跨境基础及电商1Chapter 1-Concept and Characteristics of Cross-border E-commerce

Chapter1跨境电商实用英语Chapter1ConceptandCharacteristicsofCross-borderE-commerce03Mini-Project02PassageReading01Warming-up目录CONTENSTAfterstudyingthischapter,youareexpectedto:Acquire

basic

knowledge

about

the

definition

and

characteristics

o

f

Cross-border

E-commerceKnowthedifferencebetweentraditionalforeigntradeand

Cross-border

E-commerceUnderstandtheprocessofimportandexportofCross-borderE-commerceLearn

words

and

expressions

concerning

talking

about

above

issuesCultivatethespiritof

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6,000.ABChapter1PARTTWO/PassageReading02ConceptandCharacteristicsofCross-borderE-commerceCross-borderE-commercereferstotheinternationalbusinessactivitythattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction.Intermsofbusinessmodel,Cross-borderE-commercecanbedividedintoCross-borderRetailE-commerce(B2CandC2C)andCross-borderB2BE-commerce.Cross-borderB2BE-commercenotonlyincludesonlinetransactionsthroughcross-bordertradingplatform,butalsoincludestheoff-linetransactionresultingfromon-lineactivities.Intermsofcustomsarea,Cross-borderE-commercecanbedividedintoexportCross-borderE-commerceandimportCross-borderE-commerce.1.Cross-borderRetailE-commerceCross-borderB2C(Business-to-Consumer)E-commercereferstotheinternationalbusinessactivitiesofcompaniesindifferentcustomsareas,directlysellingproductsorservicestoconsumersthroughe-commerceplatforms.Theprocessincludesreachingthetransactions,completingpaymentandsettlement,anddeliveringproductsthroughcross-borderlogistics,andcompletingthetransaction.Cross-borderC2C(Consumer-to-Consumer)E-commercereferstotheinternationalbusinessactivitiesofindividualsellersindifferentcustomsareas,sellingproductsorservicestoindividualbuyersthroughthird-partye-commerceplatforms.Individualsellerspublishproductinformation,priceandothercontents,andindividualbuyerscanfindouttheinformation.2.Cross-borderB2BE-commerceCross-borderB2B(Business-to-Business)E-commercereferstotheinternationalbusinessactivitiesbetweencompaniesindifferentcustomsareas.Theprocessincludesreachingthetransaction,completingthepaymentandsettlementthroughe-commerceplatform,anddeliveringproductsthroughcross-borderlogistics,andcompletingthetransaction.3.Cross-borderimportandexportbusinessprocessFromtheprocessofimportandexportofCross-borderE-commerce,producersormanufacturersdisplaytheproductsinformationontheplatformofCross-borderE-commercebusiness.Aftertheproductsareorderedandthepaymentiscompleted,Cross-borderE-commerceenterpriseswilldelivertheproductstologisticsforshipment,aftertwo(exportandimportcountries)customsclearance&commoditycheck,theproductsarefinallydeliveredtoconsumersorcompanies.SomeCross-borderE-commercecompaniesdirectlycooperatewiththethird-partycombinedserviceplatforms,andletthethird-partycombinedserviceplatformsdealwithlogistics,customsclearance&commoditycheckandsoon,soastocompletetheentireCross-borderE-commerceprocess.Cross-borderE-commerceimportisbasicallythesamewithexportexceptforthedirectionsofprocess.Cross-borderE-commercecoverslogistics,informationflow,capitalflow,anddocumentflow.WiththecontinuousdevelopmentofCross-borderE-commerce,cross-borderelectricbusinesscoreenterprisesattractandhatchoutanumberofcomplementaryenterprises,includingsoftwarecompanies,operationagencies,onlinepaymentcompanies,logisticscompaniesandothersupportingcompanies.TheyarebeginningtogatherfocusingonCross-borderE-commerce.Theservicesincludeonlineshopdecoration,translationofdescription,shopoperations,marketing,logistics,changing&refunding,financialservices,qualitycheck,insuranceandsoon.Comparedwithtraditionalinternationaltrademodels,Cross-borderE-commerceislessdependentongeographicalrestrictions,lessaffectedbynationaltradeprotectionmeasures,anditinvolvesfewerintermediaries.Thusthepricesarelower,andprofitmarginsarehigher.跨境电商的概念及特征跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。从业务模式的角度分类，跨境电商可分为跨境零售电商（B2C及C2C）和跨境B2B电商，其中跨境B2B电商不仅包括通过跨境交易平台实现的线上交易部分，还包括通过线上进行撮合实现线下交易的部分；从关境角度分类，跨境电商可分为出口跨境电商和进口跨境电商。一、跨境零售电商跨境零售中的跨境B2C（Business-to-Consumer）电商是指分属不同关境的企业直接面向消费者个人开展在线销售产品和服务，通过电商平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国家商业活动。跨境C2C(Consumer-to-Consumer)是指分属不同关境的个人卖方对个人买方开展在线销售产品和服务，由个人卖家通过第三方电商平台发布售卖产品信息、价格等内容，个人买方进行筛选，最终通过电商平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。二、跨境B2B电商跨境B2B（Business-to-Business）电商，是指分属不同关境的企业对企业，通过电商平台达成交易，进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。三、跨境进出口电商流程从跨境电商进出口的流程看，生产商或制造商将生产的商品在跨境电商企业的平台上上线展示，在商品被选购下单并完成支付后，跨境电商企业将商品交付给物流企业进行投递，经过两次（出口国和进口国）海关通关商检后，最终送达消费者或企业手中，也有的跨境电商企业直接与第三方综合服务平台合作，让第三方综合服务平台代办物流、通关商检等一系列环节，从而完成整个跨境电商交易的过程。跨境电商进口的流程除了与出口流程的方向相反外，其他内容基本相同。跨境电商涵盖物流、信息流、资金流、单证流，随着跨境电商经济的不断发展，跨境电商核心企业吸引并孵化出了一些配套的企业，软件公司、代运营公司、在线支付公司、物流公司等配套企业都开始围绕跨境电商企业进行集聚，服务内容涵盖网店装修、图片翻译描述、网店运营、营销、物流、退换货、金融服务、质检、保险等，跨境电商与传统的国际贸易模式相比，受到地理范围的限制较少，受各国贸易保护措施影响较小，交易环节涉及中间商较少，因而价格低廉，利润率高。NewWordslogistics/lɒˈdʒɪstɪks/n.1involvingtheplanningandmanagementofhowthingsaremoved物流e.g.I)Inmodernlogisticsbusiness,theoptimizinginthetransportationrouteshasalwaysbeenafocusproblem.在现代物流中，配送运输路线优化一直是一个热点问题。

II)Agoodlogisticssystemcanreducetheleveloforganizationandencouragetheteamspirit.一个好的物流系统可以减少管理层次，并激发团队精神。2retail/ˈri:teɪl/n.thesellingofgoodstoconsumers;usuallyinsmallquantitiesandnotforresale零售e.g.I)Hedoeswholesalebusiness,whilehisbrotherisengagedinretailbusiness.他经营批发生意，他弟弟则经营零售生意。

II)Recordprofitsintheretailmarketindicateaboomintheeconomy.零售市场上有史以来的最高利润显示出经济的突飞猛进。3settlement/ˈsetlmənt/n.terminationofabusinessoperationbyusingitsassetstodischargeitsliabilities结算e.g.I)ThetradecontractstipulatesforthesettlementofbalancesinRMB.贸易合同规定余额以人民币结算。

II)Theiraccountshaverunonayearortwowithoutasettlement.他们的账目已有一两年没有结算了。4manufacturer/ˌmænjuˈfæktʃərə(r)/n.apersonorcompanythatproducesgoodsinlargequantities生产者；制造商；生产商e.g.I)acar/computermanufacturer一家汽车/计算机制造商

II)Amanufacturercanamplifythedemandofaproductbyadvertisingwidely.厂商能用大规模做广告的方法来扩大人们对产品的需求。5shipment/ˈʃɪpmənt/n.goodscarriedbyalargevehicle;theactofsendingoffsomething运输的货物；运输；装运e.g.I)Thesellershavetoinspectthegoodsbeforeshipment.在装运前，卖方须对货物进行检验。

II)Thegoodsaredoneupinbundlesforshipment.货物已打包以备装船。6clearance/ˈklɪərəns/n.permissiontoproceed通关；放行；清关e.g.I)Theshipsailedassoonasitgotclearance那艘船一办好清关手续就立刻启航了。

II)Theyhavetowaitforclearancefromairtrafficcontrol.他们需要等待空中交通管制人员的放行。7commodity/kəˈmɒdəti/n.articlesofcommerce商品e.g.I)Thereisanabundanceofcommoditysuppliesonthemarket.市场上商品供应充足。

II)Theauthoritiestookmeasurestorollcommoditypricedown.当局采取措施使物价全面回降。8core/kɔ:(r)/n.thechoicestormostessentialormostvitalpartofsomeideasorexperiences核心e.g.I)Thecoreofourappealisfreedomofspeech.我们诉求的核心是言论自由。

II)Thecoreoftheinformationsafetyisthepasswordtechnology.信息安全的核心是密码技术。9complementary/ˌkɒmplɪˈmentri/adj.actingasorprovidingacomplement(somethingthatcompletesthewhole)互补的e.g.I)Wetwocountriesaremutuallycomplementaryineconomy.我们两国的经济是互补的。

II)ASino-Foreignjointventureisamutuallycomplementaryandbeneficialpartnership.中外合资是一种互补互惠的合作关系。10insurance/ɪnˈʃʊərəns/n.protectionagainstfutureloss保险；保障e.g.I)He’sapplyingfortwootherjobsasaninsuranceagainstnotpassingtheinterviewforthisone.他还申请了另外两份工作，以防这份工作面试未通过。

II)UnfavorableeconomicconditionswereblockingarecoveryoftheAmericaninsurancemarket.不利的经济形势阻碍着美国保险市场的复苏。11geographical/ɪ/ˌdʒi:ə'ɡræfɪkl/adj.oforrelatingtothescienceofgeography地理的；地理学的e.g.I)Thegeographicalscopeofproductmarketshaswidenedsincethewar.战后，产品市场的地理范围扩大了。

II)Thecurrentsurveywillhaveawidergeographicalspread.不利的经济形势阻碍着美国保险市场的复苏。12intermediary/ˌɪntəˈmi:diəri/n.anegotiatorwhoactsasalinkbetweenparties中介；中间人e.g.I)Heisanintermediaryonrealestatedeal.他是一名房地产交易中介。

II)Thecompanynegotiatedwiththeirsuppliersthroughanintermediary.这家公司通过中间人与其供应商协调。13margin/ˈmɑ:dʒɪn/n.(business)thenetsalesminusthecostofgoodsandservicessold利润；［商］原价和卖价之差e.g.I)Thegrouphadanetprofitmarginof30%lastyear.去年，这个集团的净利率为30%。

II)Idon’thaveanymarginwiththisprice.以这个价格，我没有任何利润。Phrases&Expressions1e.g.I)Allthingsareinvariablydividedintotwo.事物都是一分为二的。

II)Wedivideintopairsandeachpairtakesaregion.我们分成两人一组，每一组负责一个区域。divideinto分成；分为2e.g.I)Intermsofquantity,productiongrewfasterthaneverbefore.从数量上看，产量增长的速度比以往任何时期都要快。

II)Itcannotbemeasuredintermsofmoney.这是不能用金钱衡量的。intermsof就……而言；在……方面3e.g.I)Pleaserefertothedescriptionoftheproduct.请参看产品详情页。

II)Thatremarkdoesnotrefertoher.那句话不是针对她的。referto涉及；指的是4e.g.I)Nooneknowshowthenewplanwillbehatchedout.谁也不知道新方案将怎样被策划出来。

II)Aftermonthsofbrainstorming,theteamfinallyhatchedoutabrilliantmarketingstrategy.经过数月的头脑风暴，团队终于制定出一个绝妙的营销策略。hatchout策划；孵化Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhatdoesC2Cmean?2

WhatarethetwobusinessmodelsofCross-borderE-commerce?3

Whatwillthethird-partyintegratedserviceplatformdoinorderto

cooperatewithCross-borderE-commercecompanies?Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.1

WhatdoesC2Cmean?Cross-borderC2C(Consumer-to-Consumer)referstotheinternationalbusinessactivityofindividualsellersindifferentcustomsareas,sellingproductsorservicestoindividualbuyersthroughthird-partye-commerceplatform.Task1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.2

WhatarethetwobusinessmodelsofCross-borderE-commerce?Cross-borderretailer-commerce(B2CandC2C)andcross-borderB2Be-commerceTask1Workinpairs.Readtheabovepassageandanswerthefollowingquestions.3

Whatwillthethird-partyintegratedserviceplatformdoinorderto

cooperatewithCross-borderE-commercecompanies?Letthethird-partyintegratedserviceplatformdealwithlogistics,customsclearance&commodityinspectionandsoon,soastocompletetheentireCross-borderE-commerceprocess.Task2Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.1

ThaiAirwayssaidtheplanehadbeengiven________

toland.2

Don’t_________thematteragain.3

Overthepastthreeyears,thesystemhasprovidedsmoothandefficient_________forinter-bankpayments.4

Haveyoueverworkedina_________storebefore?retailmanufacturerdivideintomarginsettlementrefertoclearancecommodityclearancereferto settlementretailCompletethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.5Itleavesusalmostno_________ofprofit.6That_________outstrippedallhiscompetitorsinsaleslastyear.7Thestudents_________severalsmallgroupstotalkaboutthesubject.8Manybrokerswerechargedwithch