机构研究报告-荷兰度假套餐预订用户分析报告：Corendon

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………CONSUMERS&BRANDSPackageholidayportals:CorendonusersintheNetherlandsConsumerInsightsreportAugust2024ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)ThisreportoffersthereaderacomprehensiveoverviewofCorendonusersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkCorendonusersintheNetherlands(’’brandusers’’)againstDutchpackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:•12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)•2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageFieldwork:•ContinuousfromJanuarytoDecember•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):Seethefullmethodology

foradetailedoverviewofthestudydesignSources:ConsumerInsightsGlobalasofAugust2024CHAPTER01Managementsummary•Brandusage•KeyinsightsThemarketshareofCorendonhasdeclinedcomparedto2021Q4Managementsummary:brandusagetimelineTimelineofpackagedholidaybookersusingCorendon30%29%29%28%29%29%28%29%29%28%29%29%28%29%29%28%29%29%28%29%29%28%29%29%28%29%29%28%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%27%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%25%24%23%23%23%23%23%23%23%23%23%23%23%23%23%52021Q42022Q12022Q22022Q32022Q42023Q12023Q22023Q32023Q42024Q12024Q2Notes:"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=38-74Corendonusers,n=135-295packagedholidaybookersSources:ConsumerInsightsGlobalasofAugust2024CorendonusersintheNetherlandsManagementsummary:keyinsightsDemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpointsCorendonismorepopularamongGenerationXthanotherpackageholidayportals.Corendonismorepopularamongmalepackagedholidaybookersthanfemalepackagedholidaybookers.Comparedtotheaverageconsumer,Corendonusersarelesslikelytohavealowincome.MakingtheirowndecisionsislessimportanttoCorendonusersthantootherpackagedholidaybookers.SportsisarelativelyprevalentinterestofCorendonusers.VideogamingisarelativelypopularhobbyamongCorendonusers.Itstandsoutthat54%ofCorendonusersalwayslookforthecheapestofferwhentraveling.4%ofCorendonusersareinnovatorsandadoptnewproductsveryearly.ArelativelyhighshareofCorendonusersthinkthatrisingprices,inflation&costoflivingareissuesthatneedtobeaddressed.YouTubeismorepopularamongCorendonusersthantheaveragepackagedholidaybooker.Corendonusersrememberseeingadsonsearchenginesmoreoftenthanotherpackagedholidaybookers.Corendonusersaremorelikelytoliveinlargecitiesthantheaverageconsumer.6Sources:ConsumerInsightsGlobalasofAugust2024CHAPTER02Demographicprofile•Generations•Gender•Education•Income•Householdclassification•Typeofcommunity•LGBTQ+CorendonismorepopularamongGenerationXthanotherpackageholidayportalsDemographicprofile:generationsAgeofconsumersintheNetherlandsBrandusers25%34%32%9%Categoryusers28%35%26%11%Allrespondents23%31%34%12%8Notes:Sources:GenerationZMillennialsGenerationXBabyBoomers’’Howoldareyou?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024CorendonismorepopularamongmalepackagedholidaybookersthanfemalepackagedholidaybookersDemographicprofile:genderGenderofconsumersintheNetherlandsBrandusers59%41%Categoryusers47%53%Allrespondents49%51%9Notes:Sources:MaleFemale’’Whatisyourgender?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024ArelativelyhighshareofCorendonusershaveacollegedegreeDemographicprofile:educationConsumer’slevelofeducationintheNetherlands38%34%34%32%32%26%17%18%15%10%12%10%1%2%3%0%3%4%4%2%2%NoformalLowersecondaryUppersecondaryTechnical/BachelordegreeMasterdegreeDoctoraldegreeeducation/education(noteducationvocationalorequivalentorequivalentorequivalentprimaryschooleligiblefor(eligibleforeducation10Notes:Sources:universitystudy)universitystudy)BrandusersCategoryusersAllrespondents’’Whatisthehighestlevelofeducationyouhavecompleted?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024Comparedtotheaverageconsumer,CorendonusersarelesslikelytohavealowincomeDemographicprofile:incomeShareofconsumersintheNetherlandsinthehigh,middle,andlowthirdsofmonthlyhouseholdgrossincomeBrandusers45%34%21%Categoryusers42%37%21%Allrespondents33%33%33%11HighMiddleLowNotes:Recalculatedtoonlyincluderespondentsthatprovideincomeinformation,recodebasedon’’Monthly/annualhouseholdincome(localcurrency)’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024Comparedtootherpackagedholidaybookers,CorendonusersarerelativelylikelytoliveinanuclearfamilyDemographicprofile:householdclassificationTypeofhouseholdsinwhichconsumersintheNetherlandslive31%29%28%32%27%29%22%18%13%13%11%8%9%11%9%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildren1%1%0%Multi-generationalTwoormorerelatedadults3%2%1%Otherhouseholdtypes12familyBrandusersCategoryusersAllrespondentsNotes:Typologybasedon’’householdsize’’,’’householdconstellation’’and’’childrenundertheageof14inhousehold’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024CorendonusersaremorelikelytoliveinlargecitiesthantheaverageconsumerDemographicprofile:typeofcommunityCommunitieswhereconsumersliveintheNetherlands34%33%34%37%34%30%13Notes:Sources:25%25%24%12%7%4%RuralcommunitySmalltownMedium-sizedtownLargecityBrandusersCategoryusersAllrespondents’’Inwhattypeofcommunitydoyoulive?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust20246%ofCorendonusersconsiderthemselvespartoftheLGBTQ+communityDemographicprofile:LGBTQ+LGBTQ+statusofconsumersintheNetherlandsBrandusers6%91%3%Categoryusers7%90%3%Allrespondents7%88%5%14Notes:YesNoWouldrathernotsay’’DoyouconsideryourselfpartoftheLGBTQ+community?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024CHAPTER03Consumerlifestyle•Lifevalues•Maininterests•Hobbies&leisureactivities•Sportsactivities•SportsfollowedMakingtheirowndecisionsislessimportanttoCorendonusersthantootherpackagedholidaybookersConsumerlifestyle:lifevaluesMostimportantaspectsoflifeforconsumersintheNetherlands63%59%55%62%57%55%44%39%41%38%42%34%34%25%22%18%18%28%16%18%16%18%19%16%18%HavingaAhappySafetyandAnhonestandTobesuccessfulMakingmy11%9%AdvancingLearning11%7%6%SocialjusticeTraditionsgoodtimerelationshipsecurityrespectablelifeowndecisionsmycareernewthings16Notes:Sources:BrandusersCategoryusersAllrespondents’’Outofthefollowinglist,whicharethe3mostimportantaspectstoyouinlife?Pleasechooseexactly3.’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024SportsisarelativelyprevalentinterestofCorendonusersConsumerlifestyle:maininterestsTop10interestsofCorendonusersintheNetherlands66%67%60%59%57%54%50%47%50%49%40%33%43%42%37%41%35%35%38%37%26%34%28%22%29%35%27%29%29%28%Food&diningTravelMovies,TVshowsSportsHealth&fitnessHome&gardenFinance&economyVehicles&mobilityFamily&parentingScience&technology17Notes:Sources:&musicBrandusersCategoryusersAllrespondents’’Whattopicsareyoupersonallyinterestedin?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024VideogamingisarelativelypopularhobbyamongCorendonusersConsumerlifestyle:hobbies&leisureactivitiesTop10hobbiesandleisureactivitiesofCorendonusersintheNetherlands59%56%39%43%38%32%38%37%37%37%29%26%35%35%27%37%38%32%31%34%31%30%41%31%26%24%25%22%22%15%TravelingSocializingCooking/bakingVideogamingDoingsportsandfitnessReadingOutdooractivitiesShoppingCars/vehiclesBoardgames/cardgames18Notes:Sources:BrandusersCategoryusersAllrespondents’’Whatareyourpersonalhobbiesandactivities?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust202413%ofCorendonusersregularlygoswimmingordivingConsumerlifestyle:sportsactivitiesTop10sportsactivitiesofCorendonusersintheNetherlands22%19%18%13%13%9%12%17%16%12%15%11%9%5%5%9%9%6%9%9%7%6%4%3%4%4%3%4%7%5%Fitness,aerobics,cardioSwimming/DivingHikingRunning/joggingCyclingDancingSoccerBadmintonBasketballYoga/pilates19Notes:Sources:BrandusersCategoryusersAllrespondents’’Whichofthesesportsoractivitiesdoyoudoatleastoccasionally?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=29Corendonusers,n=295packagedholidaybookers,n=5,031allrespondentsConsumerInsightsGlobalasofAugust2024CorendonusersaremorelikelytofollowsoccerthanotherpackagedholidaybookersConsumerlifestyle:sportsfollowedTop10sportsfollowedbyCorendonusersintheNetherlands40%31%25%10%10%9%9%7%5%7%6%7%7%8%7%6%3%2%4%7%5%3%3%4%3%4%4%1%3%3%20Notes:Sources:SoccerCyclingBasketballMotorsportsTennisAmericanBoxingAthleticsfootball(track&field)BrandusersCategoryusersAllrespondents’’Inwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=33Corendonusers,n=295packagedholidaybookers,n=4,046allrespondentsConsumerInsightsGlobalasofAugust2024MixedMartialArtsWintersportsCHAPTER04Consumerattitudes•Attitudestowardstraveling•Innovationadoption•Challengesfacingthecountry•Politics21Itstandsoutthat54%ofCorendonusersalwayslookforthecheapestofferwhentravelingConsumerattitudes:travelAgreementwithstatementstowardstravelintheNetherlands54%54%43%47%45%41%33%26%28%26%24%26%23%16%17%Whenitcomestotraveling,IalwayslookforthecheapestofferWhenI’monvacation,IusemysmartphoneasaguideIwanttoexperiencesomethinguniqueduringmytravelsWhenitcomestotraveling,sustainabilityisimportanttomeIadjustmytravelplansonthebasisoftravelrequirementsand22Notes:governmentregulationsBrandusersCategoryusersAllrespondents’’Whichofthesestatementsapplytoyou?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=2,026allrespondentsSources:ConsumerInsightsGlobalasofAugust20244%ofCorendonusersareinnovatorsandadoptnewproductsveryearlyConsumerattitudes:innovationadoptionInnovationadoptertypesbasedonstatementstowardsinnovationbyconsumersintheNetherlands41%39%37%31%22%23%24%25%27%7%9%8%4%2%1%23InnovatorsEarlyadoptersEarlymajorityLatemajorityLaggardsBrandusersCategoryusersAllrespondentsNotes:Recodebasedon’’Whichofthesestatementsregardingtechnologyapplytoyou?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024ArelativelyhighshareofCorendonusersthinkthatrisingprices,inflation&costoflivingareissuesthatneedtobeaddressedConsumerattitudes:challengesfacingthecountryThe10mostimportantissuesfacingtheNetherlandsaccordingtoCorendonusers60%52%54%56%52%56%54%50%43%47%43%44%46%42%45%40%39%32%33%32%34%32%26%31%25%26%21%24%25%19%Risingprices/inflation/HousingImmigrationPovertyHealthandsocialsecurityEconomicsituationEducationCrimeUnemploymentCivilrightscostofliving24Notes:BrandusersCategoryusersAllrespondents’’Whatdoyoupersonallythinkarethemostimportantissuesinyourcountryofresidencethatneedtobeaddressed?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust202441%ofCorendonusershavemorerightleaningpoliticalviewsConsumerattitudes:politicsPoliticalattitudesofconsumersintheNetherlandsBrandusers18%34%41%7%Categoryusers19%34%39%9%Allrespondents20%31%34%15%25LeftCenterRightPrefernottoanswerNotes:Recodebasedon’’Manypeopleusetheterms’left’and’right’whentheywanttodescribepoliticalviews.Wherewouldyouplaceyourselfonascalefromlefttoright?’’;SinglePick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsSources:ConsumerInsightsGlobalasofAugust2024CHAPTER05Marketingtouchpoints•Socialmediausage•Mediausagebychannel•Digitaladvertisingtouchpoints•Non-digitaladvertisingtouchpoints63%YouTubeismorepopularamongCorendonusersthantheaveragepackagedholidaybookerMarketingtouchpoints:socialmediausageSocialmediausageintheNetherlandsbybrand73%70%69%66%70%59%60%60%47%43%43%46%32%35%37%36%25%27%23%25%33%23%19%13%10%3%1%3%2%27Notes:Sources:YouTubeFacebookInstagramLinkedInTikTokSnapchatX(Twitter)byteClubhouseBrandusersCategoryusersAllrespondents’’Whatsocialmediaplatformsdoyouuseregularly?ThisdoesnotincludeinstantmessengerssuchasWhatsApp.’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=30Corendonusers,n=150packagedholidaybookers,n=6058allrespondentsConsumerInsightsGlobalasofAugust2024CorendonuserstendtogotothemoviesmoreoftenthantheaverageconsumerMarketingtouchpoints:mediausagebychannelTypeofmediaconsumersintheNetherlandshavebeenusinginthepast4weeks76%77%76%74%70%72%72%64%62%57%61%55%56%54%39%43%38%27%43%48%43%37%38%30%32%35%29%25%27%19%16%16%13%TVRadioDigitalvideocontentDigitalmusiccontentMovies/cinemaDailynewspapersOnlinenewswebsitesPodcastsMagazinesOnlinemagazinesWeeklynewspapers28Notes:Sources:BrandusersCategoryusersAllrespondents’’Whatkindofmediahaveyouusedinthepast4weeks?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024CorendonusersrememberseeingadsonsearchenginesmoreoftenthanotherpackagedholidaybookersMarketingtouchpoints:digitaladvertisingtouchpointsTop10placeswhereCorendonusersintheNetherlandshavecomeacrossdigitaladvertisinginthepast4weeks49%41%38%44%45%38%43%43%40%34%36%27%29%25%16%28%31%26%26%27%20%24%25%21%21%21%19%16%15%15%SearchenginesVideoportalsSocialmediaOnlinestoresMusicportalsWebsitesandappsofbrandsVideostreamingservicesVideogamesNewslettersEditorialwebsitesandapps29Notes:Sources:BrandusersCategoryusersAllrespondents’’Wherehaveyoucomeacrossdigitaladvertisementsinthepast4weeks?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024Corendonusersrememberadstheysawout-of-homelessoftenthanotherpackagedholidaybookersMarketingtouchpoints:non-digitaladvertisingtouchpointsPlaceswhereconsumersintheNetherlandshavecomeacrossnon-digitaladvertisinginthepast4weeks41%43%39%40%37%32%28%22%21%28%34%31%28%25%19%28%37%31%25%30%16%21%21%20%OnTVOntheBymailshot/DirectlyinInprintedOnadvertisingAtthemoviesInprintedradioadvertisingthestoredailyspaces/cinemamagazines30Notes:Sources:mailnewspapersonthegoBrandusersCategoryusersAllrespondents’’Wherehaveyoucomeacrossnon-digitaladvertisementsinthepast4weeks?’’;MultiPick;"Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12months?’’;MultiPick;Base:n=68Corendonusers,n=295packagedholidaybookers,n=12,141allrespondentsConsumerInsightsGlobalasofAugust2024andjournals•

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