旅游商务英语（第二版）参考答案 范广丽

KeytoExercises

Unit1ExhibitionServices

1.select2.manage3.designers

4.runsmoothly5.chargingservices

6.furnitureandfacilities7.needsandpreferences

8.Organizersmayofferexhibitorsdesignersandconstructors,andprovidefreightforwarders,air

expresscompanies,carriers,hotels,etc.

9.Becausetheorganizerswanttheexhibitionrunsmoothly.

10.Organizersshouldprovidechildcareservicewhentheywanttomakethetradeshowmore

attractive.

11.F12.T13.T14.F15.F

16.T17.r18.T19.r20.r

21.exchanginginformation22.brainstormnewideas

23.carefulplanningandorganizations

24.additionalrevenue25.conventionandmeetingmanagers

26.exposition27.symposium28.reward29.deductible3().sponsor

31.culinary32.revenue33.Instructional34.lavish35.Incentive

36.c37.a38.e39.b40.d

41.ChinaInternationalImportExpoisaglobalplatform.Wewanttoshow(heworldthehigh-

quality,high-techimageofChinesedomesticgoods,andbringthebestMadeinChinatotheworld

stage.

42.TheInternationalTravelExpoHongKongisthelargestandmostimportanttourismexhibition

inHongKong.Itsuniquelocation,excellentinfrastructure,andtheinternationalstatusofHong

Kong,isanimportantservicehubinAsiaandaneffectiveplatformforgoinginternational.

43.MacauConventionCentrecanaccommodatemorethan100booths.The240squaremeter

conferenceroomisveryflexibleandsuitableforalltypesofexhibitions.Therearealsoindependent

parkinglotsleadingtotheexhibitionhall.

44.Beijinghaspromotedthetransformationandutilizationofoldfactorybuildingsandexisting

commercialfacilities,andbuiltprofessionalandcharacteristicvenuessoastomeetthepersonalized

needsoffeaturedconferencesandsmallexhibitions.

45.HangZhouInternationalExhibitionIndustryInnovationandDevelopmentConferencewas

successfullyheldintheWestLakeExpoMuseumonJune18m.Thethemeoftheconferenceis:

Globaldigitalexhibitionscenterforglobaldigitaltradeservices.

46.Ideals

Everyonehashisideals.Abusinessmanwishes(omakegreaterprofit;afarmerexpectsplumper

harvests;astudenttriestolearnmoreandbetter.

Andhowever,oneshouldbesensibleaboutwhetherhisidealiswellfoundedornot.Ifi(is,onehas

toplanandworkhardfbritsrealization.Effort,skillandpersistenceareallnecessary.Andvery

often,onehastogethelpfromothers,includingadviceandsupportinoneformoranother.

Myidealistobecomeadoctor.Itissaidthatthefieldofmedicineisawell-paidprofession,butI

takeitasaloftyprofessionentrustedwithsavingpeople,slives.Torealizemyideal,Ihave

concentraledonlaboratoryworktodeveloptheanalyticalskillsnecessarytobecomeaqualified

doctor.

47.Omitted(refertoparagraph2)48.Omitted(refertoparagraph4)

49.Omitted(refertoparagraph8)50.Omitted(refertoparagraph11)

51.evaluation52.agenda53.nonprofit54.awareness55.constraint

56.accessibility57.inspection58.Facet59.consternation60.attrition

61.会议策划人要和酒店做一些重要的沟通，包括协商房间的锁房与价格。陪同客户现实地

考察，让酒店有机会展示其设施和服务水平。最重要的沟通往往是与餐饮/宴会/会议部门

的同事，特别是部门经理和领班。这些一线员工可以决定会议的成败。

62.Requirementsforparticipatingin(heexhibitionoftouristattractions:1.Determinethetimeand

place;2,Prepareexhibitsinadvance;3.Getworkclothesready.Theexhibitionstaffshouldwear

uniformclothes;4.Preparesomesmallgifts;5.Preparecustomerregistrationforms,businesscards,

contracts,etc.

Unit2FoodandTourism

I.concepts2.roots3.origins

4.itsmanyvariations5.spiritualrituals

6.culturalpractices7.individualsandcommunities

8.ThetwoconceptsessentialtounderstandingUSfoodareregionalismanddiversity.

9.ThestrongestinfluenceonUScuisineconicfromAfricanslaves.

10.Theyincludesmokingmeats,fryinggrainsandlegumesintofritters,boilingleafygreen

vegetables,andmakinguphot,andspicysaucers.

11.F12.F13.T14.T15.F

16.F17.T18.T19.F20.T

21.encouragetheenjoyment22.thesamerightsandduties

23.agrowingminority24.strengtheninglocaleconomies

25.regionalcultureandidentity

26.counteract27.decentralized28.authoritative29.authentic30.differentiate

31.complcmcntary32.conform33.Diversification34.intcrvcntion35.compensation

36.b37.a38.d39.e40.c

41.Totravel,youmustfirstlookforlocalspecialties.Andreturnfromtravel,souvenirsforrelatives

andfriendsareoftenspecia.snacks.

42.Intheleisureage,foodtourismwillbecomeanimportantwayoftourismtoenjoyandexperience

foodanditsculture.

43.Thedifferencebetweentouristcuisineandeverydaycuisineisthatitiscloselyrelated(othe

themeofthetouristdestinationorscenicspot,andishighlyintegratedwiththesightseeingcontent

orexperiencetheme.

44.ABiteofChina,12FlavorsandotherlocalfoodvarietyprogramshavesprungupinChina,

makingpeopleseeklocaldelicaciesduringtheirjourney.

45.WineisanintegralpartoftheFrenchculture.Todayvisitingvineyardsandwinerieshasbecome

adeeplyrootedactivityinthetourismindustry.

46.OnOverseasStudy

Recentyears,moreandmoreChinesestudentshavechosentostudyabroad.Tothistendency,some

peoplethinkitisnotgood,asmostoftheoverseaslearnersdonotcomeback,however,Iholda

differentopinion.

Inmyopinion,itisagoodthingthatmoreChinesepeoplegoabroadtostudy.Therearethree

reasonsasfollows:First,theoverseaslearnerscanimprovetheirabilitythroughstudyingthere.

Theycangraspadvancedtechnologiesandtheirlanguageabilitiescanbeimprovedaswell.Second,

withtherapiddevelopmentofChina,moreandmoreoverseaslearnerswillchoosetocomeback,

usingtheirabundantknowledgestudiedabroadtoserveforourmotherland.Third,ourgovernment

andmostdomesticenterprisesarewillingtoprovidefavorabletreatmentstoattract(hemtocome

back.

Althoughsomedonotwanttocomehome,wearegladtoseethattherearemoreoverseaslearners

chosentoworkathomethanbefore.Fortheabovereasons,Ithinkitisnotabadthingformoreand

moreChinesestudyabroad.

47.Omitted(refertoparagraph2)48.Omitted(refertoparagraph4)

49.Omitted(refertoparagraph6)50.Omitted(refertoparagraph7)

51.tangible52.illustrative53.inhabitant54.streaked55.clove

56.nobility57.gastronomic58.promulgate59.winery60.hectoliter

61.下面给出一些例子来说明“质量是有形的，而不仅仅是广告”。在某些情况下，食物是

一种驱动力，可以让人们对一个地区(或村庄等)有更多的了解；著名基安蒂葡萄酒就是

个很好的例子，它不只是葡萄酒的品种。实际上，这个名字来自意大利托斯卡纳的基安蒂

地区，该地区是葡劭酒的主要产区。事实匕众所周知，该葡萄酒本身来自多种葡萄酒：

两个主要的红葡萄酒是桑矫维塞和卡尼罗，白葡萄酒是特雷比安诺和马尔维萨。

62.Sinceancienttimes,Chinahasaspecialpreferenceforliquor.Inpeople'sunderstanding,wine

isakindofwinethatonlyexistsinwesterncountries,butitisnot.Wineoncereacheditspeakin

ancientChina,andChinesewinealsohasadeepculturalheritage.

Unit3MedicalTourismDestinations

1.regional2.interprets3.issued

4.representedby5.eachandeverycountry

6.educationalandtraining7.simpleandprecise

8.Heorsheshouldhavearecognizednationalorregionaltouristguidequalification.

9.No,itisn't.ItisspecifictoeachandeverycountryinEurope.

10.Becauseitisaskillofselectinginformationandvaryingitfordifferentaudiences;itisaskillof

presentingitinasimpleandpreciseway;anditisaskillofallowingthevisitortoseeandto

understand.

11.F12.F13.T14.T15.T

16.F17.TI8.T19.T20.F

21.potentialandtheincentive22.IVS(IndividualVisitScheme)

23.localresidentsandtourists24.asacasinocity25.governmentsupport

26.disposable27.interchangeable28.identify29.Sustainable30.individual

31.positioning32.inadequate33.coverage34.trustworthy35.diversity

36.c37.b38.a39.e40.d

41.TheUnitedNationsWorldTourismOrganization(UNWTO)definesmedicaltourismastourism

servicesandhealthmanagementwiththe(hemeofmedicalcareandrehabilitation.

42.Medicaltourismreferstothattouristschooseanappropriatetouristareaaccordingtotheirown

illnessanddoctor'sadvice.Enjoyhealthbutlerservicewhiletravelingtoachievethepurposeof

physicalandmentalhealth.

43.Inthefaceofthehugemarketdemand,travelagenciesanddomesticmedicalinstitutionsshould

jointlylaunchmedicaltourismpackagessuitableforChina'snationalconditions,payattentionto

supportingservices,andmeetthehabitsofinternationalpatients.

44.At(heBoaoForumforAsia,HainanProvincereleasedthenewsthatHainanwillestablishan

internationalmedicaltourismpilotzoneinBoao.Relyingonlocalecologicalresources,pilotthe

developmentofinternationalmedicaltourism-relatedindustriessuchasmedicaltreatment,elderly

careandscientificresearch.

45.AdvantagesofmedicaltourisminIndiaare:Privatehospitalsarenoworsethanhospitalsinbig

citiesinEuropeandtheUnitedStates,chargingonly1/10oftheirfeesandhavingEnglish-speaking

medicalstaff.

46.StayingHealthy

Thereisnodenyingtheimportanceofhealth.Withoutit,itisdifficulttoliveahappylifenomatter

howmuchmoneyyouhaveorhowsuccessfulyouare.Inordertomaintainourgoodhealth,itis

importanttotakesomesteps.

Thefirststepistokeepregularhoursandsticktoahealthy,balanceddiet.Thisisthebasisofgood

health.Ourbodiesneedsufficientnutritionandrestinordertofunctionwellandresistillness.The

secondstepistogetregularexercise.Moderateexercise,suchaswalking,orjogging,canhavegreat

benefitsforourhealthifdoneonaregularbasis.Third,anannualcheckupisalsoamust.Adoctor

canoftendiagnoseproblemsbeforetheybecomeseriousenough.Lastbutnotleast,taketimeto

relaxandrenewyourspiritsandmentalenergyeveryday.Thisisjustasessentialasphysical

exercisebecausementalstateoftenhasaprofoundinfluenceonourphysicalhealth.Asthesaying

goes,asoundmindisasoundbody.

Therearemanythingsthatwecandotostayhealthy.Theimportantthingis(ovalueourhealthand

notneglectit.Thismeansmakinghealthyhabitsasapartofoureverydaylife.Ifwcsimplydevelop

ahealthywayofliving,wearebound(olivemoresatisfyinglives.

47.Omitted(refertoparagraph2&3)48.Omitted(refertoparagraph4&5)

49.Omitted(refer(oparagraph6&7)50.Omitted(refer(oparagraph7)

51.out-muscle52.militateagainst53.resignation54.negligence55.accredited

56.healthscreening57.plasticsurgery58.waive59.onapar60.hectic

61.香港也享有与澳门类似的比较优势。两者都是中国的特别行政区，都享受自由行政策，

同样距中国大陆不远，文化背景相似，都以粤语为母语。两个城市的主要区别在于其发展

程度和医疗能力。

62.Beforethe1980s,themedicalservicesinMacaomainlycamefromprivateclinicsandhospitals.

SincethereturnofMacao,theSpecialAdministrativeRegionGovernmenthascontinuously

increaseditsmedicalinvestment,andcommittedtoimprovingthequalityofmedicalsendeesto

protectthehealthoftheresidents.ThenumberofnursesinMacaohasgrownrapidly.From2015to

2019,thenumberofnursesinMacaohascontinuedtoincrease,withthenumberofnursesper1

OCX)populationincreasingfrom3.5to3.7.

Unit4TourismTransportation

I.passenger2.means3.possible

4.perperson5.carriagesandpassengers

6.comfortableaccommodations7.inpopularity

8.In1830,18milesperhourpassengerrailwaymadeitpossibleforpeopletomakedaytripstothe

seaside.

9.Becausebrakeswereunreliableasweretherails,andspikesoftencameloosefrom(herails.

10.Passengersinthemweredrenchedintherainandcoveredbysmokeandsootfromtheengines.

II.F12.FI3.T14.F15.F

16.T17.F18.F19.T20.F

21.thelawsofphysics22.SwitzerlandandSweden

23.higherdirectoperatingcost24.renewableenergysources

25.socialpressureandpoliticalaction

26.capacity27.feasible28.parameters29.hampering30.phase

31.penalized32.deteriorated33.Boost34.counter35.devastating

36.e37.a38.d39.c40.b

41.Tourismtransportationisnotonly“ameanstoreachthedestination,butalsoameanstomove

aroundwithinthedestination.

42.Tourismtransportationisaprere<]uisiteforthedevelopmentoftourismindustry,aswellasan

importantdrivingforceforthesocialandeconomicdevelopmentoftourismdestinations.

43.Tourismtransportationshouldmeet(heneedsoftourismintermsofsafety,convenience,speed,

comfort,lowpricesandotheraspects.

44.Tourismtransportationhastheoperatingcharacteristicssharedbytourismandtransportation,

suchasseasonality,regionalityandsynchronizationofservicesandconsumption.

45.Ingeneral,tourismtransportationonlycarriesou(directtransportationbetweentouristsource

anddestination,orcirculartransportationbetweenseveraltouristdestinations.Trytoavoidgoing

back,andachieve4lfastjourneyvs.slowtravel”and“shortjourneyvs.longtravel”.

46.EnvironmentalProtection

Nowadaystheprotectionoftheenvironmentwcarclivinginhasbecomeanimportantissue.The

world'spopulationkeepsonrisingsoquicklythatourworldhasbecometoomuchcrowded.Human

beingsareattheriskofrunningoutofnaturalresources.Andatthesametime,wearepollutingour

environmentwithdetrimentalchemicals.Ifwecontinuetodothis,wewillnotbeabletosurviveon

earthinthelongrun.

Honestlyspeaking,peoplehavemadesomeprogressinenvironmentalprotection.Forinstance,

governmentsofmanycountrieshaveestablishedlawstoprotecttheair,forestsandsearesources

andtostopenvironmentalpollution.

However,moremeasuresstillneedtobetakentosolveenvironmentalproblems.Peopleshouldbe

furthereducatedtorecognizetheimportanceofenvironmentalprotection.Forinstance,people

shouldpayattentiontobirthcontrol,toconserveournaturalresourcesandrecyclethewastes.We

aresurethatwecanhaveasetterandcleanerenvironmentinthefutureifwemakeenoughefforts.

47.Omitted(refertoparagraph3)48.Omitted(refertoparagraph5)

49.Omitted(refertoparagraph6)50.Omitted(refertoparagraph11)

51.infrastructures2,precondition53.elasticity54.tariff55.volatility

56.susceplibility57.propagate58.depreciation59.econometric60.practitioner

61.低成本航空公司的快速增长促进了全球旅游需求的增长。旅游业最重要的属性是它与交

通之间的莫名的联系，因为后者是旅游必要的前提。这种见解反映了机票价格与旅游需求

的直接关系。旅游者更喜欢选择便宜的票价，大多数情况下，任何交通成本的削减都会产

生更多的游客流量。

62.Inmodernsociety,themeansoftransportationhavebecomeakeyfactorinthehealthyand

sustainabledevelopmentofsociety.However,itisapitythatthesemeansoftransportation,while

providinguswithconvenience,requireustopayaprice.Themoremodemtransportationdevelops,

thegreaterthecostwehavetopay.

Unit5TourismDemands

1.satisfied2.attract3.judge

4.bestseafood5.customerdemand

6.createvalue7.bypromising

8.Theywillbeabletojudgetheproductuntiltheyhaveconsumedit.

9.Iftheproduct'sperformancefallsshortoftheconsumer'sexpectations,thebuyerisdissatisfied.

Ifperformancematchesexpectations,thebuyerissatisfied.Ifperformanceexceedsexpectations,

thebuyerisdelighted.

10.Smartcompaniesaimtodelightcustomersbypromisingonlywhattheycandeliverandthen

deliveringmore(hantheypromise.

11.T12.T13.T14.F15.T

16.TI7.T18.F19.F20.F

21.Humanneeds22.Cultureandindividualpersonality

23.morewant-satisfyingproductsservices

24.thisdramaticchangingineatinghabit

25.oftenconfusecustomer'swantsandneeds

26.prestige27.cognizant28.deprivation29.generic30.contemporary

31.sophisticatcd32.underlying33.Esteem34.upscale35.recognition

36.e37.a38.d39.b40.c

41.Tourismdemandisahigh-leveldemand,andtourismconsumptionisahigh-levelconsumption

aftersatisfyingtheirbasiclivingconditions.

42.Tourismneedsarediverse.Thatis,thedifferenceofpeople'schoiceoftraveldestination,(ravel

time,travelmode,traveltypeandtravclevel.

43.Transformfrombeingmainlygreentobothgreenandbeautiful,andtransformthetourism

demandfromsightseeingtourismtoleisuretourism,andpersonalizedtourism.

44.Identify(heentrypointoftourismneeds,exploremoreculturaltourismproductsthatcanreflect

internationalstyleandhighlightChineseelements,andtellChinesestorieswell.

45.Inthetourismmarket,effectivetourismdemandreferstothedemandthathasboththedesireto

purchaseandtheabilitytopay,whichreflectstheactualdemandofthetourismmarket.

46.StudyingAbroad

Recently,anincreasingnumberofpeoplelikestudyingabroad.Studyingabroadhasboth

advantagesanddisadvantages.Firstly,peoplecanwidentlicirvisionandbroadentheirminds.

Secondly,peoplecantravelaroundthedestinationcountrywhilestudyingthere,visitingfamous

scenicspotsandmakingfriendswiththelocalpeople.Thirdly,theyhavetousetheforeignlanguage

everyday.Thus,itwouldbeimprovedquickly.Foralltheseadvantages,itisreallyworthwhileto

goabroadforfurtherstudies.

However,asonecoinhastwosides,therearcalsosomedisadvantagesinstudyingabroad.Thefirst

isthecultureshock.Moststudentsarebesetbythevaryingdegreesofculturedifference.Secondly,

studentsmayconstantlyrunintotroubleindealingwithvarioussituationsbecauseofthedifferent

waysoflife.Furthermore,thecostoflivingismuchhigherthan(hatinthenativecountry,somost

studentshavetofindpart-timejobsinordertohelpsupportthemselves.Facedwithsuchdifficulties,

manystudentscannotpayfullattention(otheirstudiesandsomestudentsmayevenfailin(heir

courses,evensomehavetoreturntotheirmotherland.

Therefore,givenanopportunitytoattendschoolabroad,onemustconsiderbothsidesofthefactors

carefullybeforemakinguphismind.Onthewhole,itisgoodtogoandstudyabroadparticularly

whenthesubjectisveryweakornotavailableinourcountry.Butontheotherhand,onemustnot

losesightofthedisadvantages.

47.Omitted(refertoparagraph1)48.Omitted(refertoparagraph2)

49.Omitted(refer(oparagraph3)50.Omitted(refertoparagraph9)

51.autonomous52.aggregate53.variable54.respondent55.susceptible

56.quantitative57.monitor58.Indicator59.specification60.outperform

61.加泰罗尼亚是西班牙17个自治区之一，它位于西班牙东北部，首府为巴塞罗那，其人

口超过700万居民，占到西班牙总人口的16%。加泰罗尼亚是一个旅游地区：每年有超过

1400万外国游客来到加泰罗尼亚，有1.11亿人次在旅馆住宿，旅游业占国内生产总值的

12%。并为服务行业的劳动人口提供了约19%的就业机会。对旅游总需求的研究有助于制

定商业决策和旅游政策，问时提供有美旅游流量的深度佶息。

62.Benefitingfromtheremarkableachievementsinepidemicpreventionandcontrol,domestic

travelhasresumedinanorderlymanner.Comparedwithdenselypopulatedurbantravel,the

northwestandsouthwestdestinationswithbroadspace,goodecologicalenvironmentandunique

resourceshavebecomehotspotsforhigh-endconsumers.Whilewesterntravelisheatinguprapidly,

thecomfortandservicelevelsofwesterndestinationshaveattractedmuchattention.Moretravelers

prefertravelproductsthatcombinecxpansivcncssandwildnesswithcomfortandrefinement.

Unit6TourismandHospitalityManagement

1.disposable2.takeseffect3,participation

4.chopsticksandforks5.thecorevalues

6.uponrequest7.Similarmeasures

8.Manyhotelshavereplacedfreedisposableitemswithbiodegradablealternatives,orgiventheir

guestsincentivestousetheirown.

9.Accordingtotheregulation,hotelsshouldnotprovidedisposableslippersandshowercapsifnot

requestedbyguests,whilerestaurantsandfooddeliverybusinessesshouldnotprovidedispcsable

chopsticksandforks.

10.Thegrouphasannouncedplanstoendtheuseofplasticstrawsinallitshotelsinmorethan100

countriesacrosstheworldbytheendof2019,whichwillkeep50millionplasticstrawsoutof

landfillseachyear.

11.T12.T13.F14.F15.T

16.T17.F18.T19.F20.F

21.directandindirectemployment?2.environmentallyfriendly

23.achievetheirgoalsandobjectives

24.increasingcompetition25.disposableroomamenities

26.premise27.pitfalls28.constitute29.alliances30.solicit

31.tackle32.renowned33.competencies34.amenities35.macro

36.e37.d38.a39.c40.b

41.Hotelmanagementisoneofthetop10popularindustriesintheworld;Tourismmanagementis

anemergingdisciplineunderbusinessadministration.

42.Thetraditionalhospitalityindustryisbasedonaccommodation,catering,leisure,tourist

attractions,travelexhibitionasthecoreindustry.

43.Theoperationandmanagementmodeofdomestictraditionaltravelagenciesisbackwardand

itsservicelackscharacteristics.Atthesametime,individualtouristsandfreetravelhavebecome

themainstream,andonlinetourismmarkettransactionscaleandrevenuescalecontinuetoexpand.

44.IntheUnitedStates,tourismandhotelmanagementmajorsarecombined.Asoneofthepopular

majorsintheUnitedStates,itsemploymentdirectionincludeshotelmanagers,eventplannersand

hotelagents.

45.Inthefuture,thedevelopmentoftourismindustrywillmoretowardscross-borderintegration,

creatinganumberofemergingbusinessmodessuchasindustrialtourism,ruraltourism,coastal

tourism,healthtourism,scienceandtechnologytourism.

46.Traveling

Asyoutravel,youwillseebeautifulsceneriestypicaloftheregion.Besides,youcanmeetandmake

friendswithpeopleofdiffersntraces.Todaypeoplearesofondoftravelingthattourismhasbecome

oneofthefastestgrowingindustriesinmostcountries.

Themainreasonwhypeopletravelis,perhaps,forpleasure.Foroneexample,havingworkedhard

throughouttheweekdays,peoplewillfindawildtriptothenearbymountainsarealrelaxation.For

anotherexample,spendinganannualholidayabroadisanespeciallysatisfyingexperienceforthose

whodonothavetheopportunitytobeawayfromtheirhomeland.Whenpeoplereturnfromtheir

travel,theywillgenerallyfeelfreshandenergetic.

Travelingisalsooneofthebestmeansforlearning.Ifyouareacarefulobserver,youcanlearn

muchduringyourtravelaboutgeography,biology,andhistoryoftheplacesyouvisit.Inmyopinion,

theknowledgeacquiredfromtravel,asyouwillfindinyourlife,ismorevaluablethanthatfrom

anyinfluentialreferencebooks.

Inconclusion,travelinghasalotofadvantages.Youwillbemoreconfidentofyourlifeandwork

ifyoutravelfromtimetotime.

47.Omitted(refertoparagraph1)48.Omitted(refertoparagraph3)

49.Omitted(refertoparagraph6)50.Omitted(refertoparagraph8)

51.successively52.mechanism53.trademark54.complexity55.mature

56.feasibility57.concomitani58.Inbound59.defect60.drastically

61.虽然中国拥有酒店总数达到5201家，并有近30家外国酒店公司和40家地方酒店公司

管理酒店，但中国酒店业仍以独立酒店为主。这些独立酒店的所有人范围广泛、种类繁多,

例如中央政府部门、地方政府部门、旅游管理部门、集体企业、上市公司，甚至还有军队

部门。在中国，仅有16%的酒店是连锁经营的，其中大部分是三星级或以上酒店。

62.Theglobaloutboundtourismmarketgrewstronglyin2017.reflectingacertaindegreeof

recoveryintheworldeconomyandstrongtouristdemand.With$258billioninoutboundtourism

consumption,Chinafirmlyremainsthelargestcontributortooutboundtourismconsumption,

followedbytheUnitedStateswith$135billion.StatisticsfromtheWorldTourismOrganization

showthattourismdirectlyorindirectlycreatesonetenthofworld'sjobsandplaysanimportantrole

inpromotingglobaleconomicdevelopment.

Unit7TourismMarketing

1.Rapid2.observed3.realize

4.six-figuresalaries5.amanagementstaff

6.Inchallengingtimes7.theirpassporttosuccess

8.BecausetheyrealizeyoungpeopledousesocialmarketingsitesontheInternetotherthan

newspaper.

9.Becausethedeveloperdoesnothaveandcannotacquireamanagementstaff.

10.Yes,buttheyarenotwithoutthechallengesofthoseenteringthehospitalityindustry.

11.F12.T13.T14.F15.F

16.FI7.T18.T19.F20.T

21.consumptionpatterns22.weekendexcursions

23.brandextensionsandco-branding

24.Tourismbusinesses25.transactioncosts

26.utilizc27.excursions28.complement29.Methodological30.sustainability31.

eclectic32.globalization33.Nostalgia34.facilitate35.inconsistency

36.c37.e38.b39.d40.a

41.Tourismsloganisthesoulofalocaltourismbrand,aswellasabeautifulbusinesscardand

touchingnotesfortourismbrandstogoout.

42.Culturalpublicityisa<indofadvancedpromotionmethodthat“promoteculturefirst,then

promotecommodities”,andreplacetouristcommoditieswithculturalpublicity.

43.TheForbiddenCityhaslaunchedtheH5invitationletterof“CrossingthePalaceMuseumto

SeeYou"，whichisaninnovativemarketingwiththethemeoftheemperorcrossing,introducing

rapmusicstyleandstronginteract沁n.

44.Tourismnetworkmarketingisanewthingthatadaptstothedevelopmentofnetworktechnology

andthesocialchangesintheinformationnetworkera,andhasbecomeatourismmarketingstrategy

inthenewcentury.

45.Underthegeneraltrendofonline