《会展英语听说教程》课件-Unit 3

会展英语听说教程

UnitElevenExhibitionPlanningTeachingTargets教学目标☆

Tomakestudentsgetageneralunderstandingoftradeshowplanning☆Conducttradeshowplanningindependently☆Mastersomeusefulwords,technicalterms,phrases&keysentencepatterns☆MakeshortdialoguesconcerningthistopicBackgroundKnowledge背景知识展会策划需要你至少提前6个月或更长时间来着手整个过程。撰写展会策划方案并与同事分享，委派责任和履行期限。指派展会协调人员。一份书面的展会方案应该包括：参展目的、时间量程和预算、空间要求、展台设计和平面设计参数、交流的主要信息、产品和服务展示、所需的现场服务和期限、交通和物流、筛选和培训展台员工，展前、展中和展后促销活动、展台数据捕捉、呈现评估标准以及后续跟进工作。

Warm-up热身活动Listentothefollowingmaterialscarefullyandanswerthefollowingquestions.1.Whyisstrategictradeshowplanningsoimportant?2.Whatisthefirststepintheplanningprocess?3.Howtostarttheresearchprocess?4.Whatshouldyoutakeintoconsiderationwhenplanningatradeshow?Maximize

[‘mæksɪmaɪz]v.最大化，达到最大值MinimizeMaximumn.最大限度；最大量adj.最高的；最多的；最大极限的Minimum

['mɪnɪməm]strategic

[strə‘tidʒɪk]adj.战略上的targetaudience目标观众；目标客户Prospectsn.前景；预期；潜在顾客（lead）Geography

[dʒɪ'ɒgrəfɪ]n.地理；地形audio-visualadj.视听的；视听教学的rentalequipment租赁设备Promotionalitems附送赠品TapescriptsTradeShowPlanning:YourRoadmapToSuccessThoughtful,strategictradeshowplanningisessentialtoachievingyourexhibitinggoalsandmaximizingyourreturnoninvestment,whichincludesbothyourmoneyandtime.

Thefirststepintheprocessistoidentifyopportunisticconferencesandeventsthatreachyourtargetaudienceofpotentialbuyers.Starttheresearchprocessbytalkingwithcurrentcustomersandlearnabouttheeventstheyattend.Then,contactprofessionalorganizationsandcolleaguesinyourindustryforadditionalsuggestions.

Ensuretheshowyouselectdrawsthetypeandnumberofprospectsyouwant.Otherconsiderationsincludegeography,timing,cost,andsponsorreputation.Topromotesales,consideryourneedforaudio-visualrentalequipment,soundsystemsandmobiletechnologyincludingiPadandtabletrental.Promotionalitems,literature,specialdisplaysandothermarketingtoolsshouldalwaysbeincludedintheconsiderationmix.Howmanystepsarementionedinthisdialoguetoprepareforatradeshow?Andwhatarethey?Step1:setupaplanningteamStep2:appointatradeshowcoordinatorStep3:prepareabudgetStep4:chooseasuitablevenueStep5:setanappropriatethemeStep6:haveapromotionModel

Dialogues

Dialogue1(Mr.Li,thegeneralmanagerofaninternationalexhibition&conventioncenter,isaskingMr.Wang,anexhibitionexpert,forassistancetoprepareforatradeshownextyear.)L=Mr.Li,W=Mr.WangL:Mr.Wang,aFashionshowwillbeheldinJunenextyear.Thisisthefirsttimeforustoorganizethistypeofshow.Couldyoupleasegivemesomesuggestions?W:Yes.Ithinkthefirstandmostimportantstepintradeshowplanningisassemblingateamofpeoplewithnecessaryskillsandexperiences.Itisgreatlyimportantthatthesepeoplebegreatteamplayers,andcanworkresponsiblyandalsothinkindependently.L:Youmeantosetupaplanningteamfirst?W:Yes,youmightcallitateam.Thesizeofyourplanningisdeterminedbythesizeofyourshow.L:Then,thenextstepis?W:Thenextstepistoappointatradeshowcoordinatorwhowillcontrolmostofresponsibilities.Sincemostoftheexecutivedecisionswillcomedowntothecoordinator’sdiscretion.L:And,Ithinktheshowcoordinatoralsoshouldbeagoodcommunicatorofideaswithgoodorganizationalskills.W:That’sright.Nextstepisthatabudgetshouldbepreparedthroughathoughtfulprocess.L:Andthecoordinatorshouldbeinfullcontrolofthebudget,right?W:Yes.Ifpaymentsareapprovedbysomeoneotherthanthecoordinator,itwillbedifficulttoholdhim/heraccountableforexpenditure.L:What’smore,choosingasuitablevenueisalsoimportantinplanningafashionshow,right?W:Yes.Thisshouldbearrangedasearlyintheplanningprocessaspossibleinordertoavoidanylastminutetrouble.L:Whataboutsettingathemefortheshow?W:Settinganappropriatethemefortheshowisveryimportant,asitwilleventuallydeterminetheimagethepublicwillhaveoftheshow.Andnextisfindingexhibitorstotakepartintheshow.L:Youmeantohaveapromotion?W:Yes.Sendingoutpersonalinvitationsisprobablythemosteffectivewaytogenerateinterest.Youcanalsoadvertiseyourintentiontoholdafashionshowintheearlymonthsofplanning,byusingthesocialorindustrygroupsthatarerelevanttoyourtypeoftheshow.L:Thanksforyourprofessionalexplanation.W:Youarewelcome.Wordbank

expert:

['ekspɜːt]n.专家；行家；能手convention:

[kən'vɛnʃən]n.大会；协定assemble:[ə'sɛmbl]vt.集合，聚集；装配relevant:['rɛləvənt]adj.相关的；切题的；中肯的appoint:[ə'pɔɪnt]v.任命；指定；约定coordinator[kəʊ'ɔ:dɪneɪtə]n.协调者budget['bʌdʒɪt]n.预算，预算费

Notes1.Ithinkthefirstandmostimportantstepintradeshowplanningisassemblingateamofpeoplewithnecessaryskillsandexperiences.我认为在策划展会中最重要的一步是召集一个拥有足够能力和经验的团队。2.Thesizeofyourplanningteamisdeterminedbythesizeofyourshow.通常上你的策划团队的大小是由展会的规模决定的。3.Nextstepisthatabudgetshouldbepreparedthroughathoughtfulprocess.下一步是预算要经过深思熟虑。4.Settinganappropriatethemefortheshowisveryimportant,asitwilleventuallydeterminetheimagethepublicwillhaveoftheshow.确立一个合适的主题很重要，它将最终决定展会在公众心中的形象。5.Sendingoutpersonalinvitationsisprobablythemosteffectivewaytogenerateinterest.发出私人邀请是产生兴趣的最有效的方式。1、我认为在策划展会中最重要的一步是召集一个拥有足够能力和经验的团队。Ithinkthefirstandmostimportantstepintradeshowplanningisassemblingateamofpeoplewithnecessaryskillsandexperiences.2、通常你的策划团队的大小是由展会的规模决定的。Thesizeofyourplanningteamisdeterminedbythesizeofyourshow.3、下一步应该深思熟虑，准备预算。Nextstepisthatabudgetshouldbepreparedthroughathoughtfulprocess.4、确立一个合适的主题很重要，它将最终决定展会在公众心中的形象。Settinganappropriatethemefortheshowisveryimportant,asitwilleventuallydeterminetheimagethepublicwillhaveoftheshow.5、发出私人邀请可能是引起兴趣的最有效的方式。Sendingoutpersonalinvitationsisprobablythemosteffectivewaytogenerateinterest.ListentoDialogue2andanswerthefollowingquestions1、Whatistherelationshipbetweenthemanandthewoman?2、Whatisthewomanlookingfor?3、Howfaristhecenterfromtheinternationalairport?4、Howmanyexhibitionhallsarethereinthecenter?5、Isthewomansatisfiedwithherchoice?Dialogue2A:Goodmorning.MayIhelpyou?B:Goodmorning.I’dliketoknowsomethingmoreaboutyourconventionandexhibitioncenter.Iamlookingforavenuetoholdaninternationalfashionshow.A:Withpleasure.Youcanaskmeanyquestionaboutthecenter.B:That'sverykindofyou.Well,Iwonderifyou’vehadexperienceofholdinglarge-scaleinternationalfashionshows.A:Yes.Weholdlarge-scaleinternationalfashionshowseveryyearhere.Thisisthelargestexhibitionandconventioncenterinthisprovince.Pleasetakealookatthesephotosofthesuccessfuleventsheldatourcenter.B:Yes,thankyou.Howfaristhecenterfromtheinternationalairport?A:It’sjusta15-minutetaxidriveandtherailwaystationisabouta10-minutetaxidrive.B:That’sgreat!Whataboutfacilities?Andhowmanyexhibitionhallsarethereinthecenter?A:Wehave25exhibitionhallsofdifferentsizesandstyles,andallareequippedwithmodernandfunctionalfacilities.B:Soundsgreat.Whatabouttheserviceshere?A:Weprovideourclientswithawholepackageofservices.Thestaffshereareveryprofessionalandexperienced.Theywillworkwithyoufromplanningtheshowtoitsclose,ensuringcompletesatisfaction.B:Itseemslikeanidealvenueforourshow.Doyouhaveadiskandabrochurethatwillshowmetheexhibitionspaces?A:Yes,Icanprovideyouwithboth,butmayIalsoshowyouaroundnow?B:Thatwouldbegreat,thankyou.A:Youarewelcome.Wordbank

fashion:['fæʃ(ə)n]n.时尚；时装large-scale:['lɑ:dʒskeɪl]adj.大规模的，大范围的；大比例尺的facility:[fə'sɪləti]n.设施；设备；容易；灵巧equip:[ɪ'kwɪp]vt.装备，配备province['prɒvɪns]n.省；领域；职权ensure

[ɪn‘ʃʊə]vt.保证，确保；使安全professional

[prə'fɛʃənl]adj.专业的；职业的；n.专业人员ideal[aɪ'diəl]adj.理想的；完美的；n.理想；典范brochure

['brəʊʃə;brɒ'ʃʊə]n.手册，小册子Notes1.Iamlookingforavenuetoholdaninternationalfashionshow.我正在寻找一个场馆举办国际时装展。2.Iwonderifyou’vehadexperienceofholdinglarge-scaleinternationalfashionshows.我想要知道你们以前是否有举办大型国际时装展会的经验。3.Wehave25exhibitionhallsofdifferentsizesandstyles,andallareequippedwithmodernandfunctionalfacilities.我们有25个不同大小和风格的展厅，所有展厅都配有现代化功能性设施。4.Weprovideourclientswithawholepackageofservices.我们为客户提供一揽子服务。5.Doyouhaveadiskandabrochurethatwillshowmetheexhibitionspaces?你有展示场馆空间的光盘或小册子吗？我正在寻找一个场馆举办国际时装展。Iamlookingforavenuetoholdaninternationalfashionshow.我想要知道你们以前是否有举办大型国际时装展会的经验。Iwonderifyou’vehadexperienceofholdinglarge-scaleinternationalfashionshows.我们有25个不同大小和风格的展厅，所有展厅都配有现代化功能性设施。Wehave25exhibitionhallsofdifferentsizesandstyles,andallareequippedwithmodernandfunctionalfacilities.我们为客户提供一揽子服务。Weprovideourclientswithawholepackageofservices.PracticalSentencePatterns实用句型1.You'regoingoutofyourwayforus,Ibelieve.我相信这是对我们的特殊照顾了。2.It'sjustthematteroftheschedule,thatis,ifitisconvenientforyourightnow.如果你们感到方便的话，我想现在讨论一下日程安排的问题。3.Ithinkwecandrawupatentativeplannow.我认为现在可以先草拟一具临时方案。4.Ifyouwanttomakeanychanges,minoralternationscanbemadethen.如果你有什么意见的话，我们还可以对计划稍加修改。5.We'llleavesomeeveningsfree,thatis,ifitisallrightwithyou.如果你们愿意的话，我们想留几个晚上供你们自由支配。6.Iwanttoknowsomedetailedinformationabouttheshow.我想了解一下展会的详细情况。7.Whencanwecometodecorateourbooth?我们什么时候可以布置展位？8.Pleasereserveaboothforus.Wewillcontactwithyouassoonaswecan.请给我们预留一个展位，我们会很快联系你们。9.Wewouldliketoregisterfortheshow.我们想参加这个展销会。10.Thisisagreatopportunityforustomakeourfirstexhibition.这对我们第一次参展是一个很好地机会。11.What