Unit 1 课文语篇填空-2022-2023学年高中英语牛津译林版2020选择性必修第二册

Unit1课文语篇填空

Beacriticalnewsreader!

10July

Firefightersputouttowerblockfire

FirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,1.______isthoughttohavestartedfromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,leavingpeopleontheupperfloorstrapped.Fearsgrewthatthenumberofdeathscouldreach5,accordingtofiguresreleasedbyemergencyservices.Fireenginesandambulances,2.______(call)at9:30p.m.,reachedthescenewithin15minutes.Bythistime,thefirehadextendedtothe15thfloor.Firefightersgotthesituationundercontrolaround11

p.m.Thereisconcernthattheconstructioncompanythatbuiltthetowerblockhadnotfollowedfiresafetyrules.

11July

Deadlyfireintowerblockcausesseriousdamage

AterriblefirebrokeoutonSundaynight,leavingtheHendersonTowerseriouslydamaged.Emergencyservicesestimatethatthenumberofdeathscouldreach9.Bythismorning,4people3.______(confirm)dead.Thefirehasalsoleftdozensofpeopleinjured,5ofwhomareinacriticalcondition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminorinjuries.Sherecalled,“IwasabouttohaveabathwhenI

heardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Itwaslikeanawfuldream.”

MrPeterson,headofthefireservice,confirmsthatadroppedcigaretteendonacarpetofthe8thfloorstartedthefireandthattheautomaticfirealarmsdidnotgooffquicklyenough4.______(prevent)thedisaster.Ateamiscurrentlyinvestigatingtheaccidentfurther.

Readingnewsreportscritically

Werelyonnewstolearnaboutwhatishappeningintheworldaroundus.However,weusuallyfindthatreportsonthesameeventscontaindifferentorevencontradictoryinformation.Howdothesedifferencescomeabout?

Itisadvisabletorememberthatjournalistsmayhavedifferentpriorities,5.______wouldinfluencehowtheyreportanevent.Let’stakethetwonewsreportsontheHendersonTowerfireasanexample.Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,whilethesecondtalksmoreaboutdeathsandinjuries.Whenwereadmorethanonereport,wecometounderstandaneventinamorecomprehensiveway.

Evenifnewsreportsarewrittenfrom6.______(basic)thesameperspective,theymaycontradicteachotherintermsoffactualdetails,aseventsintherealworldareusuallycomplicatedandconstantlychanging.Forinstance,thenumbersofdeathsdifferinthetwonewsreportsontheHendersonTowerfire.Whenwecomeacrosssuchfactualdifferences,weshouldnotrush7.______theconclusionthatoneofthenewsreportsgivesfalseinformation.Instead,checkwhenthereportswerewritten.Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformationasnewfacts8.______(bring)tolight.Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Supposeemergencyservices’estimatesofthenumberofdeathsvarybetween5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Therefore,checkingdifferentsourcesenablesustodrawamore9.______(inform)conclusion.

Tosumup,itiswisetoreadnewsreportswrittenfromvariousperspectivesandatdifferentstages,whichbringsusamoreaccurateunderstandingofasituation.Wealsoneedtobecriticalabouttheinformationwereceiveandremembernottoblindlytrustwhatwehaveread.Thoughjournalistsarecommittedto10.______(present)thetruth,itisbettertouseourownjudgementthanrelyentirelyonnewsreports.Withgreatdiscrimination,everyoneofushasthepotentialtobeacriticalnewsreader.

【答案】1.which;2.called;3.havebeenconfirmed;4.toprevent;5.which;6.basically;7.to;8.arebrought;9.informed;10.presenting

Advertising:thepowerofpersuasion

Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.Butwhatisadvertisingexactly?Inshort,itrefers1.______theactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeopletobuyaproductorservice.

Thehistoryofadvertisinghasalwaysbeencloselylinkedwith2.______ofthemassmedia.Fromtheancientsimpleadvertisementspaintedonoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.

Becausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.IfanadvertisementisplacedonapopularwebsiteoronTVatpeaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inadditiontomakingpeopleaware3.______aproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.Thatiswhywhenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.

Basedonthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Acommontechniquetomakeanimpactistocreateamemorableslogan.Slogansusesimplebut4.______(impress)languagetomakeusremembertheproductorservicebeingadvertised.Someoftheseslogansmayalsoappeal5.______ouremotions.Forexample,asloganmayconnectafinechinateapotitaimstopromoteourprideinhavinggoodtaste.YouwillhearavarietyofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.Whatmakesitspecial?Andwhatmessagedoesittrytogetacross?A

sloganwhichcommunicatesanideaeffectivelycanboostsalesandevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.

Anothertechniqueadvertisersoftenemployistolinktheircompanyorproducttoa“brandambassador”—afamousactor,asportsstar,orevena6.______(fiction)character.Thinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Isthebrandambassadorpopularamongpotentialcustomers?Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.

Ofcourse,someadvertisementsarenotsoobvious:productplacement

istypicallyusedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredby7.______(lead)brands,sothatonlytheirproductsappearinthefilms,likethewatcheswornbythetitlecharacterintheJamesBondfilms.Othertypesofmassmediauseproductplacementtoo,includingvideogames.Itisnotuncommonforsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffect8.______usthenexttimewegoshopping.

Inthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththe