机构研究报告-Coffee market in Poland-外文版培训课件

INDUSTRIES

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MARKETSCoffeemarketinPolandCHAPTER

01OverviewRevenuesofthecoffeesegmentinPolandfrom2019to2029(inbillionU.S.dollars)RevenuesofthecoffeesegmentinPoland2019-2029InstantCoffeeRoastCoffee8007006005004003002001000201920202021202220232024202520262027202820293Description:Overthelasttwoobservations,thecombinedrevenueisforecasttosignificantlyincreaseinallsegments.Concerningthetwoselectedsegments,thesegmentInstantCoffeehasthelargestcombinedrevenuewith374.42millionU.S.dollars.Contrastingly,RoastCoffeeisrankedlast,with360.94millionU.S.dollars.Theirdifference,comparedtoInstantCoffee,liesat13.48millionU.S.dollars.ReadmoreNote(s):Poland;2019to2029Source(s):StatistaConsumerMarketInsightsRevenuegrowthofthecoffeemarketinPolandfrom2020to2029RevenuegrowthofcoffeeinPoland2020-202915%10%5%0%-5%-10%-15%-20%-25%20202021202220232024202520262027202820294Description:Therevenuegrowthinthe'Coffee'segmentofthehotdrinksmarketinPolandwasforecasttodecreasebetween2024and2029byintotal3.1percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2029.Whiletheindicatorwasincreasingearlier,itdeterioratedandtheindicatorwasforecasttoreach2.86percentin2029.ReadmoreNote(s):Poland;2020to2029Source(s):StatistaConsumerMarketInsightsPercapitasalesvolumeofcoffeeinPolandfrom2018to2029,bytype(inkilograms)PercapitacoffeemarketvolumeinPoland2018-2029,bytypeRoastcoffeeInstantcoffee0.80.70.60.50.40.30.20.10.02018201920202021202220232024202520262027202820295Description:By2029,Poland'svolumeofroastedandsolublecoffeepercapitaisforecasttoincreaseto0.44and0.26kilograms,respectively.In2024,thetotalmarketvolumeofcoffeepercapitawasestimatedat0.65kilograms.

ReadmoreNote(s):PolandSource(s):StatistaConsumerMarketInsightsSalesvolumechangeofcoffeeinPolandfrom2020to2029SalesvolumechangeofcoffeeinPoland2020-202910%8.31%8%6%4%1.9%1.36%1.19%2%1%0.85%0.72%0.33%0%-2.26%-2%-4%-6%-8%-10%-8.84%20202021202220232024202520262027202820296Description:Thevolumechange,athomeinthe'Coffee'segmentofthehotdrinksmarketinPolandwasforecasttocontinuouslydecreasebetween2024and2029byintotalonepercentagepoints.Accordingtothisforecast,in2029,thevolumechange,athomewillhavedecreasedforthefifthconsecutiveyearto0.33percent.ReadmoreNote(s):Poland;2020to2029Source(s):StatistaConsumerMarketInsightsRetailpriceofroastedandinstantcoffeeinPolandfrom2019to2029(inU.S.dollarsperkilogram)RetailpriceofroastedandinstantcoffeeinPoland2019-2029InstantCoffee34.36Coffee36.16RoastCoffee36.594037.4836.5436.6736.6336.573533.1132.3930.243025201527.321.326.826.6620.8526.7220.8826.6820.8326.6320.7826.3520.6225.0519.6224.2118.9423.6218.5221.8817.2821.12201920202021202220232024202520262027202820297Description:Theprice,combinedisforecasttoexperiencesignificantgrowthinallsegmentsin2029.Aspartofthepositivetrend,theprice,combinedachievesthemaximumvalueacrossallthreedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentInstantCoffeestandsoutwiththehighestvalueof37.48U.S.dollars.ReadmoreNote(s):Poland;2019to2029Source(s):StatistaConsumerMarketInsightsAverageretailpriceofnaturalgroundcoffeeinPolandfrom2016to2023(inzlotyper250grams)RetailpriceofnaturalgroundcoffeeinPoland2016-2023181614121016.1213.7311.037.567.577.46864207.176.89201620172018201920202021202220238Description:ThepriceofnaturalgroundcoffeeinPolandhasbeenonanupwardtrendovertheobservedperiod.In2023,theaveragepriceofgroundcoffeeper250gramsreachedover16.12zloty.

ReadmoreNote(s):Poland;2016to2023Source(s):CentralStatisticalOfficeofPolandAveragemonthlypercapitaexpenditureoncoffeeinPolandfrom2015to2023(inzloty)PercapitamonthlyspendingoncoffeeinPoland2015-20232018161417.7215.8113.2612.7712.0611.81210811.211.0210.6964202015201620172018201920202021202220239Description:Pole'sexpenditureoncoffeeincreasedovertheperiodoftimeobserved.In2023,consumersspentover17.7zlotypermonthoncoffeeproducts.

ReadmoreNote(s):Poland;2015to2023Source(s):CentralStatisticalOfficeofPolandMonthlyconsumptionofcoffeepercapitainPolandfrom2010to2023(inkilograms)PercapitamonthlyconsumptionofcoffeeinPoland2010-20230.30.30.250.190.190.190.190.20.20.10.10.00.180.180.180.180.180.180.180.180.172010201120122013201420152016201720182019202020212022202310Description:TheaverageconsumerinPolanddrank190gramsofcoffeepermonthin2023,thesamevolumeasthepreviousyear.

ReadmoreNote(s):Poland;2010to2023Source(s):CentralStatisticalOfficeofPolandCHAPTER

02CoffeeimportValueofcoffeeimportedtoPolandfrom2010to2023(inmillionU.S.dollars)ValueofcoffeeimportedtoPoland2010-20231,2001,0008001,007.23966.45737.24648.54583.6577.966004002000557.15536.01515.34457.18448.76437.86405.44368.992010201120122013201420152016201720182019202020212022202312Description:Overtheperiodoftimeobserved,thecoffeeimportvaluefluctuatedinPoland.In2023,thecountryimportedcoffeeproductswithatotalworthof1007.23millionU.S.dollarswhichwasapeakvalue.

ReadmoreNote(s):Poland;2010to2023Source(s):InternationalTradeCentre;TradeMap;UNComtradeVolumeofcoffeeimportedtoPolandfrom2010to2023(in1,000metrictons)VolumeofcoffeeimportedtoPoland2010-2023250197.12194.84195.03200188.22181.09173.99153.21145.21144.4115010050139.71141.14133.48126.37114.9202010201120122013201420152016201720182019202020212022202313/statistics/1182943/poland-coffee-import-volumeOverthepresentedperiodoftime,thecoffeeimportvolumefluctuatedinPoland,peakingin2023.Thatyear,thecountryimportedover197thousandmetrictonsofcoffee.Thiswasanincreaseinthecoffeeimportvolumeascomparedtotheyearbefore.ReadmoreNote(s):Poland;2010to2023Source(s):InternationalTradeCentre;TradeMap;UNComtradeShareinthevalueofcoffeeimportedtoPolandin2023,bycountryoforiginShareofcoffeeimportedtoPoland2023,bycountryShareofimport20%

25%0%5%10%15%30%35%40%45%50%GermanyItaly43.1%21.9%Vietnam9.4%Brazil8.7%TheNetherlandsUganda2.7%1.9%1.4%SwitzerlandBelgium1.1%1.1%0.8%HondurasEthiopia14Description:In2023,GermanywasthelargestandundisputedexporterofcoffeeproductstoPoland,accountingforapproximately43percentofPoland'scoffeeimportshare.Italywasthesecond-largestexporter(21.9percent).

ReadmoreNote(s):Poland;2023Source(s):TradeMap;UNComtradeValueofcoffeeimportedtoPolandin2023,bycountryoforigin(inmillionU.S.dollars)ValueofcoffeeimportedtoPoland2023,bycountryImportvalueinmillionUSD200

250050100150300350400450500GermanyItaly431.69219.77Vietnam93.94Brazil86.99TheNetherlandsUganda27.2618.9SwitzerlandBelgium14.3111.2410.91HondurasEthiopia7.756.63Czechia15/statistics/1182523/poland-coffee-import-value-by-countryAccordingtothesource,Polandimportedcoffeeproductswithatotalworthofover1billionꢀU.S.dollars.In2023GermanywastheleadingexporterofcoffeetoPoland-thecountryimportedcoffeeproductsworthover431millionU.Sdollarsthatyear.ReadmoreNote(s):Poland;2023Source(s):TradeMap;UNComtradeCHAPTER

03CoffeeexportValueofcoffeeexportedfromPolandfrom2010to2023(inmillionU.S.dollars)ValueofcoffeeexportedfromPoland2010-2023600500400541.21518.3513.21409.99397.91368.16357.94335.78333.63329.9324.09320.4307.763002001000184.882010201120122013201420152016201720182019202020212022202317/statistics/1182529/poland-coffee-export-valueOvertheperiodoftimepresented,thevalueofcoffeeexportfluctuatedinPoland.In2023,thecountryexportedcoffeewithatotalworthof541.21millionU.S.dollars.Thiswasanincreaseof28millionU.Sdollarsascomparedtotheyearbefore.

ReadmoreNote(s):Poland;2010to2023Source(s):InternationalTradeCentre;TradeMap;UNComtradeVolumeofcoffeeexportedfromPolandfrom2010to2023(in1,000metrictons)VolumeofcoffeeexportedfromPoland2010-20239080706084.8972.0171.4466.0765.7265.1665.5864.5663.957.3955.1354.7449.915040302010040.352010201120122013201420152016201720182019202020212022202318Description:Overtheperiodoftimeobserved,thevolumeofcoffeeexportfluctuatedinPoland,peakingin2015atalmost85thousandmetrictons.In2023,thecountryexportedover72thousandmetrictonsofcoffeeproducts.Thiswasanincreaseintheexportvolumeascomparedtotheyearbefore.ReadmoreNote(s):Poland;2010to2023Source(s):InternationalTradeCentre;TradeMap;UNComtradeShareinthevalueofcoffeeexportedfromPolandin2023,bycountryofdestinationShareofcoffeeexportedfromPoland2023,bycountryShareofexport8%0%2%4%6%10%12%14%16%18%TheNetherlandsGermanyCzechia16.1%11.1%9.1%8.9%UkraineFrance7.9%RomaniaHungaryRussia5.9%4%3.9%3.7%3.3%BelgiumSlovakia19Description:In2023,theNetherlandswasthelargestimporterofPolishcoffeeproducts,accountingforapproximately16percentofPolishcoffeeexportshare.ThefollowingwereGermanyandCzechia.

ReadmoreNote(s):Poland;2023Source(s):TradeMap;UNComtradeValueofcoffeeexportedfromPolandin2023,bycountryofdestination(inmillionU.S.dollars)ValueofcoffeeexportedfromPoland2023,bycountryExportvalueinmillionUSD0102030405060708090100TheNetherlandsGermanyCzechia86.7460.0348.9648.07UkraineFrance42.46RomaniaHungary31.721.6220.96RussiaBelgium19.8119.32UnitedKingdom20Description:In2023,Polandexportedcoffeeproductswithatotalworthof86.74millionU.S.dollarstotheNetherlands.ThesecondcountrywasGermany,whichimportedPolishcoffeeworthover60.03millionU.S.dollars.

ReadmoreNote(s):Poland;2023Source(s):TradeMap;UNComtradeCHAPTER

04CafésandcoffeecompaniesNumberofStarbucksinPolandfrom2009to2023NumberofStarbucksinPoland2009-202380737270696868706050403020100645240383532219320092010201120122013201420152016201720182019202020212022202322Description:Overthisperiod,theU.S.coffeeshopchain'spresenceinPolandsteadilyrose.Therewereatotalof72StarbucksrestaurantsoperatinginPolandasoftheendof2023,anincreasecomparedtothepreviousyear.

ReadmoreNote(s):Poland;2009to2023Source(s):AmrestNumberofEtnoCafécafésinPolandfrom2015to2023NumberofEtnoCafécafésinPoland2015-20232522202020151051717161020152018*2019**202020212022202323Description:EtnoCaféisaPolishcoffeebrandwhichstartedtheirbusinessbyimportingEthiopiancoffeein2012,onlytothenopentheirowncoffeeroasteryayearlater.In2015,theEtnoCaféopeneditsfirstcoffeeshopandby2020,thebusinesswasoperatingatotalof22cafésinPoland.AsofJune2023,therewere17EtnoCafésinPoland.ReadmoreNote(s):Poland;2015toJune13,2023;*FigureasofMay28,2018.**FigureasofApril16,2019.Dateofreleaseisdateofaccess.

ReadmoreSource(s):EtnoCafé;GazetaPrawna;GazetaWyborcza;PropetyNewsNumberofE.WedelChocolateLoungecafésinPolandfrom2021to2024NumberofE.WedelChocolateLoungecafésinPoland2024403435302520151053232290202120222023202424Description:AsofJuly2024,therewasatotalof34E.WedelChocolateLoungecafésoperatinginPoland.ReadmoreNote(s):Poland;2021to2024*;*FigureasofJuly5,2024.DateofreleaseisdateofaccessReadmoreSource(s):franchising.pl;LOTTEWedelNumberofCostaCoffeecafésinPolandfrom2018to2023NumberofCostaCoffeecafésinPoland2018-20231601451431371401201008012910360402002018*201920212022202325Description:Accordingtothesource,between2018and2019,theBritishcoffeehouseopenedeightnewcoffeeshopsandcloseddownsixofitspreviouscafésinPoland.Asof2023,103CostaCoffeecaféswereoperatinginthecountrywhichwasadecreaseascomparedtothepreviousyears.ReadmoreNote(s):Poland;2018to2023;*Figuresfor2018calculatedbyStatistabasedontheinformationprovidedbythesource.Dateofreleaseisdateofaccess

ReadmoreSource(s):CostaCoffee;dlahandlu.plNumberofCostaCoffeecafésinPolandasofFebruary2023,bycityNumberofCostaCoffeecafésinPoland2023,bycityNumberofcafés0102030405060WarsawKraków551111WrocławPoznań6Łódź5Gdańsk333LublinSzczecinSopot22222Bielsko-BiałaBydgoszczKatowiceOlsztyn26Description:CostaCoffee,aBritishcoffeehouse,currentlyoperatesin24locationsinPoland,with122cafésasofFebruary2023.AlmosthalfofCostaCoffee'sestablishmentsareavailabletothecapitalcityresidents.

ReadmoreNote(s):Poland;February2023Source(s):CostaCoffeeNumberofGreenCaffèNerocafésinPolandfrom2018to2024NumberofGreenCaffèNerocafésinPoland2018-20249080817368677060504030201006520182021*20222023202427Description:In2024,therewasatotalof81GreenCaffèNerocafésoperatinginPoland.Thiswasanincreaseof16newestablishmentsascomparedto2018.

ReadmoreNote(s):Poland;2018to2024;*FigurecalculatedbyStatistabasedontheinformationprovidedbythesource.FigureasofJanuary22,2021.Dateofreleaseisdateofaccess.

ReadmoreSource(s):GreenCaffèNero;WiadomościHandloweYear-on-yeargrowthinCoffeeDeskbusinesstocustomer(B2C)activitiesinPolandin2023YoYgrowthinCoffeeDeskB2CactivitiesinPoland202350%45%45%40%35%30%25%20%15%10%5%22%22%0.7%FCR0%NewclientsRevenuesSitevisits28Description:CoffeeDeskisaPolishcompanyspecializinginwholesaleandretailtradeofproductsrelatedtocoffee.In2023,thecompanywitnessedover22percentyear-on-yearincreaseinB2Crevenues.

ReadmoreNote(s):Poland;2023Source(s):CoffeeDeskFinancialresultsofCoffeeDeskinPolandbetween2018and2023(inmillionzloty)FinancialresultsofCoffeDeskinPoland2018-2023201820192020202120222023120114102.2

102.2310078.6980604020054.5441.743.552.092.691.691.130.461.230.970.710.720.10.24RevenuesfromsalesProfitonoperatingactivitiesNetprofit29Description:CoffeeDeskisaPolishcompanyspecializinginwholesaleandretailtradeofproductsrelatedtocoffee.In2023,thecompanygeneratedover114millionzlotyinsalesrevenueswhichwasanincreasecomparedtothepreviousyear.

ReadmoreNote(s):Poland;2018to2023Source(s):CoffeeDeskCHAPTER

05BrandsFavoriteinstantcoffeebrandsinPolandin2024FavoriteinstantcoffeebrandsinPoland202435%30%30%25%20%15%10%5%21%16%16%0%JacobsNESCAFÉCafed'OrTchibo31Description:ThemostpopularbrandofinstantcoffeewasJacobsinPolandin2024,followedbyNescafe.ReadmoreNote(s):Poland;August20-28,2024;2688respondents;18yearsandolder;UsersofpromotionalnewspapersontheirsmartphonesSource(s):blix.pl/Qpony.pl;IABPolska;Kantar;MobileInstituteFavoritegroundcoffee