenumberofunmanaged
deviceshasincreased
300700.
30%
Thenumberofmanaged
deviceshasincreased
360640.
36%
Complexityofregulatory
compliancerequirements
290710.
29%
Wesupportmoreremoteand/
orhybridworkerstoday
360640.
36%
Increasedaccesstoanduse
ofbrowser-basedorSaaS
applications
280720.
28%
Employeesuseanassortmentofdevices,OSes,and
applicationstodotheirjobs320680.
32%
Enduserslacktheright
securitytraining
270730.
27%
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence8
SkillGapsandAIThreatentoMakeEndpointMattersWorse
Whilemanyorganizationsunderstandablystruggletosupportnewtechnologieswithadequatelyknowledgeableandexperiencedstaff,asignificantportionnotedheadcountgapsinbothnewerareaslikeAI/MLandcloudsecurityandtraditionalendpointmanagement,aswellasautomationandworkflowdevelopmentandIoTdevicemanagement.PerhapsmostconcerningisthatAIisenablingbadactorstotakeadvantageoftheverygapsinskillfromwhichorganizationssufferacrossavarietyofareas,inadditiontoageneralincreaseinboththequantityandsophisticationofattacks.
This,aswillbeseenlater,hasadirectinfluenceonanorganization’sabilitytomanageandprotectitself,letaloneknowwhetheritisunderattack.
Topskillgapareasforendpointmanagementandsecurity.
46%
AIandmachinelearningimplementationand
operations
38%
CloudandSaaSsecurity
32%
Modernendpointsecuritytoolsandtechnologies
31%
Traditionalendpointmanagementskills
30%
Automationandworkflowdevelopment
30%
IoT/OTdevicemanagement
TopwaysAIisusedbyattackerstargetingend-userdevices.
41%
Increasedquantityandsophisticationofphishingandsocialengineeringattacks
37%
DevelopingAI-drivenbotsorwormsforautomatedlateralmovement
37%
Developingmalwareorransomwarethatishardertodetectoranalyze
35%
Increasingthevolumeofattacksoverall
34%
Increasingthescaleofattacksoverall
34%
Increasingthespeedoragilityofattacksoverall
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
ManagementandSecurityTool
SprawlPersistsAmidChangingToolandTeamConsolidationEfforts
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence10
ToolSprawlIsRealandDrivenbyNumerousFactors
Mostorganizationsarejugglingmultipletoolsforbothendpointmanagementandsecurity,withthemajorityusingbetweenfiveand15toolsineachcategory.Nearly30%saythey’remanaging16ormoretoolsforendpointsecurityalone.Whilerespondentswereasked
separatelyabouttheirmanagementandsecuritytools,it’slikelythatsometoolsspanbothfunctions.Still,theoveralltakeawayisclear:Teamsaresupportingalargenumberoftools,whichcanaddfriction,increasecost,andcomplicateintegration.Thefactthat21%reportusingfewerthanfivetoolsforeachcategoryhintsatsomeconsolidation—butformost,
there’sstillalongwaytogo.
Themostcommonfactorsdrivingsprawlacrossendpointsecurityandmanagementtoolsincluderequirementsspanningcustomersecurity,cyberinsurance,andindustrycompliance,aswellasspecializedtoolsforIoT/OT.
Numberofendpointmanagementandsecuritytoolsdeployed.
EndpointmanagementEndpointsecurity
37%
29%
21%21%21%20%
18%
12%
11%
9%
1%1%
Fewerthan55to1011to1516to20Morethan20Don’tknow
Toptenfactorscontributingtomanagementandsecuritytoolsprawl.
Customersecurityrequirements
Cyberinsurancerequirements
Industrycompliancerequirements
IoT/OTrequiringspecializedtools
Toolsrequiredbyimmediatecomplianceneeds
Cloudadoptionrequiringadditionaltools
Quickoremergencydeploymentsthatbecame
permanentsolutions
Legacytoolsmaintainedalongsidenew
solutions
Vendor-orpartner-mandatedtools
SeparatetoolsneededfordifferentOSor
devicetypes
Respondingtospecificsecurityincidents
41%
37%
36%
36%
35%
35%
34%
33%
32%
30%
30%
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence11
ToolConsolidationSeenasaPositive
Eightintenorganizationsbelievethatconsolidatingendpointmanagementandsecuritytoolswouldpositivelyimpacttheirabilitytomanageandsecureendpoints,whichisapositionthatisreinforcedthroughoutthisresearch.Furthermore,50%ofrespondentsbelievethatoverlappingtoolfunctionalitiesnegativelyimpacttheirorganization’sabilitytosecureand
manageendpoints.
It’snosurprise,then,toseethattheprimaryapproachtoconsolidationtakenbyorganizationsistoconsolidateendpointmanagementandsecurityvendors,followedbyobservabilityandmonitoringtechnologies.
Toolconsolidationandfunctionaloverlapavoidancearetopofmind.
Actionstakentosupportendpointmanagementandsecurityconsolidation.
48%
Consolidateendpointmanagementandsecurity
Overlappingfunctionalityacrosstoolscausesproblemsthatnegativelyimpactendpointmanagementandsecurity.
StronglyagreeAgree
Consolidatingtoolsusedforendpoint
managementandsecuritywould
positivelyimpactourabilitytomanage
vendors
42%
Consolidateorintegrateobservabilityandsecurity
monitoringtechnologies
andsecureendpoints.
40%
39%
LeverageAI-drivenautomationfromvendors
(●
9
StronglyagreeAgree
Consolidatedesktoporapplicationvirtualization
managementteamsandworkflows
36%
36%
35%
34%
33%
Engagewiththird-partyservices
17%
40%
PurchaseordeployUEMtechnologiesthat supportPCs,Macs,andmobiledevicesPurchaseordeploytoolsthatprovidefunctionalityforbothvulnerabilityandpatchmanagement
33%
Establishanendpointassetmanagementsystem
40%
asasinglesourceoftruth
IntegratedisparatetoolsthroughAPIs
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence
TeamConsolidationEffortsSeemtoHaveStalled
Thoughtoolconsolidationistopofmind,momentumtowardoverallmanagementandsecurity
teamconsolidationhasslowed.Whileit’sstillapriority,drivenbythedesiretoimproveoperationalefficiencyandcoordinationaswellassecurityresponsetimesandeffectiveness,thepercentageofrespondentsthatidentifyashavingcompletelyconsolidatedtheirteamsintoonehasfallen
from55%to43%overthepasttwoyears.
Likewise,thereisadrop-offinconsolidationaspirationsamongorganizationsthathavenotyetcompletelyintegratedthepersonnelsupportingendpointmanagementandsecurityfunctions.
Specifically,thenumberoftheseorganizationsthatanticipatefullycombiningmanagementandsecurityeffortsunderoneteamhasdroppedfrom58%in2023to44%in2025.
Forthosethathaveconsolidatedorexpectto,mostoftentheresultingteambecomespartofIToperationsasopposedtosecurityoperations,whichcouldexplainwhysomesaytherewillalwaysbesomeproceduresthatwillbeownedbyotherteams.
Haveorganizationsconsolidatedteamsmanagementandsecurityfunctions?
Yes,completely(i.e.,thereisnow
oneteamthatownsbothendpoint
managementandsecurity)
43%
55%
20232025
12
managingendpoint
Yes,
toalimitedextent
9%936%
20232025
Areorganizationsplanningtoconsolidateteamsmanagingendpointmanagementandsecurityfunctions?
20232025
58%
44%46%
36%
10%
5%
YesMaybe,buttooearlytotellNo,therewillalwaysbeprocessesand
proceduresthatshouldbeownedandmanagedbydifferentendpointteams
Teamthatownstheconsolidatedendpointmanagementandsecurityfunction.
1%
IToperations
17%
Security
22%
60%
Anewgroupcombiningbothdisciplines
Don'tknow
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
MostUnmanagedDevicesAreNotUnmanagedbyChoice
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence14
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EndpointDeviceManagementIsaMixedBagWithSimilarlyMixedResults
Respondentsindicatedanaverageof68%oftheirorganization’sdevicesarecentrallymanagedbyITorsomethird-partyprovider.Therealstory,however,isintheunmanageddevices.Typically,unmanageddevicesfallintotwocategories:“strategically
unmanaged,”wherebysecurityisensuredviaalternativemeanslikezero-truststrategies,VPNs,browsersecurity,ordesktop
virtualization,and“unintentionallyunmanaged,”wherebydevicesgounmanagednotbecauseofastrategy,butduetooversight,
lackofvisibility,orcapabilitygaps.Theresearchshowsthat59%ofunmanageddevicesbelongtothelattercategory,whichmeansthatnearlyoneinfivedevicesinagivenorganizationarebothunmanagedandunsecured.
Percentageoftotaldevicesthatarecentrallymanaged.
Percentageofunmanageddevicesthatarestrategicallyunmanaged.
23%
18%
14%
15%13%
12%
12%
11%
10%
10%
9%
8%
8%
7%
7%4%
6%6%
1%
3%
10%orless
11%to
20%
21%to
30%
31%to
40%
41%to
50%
51%to
60%
61%to
70%
71%to
80%
81%to
90%
10%orless
11%to
31%to
21%to
71%to
51%to
61%to
81%to
91%to
41%to
20%
30%
40%
60%
70%
50%
80%
90%
100%
91%to
100%
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence15
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Visibility,Access,andComplexityToptheListofReasonsDevicesGoUnmanaged
Whenaskedaboutwhythesedevicesgounintentionallyunmanaged,organizationsindicatedconcerningtechnicalandvisibilitylimitations,alongwithothercommonchallengesrelatedtocomplexity,moredevices,andresourceconstraints.
Giventheoverallconfidenceintheirabilities,thispaintsaparadoxicalpicturethatwouldindicatethatoperationsmaynotbeasrobustastheyseem.Asisillustratedinthenextsection,thiscanresultincriticaloversights.
Topfactorsthatleadtounintentionallyunmanageddevices.
Limitedvisibilityintodeviceexistenceorlocation
410590.
41%
Rapiddeviceproliferationoutpacingmanagementcapabilities
340660.
34%
Technicallimitations
preventingmanagement
400600.
40%
Resourceconstraints
320680.32%
Third-partyorcontractor
deviceswithrestrictedaccess
390610.
39%
Insufficienttoolsorcapabilitiestomanagethesedevices
300700.
30%
Complexorlegacysystemsthatresiststandardmanagementapproaches
390610.
39%
Organizationalsilosorunclearownership
270730.
27%
SecurityAwarenessandEfficacy
AreAffectedbyConsolidation
MaturityandSkillGaps
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence17
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PoorDeviceManagementContinuestoFuelCyberattacks,butFewerAttacksAreReported
Asignificantnumberoforganizationsexperiencecyberattacksduetounknown,unmanaged,orpoorlymanagedendpoints;however,thenumberofrespondentswhoansweredintheaffirmativeonthisisdownsignificantly.Specifically,morethanthree-quarters(77%)saidtheyhadin2023versusjustmorethanhalf(54%)in2025.
Howcanthesituationbegettingmoredifficult,withsomanyskillgapsandunintentionallyunmanageddevices,yetweseereducedcyberattacks?Theansweris,forbetterandworse:awareness.
Haveorganizationsexperiencedcyberattacksrelatedtounknown,unmanaged,orpoorlymanageddevices?
20232025
43%
36%
34%
32%
22%
15%
10%
8%
0%
1%
Yes,severaltimesYes,onceMaybe,butwedon’thaveenoughNoDon'tknow
informationtoknowforsure
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence18
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Awareness(andLackThereof)ContributestoaPerceived
ReductioninSecurityEvents
Whenlookingatthoseorganizationsthathad
reportedcyberattacksthroughthelensofthe
degreeofendpointmanagementandsecuritypersonnelconsolidationtheyreportedhaving
completed,itshowsaclearconnectionbetweenconsolidationandgreaterawarenessofthe
securityeventsthathaveoccurred.Inessence,consolidatedteamsseemoreeventsbecausetheyarebetteratfindingthem,whereasgroupsthatarenotconsolidatedarenotasgoodat
identifyingthoseeventsandaremorelikelytosaytheyhaven’texperiencedany.
Frequencyofcyberattackdetectionbasedonextentofendpointmanagementandsecuritypersonnelconsolidation.
We'veexperiencedseveralcyberattackscausedbytheexploitofanunknown,unmanaged,orpoorlymanagedendpointWe'veexperiencedonecyberattackcausedbytheexploitofanunknown,unmanaged,orpoorlymanagedendpoint
35%
23%
Wehavecompletelyconsolidatedtheteamsorindividualsresponsibleforendpointmanagementandendpointsecurity(i.e.,thereisnowone
teamthatownsbothendpointmanagementandsecurity)
13%
45%
Wehaveconsolidatedtheteamsorindividualsresponsibleforendpointmanagementandendpointsecuritytoalimitedextent
11%
24%
Wehavenotconsolidatedtheteamsorindividualsresponsiblefor
endpointmanagementandendpointsecurity
TheGrowingRoleofAIinEndpointManagementandSecurityConvergence19
©2025TechTarget,Inc.AllRightsReserved.Backtocontents
IncreasingVisibility
RaisesAwareness
Likewise,whenorganizationsstartedlookingforproblems,theyfoundthem.
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