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供应链管理英文课件1分析供应链的战略框架2Introduction3Flowers_Online4Flowers_OnlineFlowers_OnlineFlowers_Online78Amazonstock9AStrategicFrameworkforSupplyChainDesign,Planning,andOperationPartI:UnderstandthesupplychainPartII:SupplychainperformancePartIII:Supplychaindrivers10PartI:OutlineWhatissupplychain?Whatissupplychainmanagement?Processviewofasupplychain11DefinitionofSupplyChainManagementConsumerdistributionOutboundstorage/TransportationOperationsInboundstorage/TransportationSourcingVendorsCustomers

Supplychainmanagementisasetofapproachesutilizedtoefficientlyintegratesuppliers,manufacturers,warehousesandstores,sothatmerchandiseisproducedanddistributedatthe

rightquantities,totherightlocations,andattherighttime,inordertominimizesystem-widecostswhilesatisfyingservicelevelrequirements.12TheFifthDiscipline&TheBeerGame13DefinitionofSupplyChainManagementConsumerdistributionOutboundstorage/TransportationOperationsInboundstorage/TransportationSourcingVendorsCustomers

Supplychainmanagementisasetofapproachesutilizedtoefficientlyintegratesuppliers,manufacturers,warehousesandstores,sothatmerchandiseisproducedanddistributedatthe

rightquantities,totherightlocations,andattherighttime,inordertominimizesystem-widecostswhilesatisfyingservicelevelrequirements.ConsumerdistributionOutboundstorage/TransportationOperationsInboundstorage/TransportationSourcing14SupplyChain:LogisticsNetworkStoragePlant1AStoragePlant3CStoragePlant2BRAWMATERIALSSTORAGEFINISHEDGOODSSTORAGEMARKETSMaterialcostsTransportationcostsManufacturingcostsInventorycostsTransportationcostsRAWMATERIALSSUPPLIERSWarehouseWarehouseWarehousePhysicalsupplymaterialsmanagementinboundlogisticsPhysicaldistributionoutboundlogisticsMANUFACTURINGproductionlogistics15SupplyChain:LogisticsNetworkStoragePlant1AStoragePlant3CStoragePlant2BRAWMATERIALSSTORAGEFINISHEDGOODSSTORAGEMARKETSMaterialcostsTransportationcostsManufacturingcostsInventorycostsTransportationcostsRAWMATERIALSSUPPLIERSWarehouseWarehouseWarehousePhysicalsupplymaterialsmanagementinboundlogisticsPhysicaldistributionoutboundlogisticsMANUFACTURINGproductionlogistics16SupplyChain:LogisticsNetworkStoragePlant1AStoragePlant3CStoragePlant2BRAWMATERIALSSTORAGEFINISHEDGOODSSTORAGEMARKETSMaterialcostsTransportationcostsManufacturingcostsInventorycostsTransportationcostsRAWMATERIALSSUPPLIERSWarehouseWarehouseWarehousePhysicalsupplymaterialsmanagementinboundlogisticsPhysicaldistributionoutboundlogisticsMANUFACTURINGproductionlogisticsIndependencedemanddependencedemand17IntegratingSupplyChainProcessInformationCashflowProductflowSupplierManufacturersWholesalersRetailersConsumers18ProcessViewofaSupplyChainCycleviewEachcycleperformsattheinterfacebetweentwosuccessivestagesofasupplychainThisviewisusefulwhenconsideringoperationaldecisions,becauseitspecifiestherolesofeachmemberandthedesiredoutcomeforeachprocessPush/PullviewDependonwhethertheyareexecutedinresponsetoacustomerorder(pull)orinanticipationofcustomerorder(push)Thisviewisusefulwhenconsideringstrategicdecisionsrelatingtosupplychaindesign19CycleViewofaSupplyChainCycleviewEachcycleperformsattheinterfacebetweentwosuccessivestagesofasupplychainThisviewisusefulwhenconsideringoperationaldecisions,becauseitspecifiestherolesofeachmemberandthedesiredoutcomeforeachprocessPush/PullviewDependonwhethertheyareexecutedinresponsetoacustomerorder(pull)orinanticipationofcustomerorder(push)ThisviewisusefulwhenconsideringstrategicdecisionsrelatingtosupplychaindesignCustomerRetailerDistributorManufacturerProcurementCycleManufacturingCycleReplenishmentCycleCustomerOrderCycleSupplierCustomerOrderCycleATP-Availabletopromise20CycleViewofaSupplyChainCycleviewEachcycleperformsattheinterfacebetweentwosuccessivestagesofasupplychainThisviewisusefulwhenconsideringoperationaldecisions,becauseitspecifiestherolesofeachmemberandthedesiredoutcomeforeachprocessPush/PullviewDependonwhethertheyareexecutedinresponsetoacustomerorder(pull)orinanticipationofcustomerorder(push)ThisviewisusefulwhenconsideringstrategicdecisionsrelatingtosupplychaindesignCustomerRetailerDistributorManufacturerProcurementCycleManufacturingCycleReplenishmentCycleCustomerOrderCycleSupplierReplenishmentCycle21CycleViewofaSupplyChainCycleviewEachcycleperformsattheinterfacebetweentwosuccessivestagesofasupplychainThisviewisusefulwhenconsideringoperationaldecisions,becauseitspecifiestherolesofeachmemberandthedesiredoutcomeforeachprocessPush/PullviewDependonwhethertheyareexecutedinresponsetoacustomerorder(pull)orinanticipationofcustomerorder(push)ThisviewisusefulwhenconsideringstrategicdecisionsrelatingtosupplychaindesignCustomerRetailerDistributorManufacturerProcurementCycleManufacturingCycleReplenishmentCycleCustomerOrderCycleSupplierManufacturingCycle22Push/PullViewofL.L.BeanSupplyChainProcurement,ManufacturingandReplenishmentcyclesCustomerOrderCycleCustomerOrderArrivesPUSHPROCESSESPULLPROCESSES23Push/PullViewofL.L.BeanSupplyChainProcurementcyclesCustomerOrderandManufacturingCycleCustomerOrderArrivesPUSHPROCESSESPULLPROCESSES24PartII:OutlineCompetitiveandsupplychainstrategiesStrategicfitExpandthescope25TheValueChain:

LinkingSupplyChainandBusinessStrategyNewProductDevelopment

MarketingandSales

Operations

Distribution

ServiceBusinessStrategyNewProductStrategyMarketingStrategySupplyChainStrategyFinance,Accounting,InformationTechnology,HumanResources26AchieveStrategicFitStrategicfitmeansboththecompetitiveandsupplychainstrategieshavethesamegoal.Step1:UnderstandthecustomerStep2:UnderstandthesupplychainStep3:Achievestrategicfit27Step1:UnderstandtheCustomer

-ImpliedDemandUncertainty-ImpliedDemandUncertaintyCustomerdemandattributesImplieddemanduncertaintyistheuncertaintythatexistsduetotheportionofdemandthatthesupplychainisrequiredtomeet.LotsizeResponsetimeServicelevelProductvarietyPriceInnovation28ImpliedDemandUncertaintySpectrumLowHighPriceResponsivenessCustomerNeedImpliedDemandUncertaintyHighFashionEmergencysteelDetergentLongleadtimesteel29Step2:UnderstandtheSupplyChain

-SupplyChainResponsiveness-RespondtowiderangeofquantitiesdemandedMeetshortleadtimeHandlealargevarietyofproductsBuildhighlyinnovativeproductsMeetaveryhighservicelevel30ResponsivenessSpectrumLowHighResponsivenessHighlyResponsiveHighlyefficientIntegratedsteelmillsDellAutoproductionHanesapparel31Step3:AchieveStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumZoneofStrategicFit32ComparisonofEfficientandResponsiveSCEfficientSCResponsiveSCGoalLowercosttomeetdemandRespondquicklyProductdesignMaxperformanceatmincostCreatemodularitytoallowpostponementPricingLowermarginHighermarginManufacturingLowercostthroughhighutilizationMaintaincapacityflexibilitytomeetunexpecteddemandInventoryMininventoryMaintainbufferinventoryLeadtimeReducebutnotattheexpenseofcostAggressivelyreduceevenifthecostissignificantSupplierBasedoncostandqualityBasedonspeed,flexibility,andqualityTransportationLowcostmodesResponsivemodes33OtherIssuesAffectingStrategicFitMultipleproductsandcustomersegmentsProductlifecycleCompetitivechangesovertimeSetupindependentSCforeachdifferentproductorcustomerTailortheSCtobestmeettheneedsofeachproduct’sdemandUseresponsiveSCintheearlystageUseefficientSCwhenmarketismatured34Step3:AchieveStrategicFitImplieduncertaintyspectrumResponsivesupplychainEfficientsupplychainCertaindemandUncertaindemandResponsivenessspectrumZoneofStrategicFit35PartIII:OutlineFrameworkforstructuringdriversInventoryTransportationFacilitiesInformation36SupplyChainDecision-MakingFrameworkInventoryTransportationFacilitiesInformationSupplychainstructureDriversSupplychainstrategyCompetitivestrategyCompetitivestrategySupplychainstrategyEfficiencyResponsivenessInventory↓Inventory↓37InventoryDriver---WhatInventoryTransportationFacilitiesInformationSupplychainstructureDriversSupplychainstrategyCompetitivestrategyEfficiencyResponsivenessInventoryLittle’slawResponsivev.s.efficientComponentsofinventorydecision:Inventory=FlowtimeThroughputMessageforSCM:lowerflowtime

lowerinventoryEx:NordstormSafetyinventory:inventoryheldtocounteruncertaintyindemandCycleinventory:inventorytosatisfydemandbetweenreceiptsofshipmentsSeasonalinventory:inventoryheldtocounterpredictablevariabilityindemand38TransportationDriver---HowInventoryTransportationFacilitiesInformationSupplychainstructureDriversSupplychainstrategyCompetitivestrategyEfficiencyResponsivenessTransportationEfficientv.s.responsiveComponentsoftransp

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