跨境电子商务英语教学课件

Chapter1OverviewofCross-borderE-commerce跨境电子商务英语CATALOG跨境电子商务英语Chapter1Part1.1TheDefinitionandClassificationofCross-borderE-commercePart1.2TheDifferencesBetweenCross-borderE-commerceandTraditionalForeignTradePart1.3ThePresentDevelopmentSituationinChinaPart1.1CONTENTWarming-upActivitiesTextConversationsExercisePart1.1Listentothefollowingsentencesandfillintheblanks.1.Yourgoodsaresuperiorinqualitycomparedwiththoseofother____________.2.Productqualityalso____________theprocessbehindtheproduct.Sowehavetosearchonlinetounderstandthequality.3.Thesamplesshouldmeetthe____________ofthecriteria.Haveyousearchedonline?4.Wheredoyouwantto____________thegoods?5.Weonlyinspectthecargowhichistobe____________here.Warming-upActivitiesmanufacturerreflectsrequirementsre-inspectdischargedPart1.1Discusswithyourpartneraboutwhatinformationisincludedandhowhe/sheknowsaboutthedefinitionandclassificationofcross-bordere-commerce.Warming-upActivitiesPart1.1Text1.Thememorandumsignedoncooperationshowsthat“Amazonwillopenitsnewcross-bordere-commerceplatforminthefreetradezone”.每一小组只需要提交一份报告。Onlyonememorandumneedstobehandedinforagivengroup.Translationmemorandum[ˌmeməˈrændəm]n.备忘录；报告；协议；建议书Part1.1Text2.InWikipedia,cross-bordere-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughthee-commerceplatform.他们在短时间内取得了很大的成绩。Theyhadachievedalotinashortspaceoftime.Translation

achieve[əˈtʃiːv]v.实现；（凭长期努力）达到（某目标、地位、标准）；完成；成功Part1.1Text2.InWikipedia,cross-bordere-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughthee-commerceplatform.该长句主干为

“cross-bordere-commercereferstoaninternationalbusinessactivity”；

“wherethetradingentities……”中的where相当于inwhich，是定语从句，修饰activity；“thatbelongto……”同为定语从句，修饰thetradingentities。Part1.1Text3.Cross-borderC2C(Consumer-to-Consumer)referstotheinternationalbusinessactivityofindividualsellersindifferentcustomsareas,sellingproductsorservicestoindividualbuyersthroughthird-partye-commerceplatform.我们的全部课程都是针对个人需要设计的。Allourcoursesarepersonalizedtotheneedsoftheindividual.Translation

individual[ˌɪndɪˈvɪdʒuəl]n.个人；有个性的人；与众不同的人；（尤指）古怪的人；某种类型的人adj.单独的；个别的；独特的；一个人的；与众不同的；供一人用的Part1.1Text4.Cross-bordere-commerceimportisbasicallythesamewithexportexceptforthedirectionsofprocess.其实这套系统本应发挥作用的。Basicallythesystemoughttohaveworked.Translation

basically[ˈbeɪsɪkəli]adv.基本上；从根本上说；大体上；总的说来basen./v.base…on…;bebasedon…basicadj.Part1.1Text5.Withthecontinuousdevelopmentofcross-bordere-commerce,cross-borderelectricbusinesscoreenterprisesattractandhatchoutanumberofcomplementaryenterprises,includingsoftwarecompanies,operationagencies,onlinepaymentcompanies,logisticscompanies,andothersupportingcompanies.这是商务专用软件。It’sthesoftwareofchoiceforbusinessuse.Translationsoftware[ˈsɔːftwer]n.软件Part1.1ConversationsRole-playDavid:WhatcanIdoforyou?Tom:I’vebeenattractedbyyourproducts.Couldyougivememoreinformationonthem?David:I’mpleasedtobeofanyhelptoyou.Ourcompanyspecializesinmakingbetterqualityofficefurnitureandequipment.Pleaselookatthepictureofourlatestproducts.Tom:Howdoyouensurequality?David:Allofournewproductshavea1-3yeartestingperiod.Tom:

WhathappensifI’mnotsatisfiedwithmypurchases?David:Yoursatisfactionisguaranteed,oryoucanreturnproductswithoutreasonsinsevendaysandwerefundyourmoney.Tom:Isee.ButIhavetotalkitoverwithmybossbeforeImakeadecision.David:

OK.Ihopewewillgetintouchsoon.1.IntroductionofNewProductsPart1.1ConversationsRole-playA:Haveyouevertriedsearchingsomeproductsonline?B:No,never.IpreferactuallyseeingandtouchingwhatI’mbuyingbeforepayingforit,especiallyforclothesandshoes.SoIalwaystryitoninthestoreandgosearchingonlineandpurchaseitonline.A:That’sright.Seeingisbelieving.B:I’veheardsomefriendssaywhentheygetthearticle,it’squitedifferentfromwhattheyseeonthewebsiteadvertisement.A:Thathappens.Withoutclosequalityexamination,wemayencounterfraud,andthee-shopmaysuddenlydisappear.2.SearchingPart1.1ConversationsRole-playB:What’smore,it’snotalwayssosafeforustopayonlineashackersmightstealtheuser’snameandpassword.A:It’ssaidthatsomemeasureshavebeentakentodealwiththisproblem.Payingonlineismuchsaferthanbefore,butIstillhavethefeelingthatit’snotsafeenough.B:Ican’tagreemore.That’swhyIonlydostreetshopping.A:Metoo.SometimesIsurfonlineshopstochecksomerelatedinformation,andthengotophysicalstoretodotheactualshopping.2.SearchingPart1.1ConversationsRole-playA:WhatcanIhelpyou,dear?B:Yes.Iwanttobuyarefrigerator,butit’stooexpensive.It’sovermybudget.A:Wehaveaconvenientinstallmentscheme.YoucanusetheAntFinancial.B:Really?Howdoesitwork?A:Youpaydown-paymentoftwothousandyuan.B:That’sfine.I’lltakeit.Howlongisthewarrantyperiod?A:Threeyears.Evenwhenthewarrantyexpires,youcanstillenjoyadiscountonanyrepairworksbypresentingtheexpiredwarrantycard.B:Great!Doyouhaveoneinlightgreen?A:Yes.WouldyoupleaseapplyfortheAntFinancialandpaythedown-paymentnow?B:(Afterapplying)OK,Iboughtit.A:Fine.Here’syourorder.3.TheAntFinancialPart1.1ExerciseMatchthewordswiththeirmeanings.Task1cumbersomeargumentvigoroussubdividecoredefinitioncommunityretailerfacilitaten.争论，争吵；论据adj.大而笨重的；缓慢复杂的v.再分；超级细分n.定义；解释adj.充满活力的；激烈的n.核心n.零售商；零售店v.促进；促使；使便利n.社区；社团；公众；社会团体Part1.1ExerciseTask2Findouttherightexpressionsaccordingtotheexplanation.ExplanationExpressions投资平台供应链退税自由贸易区国际商业investmentplatformtaxrefundfreetradezonesupplychaininternationalbusinessPart1.2CONTENTWarming-upActivitiesTextConversationsExercisePart1.2Listentothefollowingsentencesandfillintheblanks.1.Merchantsshouldunitetheirchannels,socustomerscanbe__________asasingleidentifiablecustomer.2.Whileconsumersstuckathome,theywerenotinterestedinbuyingnonessentialssuchasclothingand__________.3.Live-streamingsessionshavebecomeincreasinglypopularinChinainthelastfewyearsasconsumerscrave__________experiencesandpersonalizedrecommendations.4.Morethan50%ofcompaniesmake__________throughe-commerce,butlessthan22%ofcompaniesareactuallysellingthroughe-commerce.5.Bymovingfrommulti-vendor__________,integratingandconnectingtheprocessingsystemsandcollectingvisitors’data,merchantscanbetterunderstandtheircustomers’desiresandneedsandaddnewservicestotheiroffering.Warming-upActivitiesapproachedelectronicsimmersivepurchasesstrategiesPart1.2ImagineyouaretheCEOofacross-bordere-commercefirmandyouaregoingtogiveawelcomespeechtothenewemployees.Warming-upActivitiesPart1.2Text1.Traditionalforeigntradeismainlyconcentratedonlargequantitiesofgoods,andthenthegoodsenterintoamultiple-leveldistributionbyoverseaslogisticscompanies.有一些价廉的商品，但是数量不足以满足需求。Cheapgoodsareavailable,butnotinsufficientquantitiestosatisfydemand.Translationquantity[ˈkwɔntəti]n.数量；量；大量；数目；大批；数额；众多；大宗alargequantityof…=largequantitiesof…Part1.2Text2.Traditionaltradeusesinformationplatformssuchaswholesalemessage,mail,andexhibitionstodisseminateinformation.这个展览表明她的创作有几个新动向。Theexhibitionprovidesevidenceofseveralnewdirectionsinherwork.Translationexhibition[ˌeksɪˈbɪʃn]n.展览；（技能、感情、行为等的）表现，显示，表演；展出；（一批）展览品；奖学金Part1.2Text3.Cross-bordere-commerceallowsbusinessestoshowcasetheirrangeofproductsandearntrustoftheirtargetcustomersbyprovidinggoodcustomerserviceandon-timedelivery.盗贼打碎了玻璃陈列柜并偷走了花瓶。Thethievessmashedtheshowcaseandstolethevase.Translation

showcase[ˈʃoʊkeɪs]n.玻璃陈列柜；（商店或博物馆等的）玻璃柜台；展示（本领、才华

或优良品质）的场合vt.使展现；在玻璃橱窗陈列Part1.2Text4.So,ambitiousbusinessownersarealreadygettingintouchwithcross-bordere-commercesoftwaresolutionprovidercompaniestoseeanupsurgeinbusinessprofits.几乎所有的国家都参与到区域经济合作的热潮中。Almostallcountriesgetinvolvedintheupsurgeoftheregionaleconomiccooperation.Translationupsurge[ˈʌpsɜːrdʒ]n.急剧上升；猛增；飙升vi.高涨；涌起Part1.2Text5.Havingavarietyofpaymentmethodsyourcustomerspreferisanadditionaladvantagetoyoure-commercebusiness.我有一把锁，但我又买了一把作为附加的防盗保障。IhaveonelockbutIboughtanotherasanadditionalinsuranceagainstthieves.Translationadditional[əˈdɪʃənl]adj.附加的；额外的；外加的inaddition另外，此外inadditionto…除了…之外Part1.2Text6.Offeringcost-effectiveproductswhichareinlinewiththepreferences/tasteofthepeoplelivinginaparticularcountryisthetickettoaprogressivelygrowingbusiness.然后，你可以逐步进展，每完成一小部分，你都会有成就感。Thenyoucanworkprogressivelyandhaveasenseofachievementwheneveryou’vedonewithasmallpart.Translationprogressively[prəˈɡresɪvli]adv.逐步地；愈益；持续稳定地Part1.2Text6.Offeringcost-effectiveproductswhichareinlinewiththepreferences/tasteofthepeoplelivinginaparticularcountryisthetickettoaprogressivelygrowingbusiness.该长句主干为

“Offeringcost-effectiveproductsisthetickettoaprogressivelygrowingbusiness”；

“whichareinlinewiththepreferences/tasteofthepeoplelivinginaparticularcountry”是定语从句，修饰products；Part1.2ConversationsRole-playSalesman:Goodmorning,madam.IsthereanythingIcandoforyou?Customer:Yes.I’dliketobuythedress.Salesman:Youmeanthisone?It’sthelatestfashion.Customer:Whatisthisdressmadeof?Salesman:It’smadeofsilk.It’sperfect,isn’tit?Customer:Iwanttobuythepurpleone.Salesman:Whatsizedoyouwear?Customer:SizeL.Howmuchisit?Salesman:698yuan.(Afewdayslater)Salesman:Hello,howdoesthedressfit?Customer:It’sperfectly.Iwillmakeagoodevaluationforyou.Salesman:Thanks.Welcomebackagain.1.WelcomePart1.2ConversationsRole-playA:Haveyouseenoursurveyor’sreportofyourproducts?B:Yes.I’mfeelingverysorry.A:Therearetoomanyfaultymaterialsinthegoodswhichyouhaveshippedtous.B:I’msorry.That’squiteunusualforourcompany.Whatcanwedotomakethingsbetter?A:Wewouldliketoshipbackallthegoodstoyou.B:Nobetterway?A:Ithinkthisisthebestsolution.B:Thatisallright.Wewillsendyouareplacementrightnow.A:Thanksforyourcooperation.2.FaultyMaterialsPart1.2ConversationsRole-playA:Iwanttobuysomechildren’swear.Doyouknowwhichwebsiteisgoodforthechildren’swear?B:Yes,isverygood.Thereislotsofcheapandgoodchildren’swear.A:Arethereanybrandsofchildren’sonthewebsite?B:Yes,

therearealot.A:Andwhatkindofbrandsarethere?B:YoucanfindAnil,Goodbaby,Disneyandsoon.A:HowcanIgetthechildren’swear?B:Pleasesearchinthewebsite,oryoucansearchthebrandontheXXX.com.A:Thankyouverymuch.You’vebeensohelpful.B:You’rewelcome.3.Children’sWearPart1.2ExerciseMatchthewordswiththeirmeanings.Task1compliantdeliveryenterpriseprofitabletransferexpresssolidcustomizedistinguishn.企业adj.赢利的；有益的adj.快递的v.定制；定做adj.顺从的；符合的n.核心n.传送；交付v.转移；转账adj.可靠的：可信赖的Part1.2ExerciseTask2Findouttherightexpressionsaccordingtotheexplanation.ExplanationExpressions不过是，无非是终端消费者集中注意力于……究竟，到底把……与……混淆nothingmorethanconcentrateononearthendconsumerconfuse...with...Part1.3CONTENTWarming-upActivitiesTextConversationsExercisePart1.3Listentothefollowingsentencesandfillintheblanks.1.We’reenlargingtheproduction____________toproducemoreandbettercomputers.2.A____________estimateofthebill,sofar,isabout＄22,000.3.Europeanbusinessdominatedworldtradeand____________.4.____________costswerewellwithinthebudget.5.Theseproducts,intotal,____________forabout80%ofalloursales.Warming-upActivitiesscaleconservativefinanceForeseeableaccountPart1.3Discusswithyourpartneraboutwhatinformationisincludedandhowhe/sheknowsaboutthepresentdevelopmentsituationinChina.Warming-upActivitiesPart1.3Text1.Anotherdilemmaishowtoincreasetheturnoverofoverseaswarehousesandreduceoperatingcosts.这是个无法解决的两难局面，我无计可施。ItwasaninsolubledilemmathatIcoulddonothingabout.Translationdilemma[diˈlɛmə]n.（进退两难的）窘境，困境Part1.3Text2.Atpresent,logisticsisalsoamajorbottleneckamongcross-bordere-commerce.Restrictionsaremainlyreflectedintwoaspects.该政府部门直接掌控着外贸的各个方面。Theministryhaddirectcontrolovereveryaspectofforeigntrade.Translationaspect[ˈæspekt]n.方面；层面Part1.3Text3.Let’sforecastthefuturetrendofcross-bordere-commerce.你能预测经济的发展方向吗？Canyouforecastwheretheeconomyisheading?Translation

forecast[ˈfɔːrkæst]n.预测；预报vt.预测；预报Part1.3Text4.Therefore,wecanboldlypredictthatthecross-bordere-commerceindustrywillcontinuetomaintainrapidgrowthinthenext3-5years.预计审判要持续三个月。Thetrialisexpectedtocontinueforthreemonths.Translation

continue[kənˈtɪnjuː]v.继续，再开始；持续Part1.3Text5.Thistrendisunavoidable,butitdoesnotmeanthatsmallandmediumsellershavenochanceatall.Theywillgenerallyentertheverticalandsubdividedmarkets.你可以用销售组织将市场细分为区域。Youcanusesalesorganizationstosubdividemarketsintoregions.Translation

subdivide[ˈsʌbdɪvaɪd]v.（被）再分割，再分Part1.3ConversationsRole-playA:Hi,Vicky,whatareyoudoingthesedays?B:Oh,I’mbusywiththeproductdescriptionofmye-commercestore.A:Oh,productdescriptionisveryimportanttoaproduct.Goodproductdescriptioncanhelpyougaintheworld.B:Absolutely.Vinee,doyouhaveanygoodsuggestionsaboutproductdescriptionforme?A:Letmethink.Youcanfollowthe“FAB”method.B:Whatis“FAB”method?

ProductDescriptionPart1.3ConversationsRole-playA:Oh,itreferstofeature,advantage,andbenefit.B:Oh,Igotit.A:Andyou’dbetterbeassimpleaspossibleintheproductdescription,between100-300words.B:Wow,someofmyproductdescriptionsneedrewriting,fortheyaretoolong.A:OK,youshouldalsoincludeinformationsuchaslogistics,payment,andafter-salesserviceinyourproductdescription.B:NowIhaveaclearunderstandingofproductdescription.Thanksamillion,Vinee.

ProductDescriptionPart1.3ExerciseMatchthewordswiththeirmeanings.Task1representcosmeticscrucialcurrentlydominateobstaclereflectimplementcomplicatedadj.至关重要的n.化妆品v.代表v.支配，控制adj.复杂的n.核心adv.目前n.障碍v.反映Part1.3ExerciseTask2Findouttherightexpressionsaccordingtotheexplanation.ExplanationExpressions值得做与……相比与……结合创造纪录意识到beworthdoingbecombinedwithsetarecordcomparedtobeawareof跨境电子商务英语Chapter1Chapter2PlatformsofCross-borderE-commerce跨境电子商务英语人民邮电出版社（北京）CATALOG跨境电子商务英语Chapter2Part2.1AmazonPlatformPart2.2eBayPlatformPart2.3AliExpressPlatformPart2.4China’sMainPlatformsofCross-borderE-commercePart2.1CONTENTWarming-upActivitiesTextConversationsExercisePart2.1Listentothefollowingsentencesandfillintheblanks.1.TheA____________startedasanonlinebookstoreandlaterdiversifiedtosellvideodownloads.2.The____________differenceintermsofhowAmazondoesbusinessisbetweenbusiness-to-business(B2B)andbusiness-to-consumer(B2C)commerce.3.TodayAmazonisatitanofe-commerce，logistics，payments，hardware，____________,andmedia.4.Itdabblesinplentymore____________.5.BehindeveryAmazonbusiness____________isthe“flywheel”philosophy.Warming-upActivitieswebsitestarkestDatastorageindustriesdecisionPart2.1Discusswithyourpartneraboutwhatinformationisincludedandhowhe/sheknowsaboutAmazonPlatform.Warming-upActivitiesPart2.1Text1.Amazon(A),isAmericanlargeste-commercenetcompany,locatedinSeattle,Washingtonandisoneoftheearlieste-commercecompanyoperatingonthenetwork.五个独立经营的不同公司如今已合并为一家公司。Fiveseparatecompanies,alloperatingasself-standingunits,arenowone.Translation

operating[ˈɔpəreɪtɪŋ]adj.经营的；营业的；业务上的v.操作；使运行；工作；控制；（被）使用；（使）运转oneof后接最高级形式，且需有名词复数。Part2.1Text2.Whenentitieslargebookstoresprovided200,000books,onlinebookstorecanprovidemorethan200,000booksforthereadertochoose.我们最关心的是为顾客提供优质服务。Ourmainconcernistoprovidequalitycustomerservice.Translationprovide[prəˈvaɪd]vt.提供；规定；供应；给予providesb.withsth.providesth.forsb.Part2.1Text3.Amazon.comandothersellersofferconsumersmillionsofunique,new,refurbished,anduseditems,suchasbooks,film,television,music,games,digitaldownloads,electronicsandcomputers,homeandgarden,toys,babyproducts,food,clothing,shoesandjewelry,healthandpersonalcareproducts,sportsandoutdoorgoods,toys,automotiveandindustrialproducts.工业的发展同农业的发展密切相关。Industrialprogressshouldgohandinhandwiththedevelopmentofagriculture.Translation

industrial[ɪnˈdʌstriəl]adj.工业的；产业的；用于工业的；工业发达的n.产业工人；工业公司；工业股票industrialrevolution工业革命

IndustrialandCommercialBankofChina中国工商银行Part2.1Text4.Itwillclassifythedifferentcommodities,andimplementdifferentmarketingstrategiesandpromotionsmeansfordifferentelectronicgoods.她的晋升意味着她每星期多挣100美元。Herpromotionmeansshe’s$100aweekbetteroff.Translation

promotion[prəˈməuʃn]n.推广；提升；晋升；（体育运动队的）晋级，升级；促销活动；提拔；

广告宣传promotev.Part2.1Text5.Theso-calleddiscountstrategyisthatthebusinessgavearebateontheoriginalpriceofthecommoditytostimulateconsumersandincreasethepurchase.那些妇女得到了促进卵巢功能的生育药。Thewomenweregivenfertilitydrugstostimulatetheovaries.Translationstimulate[ˈstɪmjuleɪt]n.软件vt.刺激；促进；激发；激励；使兴奋；促进（身体某部分）的功能stimulationn.Part2.1Text6.Forexample,formusiccommodities,itpromised:“You’llenjoyeverydaysavingsofupto40%onCDs,includingupto30%offAmazon’s100thebest-sellingCDs(CDclass,toa40%discount,whichincluding30%rebateonthebest-sellingCD).”淡水和其他商品短缺。Freshwaterandothercommoditiesareinshortsupply.Translationcommodity[kəˈmɔdəti]n.商品；有用的东西；有使用价值的事物Part2.1Text7.Exquisitemultimediapictures,clearprofile,andauthoritativebookcommentcanmakepeoplefeelimmersive.在庆典中，他们举行大型的露天多媒体活动，其中有音乐、录像、诗朗诵、舞蹈和即兴表演。Aspartofthecelebrationstheystagedabig,open-airmultimediaevent,withmusic,videos,poetryreadings,dance,andimprovisations.Translationmultimedia[ˌmʌltiˈmiːdiə]n.多媒体；adj.多媒体的；使用多媒体的Part2.1Text8.Exquisitemultimediapictures,clearprofile,andauthoritativebookcommentcanmakepeoplefeelimmersive.这是一本很权威的传记。Itisanauthoritativebiography.Translationauthoritative[əˈθɔːrəteɪtɪv]adj.权威的；权威性的；命令式的；权威式的；专断的Part2.1ConversationsRole-playA:Goodmorning.Doyouknowtheinfantandmomproductsareverypopularnow?B:Yes,Isee.AndIthinkthemilkpowderismorepopular.AndI’dliketobuysomemilkpowderformybaby,whatwouldyourecommend?A:Therearemanykindsfordifferentpurposesandpeople.Iwonderhowoldyourbabyis.B:Mysonisonlysixmonthsold.A:Isee.Wehaveeverythingyouwant.Ithinkthiskindisverygoodforlittlebabies.B:Isit?Ihavetotakealook.1.WhatWouldYouRecommendPart2.1ConversationsRole-playA:Youmayrestassured.ItsellswellalloverChinaandenjoysagoodfame.B:MayIhavealookattheintroductions?A:Certainly.Iwillsendtheintroductionstoyou.B:Yes,itlooksagoodkindmilkpowderforlittlebabies.I’lltaketwocanstohaveatry.A:Well,Iwoulddeliverassoonaspossible.Ishallwrapthemforyou.B:Pleaseputtheminapaperbag.Andhowmucharethey?A:Theyare328yuan.B:OK.I’vepaidthemoney.A:Thanks.Goodbye.1.WhatWouldYouRecommendPart2.1ConversationsRole-playCustomer:I’dliketowatchsomejewelries.Salesgirl:Whatkindofjewelrydoyouliketohave?Customer:Somebracelets.Salesgirl:MayIshowyougoldonesorplatinumones?Customer:Goldones,please.Salesgirl:Puregoldorcarat?Customer:Puregoldones,please.Salesgirl:OK,dear.Aretheseonesfityou?Customer:No,theyseemtometoooldfashioned.Salesgirl:Whataboutthese?Theyareveryniceandofthelateststyle.Customer:Theyfitmewell.Howmuchdoyouchargeforit?Salesgirl:Onethousandandtwohundreddollars.Customer:It’stooexpensive.Icanonlypayyouonethousanddollars.Salesgirl:Sorry,madam,ourshopdoesn’tasktwoprices.Ourshoponlineistheflagshipstore.2.BuyingSomeJewelryPart2.1ExerciseMatchthewordswiththeirmeanings.Task1commodityrefurbishinadequatefoundationclassifyheadquarteredretailerscorrespondingauctionn.商品；产品；货物；商品经济adj.不足的；不够的；不充分的；不胜任的；缺乏信心的n.基本原理；根据；基础v.分类；归类；划分；界定v.翻新；整修；再刷新；重新擦亮adj.相应的；相关的n.零售商；到处散布闲话的人n.拍卖vt.拍卖adj.总部在某地Part2.1ExerciseTask2Findouttherightexpressionsaccordingtotheexplanation.ExplanationExpressions渴望；立志位于；坐落于家居园艺；家居与园艺世界五百强公司国际商业aspiretohomeandgardenFortune500companylocatedininternationalbusinessPart2.2CONTENTWarming-upActivitiesTextConversationsExercisePart2.2Listentothefollowingsentencesandfillintheblanks.1.Thankstoitsmaturenon-advertisingoperationmodel,itenjoysmeritsinadvertisingpricingbasedonthediverse__________.2.eBayisanauctionhouse,andthecompanysimply__________thesaleofgoodsbetweenthird-partybuyersandsellers.3.BecauseeBayneedssellerstolistproductsonitssiteto__________revenue,thecompanyisfarmoreseller-orientedthanAmazon.4.WhilethereareplentyofadvantagestosellingoneBay,thereareafewdrawbacksto__________.5.Rakutenhasputamajorfocusonits__________network,launchingitsOneDeliveryinitiativelastyear.Warming-upActivitiesrevenuefacilitatesgenerateconsiderdeliveryPart2.2Discusswithyourpartneraboutwhatinformationisincludedandhowhe/sheknowsabouteBayPlatform.Warming-upActivitiesPart2.2Text1.Foundedin1995,eBayconnectsadiverseandpassionatecommunityofindividualbuyersandsellers,aswellassmallbusinesses.通过IzPack等工具使安装变得更加容易，这可以帮助您赢得并留住热情的用户。MakinginstallationseasierthroughatoollikeIzPackcanhelpyouacquireandretainapassionateuserbase.Translationpassionate[ˈpæʃənət]adj.热情的；狂热的；热诚的；情意绵绵的bepassionateabout…对…充满热情与激情Part2.2Text2.eBayareavailableineightlanguagesand190countriesoniPhone,iPad,Android,andBlackBerrydevices.我们利用可获得的有限资源，尽最大的努力。Wearedoingourbestwiththelimitedresourcesavailable.Translationavailable[əˈveɪləbl]adj.可获得的；有空的；可购得的；可找到的Part2.2Text3.Ourmissionistobetheworld’sfavoritedestinationfordiscoveringgreatvalueanduniqueselection.我们的行李一直被托运到最终目的地。Ourluggagewascheckedallthewaythroughtoourfinaldestination.Translation

destination[ˌdestɪˈneɪʃn]n.目的地；终点adj.作为目的地的（旅馆、商店、饭店等）Part2.2Text4.Wefocusonempoweringoursellers,notcompetingwiththem.Wearebuildingstrongerconnectionsbetweenbuyersandsellerswithproductexperiencesthatarefast,mobile,andsecure.自动化原则：技术令治理解决方案可授权并且不冒昧。TheAutomationprinciple:Technologymakesthegovernancesolutionempoweringandunobtrusive.Translation

empowering[ɪmˈpaʊərɪŋ]v.授权；给（某人）……的权力；使控制局势；增加（某人的）自主权Part2.2Text5.Weshareacommondrivetocreateuncommoneconomicalopportunities,professional,andpersonal.焦炭是一种很经济的燃料，可是燃烧后留下很多灰。Cokeisaneconomicalfuelbutitleavesalotofash.Translationeconomical[ˌiːkəˈnɑːmɪkl]adj.经济的；节约的；实惠的；节俭的；省钱的；简洁的；精打细算的economicadj.经济的，经济学的Part2.2ConversationsRole-playA：Hi,Vicky,whatareyoudoingthesedays?B：Oh,I’vesetupmye-storetorunmybusiness.IamgoingtosellmyproductsoneBay.A：It’sgreat.eBayiswell-knownanditisthebiggestonlineretailerintheUS.B：Yes,soIbelieveitisareliableplatform,andagoodstartformyonlinestore.A：Thenwhatareyougoingtodo?B：Productuploading.A：Whatdoesitmean?B：Placingyourproductinthelistoftheplatformbyenteringitsdataaccordingtothegivencategories.A：Isitcomplicated?B：Kindof.Actually,youshouldbefamiliarwithyourproduct:itsweight,itsdimension,itsfeatures,itsadvantages,etc.A：YouarequiteclearabouthowtoputproductsoneBayinyoursellercenter.B：Istillhavealottolearninpractice.SellProductsOnlinePart2.2ExerciseMatchthewordswiththeirmeanings.Task1innovativeartificialpromoteplasticdeliveryguaranteedecosystemcentralizedleatherv.推动；推销adj.引进新思想的，革新的，创新的n.塑料n.生态系统adj.人工的；人造adj.集中的n.交货，投递n.皮革adj.肯定的，保证的Part2.2ExerciseTask2Findouttherightexpressionsaccordingtotheexplanation.ExplanationExpressions订购费，申购费依靠，信赖产品列表现金预支，现金预付网络订阅服务，订购服务subscriptionfeeproductlistingcashadvancerelyonsubscriptionservicePart2.3CONTENTWarming-upActivitiesTextConversationsExercisePart2.3Listentothefollowingsentencesandfillintheblanks.1.Since2020,itisnolongeranannualfree，butonlyasecurity_________thatisrequired.2.Theyhavetofullyunderstandtherulesof_________forprohibitedproductstradingontheplatformbeforeopeningastore.3.Somebuyerswillcommunicatewiththesellerthroughon-siteletters,andsellersneedtocheckthe_________messagesfromtimetotimeandtrytoreplyintime.4.Inordertooffermoreproduct_________andultimatelyanenhancedexperiencetoourconsumers.5.ExpressandCainiao