现代商务英语综合教程（上册）课件 unit 1 Introduction to International Business

现代商务英语综合教程（上册）Unit1IntroductiontoInternationalBusiness延时符目录

ContentsPartOneBackgroundCasePartTwoListeningPracticePartThreeSpeakingPracticePartFourTextAppreciationPartFiveExtension延时符BackgroundCase

QuestionsforDiscussionPart

One

延时符

Introductionto

BusinessQuestionsforDiscussionWhoaretheconsumersofPampers’products?1.Reference:TheUSdiaperbrand,whichenteredChinain1997,hassofarsold5billiondiapersinthecountry.Worldwide,about30millionbabiesin90countriesareusingPampers’diaperseveryday.延时符2.WhyhasPampersexpandeditsproductrange?Reference:Pampers,Morsesaid,“isnotsimplyadiapersproducer”butisalsoavalue-addedservicesprovider.“Wewillhelpcustomerstoknowmoreabouthowtotakecareofbabiesandoffervalue-addedservicessuchasbaby-rearingknowledgeandexpertisetothem,”saidMorse.Pampers,hesaid,shoulders“socialresponsibility”inthisregard.QuestionsforDiscussionHowcanPampersproduceproductscateringtotheChinesemarket?3.Reference:Pampers’growthenginesinChina,whichusedtobeconcentratedinthemajorcities,haveexpandedtoincludemoresecond-andthird-tiercitiesasthelivingstandardsthereincreasewiththeboomingeconomy.Andtheproductrangehasalsoexpandedtocatertomorediversecustomerneeds,Morsesaid.延时符Introduction

to

BusinessBusinessisgoal-directedbehavioraimedatgettingandusingproductiveresourcestobuy,tradeandsellgoodsandservicesthatcanbesoldataprofit.Productiveresources—land,labor,capital,andenterprise—arefourcrucialingredientsthatmakethispossible.Typically,abusiness(1)operatesfromaspecificlocationandfacility(land);(2)employsoneormorepeople(labor);(3)needsmoney(capital)tobuyrawmaterials,inputs,machineryandcomputers,land,andlabor;(4)requirestheforesight,drive,knowledge,abilityandingenuity(enterprise)ofoneormorepeople—itsownersormanagers.Together,thecostofacquiringandusingthesefourresourcestomakeandsellgoodsandservicesdeterminesacompany’soperatingcosts.延时符Introduction

to

Business

Theroleofthebusinessownerandmanageristobeenterprising,tosenseanopportunitytoacquireandtousealltheotherproductiveresourcestocreateaproduct.Aproductisanykindofgoodsorservicethatotherpeoplevalueorwanttobuy.Valuereferstohowmuchutilityaproductgivescustomers,thatis,howwellitsatisfiestheirdesiresorneeds.Inbusiness,themostcommonwayofmeasuringthevalueofaproductisbyhowmuchcustomersarewillingtopayforit,thatis,byitsprice.Acompanyhasacompetitiveadvantagewhenitcanoffercustomersaproductthathasmorevaluetothemthansimilarproductsofferedbyothercompanies.Ifthebusinessiscompetitive,thecustomersareattractedtothecompany’sproducts,andthenthecompanygeneratesmoney,orincome,fromthesaleoftheproducts.Thisiscalledsalesrevenue.Theprofitacompanyearnsisthetotalamountofmoneyleftoverafteroperatingcostshavebeendeductedfromitssalesrevenues.Ifsalesrevenuesarelessthanoperatingcosts,acompanyhasmadealoss.延时符ListeningPracticePart

Two延时符

Word

Study

ListeningTask延时符Word

Studyinvestmentn.theactofgivingtime,moneyorefforttoaparticulartaskinordertomakeitsuccessful投资ambitiousadj.determinedtobesuccessful,rich,powerful,etc.有雄心壮志的，有野心的outletn.astorethatsellsthegoodsofaparticularmanufacturer经销店myriadadj.innumerable无数的entrepreneurn.apersonwhoorganizes,operates,andassumestheriskforabusinessventure企业家；创业者1.Warmupbyreadingthefollowingwordsbeforelisteningtothedialogue.延时符Word

Study2.Dotheexercisestoreviewthevocabulary.(1)Mysisterisquite________andsheplanstoget

a

master’s

degreewithinoneyear.A.aggressiveB.excited

C.passionD.ambitious(2)Beforeyoucanstartabusiness,youwillhavetoraisethenecessary_______.A.investmentB.savingsC.incomeD.capital(3)Anumberofpioneersfromthetechnologyindustry,mostfamouslythe_______ElonMusk,haveexpressedtheirconcernsonthesuper-intelligentAI.A.managerB.workerC.entrepreneurD.employer(4)Nikeisplanningtoopensales_______downtownofferinggoodsatadiscountedprice.A.outletsB.sectionsC.divisionsD.branches(5)Asafamilybusiness,it’sunavoidablethatthefamilyrelationshipwillaffectthebusinessin_______ways.A.limitedB.finiteC.myriadD.obscureDACAC延时符ListeningTaskListentothedialogue.Thenwritethewordsyou

hearin

the

blank.Interviewer:

Hello,Sahar.Welcome

to

our

program,“Bestseller.”

Sahar:

Hi,it’s

my

pleasure.Interviewer:

You

knowthe

bookwritten

byyou

andyourbrother

BobbyHashemi

hasbeenthebestsellerforweeks.Howdoesitsoundtoyou?Sahar:That’s

exciting

and

out

of

___(1)____.Anyway,the

book

is

a

very

personalstoryof

dreaming,actingandsucceeding.Interviewer:

But

our

readers

find

your

success

story

really

inspiring.

They

are

___(2)___

byyour

courage

to

give

up

your

professional

job

as

a

lawyer

inLondon.SaharHashemi,thefounder

ofCoffee

Republic,

one

ofthebest-known

coffee

chains,

isbeing

interviewed

about

her

newly

published

book,

Anyone

Can

Do

It.延时符ListeningTaskSahar:That’s

right.

My

brother

also

gave

up

his

job

as

an

___(3)___

banker

inNew

York.Anyway,whateveryoudo,youneedtopaytheprice.Interviewer:

It

seems

you

and

your

brother

___(4)___

everything

at

the

very

beginning.

Sahar:TocreatethebestcoffeechaininBritainisour

dream.

Interviewer:

Haveyougot

anyadviceforour___(5)___

young

men

who

are

planningtostarttheirownbusiness?Sahar:My

only

advice

is

if

you

really

have

a

dream,

go

for

it.

Just

do

it

from

now

on,fromtheverybeginningof

thinking,___(6)___,planning.Interviewer:

Thankyou,Sahar,fortheinterview.

(totheaudience)In

the

book,Anyone

Can

Do

It,

Sahar

and

Bobby

will

take

you

throughtheir

first

conversations

when

the

___(7)___

of

the

idea

was

planted,

to

writingthe

business

plan,

finding

a

name,

___(8)___money,

opening

the

first

store,

taking

the

company

public

and

to

the

present

Coffee

Republic

with

over100

___(9)___

around

the

United

Kingdom.

If

you

haven’t

read

the

book,

come

and

get

one,

whereyou

will

find

a

myriad

oflessons

for

___(10)___

entrepreneurs.延时符ListeningTask(Script)Listentothedialogue.Thenwritethewordsyou

hearin

the

blank.Interviewer:

Hello,Sahar.Welcome

to

our

program,“Bestseller.”

Sahar:

Hi,it’s

my

pleasure.Interviewer:

You

knowthe

bookwritten

byyou

andyourbrother

BobbyHashemi

hasbeenthebestsellerforweeks.Howdoesitsoundtoyou?Sahar:That’s

exciting

and

out

of

expectation.Anyway,the

book

is

a

very

personalstoryof

dreaming,actingandsucceeding.Interviewer:

But

our

readers

find

your

success

story

really

inspiring.

They

are

impressed

byyour

courage

to

give

up

your

professional

job

as

a

lawyer

inLondon.SaharHashemi,thefounder

ofCoffee

Republic,

one

ofthebest-known

coffee

chains,

isbeing

interviewed

about

her

newly

published

book,

Anyone

Can

Do

It.延时符ListeningTask(Script)Sahar:That’s

right.

My

brother

also

gave

up

his

job

as

an

investment

banker

inNew

York.Anyway,whateveryoudo,youneedtopaytheprice.Interviewer:

It

seems

you

and

your

brother

staked

everything

at

the

very

beginning.

Sahar:TocreatethebestcoffeechaininBritainisour

dream.

Interviewer:

Haveyougot

anyadviceforourambitious

young

men

who

are

planningtostarttheirownbusiness?Sahar:My

only

advice

is

if

you

really

have

a

dream,

go

for

it.

Just

do

it

from

now

on,fromtheverybeginningof

thinking,researching,planning.Interviewer:

Thankyou,Sahar,fortheinterview.

(totheaudience)In

the

book,Anyone

Can

Do

It,

Sahar

and

Bobby

will

take

you

throughtheir

first

conversations

when

the

seed

of

the

idea

was

planted,

to

writingthe

business

plan,

finding

a

name,

raising

money,

opening

the

first

store,

taking

the

company

public

and

to

the

present

Coffee

Republic

with

over100

outlets

around

the

United

Kingdom.

If

you

haven’t

read

the

book,

come

and

get

one,

whereyou

will

find

a

myriad

oflessons

for

aspiring

entrepreneurs.SpeakingPracticePart

Three延时符SpeakingPractice延时符Choosetheansweryouthinkisbestforeachquestionandexplainyourchoice.(1)Whatisthekeytobusinesssuccess?Businessknowledge.B.Marketawareness.

C.Hands-onmanagement.D.Sufficient

capital.

E.Hardwork.B.Businessprofitisachievedthroughtheproductorservicethatcanbeacceptedorwelcomedbythemarket,somarketawarenessisofutmostimportanceforthesuccessofabusiness.Marketawarenessincludescustomer,productorservice,price,promotion,etc.(2)Ifarelativeeverasksmeforadviceaboutstartingabusiness,Iwilltellhim/herto____.A.workforsomeoneelseinthefieldfirstB.writeabusinessplanC.studymarketingD.giveuptheideaE.learnaboutbudgetingA.I’dliketosuggestthatheshouldworkforothersfirst.Theaimisnotjusttoearnmoney.It’stheexperienceandunderstandingofthefieldthatcounts.SpeakingPractice延时符(3)Rankthefollowinginorderof

importanceforsmall-businessmarketingsuccess.A.Word

of

mouth.B.

Advertising.C.Signs.D.Location.

E.Communityevents.

A,D,B,C,E.Asmallbusinesscan’taffordthecostofadvertisingonmedia,sothebestwayisthroughwordofmouth,whichmeanstoearncustomerswithyourproductorserviceandthecustomerswillsurelyrecommendyourbusinesstotheircontacts.Thisnetworkispowerfulbeyondexpectation.(4)Inhiring

people,_____.A.Ionlychoosethosewhosuitmybusiness

B.IlookforthecheapestpersonC.personalityismoreimportantthanexperience

D.Ilookforthebestperson,andamwillingtopayE.Ionlyhireatthe

trainee

level

A.Iconsiderrecruitmentimportant.Cheapemployeesaremorelikelytobelessproductive.Theso-calledbestonesmaynotfitmybusinessrequirement,soIonlychoosethosewhoseexperience,skillsandpersonalitiessuitmybusiness.SpeakingPractice延时符(5)Competition

is_____

.dumbB.smartC.cunningD.everywhere

E.aconstant

threat(6)Thebestcompetitiveadvantage

is_____

.

A.experience

B.understandingwhatthemarketwants

C.confidenceD.conductingabusinessethically

E.a

detailedplan

D.Businessismorecompetitivethaneverbefore.Thoughcompetitionischallenging,itcanalsobringconstantimprovement,whichisnecessaryforthesurvivalaswellastheprosperityofabusiness.

B.Thosewhoaresuccessfulinbusinessarewellawareofmarketneedsandcanmeetmarketneedsintime.(7)Mydreamis_____.A.togrowthebusinessuntilsomeoneelsecanrunitB.tostartabusinessnomatterhowhardandfrustratingitisC.togiveuptheseheadachesandhavemorefunatworkD.totryanotherbusinessE.totakeavacation

C.Thoughbusinessisexciting,itcanalsobefrustratinganddepressing,somydreamistoleavemytroublebehindandtosimplyhavefunatwork.SpeakingPractice延时符(8)Ithinkbusinessplansare_____

.forthebirdsB.nicebutnot

necessaryC.somethingIcandowithmyaccountantD.usefulandinformative

E.essential.Businesswouldn’tdowithoutthem

E.Abusinessplanisessentialforanybusiness.Itincludesthebusinessidea,financesource,marketanalysisandresearch,customertargeting,etc.Inpractice,thebusinessplanneedstobeadjustedconstantly.Withoutplanning,thebusinessisdoomedtofail.(9)Whatdoesabusinessneedmost?Money.B.Marketresearch.C.Help.D.Time.E.Asolidbusiness

B.Marketresearchmayhelptofindoutwhetherthebusinessideafitsthemarketornot.Onlywhenthebusinessmeetsthemarketdemand,hasitpotentialforfurtherdevelopment.(10)Whatisessentialtomarketing?A.“Asixthsense.”B.Marketresearch.C.Customerawareness.D.Experience.E.Testing.

C.Thetoppriorityformarketingiscustomers,whoaretheultimatejudgesoftheproductorservicethebusinessisproviding.Therefore,thebusinessmarketingmustanticipateandmeetcustomerneeds.TextAppreciationPart

Four延时符

TextLearning

TextAnalysisText

Learning延时符TheMiracleofIKEA

Flatpackfurniturewasinventedbyaccidentin1956.ThemanwhodeservesthecreditisGillisLundgren,ayoungdraughtsmanatthattime.Hissubsequentachievementinlifemightseemmoreimpressive:HewentontoestablishthedesignteamthatcreatedabookshelfnamedBillyandasofacalledKlippan.Butthatday,hewasstandingbesideacarwithacolleague,peeringinto

theboot,andrealizingthatthebulkywoodentableheheldinhishandswasnevergoingtofit,atwhichpointheuttered12wordsthatwouldcometotransformaculture:“OhGod,then,let’spulloffthelegsandputthemunderneath.”1Text

Learning延时符byaccident:偶然地、意外地e.g.

Thediscoverywasmadealmostbyaccident.Imetherquitebyaccident.credit

:

赞扬、声誉

e.g.TheynevergiveGeneanycreditforalltheextraworkhedoes.

take/claim/deserveetc(the)credit

e.g.Shedeservescreditfortryingherbest.subsequent:随后的、接着的e.g.Theseskillswerepassedontosubsequentgenerations.

peer:凝视，费力地看e.g.Hewaspeeringthroughthewetwindscreenatthecarsahead.Philippapeeredintothedarkness.Text

Learning延时符bulky:笨重的，庞大的e.g.Andrewisabulkyman.abulkyparcelfit

:可容纳、装进e.g.Iwantedtoputthewardrobebehindthedoor,butIdon’tthinkit’llfit.Youmightbeabletofitsomesmallfloweringplantsbetweenthelargerbushes.uttered:说、讲、发出（声音）

e.g.Cantornoddedwithoututteringaword.Text

Learning延时符Taking

off

the

legs

didn’t

only

mean

that

the

table

would

fit

in

the

car.

Flatpack,

elevated

to

the

status

of

an

all-encompassing

philosophy,

began

to

work

miracles.

It

eliminated

the

cost

of

shipping

vast

quantities

of

air

whenever

a

product

was

sent

fromfactory

to

shop

floor.

It

offloaded

an

expensive

and

time-consuming

part

ofbeing

afurniture

salesman--actually

putting

the

stuff

together--onto

the

customer.

It

meantmakinghomefurnishingsocheapthatthefurniture

dealerforwhom

Lundgrenworked,a

localfarmer’s

son

named

Ingvar

Kamprad,wouldbecome

the

richest

man

andwouldboom

his

furniture

empire

of

IKEA.2Text

Learning延时符elevate:

提拔，提升

e.g.Languagehaselevatedhumansabovetheotheranimals.elevatesomebody/somethingtosomething

e.g.TheirpurposeistoelevateAIDStothetopofgovernmentpriorities.encompass:包含，包括e.g.Thestudyencompassesthesocial,political,andeconomicaspectsofthesituation.

Text

Learning延时符eliminate:

剔除，根除；对……不予考虑，把……排除在外e.g.Fattyfoodsshouldbeeliminatedfromthediet.offload:

卸(包袱)；把(担子等)转移(给别人)offloadsomethingontosomebody

e.g.Thedealerhadoffloadedsomeofthesharesontoawillingclient.boom:繁荣，迅速发展e.g.Businesswasbooming,andmoneywasn’taproblem.Tourismontheislandhasboomed.Text

Learning延时符Inspringtime,thetownofAlmhultisstillsnow-covered.It’sontheedgeofthistownwhereIKEA’sglobalempireisstillrunfromananonymouscomplexofbuildings.Fromthismodestbackground,formorethan60years,IKEAhasgraduallylockedEurope,NorthAmericaandAsiainitsinsistentembrace.BeginningwithasinglestoreinAlmhult,thecompanynowoperatesnearlytwohundredoutlets,employingalmosttenthousandemployees,thoughthatwordisuniformlyrejectedwithinIKEAinfavoroftheterm“co-workers.”IKEAhasapproacheditsworlddominationwithamissionaryzeal.In1976,KampradcrystallizedhisthinkingandsetoutIKEA’s“sacredconcept.”Itwas,hewrote,“ourdutytoexpand…Thosewhocannotorwillnotjoinusaretobepitied…Whatwewanttodo,wecandoandwilldo,together.Agloriousfuture!”34Text

Learning延时符anonymous

:

匿名的；不知姓名的

e.g.theanonymousauthorofacollectionofpoemsoutlet:经销店；专营店e.g.BenettonhasretailoutletsineverymajorEuropeancity.domination:统治；控制e.g.thedesireforpoliticaldominationThecompanyisstillaimingforworlddomination.Text

Learning延时符zeal:热情；激情e.g.Heapproachedthejobwithmissionaryzeal.crystallized:使(想法、信仰等)明确；变明确e.g.Insideherathoughtwascrystallizing.sacred:神圣的e.g.themiraculouspowersofsacredrelicsCertainanimalswereconsideredsacred.Text

Learning延时符IKEA’ssuccessstemsfromindustryandfrugality.IKEAbeganinashed.Itwastwosquaremetres.Kampradcommandeereditasabaseforhisnascentmail-orderbusiness,deliveringmatchesandcigarettelightersandnylonstockings.Tosavemoney,hepiggybackedhispackagesonthetrucksthatdeliveredthemilk.IKEAhassimplymadetheausterityandmake-doattitudeglobal.Duringthe1990s,thecompanyissaidtohavemarketedonelineofpictureframesmadeentirelyoutofrubberoffcutsfromaVolvofactory.5Text

Learning延时符industry:

勤奋；勤劳e.g.Gouldisamanofgreatindustry.frugality:勤俭节约e.g.Mostdepartmentswerebeingtoldtocutspendingandpracticefrugalityagainthisyear.commandeer:征用e.g.Thelocalhotelwascommandeeredforthewounded.nascent:新生的；萌芽的e.g.thecountry’snascentdemocracytheirnascentindustriesausterity:朴素e.g.alifeofausterityText

Learning延时符AsecondpreoccupationwiththemoralvalueofhardworkseemstohavepreyedonKampradfromhisyouth.ManyAlmhultemployeescanrecitethecompany’sfoundingmythbyheart.Asayoungster,thestorybegins,IngvarKampradwasalwaysreluctanttodraghimselfoutofbedinthemorningtomilkthecowsonhisfather’sfarm.“Yousleepyhead!You’llnevermakeanythingofyourself!”hisfatherwouldsay.Then,onebirthday,Ingvargotanalarmclock.“Now,I’mgoingtostartanewlife,”hedetermined,settingthealarmfortwentytosixandremovingthe“Off”button.6Text

Learning延时符preoccupation:

全神贯注preoccupationwith

e.g.thecurrentpreoccupationwithsexandscandalThemanagement’spreoccupationwithcostsandprofitsresultedinadropinqualityandcustomerservice.reluctant:不情愿的；勉强的e.g.Shegaveareluctantsmile.

reluctanttodosomething

e.g.Maddoxwasreluctanttotalkaboutit.remove:去除；去掉e.g.acleanerthatwillremovewinestainsThecollegeremovedrulesthatpreventedwomenfromenrolling.Text

Learning延时符Later,hisvisionhasgrownmoreprecise.“Youcandosomuchin10minutes’time.Tenminutes,oncegone,aregoneforgood.Divideyourlifeinto10-minuteunits,andsacrificeasfewofthemaspossibleinmeaninglessactivity.”Thisself-improvingethos

pervadesthecompany.Kampradhaslongsincecededday-to-daycontrolofthefirmtoothers,buthisobsessivepersonality,andhiszealousfrugality,hasseepedintoeverycornerofIKEA.Theencouragementofinnovation,theconceptofexpansion,andthepreoccupationwithindustryandfrugalityhasmadetheIKEAmiracle.789Text

Learning延时符forgood:

永远；永久e.g.Theinjurymaykeephimoutoffootballforgood.ethos

:风气；(某团体或社会的)道德思想，道德观e.g.acommunityinwhichpeoplelivedaccordingtoanethosofsharingandcaringpervade:弥漫；渗透；遍及e.g.Aspiritofhopelessnesspervadedthecountry.Text

Learning延时符cede:让给；转让e.g.Mr.ReichmanncededcontrolofOlympia&Yorktoitscreditorsin1993.seep:渗漏；渗；渗透e.g.Bloodseepeddownhisleg.seepaway/into/throughetc.

e.g.Histensionwasseepingaway.Text

Learning（译文）延时符宜家奇迹

平板包装家具是在1956年被偶然发明的，这完全归功于一个叫吉利斯·伦德格伦的年轻人，在当时他还只是个制图员。在这之后，他取得了更了不起的成就：他建立了设计团队，设计了Billy书架和Klippan沙发。但是在那一天，他和一个同事正站在一辆小轿车的旁边，盯着汽车后备箱，意识到他手上那个大大的木头桌子根本没法放进车里，这时他说出了足以改变一种文化的12个字：“哦，天哪，把桌腿拆下来放下面。”1Text

Learning（译文）延时符

拆下桌腿并不单单意味着桌子终于可以放进车里了，由此产生的平板包装被提升为一种包罗万象的哲学，并开始创造奇迹。它省去了产品从工厂到商店运输过程中大量浪费空间的费用。它把家具销售人员昂贵耗时的安装工作转嫁到了顾客的身上。它使得家具价格便宜，而吉利斯·伦德格伦的老板——家具供销商英格瓦·坎普拉德，一个当地农民的儿子，可以利用这个优势成为最富有的人，创造他的宜家家具帝国。2Text

Learning（译文）延时符

春天来了，可小城阿姆胡特依然白雪皑皑。宜家这一世界性大企业仍然在这座小城边缘一处不知名的建筑群里运转。

就在这样平凡的背景中，宜家在六十多年中，执着地将欧洲、北美和亚洲逐渐纳入其帝国的怀中。创建于阿姆胡特小城一家小店的宜家现在已经拥有近200家经销店和近万名员工，尽管“员工”这一字眼在宜家一律被弃用，这里人们更愿意用“同事”这个词。凭借着如同传教一般的热情，宜家终于取得了世界的主导地位。在1976年，坎普拉德明确了他的思想，提出了宜家的“神圣信念”：“扩张就是我们的职责所在……那些不能或者不愿加入我们的人会受到同情……无论我们想做什么，我们都能一起去做并且都能一起做到。我们的未来绚烂无比！”34Text

Learning（译文）延时符

宜家的成功源于勤奋和节俭。宜家创建于一个只有两平方米的小屋。坎普拉德将它作为自己初创的邮购生意的基地，他给人们送火柴、打火机和尼龙袜。为了省钱，他用送牛奶的卡车来运送他的货物。宜家将这种节俭和善于变通的态度推广至全世界。据说宜家20世纪90年代出售的某种相框完全是用沃尔沃汽车厂的橡胶边角料制成的。5Text

Learning（译文）延时符

另外一种从坎普拉德年轻时开始就伴随着他的品质是勤奋。很多阿姆胡特的员工都能够讲述公司创立时期的一个故事。年轻的时候，英格瓦·坎普拉德每天早晨都很不情愿地从床上爬起来到父亲的农场挤奶。他的父亲骂他：“你是个懒家伙，终将一事无成。”有一年他生日那天，坎普拉德收到了一个闹钟。他把闹钟定到了5:40，并且把关闭按钮给拆掉了。他下了决心：“现在，我要开始全新的生活了。”6Text

Learning（译文）延时符

后来他对时间的概念变得更加精确，他说：“十分钟，你可以做很多事。十分钟没了，就永远没了。把你的人生分成‘十分钟’的单位，尽可能不在无谓的事情上浪费‘十分钟’。”整个宜家公司都充满了这种自我提升的风气。

现在坎普拉德已经从宜家的日常事务管理中退了出来，他把这些工作交给了别人。但是他执着的个性和热衷节俭的精神已经渗透到公司的任何角落。

对创新的鼓励、扩张的理念和对勤奋和节俭的执着创造了宜家奇迹。789Text

Analysis(Structure)延时符1.Readthearticleand

completethe

chart.Text

Analysis(Answers)延时符1.Readthearticleand

completethe

chart.Text

Analysis(Structure)延时符2.Read

Paragraphs2,4,7and8,and

answer

the

following

questions.(1)What’s

the

profound

influence

of

the

invention

of

flatpack

furniture?The

invention

offlatpack

furniture

not

just

makes

the

table

fit

into

the

car.

It

alsoeliminates

the

cost

of

shipping

vast

quantities

of

air

whenever

a

product

is

sent

fromfactorytoshopfloor.Itoffloadsan

expensive

and

time-consumingjob

of

putting

thestufftogether

onto

the

customer,

which

makes

the

low-price

furniture

possible.

Tosome

extent,

the

low-price,

high-qualityfurniture

has

been

the

keyfor

Lundgren

tobuild

up

his

furniture

empire

of

IKEA.Text

Analysis(Structure)延时符2.Read

Paragraphs2,4,7and8,and

answer

the

following

questions.(2)WhydoesIKEAfavortheterm“co-worker”overtheword“employee”?Theword“co-worker”emphasizestheprefix“co-,”whichmeans“together”or“jointly,”soit’smoreemotionallyacceptedbycompanyworkers.Theword“employee”focusesonthepostfix“-ee”whichisoppositetothepostfixof“-er.”Theclassdivisionofbeingemployerandbeingemployedisobviousandhurtful.Text

Analysis(Structure)延时符2.Read

Paragraphs2,4,7and8,and

answer

the

following

questions.(3)WhatspecificexamplescanhelptoillustrateKamprad’sindustry?Whenhewasachild,toovercomehisoversleepinghabit,hesetthealarmfortwentytosixandremovedthe“Off”button.Whenhegrewup,heneverwastedanytime.Headvisedpeopletodividetheirlivesinto10-minuteunitsandencouragedpeopletosacrificeasfewofthemaspossibleuponmeaninglessactivity.Text

Analysis(Comprehension)延时符Choose

the

best

answer

to

each

of

the

following

questions

after

reading

the

articlecarefully.(1)WhydidGillisLundgrenwanttopulloffthetablelegsandputthemunderneath?A.Thetablewastoobigtofitinthecar.B.Hewantedtodosomeexperiments.C.Hewasmakingsomeinventions.

D.Hewascompletingataskgivenbytheboss.(2)WhichofthefollowinghasnothingtodowithGillisLundgren?A.Theinventionofflatpackfurniture.B.ThecreationofabookshelfnamedBilly.C.ThecreationofasofacalledKlippan.D.ThedesignofTYLOSANDsofa.(3)Therightunderstandingof“ourdutytoexpand…Thosewhocannotorwillnotjoinusaretobepitied…”is“_____.”A.IKEAwilltakerevengeonthosewhorefusetojoinitB.It’sunfortunateforthosewhocan’tjoinIKEAbecauseIKEAwillbringchangesC.IKEAwillnevercooperatewiththosewhowon’tjoinitonceD.IKEAwillholdagrudgeagainstthosewhorefusetojoinitandmakethemloseprofitBDAText

Analysis(Comprehension)延时符(4)IKEAonceusedVolvo’soffcutstoproduceitsphotoframes,whichreflectsIKEA’s_____.