《跨境电商直播》课件-1.1.1「通道开启」-主流平台入驻指南

「通道开启」

——主流平台入驻指南

"Channel

Opening"-

A

Guide

to

EnteringMainstreamPlatforms目录CONTENTS01.02.03.04.05.06.数字丝路新航线TheNewRouteof

theDigital

SilkRoadShopee入驻流程Shopee:

A

Quick

Start

to

Your

BusinessJourneyTikTok入驻流程TheTikTok

AlgorithmWaveLazada入驻流程Lazada

is

delving

deeplyintoits

localmarket文化合规与长效经营Cultural

Compliance

and

Sustainable

BusinessOperations启程总结与行动清单summaryandaction

list数字丝路新航线TheNewRouteof

theDigitalSilk

Road1

全球电商地图GlobalE-CommerceMapShopee

TikTokLazada黄金三角TheGoldenTriangleofShopee,TikTokandLazada三大平台市场版图MarketLandscapeof

theThreeMajorPlatforms

平台差异与文化差异PlatformDifferencesandCulturalDifferencesShopeeTikTokLazada短视频算法吸引欧美用户ShortvideoalgorithmsattractEuropeanand

Americanusers适合东南亚市场ForSoutheast

AsianMarket注意宗教禁忌Payattentiontoreligious

taboos注册与合规的重要性TheImportanceof

RegistrationandCompliance注册只是起点

，合规与文化尊重才是生命线

，影响品牌口碑与消费者信任。Registrationis

merely

thestartingpoint;compliance

andculturalrespectarethetrue

lifelines

that

determine

brandreputationandconsumertrust.Shopee入驻流程Shopee:

AQuickStarttoYourBusinessJourney2

店铺类型抉择与资质门槛Choiceofstoretypeandqualificationrequirements跨境店适合初阶供应链

，本土店需海外仓配合

，选择错误会影响店铺发展。Cross-border

stores

are

ideal

forbeginners

insupply

chain

management,

while

local

storesrequireoverseaswarehouses;makingthewrongchoicecanhinderstore

growth.营业执照、

电商流水、法人身份证是入驻必备

，资质不全会影响审核速度。A

businesslicense,e-commerce

transaction

records,and

thelegalrepresentativesIDcardaremandatoryrequirements

for

registration.

Incompletedocumentationmaydelaytheapprovalprocess.入驻资质要求Registrationqualificationrequirements店铺类型选择StoreType

Selection

注册后台实操与避坑提示Registrationbackendhands-onguideandtroubleshootingtips01注册后台关键步骤Keystepsforbackendregistrationd邮箱验证、主账号绑定、联系人信息、店铺命名、类目勾选

，每一步都需谨慎操作。Emailverification,primaryaccountbinding,contactinformation,storenaming,andcategoryselection—allstepsrequirecarefulhandling.02隐形规则与高频驳回

原因TheHiddenRulesand

CommonReasonsforRejections店铺名不可修改

，类目决定流量池

，资料不清晰会导致驳回。Thestorename

cannotbemodified.

Thecategorydeterminesthetraffic

pool,and

unclearinformation

mayresultinrejection.03一次性通过技巧Passwithoneattempt

usingtechniques流水视频录屏+后台ID同框，避开东南亚节假日

，可提高审核通过率。Thecombinationof

livevideorecordingandscreen

capturewiththebackendIDdisplayedtogetheravoids

SoutheastAsianholidays,therebyimprovingtheapprovalrate.04资料真实的重要性The

importance

of

theauthenticityof

information资料真实是品牌口碑的第一笔押金

，影响店铺长期发展。Authenticinformationservesas

the

cornerstone

of

brandreputationandinfluences

astoreslong-termdevelopment.TikTok入驻流程TheTikTok

AlgorithmWave3

三步入驻与类目唯一制Three-steponboardingprocessanduniquecategorysystem入驻必备与加速通道

Essentials

for

Onboarding

and

Acceleration

Channel营业执照、

法人身份证等是必备

，200万美金流水可享加速通道。AbusinesslicenseandthelegalrepresentativesID

card

aremandatorydocuments;atransactionhistoryof

USD2millionqualifiesforan

expeditedprocessing

channel.入驻流程Onboarding

Process提交—

审核—

缴保

，流程清晰

，但类目唯一制需谨慎选择。

The

process—

submission—review—premium

payment—

is

clear,but

theuniquecategorysystemrequirescareful

selection.类目唯一制影响

The

impact

of

the

unique

category

system类目选择错误会影响后期上新

，需提前规划。Anincorrectcategoryselectionwillaffectfutureproductlaunches;plan

ahead.

法人验证与官方号联动corporateverificationinkedtotheofficialaccount官方号与店铺联动Theofficialaccount

is

linkedtothe

store官方号与店铺绑定

，

可用于直播等运营活动。The

official

account

is

linked

to

the

store

andcan

be

used

for

operational

activities

such

as

live

streaming.法人验证注意事项KeyPointsforCorporateVerification人脸识别需注意光线、

摄像头等

，避免失败。When

using

facial

recognition,

pay

attention

to

lightingandcamerasettingsto

avoid

failures.Lazada入驻流程Lazadaisdelvingdeeply

intoitslocal

market4

企业支付宝认证与分拣中心选址EnterpriseAlipayAuthenticationandsortingcenterLocationselection企业支付宝认证

Enterprise

Alipay

Authentication企业支付宝或法人个人支付宝二选一

，认证方式影响回款通道。

You

must

choose

either

the

companys

Alipay

account

or

the

individualAlipay

account

ofthe

legal

representative;

the

authentication

method

affectsthepaymentcollectionprocess.分拣中心选址selceting

for

the

sorting

center深圳、

义乌、

泉州三大分拣中心

，商家需根据自身位置选择

，

降低物流成本。

The

three

major

sorting

centersin

Shenzhen,Yiwu,andQuanzhouallowmerchantstochoosethelocationbest

suitedtotheir

operations,therebyreducinglogisticscosts.

新手任务与商品发布规范NoviceTasksandproductReleaseGuidelines新手任务要求NoviceTaskRequirements发布商品、绑定手机号、参加训练营

，

任务需在一周内完成。Publishproducts,bindaphonenumber,and

jointhetrainingcamp.Completethetaskswithinoneweek..商品发布规范

ProductReleaseSpecifications主图白底无文字

，标题禁用最高级形容词

，

SKU价格差异有要求。Themainimagehas

a

whitebackground

without

text;

the

titleuses

only

the

most

basic

adjectives;and

there

are

requirements

for

SKUpricevariations.文化敏感商品注意事项Precautionsforculturallysensitivegoods马来传统服饰、

苗族银饰等需符合文化规范

，

避免误读

。

TraditionalMalayattireandMiaosilverornaments

must

adhere

to

culturalnormstopreventmisinterpretation.文化合规与长效经营CulturalComplianceandSustainableBusinessOperations。

技术向善商业向德底线TechnologyforGoodBusinessforEthics:TheBottomLine文化尊重与转化率TheImportanceofCompliancewithRegulation刷单、

虚假宣传等行为会影响店铺权重

，

需遵守平台规则。Practices

such

as

fake

orders

andfalse

advertising

can

negatively

impact

a

stores

ra