《会展英语听说教程》课件-Unit 2

会展英语听说教程

UnitTenTradeShowTeachingTargets教学目标☆Learntoknowthebasicconceptoftradeshow;☆Understandtheelementsofasuccessfultradeshowandtheeffectivenessofparticipatingtradeshow;☆Mastersomeusefulexpressionsandsentences☆MakedialoguesconcerningthistopicUnitTenTradeShowBackgroundKnowledge背景知识贸易展是一个特定行业内公司为展示它们的新产品或服务而组织举办的展会。通常来讲，贸易展不对大众开放，仅仅公司代表和媒体人员能够参加。Tradeshowsareeventsbetweenorganizationsandbusinesses.Theyaredesignedtolettheparticipantsshowcasetheirproductsandservices.

BrainStorm

Workwithyourpartnerandcollectyourthoughtsonthefollowingquestions.1.Whatarethebenefitsforexhibitorstoattendanexhibition?2.Whatarethebenefitsforvisitorstoattendanexhibition?Whyexhibit?•Promotingproductsandservices

•Reinforcingyourmarketpositionandbrandmessage

•Expandingcustomerawarenessofyourproductsorservices

•Strengtheningrelationshipswithexistingcustomers

•Developingnewcontactsandbuildcustomerdatabase

•Launchingnewproductsandtestingnewmarkets

•ConductinginexpensivemarketresearchWhyvisit?Seewhat’snew

EvaluateproductsandsuppliersKeepabreastofindustryandmarketdevelopmentsTodevelopbusinesscontacts

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whatshouldyouconsiderwhendecidingtoexhibityourproductorservice?2.Whatarethebenefitsforexhibitorstoattendanexhibition?3.Whatarethebenefitsforvisitorstoattendanexhibition?TapescriptsBenefitsofAttendingTradeShowsConsiderthebenefitstoyourbusinesswhendecidingtoexhibityourproductorservice.Thesewillbedifferentforeachevent;however,therecanbealottogainfrompromotingyourproductinpersonwithinadifferentenvironment.Benefitsforexhibitors:※Mediaexposurefortheindustryasawholeandforspecificcompanies※Anopportunitytoshowthewarestoaninterestedpublic※Tofindoutwhatishappeningintheindustryandtoevaluatethecompetitor.Benefitsforvisitors:※Theeaseofjudgingrelativestandardsandprices,anopportunitytofindoutwhatishappeningintheindustry,theconvenienceofeverythinginoneplace,achancetotalktoexhibitors.Model

Dialogues

Dialogue1Tom(T)andFred(F)aretalkingabouttradeshowsT:Goodmorning,Fred.F:Goodmorning,Tom.Howisitgoing?T:Nottoobad.I’mreadingsomearticlesabouttradeshows.I’dliketoaskyousomequestions.Thefirstquestionis:WhatbenefitscanIexpectifIexhibitattradeshows?F:Well,youcanusetradeshowstopromoteyourproductsorservices.T:Yes,butcanyoubemorespecific?F:Ofcourse.Youmayknowthatexhibitingattradeshowsisaneffectivewaytotestnewmarketsorlaunchnewproductsandservices.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.T:Isee.F:Tradeshowsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.T:Thankyouforyourprofessionalexpression.Iwonderwhat’sthemostimportantthingtoknowaboutifIwanttoexhibitatatradeshow?F:Asanexhibitor,choosinganappropriatetradeshowisessential.Ifthetradeshowistoospecialistortoobroad,it’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradeshowscanbeawasteoftime.Soyousee,whenyouattendatradeshow,youshouldmakesurewhatkindofcustomersyouwanttoreachandwhatyouwanttoachieve.T:AnythingelseIshouldknow?F:Onemorething.Youshouldmakespecificandmeasurablegoals.Ifyouchooseyourshowcarefullyandgiveyourselfenoughtimetoplanyourgoals,you’llhaveagoodchanceofdoingsuccessfulbusiness.T:Great.!Youarearealspecialist.Thanksalot.F:Youarewelcome.

Wordbankarticle['ɑːtɪk(ə)l]n.文章；物品exhibit[ɪɡ'zɪbɪt]v.展览；显示n.展览品promote[prə'məʊt]v.促进；提升；推销specialist

['speʃ(ə)lɪst]n.专家；专门医师appropriate[ə'prəʊprɪət]

adj.适当的；恰当的；合适的participate[pɑː'tɪsɪpeɪt]vi.参与，参加measurable['meʒ(ə)rəb(ə)l]adj.可测量的；重要的goal

[gəʊl]n.目标；球门Sentencesyoushouldremember:1、你能够利用贸易展提升你的产品和服务。

Youcanusetradeshowstopromoteyourproductsorservices.2、参加贸易展是一个检测新市场和发布新产品和服务的有效方式。Exhibitingattradeshowsisaneffectivewaytotestnewmarketsorlaunchnewproductsandservices.3、贸易展为您提供一个向消费者面对面展示产品和服务的机会。Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.4、作为一个参展商，选择合适的贸易展是至关重要的。Asanexhibitor,choosinganappropriatetradeshowisessential.1、你能够利用贸易展提升你的产品和服务。2、参加贸易展是一个检测新市场和发布新产品和服务的有效方式。3、贸易展为您提供一个向消费者面对面展示产品和服务的机会。4、作为一个参展商，选择合适的贸易展是至关重要的。

Notes1.Well,youcanusetradeshowstopromoteyourproductsorservices.你能够利用贸易展提升你的产品和服务。2.Youmayknowthatexhibitingattradeshowsisaneffectivewaytotestnewmarketsorlaunchnewproductsandservices.您可能了解参加贸易展是一个检测新市场和发布新产品和服务的有效方式。3.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.贸易展为您提供一个向消费者面对面展示产品和服务的机会。4.Tradeshowsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.贸易展也是建立新业务的良好机会，因为很多潜在的客户和供应商都集中在一个地方。5.Ifthetradeshowistoospecialistortoobroad,it’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradeshowscanbeawasteoftime.如果展会太专业或宽泛，很可能不会吸引到那些想要购买您出售的产品的参观者，而且参加贸易展变成了浪费时间。Dialogue2AtaTradeShowS=Salesman;I=ImporterS:Goodmorning.CanIhelpyou？

I:Iwonderifyoucangivemespecificinformationaboutthiscomputermodelyou'representing?S:I'dbehappytohelp.I:Thankyou.IseeyourcomputerisfullyIBMcompatible.S:Yes,thismodelcanrunanysoftwareandIBMpersonalcomputercanrun.Listentoadialogueandanswerthefollowingquestions.

1、Whatistheproductthewomanaskingabout?2、Istheproductsmallerorbiggerthanotherones?3、Whichcompanydoesthewomanrepresent?4、Whendoesthewomanflybacktohercountry?5、Whatisthewomangoingtodo?I:Thesemodelsseemtobequitesmall.S:Yes,oneoftheproblemsourcompanywastryingtosolvewhenweworkedonthismodelwastodoawaywiththebulkofIBMdesk-topsandtheirclones.Ourcomputerisonly11pounds.I:Amazing!There'snothingquitelikeseeingaproblemandsolvingittocreateagoodproduct.AreallthecomponentsmadeinTaiwan?S:Yes.MayIaskwhatcompanyyouworkfor?I:IrepresentDellComputerandSupplyCompany.We'reahigh-volume,discountmail-orderhouse.S:Wouldyouliketovisitourfactory?I:Yes,ifitwouldn'ttaketoolongtoarrange.I'mduetoflybacktoourcountryonTuesday.S:I'msurewecanarrangeitbeforethen.HowaboutmeetingtheCEOofourcompany?Wouldyoubeinterestedintalkingwithhimaboutourideasforupcomingmodels?I:Yes,Ithinkthatwouldbeuseful.Thankyouforyourhelp.S:Youarewelcome.Wordbank

compatible[kəm'pætɪb(ə)l]adj.兼容的；能共处的；可并立的bulk

[bʌlk]n.体积，容量；大多数，大部分；大块clone[kləʊn]n.克隆；component[kəm'pəʊnənt]adj.组成的，构成的n.成分；组件supply[sə'plaɪ]n.供给，补给；供应品v.供给，提供discount['dɪskaʊnt]

n.折扣；贴现率upcoming[ʌp'kʌmɪŋ]adj.即将来临的Notes1.Iwonderifyoucangivemespecificinformationaboutthiscomputermodelyou'representing?我想知道您能否提供您展示的计算机型号的具体信息？2.Thankyou.IseeyourcomputerisfullyIBMcompatible.我了解到您家计算机完全兼容IBM.3.OneoftheproblemsourcompanywastryingtosolvewhenweworkedonthismodelwastodoawaywiththebulkofIBMdesk-topsandtheirclones.当我们公司研制这个型号时，致力解决的问题之一就是摒弃IBM台式电脑和其他克隆电脑的大体积。4.Amazing!There'snothingquitelikeseeingaproblemandsolvingittocreateagoodproduct.太棒了！发现并解决问题的同时创新一个好的产品这真是太棒了！5.We'reahigh-volume,discountmail-orderhouse.我们是大批量折扣邮购公司。PracticalSentencePatterns实用句型1.I’dliketoaskyousomequestions.我想问你一些问题2.WhatbenefitscanIexpectifIexhibitattradeshows?如果我参展，能为我带来什么好处？3.Youcanusetradeshowstopromoteyourproductsorservices.你可以利用展会来推广你的产品或服务。4.Canyoubemorespecific?你能更具体些吗5.Tradeshowsofferyouanopportunitytopresentyourproductsorservicestocustomersface-to-face.展会提供给你一个与客户面对面展示你的产品或服务的机会。6.Asanexhibitor,choosinganappropriatetradeshowisessential.作为一个参展商，选择一个适当的展会是至关重要的。7.Whenyouattendatradeshow,youshouldmakesurewhatyouwanttoachieve.当你参加一个展会，你应该明确你想实现什么目标？8.Youshouldmakespecificandmeasurablegoals.你应该制定出具体和可衡量的目标。9.Asyouknow,theCantonFairistheNo.1fairinChina.如你所知,广交会是中国第一展。10.HereisthelayoutoftheExhibitionHallandtheCatalogue.这是展厅的布局和目录。11.Ifyouneedanyotherhelp,pleasetellus.如果你需要其他的帮助,请告诉我们。12.Afterregistration,youcanbeginyourvisit.注册后,您就可以开始参观了。13.Arethereanyotherthing