新时代市场营销教程 参考文献

参考文献[1]AsifM,SearcyC,CastkaP.ESGandIndustry5.0:TheroleoftechnologiesinenhancingESGdisclosure[J].TechnologicalForecastingandSocialChange,2023,195:122806.[2]AlvesH.,FernandesC.,RaposoM.SocialMediaMarketing:ALiteratureReviewandImplications[J].Psychology&Marketing,2016,33(12):1029-1038.[3]BeheraRK,GunasekaranA,GuptaS,etal.Personalizeddigitalmarketingrecommenderengine[J].JournalofRetailingandConsumerServices,2020,53:101799.[4]BoerAV.d.Dynamicpricingandlearning:historicalorigins,currentresearch,andnewdirections[J].Surveysinoperationsresearchandmanagementscience,2015,20(1):1-18.[5]ChiangS,ZitoJ,RaoVR,etal.Time-seriesanalysis[M]//StatisticalMethodsinEpilepsy.ChapmanandHall/CRC,2024:166-200.[6]CaiYJ,ChoiTM.Omni-channelmarketingstrategyinthedigitalplatformera[J].JournalofBusinessResearch,2023,168:114197.[7]ChandraS,VermaS,LimWM,etal.Personalizationinpersonalizedmarketing:Trendsandwaysforward[J].Psychology&Marketing,2022,39(8):1529-1562.[8]ChintalapatiS,PandeySK.Artificialintelligenceinmarketing:Asystematicliteraturereview[J].InternationalJournalofMarketResearch,2022,64(1):38-68.[9]ChaffeyD,Ellis-ChadwickF.Digitalmarketing[M].PearsonUK,2019.[10]ChintaguntaP,HanssensDM,HauserJR.Marketingscienceandbigdata[J].MarketingScience,2016,35(3):341-342.[11]CAOH,FOLANP.Productlifecycle:theevolutionofaparadigmandliteraturereviewfrom1950–2009[J].ProductionPlanning&Control,2012,23(8):641-662.[12]CracknellAP.Introductiontoremotesensing[M].CRCpress,2007.[13]ColemanJS.Introducingspeechandlanguageprocessing[M].Cambridgeuniversitypress,2005.[14]CialdiniRB.Thescienceofpersuasion[J].ScientificAmerican,2001,284(2):76-81.[15]ChenMS,HanJ,YuPS.Datamining:anoverviewfromadatabaseperspective[J].IEEETransactionsonKnowledgeanddataEngineering,1996,8(6):866-883.[16]DuS,BhattacharyaC,SenS.MaximizingBusinessReturnstoCorporateSocialResponsibility(CSR):TheRoleofCSRCommunication[J].InternationalJournalofManagementReviews,2010,12(1):8-19.[17]DEANJ.Pricingpoliciesfornewproducts[J].Harvardbusinessreview,1950,28:45-50.[18]GodeyB,ManthiouA,PederzoliD,etal.Socialmediamarketingeffortsofluxurybrands:Influenceonbrandequityandconsumerbehavior[J].JournalofBusinessResearch,2016,69(12):5833-5841.[19]GuneliusS.30-MinuteSocialMediaMarketing:Step-by-stepTechniquestoSpreadtheWordaboutYourBusiness:SocialMediaMarketingin30MinutesaDay[M].NewYork:McGrawHillProfessional,2010.[20]GRÖNROOSC.Servicemanagementandmarketing：acustomerrelationshipmanagementapproach[M]Strategicrelationshipmarketing.2nd.JohnWiley&SonsL.td,2002.[21]HofackerC,GolgeciI,PillaiKG,etal.Digitalmarketingandbusiness-to-businessrelationships:acloselookattheinterfaceandaroadmapforthefuture[J].EuropeanJournalofMarketing,2020,54(6):1161-1179.[22]HuangMH,RustR,MaksimovicV.Thefeelingeconomy:Managinginthenextgenerationofartificialintelligence(AI)[J].Californiamanagementreview,2019,61(4):43-65.[23]HuangMH,RustRT.Artificialintelligenceinservice[J].Journalofserviceresearch,2018,21(2):155-172.[24]HarriganP,EversU,MilesPM,etal.Customerengagementandtherelationshipbetweeninvolvement,engagement,self-brandconnectionandbrandusageintent[J].JournalofBusinessResearch,2018,88388-396.[25]HannaR,RohmA,CrittendenLV.We’reallconnected:Thepowerofthesocialmediaecosystem[J].BusinessHorizons,2011,54(3):265-273.[26]Hennig-ThurauT.TheImpactofNewMediaonCustomerRelationships[J].JournalofServiceResearch,2010,13(3):311-330.[27]HofstedeGH.Culture’sConsequences:ComparingValues,Behaviors,InstitutionsandOrganizationsAcrossNations[J].BehaviourResearchandTherapy,2001.[28]KaiserC,AhuviaA,RauschnabelPA,etal.Socialmediamonitoring:WhatcanmarketerslearnfromFacebookbrandphotos?[J].Journalofbusinessresearch,2020,117:707-717.[29]KleinbergJ,LudwigJ,MullainathanS,etal.Algorithmicfairness[C]//Aeapapersandproceedings.2014Broadway,Suite305,Nashville,TN37203:AmericanEconomicAssociation,2018,108:22-27.[30]KietzmannHJ,HermkensK,McCarthyPI,etal.Socialmedia?Getserious!Understandingthefunctionalbuildingblocksofsocialmedia[J].BusinessHorizons,2011,54(3):241-251.[31]KaplanMA,HaenleinM.Usersoftheworld,unite!ThechallengesandopportunitiesofSocialMedia[J].BusinessHorizons,2009,53(1):59-68.[32]LahtinenN,PulkkaK,KarjaluotoH,etal.Digitalmarketingstrategy[M]//DigitalMarketingStrategy.EdwardElgarPublishing,2023:33-58.[33]LiTT,WangK,SueyoshiT,etal.ESG:Researchprogressandfutureprospects[J].Sustainability,2021,13(21):11663.[34]LiiYS,WuKW,DingMC.Doinggooddoesgood?SustainablemarketingofCSRandconsumerevaluations[J].Corporatesocialresponsibilityandenvironmentalmanagement,2013,20(1):15-28.[35]MallikharjunaRaoK,SaikrishnaG,SupriyaK.Datapreprocessingtechniques:emergenceandselectiontowardsmachinelearningmodels-apracticalreviewusingHPAdataset[J].MultimediaToolsandApplications,2023,82(24):37177-37196.[36]MustakM,SalminenJ,PléL,etal.Artificialintelligenceinmarketing:Topicmodeling,scientometricanalysis,andresearchagenda[J].JournalofBusinessResearch,2021,124:389-404.[37]McDuffD,CzerwinskiM.Designingemotionallysentientagents[J].CommunicationsoftheACM,2018,61(12):74-83.[38]MartinD,SchoutenJ.Sustainablemarketing[M].Pearson,2014.[39]OvergoorG,ChicaM,RandW,etal.Lettingthecomputerstakeover:UsingAItosolvemarketingproblems[J].CaliforniaManagementReview,2019,61(4):156-185.[40]PessachD,ShmueliE.Algorithmicfairness[M]//MachineLearningforDataScienceHandbook:DataMiningandKnowledgeDiscoveryHandbook.Cham:SpringerInternationalPublishing,2023:867-886.[41]PetersonM,MintonEA,LiuRL,etal.Sustainablemarketingandconsumersupportforsustainablebusinesses[J].SustainableProductionandConsumption,2021,27:157-168.[42]PuntoniS,ReczekRW,GieslerM,etal.Consumersandartificialintelligence:Anexperientialperspective[J].JournalofMarketing,2021,85(1):131-151.[43]RoyleJ,LaingA.Thedigitalmarketingskillsgap:DevelopingaDigitalMarketerModelforthecommunicationindustries[J].Internationaljournalofinformationmanagement,2014,34(2):65-73.[44]SuprayitnoAnalysisOfCustomerPurchaseInterestInDigitalMarketingContent[J].JournalofManagement,2024,3(1):171-175.[45]ShinD,HeS,LeeGM,etal.Enhancingsocialmediaanalysiswithvisualdataanalytics:Adeeplearningapproach[M].Amsterdam:SSRN,2020.[46]SrinivasanSS,AndersonR,PonnavoluK.Customerloyaltyine-commerce:anexplorationofitsantecedentsandconsequences[J].JournalofRetailing,2002,78(1):41-50.[47]WangY,QianJ,HassanM,etal.Densitypeakclusteringalgorithms:Areviewonthedecade2014–2023[J].ExpertSystemswithApplications,2024,238:121860.[48]XuL,JiangC,WangJ,etal.Informationsecurityinbigdata:privacyanddatamining[J].IeeeAccess,2014,2:1149-1176.[49]阿姆斯特朗·加里,科特勒·菲利普.市场营销学全球版（12版）[M].王永贵等译.北京:中国人民大学出版社,2017.[50]陈阳.智媒背景下绿色金融游戏化对环境健康素养的影响机制——以支付宝蚂蚁森林为例[J].哈尔滨商业大学学报（社会科学版）,2024,(6):110-118.[51]陈鸿雁,訾豪杰.市场营销学[M].北京:北京理工大学出版社,2022.[52]陈斯允,卫海英,冉雅璇,等.“重振旗鼓”还是“重蹈覆辙”——新起点思维与品牌危机类型对消费者宽恕的影响[J].南开管理评论,2020,23(4):49-59,83.[53]陈转青,高维和,谢佩洪.绿色生活方式、绿色产品态度和购买意向关系——基于两类绿色产品市场细分实证研究[J].经济管理,2014,36(11):166-177.[54]程立茹,周煊.国际企业管理[M].北京：对外经济贸易大学出版社,2013.[55]陈威如,余卓轩.平台战略:正在席卷全球的商业模式革命[M].中信出版社,2013.[56]曹彩杰.市场营销学[M].第1版.北京:中国水利水电出版社,2008.[57]陈凯,朱钰.机器学习及其相关算法综述[J].统计与信息论坛,2007,(05):105-112.[58]邓志新.跨境电商：理论、操作与实务[M].北京:人民邮电出版社,2018.[59]杜靖川,姚建文等.市场营销学[M].北京:高等教育出版社,2010.[60]菲利普・科特勒,凯文・莱恩・凯勒.营销管理[M].梅清豪译.上海:上海人民出版社,2019.[61]费伊.竞争者:以才智,谋略与绩效制胜[M].北京:中国人民大学出版社,2005.[62]郭琎.中国绿色发展价格政策的实践、挑战与展望[J].宏观经济研究,2024,(7):59-71.[63]郭国庆.国潮涌动下新国货崛起的营销密码[J].人民论坛,2022,(03):84-87.[64]郭为著.数字化的力量[M].北京:机械工业出版社,2022.[65]郭倩.品牌定位在市场营销战略中的地位分析[J].农村经济与科技,2021.[66]郭元.现代市场营销学[M].北京:北京理工大学出版社,2021.[67]高功步,焦春凤.电子商务[M].北京:人民邮电出版社,2015.[68]葛洪波.“三屏联动”——社会化媒体新营销传播模式研究[J].新闻界,2012,(01):21-23.[69]霍治民,陈冬著.产品设计与开发探索[M].昆明:云南美术出版社,2023.[70]胡晓峰,石忠义.市场营销学[M].重庆:重庆大学出版社,2022.[71]韩英,李晨溪.市场营销学[M].郑州:河南科学技术出版社,2020.[72]郝正腾.市场营销学[M].北京:经济日报出版社,2020:690.[73]洪巍,李敏.文本情感分析方法研究综述[J].计算机工程与科学,2019,41(04):750-757.[74]何慧爽.产品差异化与企业竞争策略研究[M].北京:中国水利水电出版社,2014.[75]韩家炜,裴健,范明,等.数据挖掘:概念与技术[M].北京:机械工业出版社,2012.[76]何志毅,于泳.绿色营销发展现状及国内绿色营销的发展途径[J].北京大学学报(哲学社会科学版),2004,(6):85-93.[77]郝丽萍,胡欣悦,李丽.商业银行信贷风险分析的人工神经网络模型研究[J].系统工程理论与实践,2001,(05):62-69.[78]贾建民,耿维,徐戈,等.大数据行为研究趋势:一个“时空关”的视角[J].管理世界,2020,36(02):106-116+221.[79]贾利军,许鑫.谈“大数据”的本质及其营销意蕴[J].南京社会科学,2013,(07):15-21.[80]（美）克里斯·米勒.财之道丛书芯片战争世界最关键技术的争夺战[M].杭州:浙江人民出版社,2024.[81]刘志雄,林登辉.高质量发展与高水平安全视角下数据基础制度构建[J].中国特色社会主义研究,2024,6(5):54-66.[82]刘景江,郑畅然,洪永淼.机器学习如何赋能管理学研究？——国内外前沿综述和未来展望[J].管理世界,2023,39(09):191-216.[83]李井林,阳镇,陈劲,等.ESG促进企业绩效的机制研究——基于企业创新的视角[J].科学学与科学技术管理,2021,42(9):71-89.[84]李君杰.绿色贸易壁垒对我国出口贸易的影响及应对策略探讨[J].营销界,2020,(05):40-41.[85]（美）拉姆·查兰（RamCharan）,杨懿梅.贝佐斯的数字帝国[M].北京：机械工业出版社,2020.[86]刘勇,康媛媛.市场营销学[M].成都:电子科技大学出版社,2018.[87]（美）林文德(Leinwand,Paul),（美）马赛斯(Mainardi,Cesare),（美）克莱纳(Kleiner,Art).让战略落地:如何跨越战略与实施间的鸿沟[M].北京：机械工业出版社,2016.[88]李国杰,程学旗.大数据研究:未来科技及经济社会发展的重大战略领域——大数据的研究现状与科学思考[J].中国科学院院刊,2012,27(6):647-657.[89]刘国华,苏勇.基于全球视角下的品牌资产评估模型[J].工业技术经济,2010,29(8):60-64.[90]卢泰宏,黄胜兵,罗纪宁.论品牌资产的定义[J].中山大学学报(社会科学版),2000(4):17-22.[91]曲创,阴红星.网络信息产品免费定价策略研究[J].山东社会科学,2010,(12):50-53.[92]屈云波,张少辉.市场细分市场取舍的方法与案例[M].北京:企业管理出版社,2010:262.[93]石峰,杨扬,袁韵,等.人工智能驱动下的营销变革[J].中国管理科学,2025,33(1):111-123.[94]孙建军,祖楠楠,王浩瑞.大数据赋能的企业会“环保作秀”吗?——基于漂绿行为视角[J].财经论丛,2024,(10):92-102.[95]苏朝晖.市场营销——从理论到实践（微课版第3版）[M].北京:人民邮电出版社,2024:217.[96]宋华.数字供应链[M].北京:中国人民大学出版社,2022.[97]苏艳林.市场营销学[M].秦皇岛:燕山大学出版社,2022:252.[98]孙福东.市场营销[M].北京:电子工业出版社,2021:84-88.[99]石泽杰.无边界竞争:企业如何应对失控的未来[M].北京:机械工业出版社,2016.[100]王爱元.社交媒体中游戏营销模式变革与实践进路——以《黑神话:悟空》为例[J].全媒体探索,2024,(12):133-137.[101]王瑞宁.数字经济时代下社交媒体营销的作用及策略探究[J].电子商务评论,2024,13(4):2614-2618.[102]王伟浩,汪朝洋.市场营销理论与实务[M].昆明:云南大学出版社,2023.[103]王永贵,项典典.数字营销——新时代市场营销学[M].北京:高等教育出版社,2023.[104]吴超,赵静,罗家